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Articles by Patrick
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I am thrilled to welcome Matt Madrigal to the Executive Team at Pinterest as our new Chief Technology Officer. Matt joins us from Google, where he…
I am thrilled to welcome Matt Madrigal to the Executive Team at Pinterest as our new Chief Technology Officer. Matt joins us from Google, where he…
Liked by Patrick Adams
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When every dollar of I is scrutinized, you better make sure your R is optimized. Check out this commissioned Forrester Total Economic Impact™ study…
When every dollar of I is scrutinized, you better make sure your R is optimized. Check out this commissioned Forrester Total Economic Impact™ study…
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Wondering how to get the most from your current Dashlane plan? Register for a Wednesday workshop with our Customer Experience team to get your…
Wondering how to get the most from your current Dashlane plan? Register for a Wednesday workshop with our Customer Experience team to get your…
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Experience & Education
Volunteer Experience
Publications
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Bluevine Announces It's Next-Gen Brand Identity
PR/Newswire
Bluevine the leading provider of holistic banking solutions designed for small businesses, today announced a new brand identity, reflecting the company's next era of its commitment to grow and evolve its services alongside the changing needs of small business owners. Bluevine's new logo, symbol, color palette, and typeface reflect its modern, technology-forward, empathetic approach driven by its purpose of advocating for, understanding, and serving small businesses.
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BlueVine’s new CMO Patrick Adams on the potential of getting SMB banking right
Tearsheets
Freshly appointed chief marketing officer, Patrick Adams joins us on the podcast today to talk about BlueVine’s trajectory into banking. Adams was most recently the head of US marketing at PayPal, after stints running marketing at Victoria’s Secret and BMG. He is juiced on the potential the firm has to go deeper into solving the pain points in SMB banking and we talk about his plans to grow and expand the business.
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BlueVine Appoints Former PayPal Head of Marketing Patrick Adams as Company’s First Chief Marketing Officer
GlobeNewswire
REDWOOD CITY, Calif., Sept. 22, 2020 (GLOBE NEWSWIRE) -- BlueVine, the leading provider of small business banking, announced today that it has named marketing veteran Patrick Adams as its Chief Marketing Officer. In this role, Adams will oversee all marketing functions and will report to Eyal Lifshitz, CEO and co-found
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PayPal Celebrates Holiday Gift Giving
Media Post
The campaign aims to show new and existing customers how they can shop, gift and give back with ease and peace of mind this holiday, says Patrick Adams, vice president, head of consumer marketing, PayPal.
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PayPal and Wonder Women Unite for Summer Movie Season
PayPal Stories
The summer movie season is officially upon us and press and consumers alike are buzzing about the most anticipated films to hit the big screen this year. From superheroes to animated classics, romantic comedies to supernatural sequels, there’s something for everyone coming this summer so you’ll want to grab a ticket before they’re gone!
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Playful Ads Show The Many Things PayPal Can Do For You Everyday!
ADWEEK
“A year later, a lot has changed, including new partnerships with many industry players including Visa and MasterCard to give our customers even more ways to conveniently pay and get paid, no matter where they are or what funding source they’d like to use,” Patrick Adams, head of North American consumer marketing at the e-commerce company, tells AdFreak
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The Top 100 Innovative CMOs in the World - Patrick Adams
Hot Topics
The CMO’s role has continued to expand beyond just marketing and brand. Now one of the most important positions in the boardroom, here are the 100 most innovative globally.
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Gift Money In Style with PayPal and Jonathan Adler Designs
PayPal
Let’s face it. It can be tough holiday shopping for the babysitter, a picky relative or that friend who already has everything. A recent PayPal study* found that money is the number one gift Americans want this holiday season, and 62 percent wish they could ask for cash instead of traditional holiday presents. But, the study also found that the main reason people don’t give money as a gift is because they’re afraid it’s not personal enough (63 percent).
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Send Money In Style with PayPal
NBC
“With more people asking for gifts – and giving money – via P2P payments this holiday season, we needed to find a way to make it personal,” says Patrick Adams, CMO of PayPal North America. “Our partnership with Jonathan is unlike anything we’ve ever done, and helps consumers stress less. His unique holiday card designs make sending money easy and fashionable – something that gift cards and traditional holiday cards simply don’t provide.”
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The Art of P2P Gifting: 5 Questions with PayPal CMO Patrick Adams
Interbrand: Brandchannel
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Now You Can Send Holiday Cash with Designer PayPal e-cards
Fast Company
With lots of peer-to-peer money apps out there, PayPal is hoping customizable cards will help distinguish it from competitors. "It's always great to stand out in the marketplace," Patrick Adams, CMO for PayPal North America, told Fast Company. He also thinks e-cards will prove popular year-round.
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The Art of P2P Gifting with PayPal CMO Patrick Adams
Brand Channel
“With more people asking for gifts – and giving money – via P2P payments this holiday season, we needed to find a way to make it personal,” says Patrick Adams, CMO of PayPal North America. “Our partnership with Jonathan is unlike anything we’ve ever done, and helps consumers stress less. His unique holiday card designs make sending money easy and fashionable – something that gift cards and traditional holiday cards simply don’t provide.”
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From Lingerie to #NewMoney: How PayPal's Head of Consumer Marketing Stays Focused on Customer Centricity
Inc. Magazine
Patrick Adams of PayPal shares his insights on building an effective digital marketing strategy.
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Innovation and Marketing
Hot Topics
Innovation doesn't happen on a certain day or at a certain time or only with certain individuals.
The spirit of innovation has to be embedded within the DNA of a team or business. It is a top (CEO, Board) down philosophy that needs to permeate every division, function, team, role and plan.Other authorsSee publication -
100 Most Innovative CMO's in The World
Hot Topics
Listed Patrick Adams. The role of the CMO continues to take on an increased importance within organizations the world over. So who are the 100 most innovative CMOs in the world? Our community speaks...
Other authorsSee publication -
Speaker - Leadership Certificate Program
Adelphi University
Excerpts from conversation.
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David And Goliath Part II - The Women's Bracket
FORBES
The whole “obsession” topic was one reiterated by Patrick Adams, former Head of Marketing for Victoria’s Secret who now serves as an advisor to Adore Me.
“I believe the reason why Adore Me is growing so quickly is because we are customer obsessed and we create impeccably designed, high quality, great fitting fast fashion at unheard of price points,” said Adams. “We are an inclusive brand and believe ALL women are to be adored. Most importantly, we believe that real beauty comes in all…The whole “obsession” topic was one reiterated by Patrick Adams, former Head of Marketing for Victoria’s Secret who now serves as an advisor to Adore Me.
“I believe the reason why Adore Me is growing so quickly is because we are customer obsessed and we create impeccably designed, high quality, great fitting fast fashion at unheard of price points,” said Adams. “We are an inclusive brand and believe ALL women are to be adored. Most importantly, we believe that real beauty comes in all ages, all sizes, all ethnicities. Moreover, our customer obsession has driven us to offer 24/7 free shipping and create relevant digital customer customized showrooms and sets of the month. No one else is doing this.”Other authorsSee publication -
Patrick Adams joins Advisory Board of ADORE ME
Women's Wear Daily - WWD
Advisory Board position announcement
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Marketers Talk Creative
Ad Age - CMO Strategy
Victoria's Secret, VW and Six More Marketers Explain How They Cultivate Creativity. Interview with Patrick Adams
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Top 10 List -Wisdom From The C Suite That Tweets
Minute with the Marketing Maven
Listed Patrick Adams
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Interview with Patrick Adams, SVP Marketing
Harold Luxury for MEN
Interview with Patrick Adams
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Do C-Suite Executives Understand the Value of Twitter?
Executive Street
Listed Patrick Adams
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A Walk Around the Digital Marketing Block
Biznology
Review of ISF Conference. Patrick Adams was a panel participant
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Making the Right Moves for Digital Growth
Internet Strategy Forum
Patrick Adams panel participant
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CMO Club Interview with CMO Patrick Adams
The CMO Club
Interview Pete Kranik and Patrick Adams
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CMO Council Reveals Companies Are Failing To Realize Customer Revenue Potential
What They Think
Interview with Patrick Adams
Honors & Awards
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2017 - Forbes Top 50 Most Influential CMO's in the World
Forbes
NEW YORK, NY (June 22, 2017) – Forbes, in partnership with Sprinklr and LinkedIn, released today a report of The World’s Most Influential CMOs (Chief Marketing Officers) of 2017. The report presents a distinguished selection of the upper echelon of the world’s most influential CMOs, along with an instructive look at what brought them there. In the report, Forbes and Sprinklr also survey the shifting fault lines of today’s marketing terrain and provide an incisive understanding of what it takes…
NEW YORK, NY (June 22, 2017) – Forbes, in partnership with Sprinklr and LinkedIn, released today a report of The World’s Most Influential CMOs (Chief Marketing Officers) of 2017. The report presents a distinguished selection of the upper echelon of the world’s most influential CMOs, along with an instructive look at what brought them there. In the report, Forbes and Sprinklr also survey the shifting fault lines of today’s marketing terrain and provide an incisive understanding of what it takes to be the Chief Marketing Officer of tomorrow.
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2016 - The 100 Most Innovative CMOs in the World - PATRICK ADAMS
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The CMO’s role has continued to expand beyond just marketing and brand. Now one of the most important positions in the boardroom, here are the 100 most innovative globally.
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Judge - Final Round North American Effie Awards
Effie Award
Served as a Final Round Judge for the 2016 North American Effie Awards
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2015 - The 100 Most Innovative CMOs in the World - PATRICK ADAMS
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The role of the CMO continues to take on increased importance within organizations the world over. So who are the 100 most innovative CMOs in the world? Our community speaks...
https://www.hottopics.ht/stories/infographic/the-100-top-cmos-in-the-world/ -
TOP CMO's To Follow on Twitter - PATRICK ADAMS
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The top 100 Chief Marketing Officers around the world who were active on Twitter as of ....
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It was so great to bring the team together in San Jose and virtually around the world to celebrate our first-half achievements and set the stage for…
It was so great to bring the team together in San Jose and virtually around the world to celebrate our first-half achievements and set the stage for…
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Wasting money on paid media with customers that already converted? We have an amazing thing to share 👉 https://lnkd.in/eyTWBzij Hop into the…
Wasting money on paid media with customers that already converted? We have an amazing thing to share 👉 https://lnkd.in/eyTWBzij Hop into the…
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I am so excited to join MDVIP and build on the great business the team has built over many years. I am looking forward to meeting all the amazing…
I am so excited to join MDVIP and build on the great business the team has built over many years. I am looking forward to meeting all the amazing…
Liked by Patrick Adams
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Join us in congratulating Jonathan Geehan, MBA on his promotion to Techstars Chief Financial Officer! 👏 Jonathan has been at Techstars for three…
Join us in congratulating Jonathan Geehan, MBA on his promotion to Techstars Chief Financial Officer! 👏 Jonathan has been at Techstars for three…
Liked by Patrick Adams
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I'm thrilled to announce a multi-year partnership between Mastercard and McLaren Racing Formula 1 Team! We're bringing together racing fans and the…
I'm thrilled to announce a multi-year partnership between Mastercard and McLaren Racing Formula 1 Team! We're bringing together racing fans and the…
Liked by Patrick Adams
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We can't make an impact on homelessness without significant suport and investment from the private sector. Cisco and their people leverage their…
We can't make an impact on homelessness without significant suport and investment from the private sector. Cisco and their people leverage their…
Liked by Patrick Adams
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🔍 Dive Deeper into XBTO's New Tokenization Division Following the launch of our #Tokenization division, we are excited to share more insights on…
🔍 Dive Deeper into XBTO's New Tokenization Division Following the launch of our #Tokenization division, we are excited to share more insights on…
Liked by Patrick Adams
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Last week, I had the amazing privilege of honoring 174 long-tenured employees celebrating milestone anniversaries (20+ years) in 2023 – representing…
Last week, I had the amazing privilege of honoring 174 long-tenured employees celebrating milestone anniversaries (20+ years) in 2023 – representing…
Liked by Patrick Adams
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