Jeff Maggs

Jeff Maggs

Atlanta, Georgia, United States
2K followers 500+ connections

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About

Marketing executive with a 40+ year history of recruiting, retaining, and growing talent,…

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Experience & Education

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Licenses & Certifications

Volunteer Experience

  • AMA Atlanta (American Marketing Association, Atlanta Chapter) Graphic

    Member of the Executive Advisory Board, AMYs Judge, Mentor

    AMA Atlanta (American Marketing Association, Atlanta Chapter)

    - 6 years 8 months

    Education

  • Atlanta Fire Rescue Foundation, Inc. Graphic

    Executive Board Member and Chair of the Communications Committee

    Atlanta Fire Rescue Foundation, Inc.

    - 4 years 4 months

    Economic Empowerment

    I have served as a long-time board member and the Chairman of the Communications Committee. I have served as the Co-Chair of the foundation's signature event, "Breakfast With Our Bravest" on multiple occasions. Also, led the marketing communications efforts for a game-changing Diversity Recruitment campaign in support of the Atlanta Fire Rescue Department. This campaign has been internationally recognized for creative excellence and it has helped lead to the most diverse recruiting class in the…

    I have served as a long-time board member and the Chairman of the Communications Committee. I have served as the Co-Chair of the foundation's signature event, "Breakfast With Our Bravest" on multiple occasions. Also, led the marketing communications efforts for a game-changing Diversity Recruitment campaign in support of the Atlanta Fire Rescue Department. This campaign has been internationally recognized for creative excellence and it has helped lead to the most diverse recruiting class in the history of the AFRD.

  • Georgia State University - J. Mack Robinson College of Business Graphic

    Mentor and Member of the Advisory Panel for the Graduate Mentoring Program

    Georgia State University - J. Mack Robinson College of Business

    - 6 years

    Education

    I have mentored multiple graduate students and I was an active member of the Advisory Panel for the program at the request of the program director at GSU.

  • Covenant House Georgia Graphic

    Participant in Executive Sleep-out

    Covenant House Georgia

    - 1 year 3 months

    Social Services

    Participated in multiple Executive Sleep Outs in Atlanta to help raise thousands of dollars as part of the "Misfits" team led by David Lewis and Danica Kombol.

  • 4A's Graphic

    Member of the Board of Advisors for the 4A's Southern Region New Business Committee

    4A's

    - 6 years 2 months

    Economic Empowerment

  • Metro Atlanta Chamber Graphic

    Investor Level Member

    Metro Atlanta Chamber

    - Present 6 years 11 months

    Economic Empowerment

  • Urban League of Greater Atl Graphic

    Member of the Board of Directors and Chair of the Marketing Committee. Selected as Board Member of the Year for 2023.

    Urban League of Greater Atl

    - 4 years 8 months

    Economic Empowerment

    Selected as Board Member of the Year for 2023.

  • Leadership Atlanta Graphic

    Graduate of the Class of 2020

    Leadership Atlanta

    - 1 year 2 months

    Civil Rights and Social Action

    Selected as a member of the Leadership Atlanta class of 2020, the 50th Anniversary Class. Remain and active alumnus of the organization, participating in long-range strategic planning initiative and several other activities on an on-going basis.

  • Atlanta Police Foundation Graphic

    Board of Advisors/APF Crime Stoppers

    Atlanta Police Foundation

    - 4 years 7 months

    Social Services

  • Atlanta Police Foundation Graphic

    Member of the Mayor’s Board of Advisors for APD Recruitment Program

    Atlanta Police Foundation

    - 3 months

    I was selected as a member of this advisory board and we will be making recommendations to city and APD leadership regarding recruitment strategies and new approaches to address officer shortfall in Atlanta.

  • 4A's Graphic

    Member of the Board of Directors of the Atlanta Council

    4A's

    - 1 year 6 months

    Education

    The Atlanta Council of the 4A’s is an organization committed to providing leadership and initiatives that foster the on-going health and effectiveness of members and the overall advertising industry in our Council area.

  • The A Pledge Graphic

    Founding Member via Brunner

    The A Pledge

    - Present 3 years 5 months

    Civil Rights and Social Action

    The A Pledge is a call to Atlanta advertising and marketing agencies to come together in a committed effort to create inclusive opportunities within our industry. We are committed, over the next decade, to make the changes needed to ensure our teams reflect the diversity of our community. As we do, we will see systemic opportunity grow in our agency, our industry, our city, and our nation. We have committed time, content, and financial support to this effort. I also serve as a mentor as part of…

    The A Pledge is a call to Atlanta advertising and marketing agencies to come together in a committed effort to create inclusive opportunities within our industry. We are committed, over the next decade, to make the changes needed to ensure our teams reflect the diversity of our community. As we do, we will see systemic opportunity grow in our agency, our industry, our city, and our nation. We have committed time, content, and financial support to this effort. I also serve as a mentor as part of the A Pledge Mentorship Program.

  • Midtown Alliance Graphic

    Member

    Midtown Alliance

    - 4 years

    Economic Empowerment

  • Association of National Advertisers Graphic

    Selected as a Juror for the ANA REGGIE Awards for 2023 and 2024

    Association of National Advertisers

    - 1 year 2 months

    Arts and Culture

    I was selected as a Juror to evaluate B2B, Influencer, and Content Marketing Campaigns for the 2023 ANA REGGIE Awards. This was the 40th Anniversary of the REGGIE’s.

    I have also been selected as a Juror for the 2024 ANA Reggie Awards in multiple categories.

    Since 1983, the REGGIE Awards have been the premier industry awards program recognizing the best brand activation marketing campaigns created by brands and agencies.

  • Leadership Pittsburgh Inc. Graphic

    Graduate of Leadership Pittsburgh XV Class

    Leadership Pittsburgh Inc.

    - 1 year 6 months

    Economic Empowerment

    Selected for prestigious leadership organization in 30’s.

  • Served as a member of the Board of Directors for multiple organizations in Western PA

    Multiple Non-Profit Organizations

    - 8 years 6 months

    Social Services

    Served as an active and engaged board member of several professional and nonprofit organizations in Western PA. These organizations included the Pittsburgh Ad Club, Junior Achievement of SW PA, the Mentoring Partnership of SW PA, Center for Creative Play, Leukemia-Lymphoma Society, Pittsburgh Center for the Arts, etc.

  • Leadership Atlanta Graphic

    Active Alumnus

    Leadership Atlanta

    - Present 4 years 1 month

    Civil Rights and Social Action

  • 4A's Graphic

    Co-Chair of 4A’s National New Business Committee

    4A's

    - Present 6 months

  • Duquesne University Graphic

    EVP Alumni Board of Governors, Adjunct Professor, Board of Advisors for the McAnulty College & Graduate School of Liberal Arts, Member of Duquesne Society

    Duquesne University

    Education

  • Association of National Advertisers Graphic

    Member of the Brand Purpose Committee

    Association of National Advertisers

    - Present 1 year 7 months

Publications

  • Every Brand Has Become A Challenger Brand. Are You Up For The Challenge?

    Media Post

    https://www.mediapost.com/publications/article/360325/every-brand-has-become-a-challenger-are-you-up.html

    See publication

  • 11Alive Atlanta Business Chronicle Executive Profiles

    Atlanta Business Chronicle and 11Alive TV

    See publication

  • Take It From This Middle-Aged Man, Size Definitely Matters!

    Media Post

    This article focused on the POV that smaller, independent ad agencies can be, and often times are, better than larger, holding company owned, agencies. Faster, more nimble, more inventive and just as talented at the big dogs.

    See publication

  • The Case Against Agency Account Managers

    4A's SmartBrief

    This piece was written to focus on the author's POV that ad agencies had allowed themselves to be relegated to the "Kiddie Table" from the "Head Table" where they once were positioned with CEOs and the rest of the executive leadership teams at client organizations. Agencies went from making a difference to merely making "stuff". The denigration of the Account Management function in many agencies is sighted as a major reason for this fall and the piece outlines a few ways to regain a seat at the…

    This piece was written to focus on the author's POV that ad agencies had allowed themselves to be relegated to the "Kiddie Table" from the "Head Table" where they once were positioned with CEOs and the rest of the executive leadership teams at client organizations. Agencies went from making a difference to merely making "stuff". The denigration of the Account Management function in many agencies is sighted as a major reason for this fall and the piece outlines a few ways to regain a seat at the head table.

    See publication

  • Leaders in Liberal Arts Alumni Webinar Series

    McAnulty College and Graduate School of Liberal Arts at Duquesne University

    Appeared in a series of webinars focused on the value of a Liberal Arts education. The power of Liberal Arts and Sciences curriculum has been under siege across the nation. Duquesne University’s McAnulty College and Graduate School of Liberal Arts is a nationally recognized leader in Liberal Arts education and many of its alumni have gone on to achieve significant success in a wide variety of career endeavors. This series showcased the lifetime impact that a Liberal Arts education can have upon…

    Appeared in a series of webinars focused on the value of a Liberal Arts education. The power of Liberal Arts and Sciences curriculum has been under siege across the nation. Duquesne University’s McAnulty College and Graduate School of Liberal Arts is a nationally recognized leader in Liberal Arts education and many of its alumni have gone on to achieve significant success in a wide variety of career endeavors. This series showcased the lifetime impact that a Liberal Arts education can have upon successful graduates. Visit YouTube to view the webinar series.

Honors & Awards

  • Cold-EEZE from Vespyr Brands wins a Silver Award from Graphis

    Graphis Competitions Advertising Awards 2024

  • Urban League of Greater Atlanta Board Member of the Year

    Urban League of Greater Atlanta

  • Yellawood Campaign wins multiple Platinum and Gold Awards from Graphis International

    Graphis International

    The "Woodland's Most Wanted" TV spots developed as part of Yellawood's long-running, and globally recognized "Five-Star Backyards" integrated marketing campaign, have won multiple Platinum and Gold Awards from Graphis International over multiple years, from 2020-2024.

  • AMA Integrated Campaign: Non-Profit for Goodwill of North Georgia

    American Marketing Association/Atlanta Chapter

    AMA AMY Award winner for 2023. Our work for Goodwill of North Georgia was recognized as the top integrated marketing campaign for the nonprofit sector, among hundreds of entries. For over 65 years, the Atlanta Marketer of the Year Awards (AMYs), presented by AMA Atlanta (the second largest chapter in the nation), have rewarded companies that crafted innovative strategies, unforgettable campaigns, and produced outstanding results.

  • PRSA Renaissance Award for Digital Campaigns for ZEP Brand Launch

    Public Relations Society of America (PRSA)

    Won the 2021 PRSA Renaissance Award in Pittsburgh for the ZEP 2019 Brand Launch (no show due to COVID in 2020).

  • Graphis Annual 2020: Diversity Recruitment Campaign for the Atlanta Fire Rescue Foundation

    Graphis International

  • National Gold and Silver ADDYs

    American Advertising Federation

    Brunner was awarded three Golds and two Silvers in the National ADDYs competition for the Yellawood "Five-Star Backyards/Beavers" TV commercials.

  • MOSAIC Award

    American Advertising Federation

    The Mosaic Awards honors companies and individuals who embody the Mosaic Principles-an action-oriented roadmap to a more diverse, equitable, and inclusive industry. In 2019, we were recognized for the Atlanta Fire Rescue Foundation Diversity Recruitment Campaign.

  • AFRF Pride Week Extinguisher Outdoor wins a Bronze OBIE Award

    OAAA OBIE Awards

    Since 1942, the OBIE Awards have honored the best, most innovative, and breathtaking activations in our industry. The OBIEs are a celebration of the best designs in the Out of Home (OOH) industry.

  • Cannes Lion

    Cannes Film Festival

    Cannes Lions is one of the world’s most prestigious and coveted awards for the creative and marketing communications industry. Winning at the Festival puts industry professionals among the world's elite. These trophies are recognized globally as the ultimate achievement in creativity.

  • Best In Show for Field & Stream (A Subsidiary of Dick's Sporting Goods)

    American Advertising Federation/Atlanta Ad Club

  • Jason Aldean "Traditions" Video for Field & Stream recognized as Judges Choice for Excellence winner

    American Advertising Federation/Pittsburgh Ad Club

  • Mitsubishi Electric MAX Award Finalist

    Georgia State University J. Mack Robinson College of Business CMO RoundTable

    The Marketing Awards for Excellence have been issued each year since 1992 to recognize excellence in advertising and marketing.

  • Winner of Best of Show and Judges Choice Award for Huffy "Learn How to Ride a Bike Again" Collateral Campaign

    American Advertising Federation/Atlanta Ad Club

  • Silver Effie

    Effie Worldwide

    Won Silver Effie for 1993 Back-to-School Promotion for the Edward J. DeBartolo Company.

  • Gold Effie

    Effie Worldwide

    Won Gold Effie in the Healthcare Services Category for the Health America Responds campaign.

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