Matthew Ray

Anyone asking, "Now what will we do for press clippings?" Last week's news that Burrelles would be closing their press clipping service, after 130 years of service, shocked some industry watchers and has caused concern among some PR professionals. As the primary provider of nationwide press clippings for the past century, articles from newspapers and magazines, many clients and media monitoring services are now turning to Truescope for help. First, I wish my friends at Burrelles the best in their future efforts or retirements. The industry is a small, friendly group of people and I've been around these people and learned great insight from them across my entire life. Second, within Truescope our U.S. operation has been providing press clippings since 1908, This post outlines the importance of traditional media in a comprehensive communications strategy, but also answers how Truescope is providing real press clipping articles to our clients, and many new clients. As the only company now providing nationwide print media monitoring, we are helping many new friends. Let me know if you have questions or need a new solution for traditional, online and social media monitoring. Truescope's platform integrates all media making the tracking and measurement of your campaigns easier. We literally help our clients see their world more clearly. #newsmonitoring #pressclippings #mediamonitoring #publicrelations #prmeasurement #newsarticles

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These highlights from Cision's 2024 State of the Media Report offer important insights about interacting with journalists. Download the full report (see last slide) to get all the details. #mediarelations #PR #journalists

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Language in the Press Forward "Closing Local Coverage Gaps" program FAQ warms my heart: Using LION: Local Independent Online News Publishers' definition of sustainability as a framework, we will prioritize outlets that are intentional about their editorial impact, operational resilience, and/or financial health. We will support organizations that have a clear plan for how they will use this investment as a foundational step toward developing and maintaining a long-term business model. https://lnkd.in/eGKFYhGz #impact #localnews #sustainability

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Monotype's Type Trends 2024 is a free download that seeks to explain popular typographic design rends that might otherwise defy definition. Case in point: Profeshinal - which could just as easily have been called, Why? https://bit.ly/3xM9Xep

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PRWeek's great 2024 Business Report highlights the key challenge facing our industry. Communications is more important than ever. Comms and policy leaders are being asked to play far larger roles as business partners supporting ever more stakeholders. So why did the industry suffer so much in 2023 after many years of growth? As an sector, we are not adapting fast enough to the needs. Organizations are desperate for help but also under tremendous financial strain. They now need both senior level counsel and advisory support as well as deep domain expertise to actually produce. By and large, our industry is still split by this chasm - between strategic and tactical. Clients cannot afford to separate these, either in time or money. At Bully Pulpit International our goal is to bridge this divide, building a team that can both 'think and do' at the highest levels. It's not always easy. Last year was a challenge. But if you share this vision for the future, please check out some of our open roles: https://lnkd.in/dGQwJUSG

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Arts and culture fuels Florida's economy. We've seen the arts' transformational power on multiple industries in South Florida. Think of Wynwood Walls, the Arsht Center, and the Design District; there is no investment in real estate, tourism, hospitality, and so on without the arts. #CrisisCommunications #NonProfitCommunications #PublicRelations #NonProfitPublicRelations

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“Media opportunities are for more established authors and experts than myself.” It’s time to bust this Smith Myth. Richelle Zizian Fredson and I do just that in my recent interview on her Bound + Determined podcast. From established publishers to innovative hybrid presses, from independently published debut authors to influential keynote speakers and industry luminaries, we explore strategies for amplifying the voices of 𝒂𝒍𝒍 authors. Some key points from our conversation include: 🗓️ The ideal timeline for book PR 🎤 What media is really looking for right now 📰 How the media landscape has changed for authors 📖 Why your book is the supporting character, not the main character It was such an enlightening and inspiring discussion. You can listen to all of our actionable takeaways at the link here: https://bit.ly/3yYS0JC. #Marketing #Author #Publishing #MarketingStrategy

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You might see some promotional publicity in the media for a new book purportedly about public relations from what its publisher claims is a 'top operative.' Consistent with the historic tension between hacks vs. flacks, some journos will jump at the chance to platform someone especially if it provides an opportunity to position lying and manipulation as the essence of PR. Bad boys and 'high stakes' take-the-money firms might steal a few sensational headlines, but they are actually at the fringes and on the bottom of an industry where most practitioners around the world counsel candor and transparency in the public domain for clients with worthy points of view. #publicrelations #PR #ethics #propaganda https://a.co/d/0dP8eAG8 https://lnkd.in/eucAfEDU https://lnkd.in/ek2wk3Pg

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In the last couple weeks, we’ve been hearing directly from journalists about what makes them tick – first from a Meet the Media event by State House News Service, then from 1:1’s with professionals like talented senior CNN producer Ashley Davis, then from new research by Muck Rack on the 2024 State of Journalism, and much more. Some of these points may not align with what you already have in mind about how PR – or more importantly, how journalism – works. But if you’re thinking about PR for your brand, or even your career, here’s six things YOU NEED TO KNOW, direct from the people doing the writing: 🪓 More than 30% of journalists have reported layoffs or buyouts at their organizations in the last year, leading to smaller newsrooms with fewer writers. ⏰ Almost 25% of journalists publish 11 stories or more each week, and 34% are working after hours most days of that week. They are BUSY. Give them TIME. Speaking of time: embargoed pitches are intriguing, and exclusives extra so – but they have to arrive 1-2 weeks before the news is actually live to be considered. 📊 Journalists need sources that can think and speak beyond the scope of their own news. That means data, studies and connections to bigger issues. And customers are often more interesting or helpful than a spokesperson. 🗣 No customer? Subject matter experts first, researchers second, and CEOs as a distant third are journalists’ most preferred sources for stories and commentary. 📳 Pitches need to be kept short (less than 200 words), simple and personalized. Think about what they can read on their phone screen WITHOUT scrolling. And if it doesn’t tie to their beat, or demonstrate a real knowledge of the broader industry, or only contains promotional information, it ain’t getting read. 🤝 Relationship building is what convinces journalists that you're a resource, not a one-off. For every interaction that produces a story, there should be many more than simply reinforce your interest in their work and relevance to their beat. In brief: treat them like people. Busy, busy people. Address them as individuals, don’t make them fight for the information they need to write their stories, and build a PR strategy that works in months or years – not days. Then everybody wins. #pr101 #publicrelations #stateofjournalism #strategiccommunications [ Photo by The Climate Reality Project on Unsplash ]

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The good-old news release remains a valuable part of the suite of communication tools. Delivery has expanded over the years, but the news release has many benefits, as noted in this article from CommPro: #corporatecommunicatin #publicrelations #businessstrategy https://lnkd.in/grMD7jPX

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In the world of media and communications, the relationship between journalists and PR professionals is often misunderstood. However, the reality is far more nuanced and symbiotic. Journalists rely on PR folks to provide them with access to newsworthy stories, expert sources, and valuable insights. In turn, PR depends on journalists to amplify their messages and bring attention to their clients or organizations. A recent report by #MuckRack on the "State of Journalism," found that journalists acknowledge PR professionals 70% "as at least moderately important to their success." This mutual dependence highlights the essential role each plays in the dissemination of information to the public. Trust forms the foundation of our collaboration and ensures that the stories that reach the public are credible and impactful. Journalists rely on us to provide accurate and reliable information, while those of us in PR trust journalists to report the news fairly and accurately. Journalists are skilled storytellers who strive to craft compelling narratives that resonate with their audience. PR pros, on the other hand, are adept at identifying and shaping stories that align with our clients' goals and objectives. Together, we work to create stories that inform, engage, and inspire. I encourage you to read the attached report which provides many insights of today's newsrooms. #Journalism #PR #MediaRelations #PublicRelations #NewsMedia #MediaIndustry #JournalismEthics #Storytelling #MediaCollaboration #InformationSharing #MuckRack #StateOfJournalism #PressRelations #MediaPartnership Public Relations Society of America (PRSA) Natan Edelsburg

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Build Resilience from the Inside Out. What separates the good from the great in high-pressured careers like PR? According to research, 75% of performance is determined by character - not competence. In this episode of #imPRessions, Peter Rea shares how developing virtues like courage, compassion and hope can help you thrive under uncertainty. If you want to boost your ability to perform under pressure, stream this episode. The Pollack Group

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Election turbulence is a threat to marketers during these perilous and polarized times. Here are nine ways brand managers and communicators can protect budgets, avoid scams and reach customers in a noisy and cluttered market.

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In my latest #MooneyOnPolitics #podcast I talk about how parties will engage in the management of expectations in the last week of the campaign, especially as they try to prepare for seat losses or hoped for gains that never materialise (as the independents pick up momentum). #LE2024 #EE2024 https://lnkd.in/e5-yJuzv

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Pivot Point: NPR and the Changing Dynamics of Communications and Media Content. It's not just about viewpoint diversity, but the overall changing demographics of consumption and satisfaction. The question is: What is the value proposition for the future of media and public broadcasting?

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🚨 Won't want to miss this webinar on masting Tik Tok, Reels, & Shorts for higher ed marketing with my friend John Azoni at UNVEILD Learn tactical advice and how to build up video content creation systems so you're not recreating the wheel each time. Sign up up below!

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How do policymakers in D.C. and those who engage them get their information? It depends on their partisan leanings. Check out the results of Avōq's research below.

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Considering a career in public relations? Check out this piece by Christina Fera and Emilita Dela Cruz on the internship experience at Argyle. Thanks for sharing Canadian Public Relations Society (CPRS) - Toronto! #pr #publicrelations #prcareer

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