Patricia Ratulangi

Fellow Chicago communicators! I'll be speaking at the upcoming ALI Conferences later this month. If you haven't already secured your spot, make sure to do so. You won't want to miss it 💡 My panel will be focused on #changemanagement and fostering adoption with your internal audience. They say change is the only constant in life.... so join us for examples and tips on how to adapt quickly to changing circumstances, build trust, belief and excitement with your employees, and how to plan for the unexpected. ⚡ #ALIcomms #internalcommunications #digitalcommunications #corporateculture #corporatecommunications

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Pivot Point: NPR and the Changing Dynamics of Communications and Media Content. It's not just about viewpoint diversity, but the overall changing demographics of consumption and satisfaction. The question is: What is the value proposition for the future of media and public broadcasting?

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PRWeek's great 2024 Business Report highlights the key challenge facing our industry. Communications is more important than ever. Comms and policy leaders are being asked to play far larger roles as business partners supporting ever more stakeholders. So why did the industry suffer so much in 2023 after many years of growth? As an sector, we are not adapting fast enough to the needs. Organizations are desperate for help but also under tremendous financial strain. They now need both senior level counsel and advisory support as well as deep domain expertise to actually produce. By and large, our industry is still split by this chasm - between strategic and tactical. Clients cannot afford to separate these, either in time or money. At Bully Pulpit International our goal is to bridge this divide, building a team that can both 'think and do' at the highest levels. It's not always easy. Last year was a challenge. But if you share this vision for the future, please check out some of our open roles: https://lnkd.in/dGQwJUSG

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Our 6th piece of research on Business and Racial Justice in the U.S was released this week. I and our teams have been committed to this critical research for the last five years. Despite the current ongoing debate, discourse and division, the work of racial justice and DEI must continue. Regardless of the rhetoric and the attacks, the data shows that there is increasing desire for the work across communities, and the benefit from it to employees and consumers. This is a time for business and employers, in particular, to recommitment, not retreat. https://lnkd.in/eN2bTED7

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Thank you to PRNEWS for publishing my piece on lessons brands and communications leaders can learn from the recent fallout at NBC News and the pitfalls of binary thinking. "This debacle is one of many scenarios that remind us of why deliberate, well-coordinated and consistent internal communications are even more important in today’s climate where sensitive information leaks are becoming commonplace." If you're so inclined, you can read the full article here: https://lnkd.in/eSjSG26d

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CALIFORNIA

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🥐 A little food for thought from Eleanor Hawkins. 🥐 This story illustrates both the necessity for and tension between comms and marketing. Brand reputation is critical. It takes just one misstep to cause irreparable harm (or at least significant damage) to a brand. The good news is that a healthy partnership between marketing and comms leaders, along with connection to the whole org, can impart strength and creativity within an organization.

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The world has been highly dynamic (to put it mildly) since 2019, highlighting the critical importance of strategic communication and engagement. This has included a dramatically heightened need for truly integrated communications that treats employees as key stakeholders. In a new and highly insightful study, Page Society found that while chief communications officers are rising to the occasion and shouldering increased responsibilities as they help their companies navigate this environment, they face ongoing challenges in integrating new technologies and developing their teams so that they can execute effectively both today and over the longer term. Read all about it below:

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The essence of genuine engagement in today's public sphere is not merely about being heard, but about remaining authentic amidst a sea of loud and conflicting voices. At Moxie Strategies, we uphold a quant-first approach because we believe that authenticity isn't just about the message, but how you substantiate it. Check out my ROI-NJ piece where I delve into how quantitative analysis empowers organizations to stay true to their core values while effectively engaging with their audiences. This method helps us navigate through the noise and focus on what really matters—authentic connections and tangible outcomes. Read on to see how a data-driven strategy can make a real difference.

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Election turbulence is a threat to marketers during these perilous and polarized times. Here are nine ways brand managers and communicators can protect budgets, avoid scams and reach customers in a noisy and cluttered market.

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As the digital landscape shifts, so must our strategies in #advocacy and #publicaffairs. Looking forward to attending today's Summit and participating in discussion on the intersection of public opinion, message and tech. https://lnkd.in/ed__dgHA #digitaladvocacy #digitalstrategy #DMAS24

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Many brands want to share their DEI initiatives but fear the backlash that may ensue. Learn how to successfully message your DEI strategy in 2024 in our latest blog. #DEI #BrandStrategy

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I’ve been invited once again to serve on the jury for the Media Savvy by Hong Bao Media. With AI being the buzzword everywhere, it’s not surprising that I was asked to address why business leaders need to proactively engage with the media in today's rapidly evolving landscape of disinformation and AI. While you can watch the video for the detailed answer, heres the cliffsnotes version: 🌟 Transparency and Credibility: Build trust through open communication. 🚀Proactive Engagement: Influence the conversation and stay ahead. 📜Influencing Policy: Shape and guide regulatory discussions. Watch the video here: https://lnkd.in/g9_Cdt5F #ai #misinformation #mediasavvy

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Discover how to manage election disinformation in your workplace with the latest study from the Institute for Public Relations Behavioral Insights Research Center. The report provides key models and biases to help communicators understand cognitive factors related to disinformation. Learn practical tips to prebunk false information and provide nonpartisan election resources to your employees. Check out the full report: bit.ly/ipr-disinfo24 📊🔍 #disinformation #communication #research

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Working in #executivecommunications, I’m often looking at the various challenges C-suite members face and helping promote their novel solutions. Lately, I’ve been captivated with the rapid evolution of the chief human resources officer role. From HR leader to people officer to now #CHRO, these executives have expanded responsibilities at a time when business continues to face historic burnout/employee turnover, as well as tech and AI’s influence on the workforce. Yet, in a new report from Mercer, those issues aren’t tops in terms of what keeps HR and risk professionals up at night. Instead, it’s ineffective leadership. Poor leadership has crippled businesses for decades. And there is no one magic elixir as a solution. But there are initiatives CHROs and other HR executives can implement to ensure leadership for today’s business. Here are my top three… 1. Build resiliency: Today’s leaders should expect the unexpected. And prepare for it, too. Resilient workforces adapt to diverse challenges and can remain cool under pressure. If anything, the COVID-19 pandemic taught us to find solutions and find them quickly. 2. Develop your pipeline: HR leaders often look at their talent pipeline and have a good understanding of strong and developing areas. Offering continuous training at all levels not only prepares your workforce for leadership positions, but it also ensures seamless transitions within your succession plan. 3. Strengthen your hiring practices: Hiring is complicated. And many factors determine the strongest candidates. Being open-minded and always evaluating, critiquing and advancing hiring practices will position you for better future recruitment. That starts with crafting accurate job descriptions and hiring managers avoiding being consumed by resumes instead of real-world people. How do you think organizations can build stronger leadership? https://lnkd.in/eVtHzKSG

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The LGBTQ+ community has a multifaceted impact on economic growth, as businesses, consumers, and part of the workforce. LGBTQ-owned businesses stimulate economic activity in underserved segments, with founders and leaders acting as role models and mentors for aspiring members of the community. LGBTQ consumers and allies also wield their purchasing power to drive brands toward supporting equal rights and inclusive marketing. And as employees, they push for change from within by bringing diverse perspectives and advocating for inclusive policies, thus creating a more engaged workforce and improved innovation and productivity. I discuss more in People Matters #PrideMonth #Pride #PrideEveryDay #LGBTQ #Diversity #Equity #Inclusion #HGS #LifeAtHGS

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A prediction--LinkedIn will become a video warehouse sooner than later. It's why I was glad to share my background with the amazing Lisa Frank for her #TalentTuesday series (thank you, my friend). With attention spans shrinking, we corporate communicators need to find ways to break through the clutter. Enter VIDEO. Not only will Lisa's network fuel my reach as I seek my next success, it validates why video matters. Creating personal connectivity is what social media was built upon; video can help us achieve it. #JobSearch #CorporateCommunications #CommsJobs #VideoCommunications #SocialMediaNeedsLessAntiSocialness

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Whew! The Ragan Communications and PR Daily conference is complete! 🎉 It was packed with insightful, smart, funny and generous employee communicators from all industries. To everyone I met there, I am looking forward to staying connected on LinkedIn. Karen C. Forté, Adrienne Leigh Hoyt and I were over the 🌜with how the Manager Comms course went and the great people we got to spend time with during that session. #employeeengagement #middlemanager #managercomms #Zenoinsights

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🌟 What an absolute pleasure to interview Melissa Marshall on The Internal Comms Podcast! 🌟 If you’ve ever struggled to captivate your audience, this episode is a must-listen. Hear Melissa’s tips on slide design, avoiding cognitive overload, the hidden AI tools in PowerPoint much, much more. 💡 Melissa’s advice for turning the complex into the compelling is nothing short of transformative. 🚀 #TheICPodcast #InternalComms #CommunicationSkills #Podcast #PresentationSkills

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