Patrick Culhane

The key to making your direct mail a success is really understanding who your ideal customer is by using Anchor’s profiling and predictive modeling methods. Get started today with a FREE detailed report of your data health with information that ensures deliverability of your marketing to the right audience! https://bit.ly/3VuuiMX If you’d like more information, contact us at (800) 452-2357. #dataquality #customerprofiling #datamodeling #datahygiene #dataenrichment #dataanalysis

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Listen to my thoughts about how #b2bmarketing can help build brand trust...read more here: https://lnkd.in/enPgcgyA

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Direct mail captures an average of 134 seconds of your customers attention – way more attention than this post will 😊. Boost your marketing performance with mail! #AttentionEconomy #Marketing #DirectMail

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👔 Looking to up your SEM game? Consider incorporating display ads into your marketing strategy! 🌟 Display ads offer a unique way to reach your target audience and drive conversions. With eye-catching visuals and strategic placement, you can increase brand visibility and attract new customers. 💼 Plus, display ads can be an effective way to retarget website visitors and keep your brand top of mind. 💡Have you used display ads before? Share your insights, tips, and tricks in the comments below. #SEM #DisplayAds #MarketingStrategy 💻📈🚀

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If you’re a B2B brand, communicating your brand identity and values is essential for connecting with today’s business buyers, especially millennials and Gen Z. Brunner’s Patrick Culhane VP of brand strategy, shares five ways to put your brand values at the heart of your B2B marketing.

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Like consumer brands, B2B brands are looking to stand out in a crowded and competitive marketplace. The line between business marketing and consumer marketing is beginning to blur. If you’re a B2B brand, these insights could transform your strategy: https://bit.ly/44uSjYJ  #B2B #consumermarketing #advertising #digiday

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The aisle endcap is being replaced by digital screens. Which I think shows a shift in how retailers engage with consumers. Endcaps are: • Highly visable in high traffic areas of stores. • Primed for impulse purchases • A perfect place for cross-product promotion (Tuna + Mayo, or Meal ideas) • Great for new product visability Digital Endcaps seem to have a huge impact on awareness, but less on conversion that you may get with the ‘normal’ endcap. Should creative formats change? Should there be prompts on where to find the product? Could these be used for non-endemic brands with NFC or QR codes for information? E.g. breakdown cover near car accessories? Full future thinking: maybe the Scan as You Shop Handsets with a NFC sensors that will customise the digital endcap promotion in line with your shopping history and provide personalised recomendations as you walk by. #retailmedia

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𝗧𝗵𝗲 𝟲 𝗧𝗵𝗶𝗻𝗴𝘀 𝗧𝗵𝗮𝘁 𝗧𝗼𝗽-𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 #𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗗𝗼 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗹𝘆 I suspect you may be surprised by the list below, published by Considered Content. Why? B2B marketers know we should be doing all these things, but recent research shows many are clearly not practicing what works best. 𝟭. 𝗞𝗻𝗼𝘄 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗱𝗲𝗲𝗽𝗹𝘆 Research your customers, research the people who make up the buying committees and create ideal customer profiles (ICP) or customer personas. Sounds like 101, but the data indicates only 18% of B2B marketers create ICPs or research-based personas. 𝟮. 𝗣𝘂𝗿𝘀𝘂𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗶𝗼𝗻 𝗮𝘀 𝗮𝗻 𝗶𝗺𝗽𝗲𝗿𝗮𝘁𝗶𝘃𝗲, 𝗻𝗼𝘁 𝗮 𝗻𝗶𝗰𝗲-𝘁𝗼-𝗵𝗮𝘃𝗲 Jason Ball writes that "true differentiation makes you more successful across every category" and has the data to prove it. He says: "if you focus on just one thing, it should be differentiation." 𝟯. 𝗙𝗼𝗿𝗺𝘂𝗹𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Having a marketing strategy that takes its lead from your core business strategy is not only important, it's also another way to elevate your marketing performance across every area. 𝟰. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝘂𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝘁𝗮𝗰𝘁𝗶𝗰𝘀, 𝗿𝗮𝘁𝗵𝗲𝗿 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗽𝗼𝗽𝘂𝗹𝗮𝗿 One of the standout results in the data is that what's popular and what's effective are often two quite different things. 𝟱. 𝗕𝗲 𝗮𝘄𝗮𝗿𝗲 𝗼𝗳 𝗮 𝗴𝗲𝗻𝗱𝗲𝗿-𝗯𝗮𝘀𝗲𝗱 𝗯𝗶𝗮𝘀 𝘁𝗵𝗮𝘁 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝘀 𝘁𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗰𝗵𝗼𝗶𝗰𝗲𝘀 The data in this report reflects that women are far more likely than men to use #ABM and #influencermarketing, while men (more than women) are significantly more likely to use nurture programs, PPC and programmatic advertising. 𝟲. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗱𝗲𝗺𝗮𝗻𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗼𝗿𝗱𝗲𝗿 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗹𝗲𝗮𝗱𝘀 What's the alternative? Focusing on lead gen to drive leads. The data shows that those who focus narrowly on lead gen are LESS effective at driving leads than those that focus on demand gen to drive leads. It's actually those who have a primary objective of increasing demand who are more effective at lead generation. 𝘒𝘶𝘥𝘰𝘴 𝘵𝘰 MarketingProfs, 𝘑𝘢𝘴𝘰𝘯 𝘉𝘢𝘭𝘭 𝘢𝘯𝘥 𝘊𝘰𝘯𝘴𝘪𝘥𝘦𝘳𝘦𝘥 𝘊𝘰𝘯𝘵𝘦𝘯𝘵 𝘧𝘰𝘳 𝘵𝘩𝘪𝘴 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘧𝘶𝘭 𝘢𝘳𝘵𝘪𝘤𝘭𝘦; 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘳𝘦𝘢𝘥 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘢𝘵:

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Direct mail continues to be an effective marketing channel, but choosing the right format for your campaign can be crucial. The two most popular direct mail formats are envelope packages and postcards, each offering distinct advantages depending on your brand, audience, and objectives. So which is right for you? https://lnkd.in/gMeJmzaU

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Is wokeism a smart marketing strategy? This topic is addressed in my latest blog post. Common sense advice for a complex world. https://burghardgroup.com/

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𝗛𝗼𝘄 𝗶𝘀 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗶𝗻𝗴 𝗯𝘂𝗱𝗴𝗲𝘁𝘀 𝗮𝗻𝗱 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝗲𝘀 𝗮𝘁 𝗺𝗶𝗱 𝘁𝗼 𝗹𝗮𝗿𝗴𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗳𝗶𝗿𝗺𝘀? I’ll be moderating a discussion this Thursday on this topic with a stellar industry panel including Clare Hart, John Norkus, Brittany Sipos and Aaron Shagrin. Thanks to Williams Lea for presenting this program. I hope you can join us!  https://lnkd.in/gCsCazyH #consutling #consultingmag #consultingmagazine #StrategicGrowth #BusinessStrategy #EfficiencyInBusiness

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Listen to my thoughts about how #b2bmarketing can help build brand trust...read more here: https://lnkd.in/eq7rvSSU

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The way consumers make purchasing decisions is constantly evolving. Learn about the latest consumer shifts and discover innovative ways to connect with your audience through digital marketing techniques on Junction Creative's latest read: https://lnkd.in/ebhjUvw #JunctionCreativeSolutions #JunctionCreative #SmallBusiness #AtlantaMarketingAgency #Marketing #TipsandTricks #BusinessAdvice #SmallBusinessAdvice #AtlantaAdvertisingAgency #MarketingStrategy #MarketingSolutions #MarketingTips #MarketingTechniques #DigitalMarketing #ConsumerBehavior

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Insightful spotlight on how great improvement should precede great marketing, not the other way around. It's time for BA to match reality to expectations as our national flag carrier. Check out this article by Helen Edwards to learn more. #BA #marketing #branding Link to article: https://lnkd.in/e68twg9u

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