Mort Greenberg

With more businesses branching into FAST experiences, it's clear that this trend is only growing. One of the key outcomes of this is the TV-like experience being offered as part of a device service. This channel is accessible to all customers who purchased Roku’s low barrier-to-entry devices. The advantages of cable advertising are now in the domain of tech. #FASTTV #Innovation #AdTech

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No matter how great the underlying strategy is, ad creative has a major impact on the performance of CTV campaigns. That's why we're teaming up with experts from Innovid, Spaceback, and Sharethrough to discuss CTV creative best practices. Register for tomorrow’s webinar to get all the details: https://lnkd.in/gMgAt6St Can’t attend? No problem. We'll share the recording and additional resources for upping ROAS with all registrants. #conntectedtv #advertising #streamingmedia

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In today's issue of AdExchanger, Anthony Vargas discusses why media mix modeling aka MMA is back in a big and more powerful way for marketers c/o the best new solutions like FutureSight.online with the founder and CEO of the business, Marilois Snowman and measurement and research legend, Josh Chasin. Read more! #adeffectivness #MMM #measurement #attribution #omnichannelmarketing

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A welcome reminder on the limitations of programmatic advertising despite its incredibly widespread use. The lack of transparency regarding where ads are displayed and the quality of placements remains a significant issue. Also, programmatic platforms may not always ensure brand safety, with ads appearing alongside inappropriate or harmful content. On top of that, relying solely on programmatic channels can limit the control advertisers have over ad placements and targeting parameters. And this is before we get to the demise of the 3rd party cookie. Interesting article to read and not surprised Bloomberg switched to a clean, direct-sold model. #DigitalAdvertising #Programmatic #Monetisation #OnlineAdvertising

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Feeling the election anxiety? You're not alone. The upcoming presidential election, coupled with economic uncertainty, has consumers on edge, impacting their buying behaviors. 🚨 Prediction alert: This fall, expect a rise in "little luxuries" while big purchases will take a back seat until after the election. Marketers take note: Beyond offering fun, ease, and lower prices, highlight products in your catalog that allow for self-gifting and provide little escapes. These small indulgences will resonate deeply with consumers while anxiety is at a high. Thanks to Libby Rodney for this fun conversation on how to prepare for the upcoming Q4, and thanks to Direct Agents for making it happen. #electionanxiety #holidayshopping #ecommerce

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News is out that Beachfront is now part of Seedtag - but what does it mean? Seedtag is enhancing its contextual solutions to provide highly relevant and engaging content across all screens with: 🤝 Contextual Targeting + Premium CTV to reach highly relevant audiences with laser precision. 🍿 Expanded CTV inventory providing a broader range of premium CTV placements. 🔒 Privacy-first advertising that delivers putting user privacy regulations first. 💡 Deeper audience insights with more effective campaign planning and optimization. Ready to push the boundaries of #CTV advertising? Discover more: https://lnkd.in/eXsKpwBf #BeachfrontxSeedtag #ConnectedTV #ContextualAdvertising

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I presented a more detailed look at the impact of AI on media brands in a webinar today hosted by Valuebound. In this report, I dove deeper into what's going in with Media and AI and at opportunities media tech teams can leverage AI for in their tech stack. Check it out by downloading this PDF. If you need help on this front, drop me a line.

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Perhaps you noticed media costs increasing on some key digital platforms leading up the Presidential Debate.... well you are not alone! Check out our summary and POV on what to expect and what you can do as election season continues to heat up. #media #mediaplanning #agency #analytics https://lnkd.in/g83jUYmA

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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More and more retailers are building ad platforms. But how should brands decide which retail media networks to work with? Nich Weinheimer, Skai's EVP of Strategy, has three key factors to consider : 👥 1. Align Goals & Audience: Match RMN with your goals & target buyers. Think beyond purchase locations! 🎯 2. Target Smartly: Use RMN data to target by demographics & purchase history. Understand each network's options. 📏 3. Metrics Matter: Ensure the network measures success aligned with your goals (e.g., customer lifetime value). Learn about the other key factors in this Street Fight article: https://okt.to/FhtNla

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iNews achieved revenue growth using Piano’s Ad Revenue Insights and dynamic paywall. They saw a 9% increase in paywall revenue and 28% more ad impressions per pageview. By unifying their ad and subscription teams and leveraging real-time data, iNews enhanced their total revenue strategy effectively. Learn more about their success story: https://lnkd.in/exdfPDba #TotalRevenueOptimization #DigitalStrategy #AdRevenue #Subscriptions

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OTT advertising presents food brands with a powerful opportunity to target consumers, drive brand awareness, and increase sales in an increasingly digital and connected world.   Here are six reasons to add OTT to your media mix...

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Kudos Samuel Youn. It's great to see this called out from premium publishers. MFA in some senses was encouraged over the years by giving such importance on the (now perceived as) vanity metrics and KPIs. Take for example infinite scroll which until recently was perceived as a positive way to increase content consumption and in turn yield more revenue in comparison to traditional clicks to more content. Now it's been targeted as a source or signal of MFA. Everyone along the chain between the publisher and the buyer benefited from an increase in revenue which Samuel rightly points out was heavily incentivised through rev share based relationships. The answer may be clear (find a way to incentivise non MFA behavior) but the path there is murk at best if only left to publishers to remedy on their own... especially if they are handed more rev share based solutions to help solve things. Also love your call out to Sovrn as they have moved away from rev shares (credit to Walter Knapp for seeing this years ago on the SSP side). It takes alot to go against the grain but I believe (hope?) that we will see more to follow. #adtech #mfa

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Political advertising is a key indicator of campaign strategies and election standings, with significant spending directed toward television ads. According to FCC rules, candidates enjoy access to the lowest unit rate for TV spots, ensuring cost-effective advertising during critical pre-election periods. However, entities like PACs and super PACs, often indistinguishable to viewers, pay much higher rates for the same ad slots. Recent FCC filings revealed a stark cost disparity in Kentucky's gubernatorial race, where candidates paid $400 for a 30-second ad on "Jeopardy," while a supporting PAC paid $1,200. As campaigns intensify, this spending gap is expected to widen, illustrating the financial challenges and strategic decisions influencing the 2024 elections. https://lnkd.in/ez37iyjf

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Soft upfront market in line with ratings erosion and continued shift to digital/programmatic which is forecasted to be 4.9%-6% higher YOY. Will be interesting to see 1) Megatech + Media guide during earnings later this month 2) Ad forecasts pricing in future rate cuts and 3) Scattermarket competitiveness post election. Think moving into 2025 flexibility will be key combined with finding the right balance between mass media 1 to many and targeted tactics 1 to1. #advertising #programmatic #ctv #tv https://lnkd.in/eZiagKcN

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OUTFRONT and StreetMetrics Up the Ante for Bus Advertising Measurement. Through new attribution studies, the companies prove how effective bus advertising is up and down the funnel. #beonthestreet #getOUTFRONT OUTFRONT Media StreetMetrics

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Are third-party cookies off the table or not? The ongoing debate continues, but one thing is certain: transparency is crucial for players across the 2024 ad tech ecosystem. Publishers vs. advertisers, sell-side vs. buy-side, everyone is pleading for more visibility into the programmatic process to protect themselves and make more money. The IAB Tech Lab's updated bid request standards aim to make the process of declaring an identifier more transparent. Check out ADWEEK's article below and share your thoughts on the IAB's latest efforts to increase transparency. #ThirdPartyCookies #IABTechLab #Identifiers #IDBridging

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🎙️ New Episode Alert! Prepping for Holiday! 🎙️ The latest Strategy Shift episode is live, and Libby Rodney and I decided that the middle of a heat wave was the perfect time to discuss holiday shopping prep! Because, IYKYK, it's to plan now. Here's a sneak peek: 🛍️ Holiday & Back-to-School Convergence: Consumers are starting their holiday shopping during back-to-school. Undercover holiday shopping has begun, so your BTS strategy will directly impact your Q4. 📊 Election Impact: The upcoming election will create a holiday shopping "dead zone." Adjust your marketing campaigns to maintain consumer engagement when the consumer attention span is shorter than ever. 💸 Dealing with Financially Strapped Consumers: Inflation and rising prices are affecting holiday shopping behaviors. Some brands are creating goodwill with their discounts, appealing to consumers exhausted by the price hikes. Plus, the role of Amazon, Temu (58% of Gen Z/Millennials have purchased from Temu!), and BNPL. Don't miss these insights and more to get ahead of the competition this holiday season. https://lnkd.in/eqF28Aa5 #MarketingTrends #HolidayShopping #SocialMedia #ElectionImpact #ConsumerBehavior

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Check out Noble People's latest mic drop, this time with an Op-ed in MediaPost penned by our very own wiseman Danny Weisman! We all know that the hours Americans spent watching streaming services last year surpassed linear viewing for the first time, but the buying opportunities are changing much more rapidly than consumer behavior.   As we gear up for the annual upfront dance next month, it's critical that marketers change their approach to streaming and invest in the future NOW.    Amazon and Walmart are now crashing the Netflix streaming party with significantly enhanced offerings, and with their collective data targeting capabilities, are going to upend the streaming market to your advantage. These three players will become known as the "Big Three" in streaming.   Danny's recommendations for a buying strategy that captures this new opportunity?   1 / You can still get in early for deals, so jump on it!   2 / Change your CTV mix to build your approach around the Big Three for the long haul.   3 / Get your measurement house in order because we're about to enter a whole new world of black boxing similar to those created by the social and search platforms. Full article here: https://lnkd.in/eQqH3TbQ #streaming #tvstrategy #video #mediastrategy #netflix #amazon #walmart #2024upfronts #tvbuying #tvnetworks #mediabuying #mediastrategy

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