Nancy Lane

Language in the Press Forward "Closing Local Coverage Gaps" program FAQ warms my heart: Using LION: Local Independent Online News Publishers' definition of sustainability as a framework, we will prioritize outlets that are intentional about their editorial impact, operational resilience, and/or financial health. We will support organizations that have a clear plan for how they will use this investment as a foundational step toward developing and maintaining a long-term business model. https://lnkd.in/eGKFYhGz #impact #localnews #sustainability

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Get Seen, Get Heard, and Get Noticed Learn the secrets to publicity, positioning, publishing, partnering, and platform building. Go Here To Get The Details: https://lnkd.in/gua2t-NZ #prsuccess

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In my latest #MooneyOnPolitics #podcast I talk about how parties will engage in the management of expectations in the last week of the campaign, especially as they try to prepare for seat losses or hoped for gains that never materialise (as the independents pick up momentum). #LE2024 #EE2024 https://lnkd.in/e5-yJuzv

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A course I really need to take: This is a deeply comprehensive strategy and skill course on how journalists should apply for grants from Alanna Dvorak and Arina Lekht at the International Fact-Checking Network: Highly recommend! It's free! #GrantWriting #nonprofitnews

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This article from Columbia Journalism Review is fascinating, and an argument for the importance of a reputation management communication plan. There are volumes authored by PR pros advising against ignoring reporters inquiries, yet this article documents how frequently it happens. Throughout my career, I can count on one hand the number of times I have made a calculated decision not to respond to a media request, and 99.9% of the time it was after multiple engagements with a reporter who repeatedly misrepresented or distorted information (even if not intentionally). I suspect, more often than not, reporters get ghosted because the brand is caught off guard. They haven't planned how they will respond in a reputation crisis. Or haven't socialized the planned response with stakeholders. If the PR team is haggling with executives and lawyers on what to say or how to say it when the reporters' questions start rolling in, the opportunity to frame the narrative is quickly lost. Thanks for sharing the article Jennifer Johnson Avril! https://lnkd.in/gYmTA9CW

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📝 Maximizing Impact with Letters to the Editor 📝 In today’s episode of Association Insights, I delve into how Letters to the Editor (LTEs) can significantly enhance your association's public engagement and influence. Here’s why they are essential: 1️⃣ Public Dialogue Engagement: LTEs allow your association to actively participate in community discussions, raising your profile and connecting your mission with public concerns. 2️⃣ Influence Policy and Opinion: Craft letters that provide expert insights on timely topics to become a trusted voice in policy discussions. 3️⃣ Enhance Credibility: Being published in respected outlets boosts your association’s authority, establishing your leadership and members as industry experts. 4️⃣ Member Involvement: Empower your members to engage in advocacy by contributing to or signing letters, enhancing both their sense of involvement and your association's collective voice. LTEs are not just a tool for outreach; they are a strategic asset for advancing your association's mission and strengthening its influence. 👥 Are you utilizing Letters to the Editor? Share your experiences and tips in the comments! #AssociationInsights #PublicRelations #CommunityEngagement #LettersToTheEditor #Advocacy #MemberEngagement

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If you're a reporter or producer in the Lifestyle space, consider signing up for Pace Public Relations latest newsletter, available via Substack! We'll be sending out news on the latest lifestyle trends, along with our clients who are available as expert sources. #lifestyle #lifestylepr #newsletter #pr #publicrelations #media #mediarelations

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The Reuters Institute for the Study of Journalism annual report out today is - as usual - chocful of really useful data and analysis. In this epic year of more-elections-than-ever, one stat stands out in particular: News avoidance is now hitting an average of 39%. That's a serious challenge. AI, podcasts, social, subscription news vs. free online - yes, these are all interesting dimensions too, but when people are actively tuning out of the news to such an extent, it raises questions: - how much the attention economy (doomscrolling from one insipid frivolous video to another) is actually draining people's energy and focus from the really important things happening in their town, region, country and the wider world? - what is the future of news consumption? even emerging trends such as short clips (on Tik-Tok and LinkedIn) and dedicated deep-dives (on SubStack and the like) don't necessarily point the way to a broad future. - how best to sustain media plurality that also nourishes a varied media diet? Given how geopolitics is likely to get more divisive in the immediate years ahead, media companies really need to work on bringing people (or all generations) back to the news. And we would all do well to discuss the news a bit more with family, friends and colleagues. https://lnkd.in/eqtPUX-6

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Today, crafting a speech requires strategic thinking and precision writing in order to make a lasting impact long after the actual speech is over.  You have to consider your: 📢 Business objectives 📢 How you want to present yourself 📢 Audience response and more I'm thrilled to welcome Maria Lilly to PR Patter today, May 29th at 9:30am ET for a conversation on The Art Of The Speech. Join the conversation! #publicspeaking #communications

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From Frank Mungeam (Local Media Association) top takeaways for local newsrooms from the Reuters Digital News Report. 1. Traditional pathways to news continue to be disrupted 2. There is a shift especially among younger audiences toward video news formats, both short form and longer form 3. When it comes to trust in news, local TV news and local newspapers lead the way

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#MarketingMonday Insight Alert! 📰 Did you know that 87% of people still indulge in #magazines? While this data predominantly highlights news media and "traditional magazines," the implications are clear. A whopping 20% of readers visit the ad's website, 25% seek further info about the product/service, and a staggering 80% eventually take action. These insights stem from publishers like the New Yorker, GQ, and more. Let's zoom in on the magazines I collaborate with. They're intentionally crafted to be concise (perfect for a single sitting!), microtargeted to specific neighbourhoods (offering exclusive content not found elsewhere), and boasting impressive open rates. In fact, my own Neighbours of Hespeler Village magazine achieved an impressive 85% open rate in a local survey three summers ago! (Compare that to the 1-3% average of direct mail.) #PrintIsNotDead, especially when it's strategically crafted and hyper-targeted! 🎯📬 #MarketingInsights #CommunityEngagement

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The essence of genuine engagement in today's public sphere is not merely about being heard, but about remaining authentic amidst a sea of loud and conflicting voices. At Moxie Strategies, we uphold a quant-first approach because we believe that authenticity isn't just about the message, but how you substantiate it. Check out my ROI-NJ piece where I delve into how quantitative analysis empowers organizations to stay true to their core values while effectively engaging with their audiences. This method helps us navigate through the noise and focus on what really matters—authentic connections and tangible outcomes. Read on to see how a data-driven strategy can make a real difference.

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Recent research suggests a drop in trust in mainstream media. However, there is a trust split based on age. For PR leaders, the article below is a must-read. https://lnkd.in/ep__hUHK #PR #communication #business #strategy #corporatecommunication

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What does it mean to share power in the editorial process? find out in this post by @jmr_MediaSpark, which offers practical strategies for collaborating with communities: https://lnkd.in/gHpd8AZ8

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📝 Mastering the Art of the Op-Ed for Associations 📝 In this week's Association Insights, I dive into the craft of writing successful op-eds, a really great tool for shaping public opinion and influencing policy or driving action. Here’s how to make your op-eds stand out: Craft a Compelling Argument: Start with a strong, relevant topic that presents a unique angle or solution. Persuade and provoke thought to catch and keep a reader’s interest. Establish Authority: Utilize the specialized knowledge and data from your association to bolster credibility and enhance your narrative. Connect Emotionally: Integrate personal stories or relatable anecdotes to resonate more deeply with your audience, making your message both memorable and impactful. Clear Call to Action: Begin and end with a powerful call to action. Inspire readers to engage further, whether through advocacy, discussion or personal action. Op-eds can be challenging, but they're invaluable for advocacy and engagement. What strategies have you found effective in getting your op-eds published and resonated with readers? 📣 Share your experiences and tips in the comments! #OpEds #PublicOpinion #AssociationInsights #PRStrategy #ThoughtLeadership #WritingTips

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📣 Navigating Public Statements with Diverse Member Opinions 📣 In this week's Association Insights, I tackle a complex challenge: making public statements when not all members agree. Here’s how to approach this delicate task effectively: 👉 Establish a Clear Decision-Making Framework: Set transparent rules about the levels of consensus needed for different types of public statements. 👉 Align with Predominant Member Interests: Understand and represent the majority while maintaining open dialogue to manage expectations and relationships. 👉 Find Common Ground: Emphasize shared values and goals to craft a balanced statement that respects diverse viewpoints but upholds industry priorities. 👉 Communicate Transparently: Always explain the decision-making process and reasoning behind public statements to all members to foster trust and understanding. Handling disagreement requires a strategic and inclusive approach to effectively represent your association's interests and maintain unity. 💬 How do you manage differing opinions in your organization? Share your strategies below! #PublicRelations #AssociationManagement #Leadership #CommunicationStrategy #AssociationInsights #OnWrdUpWrd

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