Nicholas Rau

MozCon 2024! Jay Ratkowski and Chelsea Scaffidi are in Seattle this week with the brightest minds in SEO. They are only one day into the conference but the insights are clear, the SEO industry needs to shift. Search marketing isn't about "tricking Google" or creating stuff for SEO but rather creating content and experiences that matter for our audiences. Anyone else at MozCon this week? What interesting nuggets have you learned? #mozcon #seo #seoneedsareboot

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SEO can be a complex, time-consuming, and ongoing process. Experienced SEO's like our team here at RMG bring specialized skills, extensive knowledge, and a deep understanding of the intersection of search engines and human behavior. The long-term benefits of increased visibility, traffic, credibility, and customer engagement make search engine optimization a worthy investment. Whether you’re ready to invest in reputable SEO or simply want to learn more about what goes on behind the scenes of an SEO campaign, check out our latest blog post at the link below! https://buff.ly/3UeqpfN #SEO #SearchEngineOptimization #DigitalMarketingBestPractices

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Hey SEO community, what do you think are the most important ranking factors in 2024? 💭 We asked this question to over 200+ marketing experts. Download the study to learn what they prioritize in their SEO strategy. https://lnkd.in/gFjNtb7C

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▶ Get your SEO groove on with Lane and Frankie Fihn! Tune in every Wednesday at 8:30 am PST/11:30 am EST for an electrifying jam session where we break down the latest in SEO news, strategies, and tactics. This isn't just any session—it's the ultimate SEO jam you won't want to miss! ➡ Links and Resources for this episode and all of our MCOE content in the comments below! #SEOJamSession #SEOTrends #SEOStrategies #DigitalMarketing #SEOTactics #SearchEngineOptimization #SEOExperts #SEOTips #MarketingWednesday #SEOCommunity

There is still time to register for tomorrow's SBDC Webinar: How to Improve Your Web Content for SEO with Pixo! Attendees will hear from Lead Content Strategist, Amanda Langworthy, about how to optimize content for search engines and help audiences find sites, without relying on technical loopholes or algorithm tricks. For more info + to register: https://lnkd.in/g3S_m5eE Illinois SBDC Network | America's SBDC | #NSBW | #SmallBiz | #NSBW24

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🚨 Ad Library Insights: True Classic 🚨 ✅ Masterful use of UGC testimonials ✅ Great variety of high-impact frameworks ✅ Good mix of video, static, and motion graphics ❌ Missing press as a foundational framework

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Watch the SEO Mindset Live Podcast 📺 Don't miss out on the latest live session with the SEO Mindset and Search with Candour Live Podcast 🎙️ Discover the benefits of being authentically yourself in both personal and professional life, and in any other situation you encounter. Watch the full session here: https://lnkd.in/eQdjkPi8 The SEO Mindset Podcast, Sarah McDowell, Tazmin Suleman

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Reaching millennials requires a fresh approach. This guide explores key marketing strategies to connect with this influential generation and turn them into brand loyalists. Learn about creating authentic content, mobile-first optimization and leveraging user-generated content. https://hubs.la/Q02BBm_V0

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Join us for our next masterclass “SEO Strategies Redefined – Actionable Lessons from Google’s Documentation Leak” on Tuesday, June 11, 2024 at 1 PM EST! During this masterclass moderated by Audrey Whittington (Local Logic), our panelists Emily Coble (Union Street Media), Michael Phelan (T3 Sixty), and Eric Stegemann (TRIBUS Group) will discuss the recent massive leak of Google’s search documentation and offer actionable insights to navigate the shift from traditional keyword-focused SEO to strategies centered around user engagement and intent. You'll learn more about: 1️⃣ Evolution of SEO: Understand how SEO has transformed over the years and what it means for your real estate business today. 2️⃣ Focus on User Intent: Learn why understanding and catering to user intent is now more important than ever. 3️⃣ Engagement Metrics: Discover how engagement metrics such as time on site, bounce rate, and page views influence your SEO rankings. Can’t attend live? Register anyway, and we’ll send you the recording after the event! #RealEstate #Proptech #SEO #GoogleLeak Sign up today ​​⬇️ 

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You’ve heard of E-E-A-T in SEO, but what about H-E-E-A-T? Masthead’s director of SEO, Jamie Wiebe, dives into everything you can expect in 2024 when it comes to the rapid changes in this industry. https://lnkd.in/eVt_8YuP #masthead #insiderbytes #contentmarketing #ai

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TRFFK reworks your advertisement strategy behind the scenes so you don’t have to! Let AI work for you by: 🚗 Instantly generating thousands of ads and campaigns for all of your inventory. 🎯 Reducing your CPC with adaptive targeting and optimized ad spend. 💻 Guiding customers directly to your website’s vehicle listings using VIN-specific dynamic ads. See how AI can benefit you! Visit autosync.ca/trffk/ for more info. #AutoSync #TRFFK #DigitalAdvertising #AI

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IntentKey isn't just your ordinary ad targeting tool—it's a powerhouse for understanding connections between concepts and seamlessly weaving them together. But what does that mean for advertisers? Imagine this: Your brand aligns perfectly with a trending event like the #KentuckyDerby, and thanks to IntentKey, you can now reach that event's audience directly with your ads. Picture it—your tailored messages hitting the right people at precisely the right moment when relevant concepts are trending. It's like hitting the home stretch with the perfect race strategy! Now, let's saddle up and take a closer look at the derby action and #WoodfordReserve. As the derby marked its 150th anniversary recently, and with Woodford Reserve in the sponsorship saddle, we wanted to see what insights we could glean from the buildup to the big race. Picture this: The crowd goes wild on 3/21 when Churchill Downs debuts its first-ever style guide, curated by none other than Zanna Roberts Rossi. Derby enthusiasts lap up the style tips, flooding the internet with their fashionable flair and boosting the positive sentiment sky-high. Then, on 4/21, there's a twist in the tale as a judge denies Muth, fresh off a win at the Arkansas Derby, a spot in the Kentucky Derby due to his trainer's suspension. But the silver lining? Integrity in horse racing reigns supreme, and sentiment rises as fairness prevails. And let's not forget about the audience size changes. On 3/25, Woodford Reserve unveils its luxurious $15,000 Baccarat Edition whiskey bottle, stirring up a storm of media buzz and sending audience numbers soaring. Talk about a winning streak, Mia Simpson Culp & Brittany Gilbert! With all this excitement building up to the big day, we see the audience size swell like a horse charging down the final stretch. This rollercoaster of sentiment and audience size changes is a game-changer for advertisers, thanks to the unique insights only IntentKey can provide. With real-time updates and cookieless targeting solutions galloping together, we're not just raising the stakes—we're rewriting the playbook for media buying. 🏇 Learn more about IntentKey: https://lnkd.in/gNdz6Avt

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Our SEO Strategist, Garrett Stelly, is dropping his learning tracks on the Fundamentals of SEO next week for the Opportunity's DIY Marketing Series! Sign up and join for a free, expert introduction into SEO—perfect for beginners.

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A lot goes into a successful SEM campaign – factors like competition, keyword costs, and strategic ad placement. This guide has everything you need to know to get your site to the top. 🚀🚀 https://hubs.ly/Q02zFQNl0

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