Peter Orbán

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FINDING HIGH-VALUE PROBLEMS FOR CLEVER SOLUTIONS. Entrepreneurial Enterprise Solutions…

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  • Lenovo

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Licenses & Certifications

Publications

  • A New Division of Labor: IoT, Wearables and the Human Workforce

    AR for Enterprise Association Blog

    There has been some consternation about the impact of automatization, frequently bordering a bit on sensationalism: AI (embodied or otherwise)"... Will Take Over The World!" But there is an increasingly clear picture that - at least for the foreseeable future - AI is a great fit for certain things but not so much for others. Notably: empathy, autonomous decision making, or - almost anything related to - emotions ... human folks are still better at it. So the emerging picture is about a new…

    There has been some consternation about the impact of automatization, frequently bordering a bit on sensationalism: AI (embodied or otherwise)"... Will Take Over The World!" But there is an increasingly clear picture that - at least for the foreseeable future - AI is a great fit for certain things but not so much for others. Notably: empathy, autonomous decision making, or - almost anything related to - emotions ... human folks are still better at it. So the emerging picture is about a new division of labor between the human and artificial workforce mitigated and catalyzed by a new device class: #Enterprise #Wearables. Keith and I wrote up the vision we've developed together based on our first-hand experiences in the current IoT and Mixed Reality practice. #iot #digitaltransformation #mr #industry4_0 #vr #wearabletech #ar #ai

    Other authors
    See publication

  • Discovering the Value of Earned Audience - How Twitter Expressions Activate Consumers

    FOX Broadcasting; Twitter; Advertising Research Foundation

    Fox Broadcasting Company (FOX), Twitter and The Advertising Research Foundation (ARF) today announced new research exploring the value of the earned audience that media companies and brands gain from TV and brand-related tweets. Using Twitter’s capability to survey users on Twitter.com and the Twitter mobile app via homepage recruitment, the study, “Discovering the Value of Earned Audience – How Twitter Expressions Activate Consumers,” uncovered that:

    Other authors
    See publication

Courses

  • Six Sigma Greenbelt

    -

Projects

  • ClipDis

    ClipDis turns text into video mashups

    Other creators
    See project

  • Upcoming and Recent Speaking Engagements

    - Present

    SPEAKING ENGAGEMENTS

    March 7-8, 2013
    KEYNOTE
    CASRO Global Research Conference (San Francisco, CA)
    "Reinventing New Markets, Competition and Leadership for 2020 and Beyond"

    October 17-18, 2012
    PANELIST
    Northwestern Univ (Kellogg) Innovation Network
    Led by Dr. Robert C. Wolcott: Dancing with the Start-ups
    Panel Discussion: "Resistance is Futile. Prepare to be Assimilated"

    September 20, 2012
    KEYNOTE
    Minnesota Market Research Association (MRA)…

    SPEAKING ENGAGEMENTS

    March 7-8, 2013
    KEYNOTE
    CASRO Global Research Conference (San Francisco, CA)
    "Reinventing New Markets, Competition and Leadership for 2020 and Beyond"

    October 17-18, 2012
    PANELIST
    Northwestern Univ (Kellogg) Innovation Network
    Led by Dr. Robert C. Wolcott: Dancing with the Start-ups
    Panel Discussion: "Resistance is Futile. Prepare to be Assimilated"

    September 20, 2012
    KEYNOTE
    Minnesota Market Research Association (MRA)
    "Approaching the year 2020: Be Big. Be the Change. Lead the Change."
    http://www.mnmra.org/events.htm

    September 21, 2012
    KEYNOTE
    Corporate Researchers Conference 2012 (Dallas, TX)
    "Leading at the Bleeding Edge: Reinventing Roles in the New Normal"
    http://crc.marketingresearch.org/program.cfm

    Deloitte / GMA panel participant: "Social Media - Hype versus Reality?" Filmed in Chicago, August 2012.

    Castrol/BP Leadership Team and Top Global Distributors Innovation and Immersion Panel: “Consumer Trends: Engaging, Marketing, Selling, Servicing to Drive Global Growth and Innovation.” Sponsored by Clareo Partners. August, 2012, London.

    Nielsen 360 Global Conference: Panel Discussion Participant: “Reaching Consumers Online, and New Approaches to Precision Marketing” June, 2012, FL

    ReThink: The Advertising Research Foundation Global Conference, “Breakthrough Collaborative Partnerships in Precision Target Marketing across Touch Points” with David Poltrack, CBS; March, 2012, New York City

    Samsung Global Conference: “Global Trends…from Building to Being an Influential World Class Consumer Insights Organization” October, 2011, Seoul, South Korea

    General Mills’ Investor Day with 70 Wall Street Stock Analysts, “Consumer Trends for Emerging and Developed Markets Driving Growth Opportunities” July 2011, Boston, MA

    Global Research Industry Special Leadership Forum, “Research Transformation: Leading vs. Being Led” November, 2008, New York City




    Other creators
    See project

  • Upcoming and Recent Speaking Engagements

    - Present

    SPEAKING ENGAGEMENTS

    March 7-8, 2013
    KEYNOTE
    CASRO Global Research Conference (San Francisco, CA)
    "Reinventing New Markets, Competition and Leadership for 2020 and Beyond"

    October 17-18, 2012
    PANELIST
    Northwestern Univ (Kellogg) Innovation Network
    Led by Dr. Robert C. Wolcott: Dancing with the Start-ups
    Panel Discussion: "Resistance is Futile. Prepare to be Assimilated"

    September 20, 2012
    KEYNOTE
    Minnesota Market Research Association (MRA)…

    SPEAKING ENGAGEMENTS

    March 7-8, 2013
    KEYNOTE
    CASRO Global Research Conference (San Francisco, CA)
    "Reinventing New Markets, Competition and Leadership for 2020 and Beyond"

    October 17-18, 2012
    PANELIST
    Northwestern Univ (Kellogg) Innovation Network
    Led by Dr. Robert C. Wolcott: Dancing with the Start-ups
    Panel Discussion: "Resistance is Futile. Prepare to be Assimilated"

    September 20, 2012
    KEYNOTE
    Minnesota Market Research Association (MRA)
    "Approaching the year 2020: Be Big. Be the Change. Lead the Change."
    http://www.mnmra.org/events.htm

    September 21, 2012
    KEYNOTE
    Corporate Researchers Conference 2012 (Dallas, TX)
    "Leading at the Bleeding Edge: Reinventing Roles in the New Normal"
    http://crc.marketingresearch.org/program.cfm

    Deloitte / GMA panel participant: "Social Media - Hype versus Reality?" Filmed in Chicago, August 2012.

    Castrol/BP Leadership Team and Top Global Distributors Innovation and Immersion Panel: “Consumer Trends: Engaging, Marketing, Selling, Servicing to Drive Global Growth and Innovation.” Sponsored by Clareo Partners. August, 2012, London.

    Nielsen 360 Global Conference: Panel Discussion Participant: “Reaching Consumers Online, and New Approaches to Precision Marketing” June, 2012, FL

    ReThink: The Advertising Research Foundation Global Conference, “Breakthrough Collaborative Partnerships in Precision Target Marketing across Touch Points” with David Poltrack, CBS; March, 2012, New York City

    Samsung Global Conference: “Global Trends…from Building to Being an Influential World Class Consumer Insights Organization” October, 2011, Seoul, South Korea

    General Mills’ Investor Day with 70 Wall Street Stock Analysts, “Consumer Trends for Emerging and Developed Markets Driving Growth Opportunities” July 2011, Boston, MA

    Global Research Industry Special Leadership Forum, “Research Transformation: Leading vs. Being Led” November, 2008, New York City




    Other creators
    See project

Languages

  • English

    Native or bilingual proficiency

  • Hungarian

    Native or bilingual proficiency

  • Russian

    Limited working proficiency

  • German

    Elementary proficiency

Organizations

  • American Marketing Association New York Chapter

    Board Member, Secretary, Treasurer

    - Present

  • Greenbook

    Board Member

    - Present

  • JoopLoop

    Advisory Board Member

    - Present

    JoopLoop is mobile software that monetizes the value of a consumer’s social network in sales transactions at retail brick and mortar and allocates a value to each consumer via their Social Networth™ Index (SNI). Retailers can then target consumers based on their SNI with subsequent mobile campaigns.

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