“Lowell was my CMO for almost 2 years. Throughout our time working together he would always make himself available when I had something to discuss, he was always data-driven in his approach and very understanding when addressing problems. I felt empowered and respected working for him and am confident my abilities only grew in that time. Outside of the office, he was also a good companion to share a glass of whiskey with.”
About
Marketing executive with a solid track record delivering impressive profit and revenue…
Contributions
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How can you adapt your lead qualification framework to different industries?
In my experience, you don't always need to know all this info before you can start qualifying leads. If someone is looking for a product or service that you sell, and they see your offering listed (on Google or on a review site, etc.) and they visit your website & request a quote, you don't necessarily need to know everything about their industry to qualify them as a Marketing Qualified Lead (MQL) based upon their demonstration of purchase intent (requesting a quote) & providing their contact information. You can forward the MQL to Sales for follow-up, who can reach out to them, discuss their needs, budget and timeline, and determine whether they are a Sales Qualified Lead (SQL). Knowing their industry helps but isn't always prerequisite.
Activity
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At Data Axle, we strive to be our client's most valuable partner (MVP). We are thrilled to share this wonderful testimonial from Chandra Kholia at…
At Data Axle, we strive to be our client's most valuable partner (MVP). We are thrilled to share this wonderful testimonial from Chandra Kholia at…
Liked by Lowell Orelup
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Met an amazing individual from DPR Construction on the trail today. Rafael's positive energy was contagious as we discussed construction. A true…
Met an amazing individual from DPR Construction on the trail today. Rafael's positive energy was contagious as we discussed construction. A true…
Liked by Lowell Orelup
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Our Hossam Bahlool explains how Data Axle helps clients in this compelling interview with Kate Strachnyi at the #SnowflakeSummit2024. You don't want…
Our Hossam Bahlool explains how Data Axle helps clients in this compelling interview with Kate Strachnyi at the #SnowflakeSummit2024. You don't want…
Liked by Lowell Orelup
Experience & Education
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Data Axle
View Lowell’s full experience
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Licenses & Certifications
Courses
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Essential Principals in Marketing, Wharton School, Univ. of Pennsylvania
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Finance & Accounting for the Non-Financial Mgr, University of South Carolina
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Mid-Management ("Mini MBA") Course, Southern Methodist University
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Languages
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English
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Organizations
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American Marketing Association
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Recommendations received
21 people have recommended Lowell
Join now to viewMore activity by Lowell
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I had the privilege today to speak with this amazing group on Revolutionizing Profitability: Rethinking the ROAS Model at the HSMAI Commercial…
I had the privilege today to speak with this amazing group on Revolutionizing Profitability: Rethinking the ROAS Model at the HSMAI Commercial…
Liked by Lowell Orelup
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Best. Company picnic. Ever. And an amazing pic to "cap it off" (notice the flying hat 🤣 ) It was so nice to see the team in-person. Reconnecting…
Best. Company picnic. Ever. And an amazing pic to "cap it off" (notice the flying hat 🤣 ) It was so nice to see the team in-person. Reconnecting…
Liked by Lowell Orelup
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This is marketing brilliance. The notebook imagery grabs your attention and makes it seem personal. Turning a top 20 list into a #2 through #21 list…
This is marketing brilliance. The notebook imagery grabs your attention and makes it seem personal. Turning a top 20 list into a #2 through #21 list…
Shared by Lowell Orelup
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Attention Snowflake customers - This is really cool! Complete game changer.
Attention Snowflake customers - This is really cool! Complete game changer.
Shared by Lowell Orelup
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