Ramiro Sanchez

Brands are demanding “more efficient programmatic supply paths with fewer tech partners between buyers and sellers” ahead of upfronts in the CTV space. Supply path optimization is on their brain and they’re going to do their best to receive the most bang for their buck. This strategy has grown more trendy and the evidence provided by Catherine Perloff in this source shows that. #Brands #CTV #AdTech #Programmatic

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Plenty of awesome WhatsApp product announcements at Meta's Conversations conference in Brazil this week: Marketing Messages with Optimizations, Conversions API, AI for Businesses, Meta Verified on WhatsApp, enabling Calling on the WhatsApp Business Platform, and more! Blog post with details: https://lnkd.in/gWtT4kEU Full videos of the conference here: https://lnkd.in/gFfWsDCG #Conversations24

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AI Video will change the way brands approach video marketing. My thoughts in the article below.

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With VIZIO integrating into Walmart, Roku's 1PD is going to become increasingly important for to: 1. Reach Measurement Platforms 2. Resonance Measurement Offerings 3. Incrementality/Lift Measurement Companies 4. MultiTouch Attribution Platforms 5. Campaign Verification Solutions #Measurement #CampaignEffectiveness #StreamingMedia

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"Targeting is key to driving lift in the brand funnel metrics of Aided Awareness, Consideration and Purchase Intent, with Online Video, Online Display, and CTV clearly outperforming Linear TV" Learn which advertising channels actually work to drive different brand metrics (and WHY) in this great new data-rich white paper.

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Reflecting on an energizing few days at POSSIBLE 2024 in Miami, the enduring spirit of the advertising industry was in full display. Thank you, Christian Muche Megan Ramm’s session, “Context & Connectivity: Crafting Ads That Deliver" was a masterclass in marrying data with real human experiences. Along with leading CPG figures, Brad Feinberg, Patrick O'Keefe, Amy Worcester Lanzi, and Shelly Palmer, this discussion unveiled how strategic timing and genuine connection can turn everyday moments into impactful brand encounters. Identifying key measures that matter most to both advertisers and the Uber community broadly. One thing was clear, marketers are eager to evolve how brands engage and connect with consumers, using data to shape a better journey. #Uber #Advertising

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Reflecting on an energizing few days at POSSIBLE 2024 in Miami, the enduring spirit of the advertising industry was in full display. Thank you, Christian Muche Megan Ramm’s session, “Context & Connectivity: Crafting Ads That Deliver" was a masterclass in marrying data with real human experiences. Along with leading CPG figures, Brad Feinberg, Patrick O'Keefe, Amy Worcester Lanzi, and Shelly Palmer, this discussion unveiled how strategic timing and genuine connection can turn everyday moments into impactful brand encounters. Identifying key measures that matter most to both advertisers and the Uber community broadly. One thing was clear, marketers are eager to evolve how brands engage and connect with consumers, using data to shape a better journey. #Uber #Advertising

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Farewell CIENCE, Hello New Horizons: The Art of the Pivot Today, I’m publicly closing a remarkable chapter: After 7 years of building, growing, and innovating at CIENCE, I'm stepping away from my role as FT CMO. This isn't a goodbye, but rather a pivot – a chance to explore new frontiers and apply my marketing expertise in fresh and exciting ways. My time at CIENCE has been filled with some enormous highs. To begin, I’ve had the privilege to work alongside >2,500 brilliant CIENtists across a dozen different countries through my time at the company. Probably too many to call out individually here on Linkedin (lest I bore the sh*t out of readers lol?!?!). At any rate, you are collaborators in our grand experiment proving that building a predictable pipeline isn’t art; it’s CIENCE. I trust you will continue the legacy we’ve built together. Together, we've achieved remarkable things, including:  * Executing a rare quadruple/triple/triple/double growth rates over 4 years.  * Growing site traffic from 0 to over 325K unique visitors per month (>2M/yr).  *Or delivering an industry-leading cacophony of voices elevating us to the most reviewed lead generation company in the USA. Beyond results—they were reflections of our strategies, informed by a holistic approach to marketing (esp. SEO, content, and deeply human insights). Yet, as the craftsman I see myself as (marketing is a craft!), I'm always seeking new challenges, new materials to mold, new forms to create. The marketing landscape is constantly evolving, and I'm eager to dive into its uncharted territories. This move is partly a leap into the unknown, but also a calculated step based on my core strengths: - Innovation & Tech: Embracing Gen AI. Engaging teams to adapt to new technologies as a cheerleader, prompt engineer, and key PMM for our software tools has been an exhilarating journey. - Business / Sales Development: My experience in building and scaling sales pipelines will be instrumental in forging new partnerships and driving growth. Designing, optimizing, and executing campaigns that set 100K+ Target Customer Meetings is kinda my sweet spot. - Customer Acquisition: I've spent years honing my ability to identify, attract, and convert over 3K of the right customers. This skillset will be invaluable as I navigate new ventures. - Target Segmentation: Nailing your audience is the cornerstone of effective marketing. We did this + achieved best-in-class CR%'s for years. - Analytics + Insights: Data is the lifeblood of marketing and we ran a tight ship. As I embark on this new chapter, I remain a CIENCE shareholder, deeply invested in the company's continued success. The relationships I've built will always be cherished. So this isn't the end of the story, but rather the beginning of a new adventure. Stay tuned for updates, and let's continue the conversation! #marketing #newbeginnings #growth

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Last week, Village Global and I hosted a dinner with some incredible AI founders and leaders in Paris. It was an intimate occasion where we shared successes and challenges building AI products, defensibility in the Gen AI world, AI safety, and a lot more. There is no doubt Paris has emerged as one of the most exciting AI ecosystems today. A huge thank you to Thibault Martin of Dust, Alice Schoenauer Sebag of Cohere, Gustave Ronteix of Orakl Oncology, Guillaume Candeli of Workera, Malo Marrec (Stealth), Marc Sanselme of Scopeo, Maxime Voisin of Cohere, François-Guillaume Fernandez of Quack AI (YC S23), Olivier Moindrot of Fragment (YC S23), Pablo Ducru of Raive, Paul Duan of Bayes Impact, Sarah Najmark of Osium AI (YC S23), Sébastien Boyer, Thomas Palomares, and Thomas Cloarec of CreateApp.ai (EF W23) for coming!

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Great story by Pratik Bhakta at The Economic Times today (link in the comments). He spoke with Paula Bellizia about the partnership EBANX is announcing with Yes Bank to empower cross-border commerce in India. Global companies will have easier access to India's 350 million consumers, the second-largest online shopping in the world. Brazil and India are truly driving innovation in the digital economy! It is a pleasure for CONTENT CO to give more visibility to this story. More to come! #DigitalEconomy #Innovation #PR #Payments

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DAS is out with ICY, HLS, multi bitrate and HLS + ABR + DAI that truly works out of the box

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I'm happy to share Viva Translate's All-New Desktop Application! 🚀 https://lnkd.in/d_mz4xc7 Viva is the ultimate AI Co-Pilot for virtual meetings across languages. We're helping companies like Mercado Libre & Addi to bridge the language gap in their workplace, and today we're going further! Viva's desktop app delivers: 🔄 Real-Time Translation: Break down language barriers and communicate effortlessly with participants around the globe. 🤖 AI Meeting Co-pilot: From automated meeting summaries to identifying action items and solutions, enhance your productivity with our advanced AI features. 🛠 Seamless Integrations: Enjoy Viva with MS Teams, Zoom, and more, directly from your desktop. How is Viva better than built-in meeting translation? - Translation accuracy is higher for accents and dialects - Language is auto-detected so it works well for actual meetings - AI summaries, action items, and more to help you follow along - Note-taking features to help remember every part of the meeting - Works across Zoom, Microsoft Teams, and Google Meets 🆓 Try for free on the link below! 🆓 https://lnkd.in/d_mz4xc7

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🎥 Unlock the Fundamentals of Real-Time Bidding In our latest YouTube video, we dive deep into the fundamentals of RTB. Learn what RTB is, how it works, and whether it’s the same as programmatic advertising. Watch Now: https://lnkd.in/dgSC7dys Read more on UBIDEX blog: https://lnkd.in/dJk8aG3K #UBIDEX #RealTimeBidding #RTB #ProgrammaticAdvertising #AdTech #YouTubeEducation

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I recently talked with Paz Yanover, VP of Product at Amplication, about creating and managing effective docs. Here is his developer docs success formula (check 1st comment): In this interview, Paz shares his formula to creating developer docs that drive product adoption. You'll learn: - The important role docs plays in support and attracting devs - Tips for balancing technical accuracy with user-friendliness in your docs - Strategies for effective collaboration between technical writers and product teams Check the first comment for the full interview. --- Enjoy this? ♻️ Repost it to your network and follow Derick Ruiz for more.

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An interesting competitive move.

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With the recent OpenAI and Google AI announcements, agent and bot-to-bot experiences are coming closer to reality and will impact brand experiences in a significant way as my colleague Elizabeth Papasakelariou recently shared with CGT. #GENAI https://lnkd.in/gaQXsDq2

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On to the next big thing and finding real unicorns! 🦄 Four years ago, almost to the day, I had the opportunity to join Nubank and build the engineering team for their new (first) international expansion. Nubank would show the world that Brazil's success wasn’t a fluke and that they could repeat it (spoiler: it wasn’t a fluke). This time, we would build a new digital bank for the Mexican market.🇲🇽 It was going to be an adventure for me. I would relocate to Mexico City with the family and build a team in a city I had never been to. I could not be more excited. But then COVID happened, and I decided to build the team from the comfort of my home office in Sunnyvale; so much for an adventure. 😿 I grew very fond of my team and still call many of them close friends. During my 3 years at Nubank, the engineering team in Mexico grew from 15 or so engineers to 110+ engineers and managers. The customer base grew from 1000 friends and family to 4 million. The operations grew from supporting one big product to three entirely new products. The larger team itself grew from 85 or so to over a thousand Nubankers in Mexico. After 3 years, it was time to move on. I would take a short sabbatical, maybe three months, to travel the world, learn how to cook some Portuguese meals I grew up with, attend to my record collection, do some coaching, and work on my ideas. I was having way too much fun, I think, and three months turned into six and then nine, and I could not see myself ever returning to office politics. It just didn’t compare. Maybe when I would get tired of traveling. 🛫 As I planned another adventure, I met Nack Kyoo Jung, the CTO at Influur, the founders (four incredibly inspiring women), and the leadership team. And boom! I was hooked. 🤗 Last month, I joined the team as the new VP of Engineering, and it has been an incredible journey in such a short time. I'm still in shock and trying to adjust to the lack of toxic politics and egos—only good vibes, deep passion, great talent, and an amazing vision. Feeling blessed. #influur #startup

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Huge steps in the evolution of AI and media integration partnerships. Beyond media, so many interesting collaborations with far more on the horizon. Microsoft, Amazon, NVIDIA, Google, Salesforce, Reddit, Inc.. Major innovations are coming fast. Unlike others, these alliances are delivering massive value and utility with far-reaching impact. It’s an exciting time to be in the world of tech partnerships—and we're just out of the starting gate. #TechPartnerships #AI #Innovation #FutureOfTech #techalliances #partnerships OpenAI

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