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Articles by Oksana
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2024 Consumer Outlook: From GDP to Skibidi Toilet
2024 Consumer Outlook: From GDP to Skibidi Toilet
By Oksana Sobol
Activity
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Our Hidden Valley Ranch brand is always looking for innovative ways to give its fans what they want: more ways to eat ranch! Its latest collaboration…
Our Hidden Valley Ranch brand is always looking for innovative ways to give its fans what they want: more ways to eat ranch! Its latest collaboration…
Liked by Oksana Sobol
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Many sessions at Quirk's Media cover the expected topics, the ones we come to learn about. But a few are such delightful surprises, like the one by…
Many sessions at Quirk's Media cover the expected topics, the ones we come to learn about. But a few are such delightful surprises, like the one by…
Shared by Oksana Sobol
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In the world of hybrid work and geographically distributed teams, one of the biggest joys of industry events that bring people together is catching…
In the world of hybrid work and geographically distributed teams, one of the biggest joys of industry events that bring people together is catching…
Shared by Oksana Sobol
Experience & Education
Projects
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Vodafone: Mobile Advertising
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Project Description:
• New revenue stream for Vodafone
• Segmentation of customer base
• Targeted advertising (5-10 times higher click-through rate compared to industry standards)
Methodology:
• PMI
Technology:
• Data warehouse, Java (for mobile phones), Segmentation, Anonymization
Responsibility:
• Programme management
Other creators
Languages
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English
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German
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Czech
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Ukrainian
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Russian
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Spanish
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Chinese
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Recommendations received
3 people have recommended Oksana
Join now to viewMore activity by Oksana
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Slide of the day (thus far) by Stravito and Sky from Quirk's Media insights conference. It’s the ages-old idea and, I would say, the evergreen…
Slide of the day (thus far) by Stravito and Sky from Quirk's Media insights conference. It’s the ages-old idea and, I would say, the evergreen…
Shared by Oksana Sobol
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Do you want your advertising to be effective or truly effective? Look at this chart. The bars show how emotional response to advertising -…
Do you want your advertising to be effective or truly effective? Look at this chart. The bars show how emotional response to advertising -…
Liked by Oksana Sobol
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Saving advertising from extinction. Backstage with Sir John Hegarty. Ape Or Die. Jon Evans Andrew Tindall Kerry Collinge
Saving advertising from extinction. Backstage with Sir John Hegarty. Ape Or Die. Jon Evans Andrew Tindall Kerry Collinge
Liked by Oksana Sobol
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The inaugural #InsightsLions event at #CannesLions2024 has been nothing short of totally inspiring. Huge kudos to the #InsightsLighthouse collective…
The inaugural #InsightsLions event at #CannesLions2024 has been nothing short of totally inspiring. Huge kudos to the #InsightsLighthouse collective…
Liked by Oksana Sobol
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