Natalie Gardener

Understanding the psychology behind branding is crucial in today's business landscape. This article delves into how visuals shape brand perception and value. In print marketing, this translates to creating impactful materials that communicate brand identity and values effectively.

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There are a lot of advantages to running our full-service mechanical bindery in Northeastern Wisconsin. Here are seven reasons I'm thankful to have my business here. What reasons would you add to my list? Reason 1: Strategic Location Northeastern Wisconsin, especially Neenah, is centrally located among major markets making distribution efficient and cost-effective. Reason 2: Skilled Workforce Our region is home to a knowledgeable and experienced workforce, particularly in the paper and print industries, ensuring high-quality production. Reason 3: Competitive Costs Operating costs, including real estate and labor expenses, are generally pretty reasonable in this area, especially when compared to larger metropolitan areas. Reason 4: Paper Valley NE Wisconsin is known for paper. At Binding Edge, we have the privilege of serving printers and publishers locally and nationwide. Reason 5: Community Support We enjoy strong local support from economic development organizations and community organizations, fostering a conducive business growth environment. Reason 6: Lower Cost of Living Cost-effective living conditions in the area help attract and retain employees, contributing to lower turnover rates and stable production. Reason 7: Quality of Life My wife and I enjoy a high quality of life in the Fox Cities, with access to natural beauty, outdoor activities, and a family-friendly environment. We have close relationships with our adult children, our church, and many other friends. #bindingedge #wisconsin #northeastwisconsin

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Great insights here. I love this reminder about every detail mattering when your brand is your product.

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Do you know how many packaging EPR laws there are in the U.S? As Meyers continues to be at the forefront of sustainability, our team had the opportunity to attend a very informative lunch and learn today hosted by Case Paper. Many interesting topics discussed including how many EPR laws are either already in place, close to be implemented, or in discussion in the U.S. 6 states with bills already passed, 14 states with proposed bills, and 4 states having discussions about potential bills. 24 states so almost half!!!! Meyers has the team in place that can help companies and brands gain a better understanding of EPR and work with them so their packaging can meet the requirements. In the meantime, here is an article from Packaging World that provides some further information and insight. https://lnkd.in/g3YUWQhY

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Exciting times at NEMOA! Soaking up insights and strategies to fuel growth and success. Specialty Print Communications (SPC)'s goal is to deliver innovative solutions that reduce costs and boost response rates for our clients. 💡📈 #NEMOA #Innovation #SPCexperts NEMOA Share. Learn. Connect.

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What constitutes a perfect match? It's discovering that singular paper that propels your project to a whole new level. Reach out to me for your Perfect Match. #rgd #canadiancreatives #paper #graphicdesign #offset #digitalprinting

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Michelle Huber of Independent 2…      …discusses the Domino X630i digital aqueous inkjet corrugated press.   “My name is Michelle Huber. I'm the digital press supervisor. I do pre-press, a little bit of graphic design, and I also supervise our digital print team." "Some of the things I love about this press is it provides instant gratification. We have customers that request a demo. It's a clean, simple process. We send their file out. They watch it go through the print line, and it's simple…easy-peasy." "One of the advantages of having the Domino digital press is you can make last minute changes just like that (snaps fingers). So, I will have customers change something 30 minutes before we go to print, and it’s no big deal because we don't have to do a plate change, we don't have to do an ink change.” To learn more about INDEPENDENT II LLC and benefits realized with their Domino X630i, view their story here:👉https://lnkd.in/gynU_yiB   INDEPENDENT II LLC #independent2 #dominodigitalprinting #packaging #corrugated #corrugatedpackaging #digitalprint #digitalprinting #singlepass #X630i AICC, The Independent Packaging Association #aicc     

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In many office print environments, color quality might not be on the top of the priority list for your equipment. It might be speed and security. If you are printing customer facing documents, it might be at the top of the list. This is one of the many factors we like to explore at Flex Technology Group Executives'​ Association of Greater Phoenix new brochure demonstrates the slight color contrasts with two different machines and manufacturers.

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I'm excited to share how our recent printing consulting session made a significant impact for one of our valued clients. I worked closely with their team to streamline their packaging printing process, and the results were phenomenal! Through our comprehensive consultation, we: *Identified key areas for process improvement. *Implemented cutting-edge litho printing techniques. *Optimized their workflow for maximum efficiency. The outcome? Significant time and cost savings, enhanced print quality, and a more agile production process. My client is now better positioned to meet their market demands with confidence and precision. I am committed to not just delivering top-notch printing services but also empowering my clients with the knowledge and strategies to excel in their business. 🚀 Interested in taking your printing processes to the next level? Let’s connect! My expert consulting services are designed to help you achieve operational excellence and drive growth. #PrintingConsulting #ClientSuccess #ProcessImprovement #Efficiency #CostSavings #LithoPrinting #Innovation #FutureReady #BusinessGrowth #YourSuccessOurPriority Reach out to learn how we can help streamline your processes and achieve exceptional results. Here’s to your success! 🌟

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Enable your brand to speak directly to clients with Taylor's personalized wall calendars! Each month features a clever incorporation of the client's name, alongside your logo and contact details for lasting impact. #PersonalizedCalendars #BrandEngagement #ClientRelations

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Friday fun facts as to how envelopes have gained more ground and evolved: 1.    Production Speed: Early envelope presses produced around 100 envelopes per minute. Today, modern machines can churn out up to 1,200 envelopes per minute, a 12-fold increase in efficiency! 2.    Size Variety: Initially limited to a few standard sizes, modern presses can now create over 50 different envelope sizes and styles, catering to diverse business and personal needs. 3.    Waste Reduction: Technological advancements have reduced paper waste by up to 30%, thanks to more precise cutting and folding mechanisms. 4.    Customization: Early presses couldn’t personalize envelopes. Today, digital integration allows for variable data printing, enabling each envelope to be customized with unique addresses, barcodes, and marketing messages. 5.    Environmental Impact: Modern envelope presses use eco-friendly inks and recyclable materials, reducing their carbon footprint by up to 25% compared to older machines. 6.    Downtime: Maintenance and setup times have decreased by over 50%, allowing for more continuous operation and less interruption in production lines. With 30 years and counting, employee-owned, RITE’s drive is in helping our clients grow and customizing our services to help with their individual needs, after all no two customers are alike. We provide solutions and innovation to get timely results, and in today's world, that is what counts. #ritegraphics

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In today's business landscape, every penny counts. PrintWise provides actionable insights into printing usage, allowing businesses to identify and eliminate unnecessary printing, leading to substantial cost savings over time. Take control of your printing expenses and optimize your resources with PrintWise. Interested in learning more? Let's connect. #PrintWise #CostOptimization #Efficiency #BPIColor #PrintingSolutions https://lnkd.in/gPXdeKag

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Unlock the secrets to impactful branding with folding carton packaging! Explore our latest blog post for essential insights on elevating your brand presence. #Branding #PackagingDesign #Marketing

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How do you get in front of your customers? Here's why direct mail makes the most impact in your marketing results. #directmailmarketingworks #Franklinknowsdata

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Unlock the secrets to impactful branding with folding carton packaging! Explore our latest blog post for essential insights on elevating your brand presence. #Branding #PackagingDesign #Marketing

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