About
Whether B2B or B2C, startup or Fortune 500…
Articles by Patrick
Contributions
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You're running a marketing campaign. How do you know which metrics to track?
In addition to the many spot-on comments already posted, I like to think of what would have happened had we not done the thing. What's the From-To? If it's 'brandier', could be site visits, search referral traffic, time on "about us"... If it's more activitity-based, try to factor out seasonality and as many causal factors as you can and look at campaign vs. steady state. It goes back to the age old strategy question: what do you want the target to do INSTEAD OF what?
Activity
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Layla's MRI on Saturday was not good so the team had the "end of life," conversation with us on Tuesday. Things ARE very serious, we just got home…
Layla's MRI on Saturday was not good so the team had the "end of life," conversation with us on Tuesday. Things ARE very serious, we just got home…
Liked by Patrick Reynolds
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Jack was a champion for so many important causes and he did so with grace, humor, kindness and persistence. He reinvigorated urban Catholic schools…
Jack was a champion for so many important causes and he did so with grace, humor, kindness and persistence. He reinvigorated urban Catholic schools…
Liked by Patrick Reynolds
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At Impellent Ventures, we’re extremely excited to back Colin Kaepernick’s company, Lumi, alongside 776 Capital and Kapor Capital. Lumi is an…
At Impellent Ventures, we’re extremely excited to back Colin Kaepernick’s company, Lumi, alongside 776 Capital and Kapor Capital. Lumi is an…
Liked by Patrick Reynolds
Licenses & Certifications
Volunteer Experience
Publications
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Let's Get Physical
Wired
How digital has disrupted physical media and saved the music business in the process.
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Why Streaming Music is the Next Big Money Maker
VentureBeat
Audio is made for mobile.
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Digital Thrills the Radio Star
Forbes.com
Radio becomes audio with the addition of video
Organizations
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iAB, Adclub
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- Present
Recommendations received
24 people have recommended Patrick
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RIP to one of the smartest and most impossible-to-ignore copywriters advertising has ever known. I was grateful to get his advice back when I was…
RIP to one of the smartest and most impossible-to-ignore copywriters advertising has ever known. I was grateful to get his advice back when I was…
Liked by Patrick Reynolds
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I’m thrilled to announce our recent acquisition of Jebbit, the leader in first-party data-capture and experience-creation. As the sole challenger in…
I’m thrilled to announce our recent acquisition of Jebbit, the leader in first-party data-capture and experience-creation. As the sole challenger in…
Shared by Patrick Reynolds
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With our Adro checking, savings and credit card for internationals officially launched, I'd like to thank our incredible partners for getting us…
With our Adro checking, savings and credit card for internationals officially launched, I'd like to thank our incredible partners for getting us…
Liked by Patrick Reynolds
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ABL. Always Be Learning. Super grateful for another great Kellogg Marketing Leadership Summit with Ashley Harding and Pree Rao with the always…
ABL. Always Be Learning. Super grateful for another great Kellogg Marketing Leadership Summit with Ashley Harding and Pree Rao with the always…
Liked by Patrick Reynolds
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"BlueConic’s acquisition of Jebbit is a match made in heaven – or in Boston, at least." Check out our latest coverage in AdExchanger here:…
"BlueConic’s acquisition of Jebbit is a match made in heaven – or in Boston, at least." Check out our latest coverage in AdExchanger here:…
Liked by Patrick Reynolds
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A complicated person in the ways all the best, most interesting and influential people are, Jack Connors was nevertheless an "n of 1". His superpower…
A complicated person in the ways all the best, most interesting and influential people are, Jack Connors was nevertheless an "n of 1". His superpower…
Posted by Patrick Reynolds
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We are super proud to have defended and retained 2 AOR client partnerships this year, A&W Restaurants, Inc. and University of Kentucky. How we do it?…
We are super proud to have defended and retained 2 AOR client partnerships this year, A&W Restaurants, Inc. and University of Kentucky. How we do it?…
Liked by Patrick Reynolds
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