“Raquel is an incredible marketing leader and mentor. While having the opportunity to work for her, she not only brought Modern Luxury’s marketing to a new level of success, but was a fantastic boss and advocate. I learned a great amount working for her, especially how she was able to rework and build new processes and systems across the company to improve and expand our marketing and event efforts. From launching new magazine titles and digital platforms, to revamping our strategy systems to increase the quantity and quality of proposals and RFPs we could respond to, Raquel’s leadership was critical to the company’s success. She has an amazing ability to bring stakeholders together across teams to find solutions and increase efficiencies while also instilling a positive corporate culture. When the company was dealing with the effects of the pandemic and the teams shifted from large in-office teams to remote work, Raquel led bringing both the marketing team and the overall company together and creating a sense of community and positivity even in times of uncertainty. She was an incredible advocate for me during my time at Modern Luxury, serving as a great mentor and helping me grow both within the organization and as a marketing professional. I was continually grateful for her insights, her expertise, and her kindness and felt very lucky to work with her. Any company would be tremendously benefitted by having Raquel as a leader on their team.”
About
Activity
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President - Marcomm Agency - NYC - 450K + Incentives Must have managed 300 employees in prior role. Our client a dynamic and innovative…
President - Marcomm Agency - NYC - 450K + Incentives Must have managed 300 employees in prior role. Our client a dynamic and innovative…
Liked by Raquel V. Cadourcy
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On Thursday, I attended the premiere of Woodbridge, the incredible passion project of one of my closest friends, Stephen Meier. It was really special…
On Thursday, I attended the premiere of Woodbridge, the incredible passion project of one of my closest friends, Stephen Meier. It was really special…
Liked by Raquel V. Cadourcy
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Toxic employees destroy your culture and your bottom line: This was scientifically proven by Harvard Research. Nothing destroys a culture faster…
Toxic employees destroy your culture and your bottom line: This was scientifically proven by Harvard Research. Nothing destroys a culture faster…
Liked by Raquel V. Cadourcy
Experience & Education
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Allure Bridals
View Raquel V.’s full experience
See their title, tenure and more.
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Licenses & Certifications
Volunteer Experience
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Career Development Volunteer
ACE: Association of Community Empowerment Programs for the Homeless
Social Services
The Association of Community Employment Programs for the Homeless (ACE) works with homeless men and women throughout New York City, providing job training, work experience and a lifetime support network to help our program participants achieve their goals and establish economic independence.
Publications
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Marc by Marc Jacobs uses social media-based casting to find its next model
Mobile Marketer
See publicationMarc by Marc Jacobs is searching the social media airwaves for a model to star in its first ad campaign under new leadership.
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IWC increases awareness for Tribeca Film Festival role via live social feed
Luxury Daily
See publicationSwitzerland’s IWC Schaffhausen is building exposure for its involvement as the official “festival time” partner at New York’s 13th annual Tribeca Film Festival through a live social stream to keep fans in the know.
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Saks downsizes beauty tutorials via Vine to attract busy consumers
Luxury Daily
See publicationU.S. retailer Saks Fifth Avenue is focusing on the products offered by its beauty department with Vine videos that recreate an in-store tutorial in six-seconds.
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Cross-channel marketing must-do’s for Valentine’s Day and beyond
Luxury Daily
See publicationWith Valentine’s Day fast approaching, the impending date has us all watching brands’ tactics for creatively grabbing customer attention to encourage rich engagement and purchases. But take note as these clever and interactive ideas are not limited to Valentine’s Day.
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Marc Jacobs fetes Daisy with pop-up shop accepting social currency
Luxury Daily
See publicationU.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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Rolls-Royce celebrates color via Instagram to popularize bespoke services
Luxury Daily
See publicationLuxury Daily contributor - Full article written by the talented Joe McCarthy, editorial assistant at Luxury Daily, New York
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Luxury brands must bring back romance in their customer relationships
Luxury Daily
See publicationThere is something special about the courting period of a budding romance, from the surprise and delight of small gestures to grander expressions of love and adoration.
The relationship between a luxury brand and its consumer is not all that different.
Luxury brands have the difficult task of intriguing the affluent consumer and keeping them coming back for more. -
4 myths about luxury marketing
Luxury Daily
See publicationLuxury shoppers are a highly lucrative, yet complicated demographic to capture.
On the surface, they may seem uninterested in marketing efforts, aloof to SMS campaigns, apathetic to social media interaction, and “above” promotions.
Because of their elusive nature, marketers may find it difficult to engage with these shoppers, especially on digital and mobile.
The truth, however, is that these notions are largely unfounded, leading to a string of myths that intimidate brand…Luxury shoppers are a highly lucrative, yet complicated demographic to capture.
On the surface, they may seem uninterested in marketing efforts, aloof to SMS campaigns, apathetic to social media interaction, and “above” promotions.
Because of their elusive nature, marketers may find it difficult to engage with these shoppers, especially on digital and mobile.
The truth, however, is that these notions are largely unfounded, leading to a string of myths that intimidate brand marketers. -
Meeting the digital expectations of younger, affluent consumers
Luxury Daily
See publicationBelieve it or not, today’s affluent consumer is getting younger. The number of new-money entrepreneurs in their early 30s, thriving millennials ready to buy their first home in cash, and the bevy of other driven individuals raking in the money at an early age, is astronomical.
More than ever, luxury brand marketers are finding that the affluent consumer is younger than ever, and ready to spend the big bucks.
Honors & Awards
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Luxury Daily's Luxury Women to Watch 2014
Luxury Daily
Tip a hat or nod respectfully to the 25 women on Luxury Daily’s Luxury Women to Watch 2014 list, a roll call of the some of the smartest women set to make a difference in luxury marketing and retail in 2014.
These executives share traits in common: dedication to craft, consumer focus, leadership potential, ambition, educator and exemplar. And yet, for all the plaudits, these women know that the journey is won step by step, with many miles to go before true gender parity is a reality in…Tip a hat or nod respectfully to the 25 women on Luxury Daily’s Luxury Women to Watch 2014 list, a roll call of the some of the smartest women set to make a difference in luxury marketing and retail in 2014.
These executives share traits in common: dedication to craft, consumer focus, leadership potential, ambition, educator and exemplar. And yet, for all the plaudits, these women know that the journey is won step by step, with many miles to go before true gender parity is a reality in the luxury business.
http://www.luxurydaily.com/luxury-daily%E2%80%99s-luxury-women-to-watch-2014-3/
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