Mike Schultz

Greater Boston Contact Info
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Mike Schultz is a world-renowned speaker, researcher, and sales expert. He is the author…

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Experience & Education

  • RAIN Group

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Licenses & Certifications

Volunteer Experience

  • Ethan M. Lindberg Foundation Graphic

    Leadership and Fundraising

    Ethan M. Lindberg Foundation

    - Present 9 years 7 months

    Children

    Involved with multiple initiatives, including leading a charity golf tournament.

Publications

  • Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely

    35 Press Group

    With practical advice, virtual selling techniques you can apply immediately, and the latest groundbreaking research, Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely will take you step-by-step through everything you need to do from mastering the medium to sharpening your virtual selling skills. You will discover how to overcome virtual selling challenges and reach your sales goals without face-to-face meetings.

    See publication
  • Insight Selling

    John Wiley & Sons

    What do winners of major sales do differently than the sellers who almost win, but who ultimately come in second place?

    We set out to find the answer. We studied more than 700 business-to-business purchases made by buyers who represented $3.1 billion in annual purchasing power. When we compared the winners to the second-place finishers, we found surprising results.

    Not only do sales winners sell differently, they sell radically differently, than second-place…

    What do winners of major sales do differently than the sellers who almost win, but who ultimately come in second place?

    We set out to find the answer. We studied more than 700 business-to-business purchases made by buyers who represented $3.1 billion in annual purchasing power. When we compared the winners to the second-place finishers, we found surprising results.

    Not only do sales winners sell differently, they sell radically differently, than second-place finishers.

    Today’s sales winners harness the power of ideas.

    In Insight Selling, we share the surprising results of our research and outline exactly what you need to do to transform yourself and your team into insight sellers.

    Other authors
    See publication
  • Professional Services Marketing

    John Wiley & Sons

    In the old days, professional services firms could survive without much marketing effort. Put together a team of good people, deliver strong service to clients, and you might get by just fine on repeat business and client referrals. Well, those days are gone. While repeat business and referrals are still necessary, today you also need smart, effective marketing and a culture of business development success to attract a steady stream of clients and grow your business in an increasingly…

    In the old days, professional services firms could survive without much marketing effort. Put together a team of good people, deliver strong service to clients, and you might get by just fine on repeat business and client referrals. Well, those days are gone. While repeat business and referrals are still necessary, today you also need smart, effective marketing and a culture of business development success to attract a steady stream of clients and grow your business in an increasingly competitive world.

    Now in its second edition, Professional Services Marketing gives you the field-tested, research-based marketing and sales approach your organization needs to succeed. Updated with new chapters on social media and online marketing, this book helps you select the marketing strategies and tactics used by thriving, high-growth firms.

    The book covers key areas your firm can't grow without:

    -Creating a marketing and growth strategy for today's marketplace
    -Establishing the reputation and visibility required to become a market leader
    -Implementing a proven marketing communications program that works in any economy
    -Developing a lead generation strategy that attracts a strong, steady flow of new clients
    -Creating rainmakers and a culture of business-development hustle, passion, intensity, and success

    Professional Services Marketing, Second Edition includes new case studies that illustrate what works in today's marketplace, as well as firsthand stories from well-respected industry professionals. This is the ideal guide to growing your business, whether you are in consulting, law, technology, accounting, or any other professional service industry.

    Other authors
    See publication
  • Rainmaking Conversations

    John Wiley & Sons

    Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your accounts.

    Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This…

    Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your accounts.

    Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations and Afflictions, Impact, and New Reality. You'll learn how to ask your prospects and clients the right questions, and help them set the agenda for success.

    Armed with the knowledge of the markets you serve, the common needs of prospects, and how your products and services can help, you can become a trusted advisor to your clients during and after the sale. With the RAIN system, you'll be able to:

    -Build rapport and trust from the first contact
    -Create conversations with prospects, referral sources, and clients using the telephone, email, and mail
    -Uncover the real need behind client challenges
    -Make the case for improved business impact and return on investment (ROI) for your prospects
    -Understand and communicate your value proposition
    -Apply the 16 principles of influence in sales
    -Overcome and prevent all types of objections, including money
    -Craft profitable solutions and close the deal

    The world-class RAIN Selling methodology has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance.

    Other authors
    See publication

Projects

  • The Extreme Productivity Benchmark Report

    - Present

    In the past several years we’ve been obsessed not only with how sellers should sell, but also with helping them execute. We’ve been working with our clients around the globe to implement a variety of strategies to drive motivation and execution, and help teams perform at the highest levels through our Extreme Productivity System.

    For our Extreme Productivity research, we studied 2,377 business professionals to find out which work habits and hacks, when applied in different combinations…

    In the past several years we’ve been obsessed not only with how sellers should sell, but also with helping them execute. We’ve been working with our clients around the globe to implement a variety of strategies to drive motivation and execution, and help teams perform at the highest levels through our Extreme Productivity System.

    For our Extreme Productivity research, we studied 2,377 business professionals to find out which work habits and hacks, when applied in different combinations, drive not only productivity, but also top performance versus peers, job satisfaction, and happiness. Through this global study of sellers and non-sellers alike, we've validated and honed the Extreme Productivity System and Extreme Productivity Assessment tool.

    We learned some surprising differences between how The Extremely Productive (The XP) work compared to The Rest.

    See project
  • The Top-Performing Sales Organization

    What do sales organizations with the highest win rates, revenue growth, and sales goal achievement do differently than the rest? Where do they focus and what factors make the biggest difference for success?

    In the Top-Performing Sales Organization research, we set out to answer these questions.

    While quite a bit of research has been published on what separates top sellers from the rest, there’s relatively little on what organizations are doing.

    We studied 472 sellers and…

    What do sales organizations with the highest win rates, revenue growth, and sales goal achievement do differently than the rest? Where do they focus and what factors make the biggest difference for success?

    In the Top-Performing Sales Organization research, we set out to answer these questions.

    While quite a bit of research has been published on what separates top sellers from the rest, there’s relatively little on what organizations are doing.

    We studied 472 sellers and executives representing companies with salesforces ranging in size from 10 to 5,000+. 37% of respondents had less than $50M in revenue, 38% had between $50m and $1B in revenue, and 27% had greater than $1B in revenue. Respondents were located in the Americas, EMEA, and Asia-Pacific, and represented 26 industries.

    We analyzed results across the 8 categories of the Sales Performance Wheel and studied the factors that correlated to higher win rates. We learned that the Top-Performing Sales Organizations, across all industries and company sizes, are strong in similar areas that have great impact on their sales organization’s performance.

    Other creators
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  • What Sales Winners Do Differently

    There’s a revolution underway in sales. Sales approaches that have been working for decades are no longer getting the same results.

    We wanted to know how selling is changing and what sellers need to do to maximize their success. So we posed the question: “What are the winners of actual sales opportunities doing differently than the sellers who come in second place?”

    To find out, we studied more than 700 business-to-business purchases made across industries by buyers who represent…

    There’s a revolution underway in sales. Sales approaches that have been working for decades are no longer getting the same results.

    We wanted to know how selling is changing and what sellers need to do to maximize their success. So we posed the question: “What are the winners of actual sales opportunities doing differently than the sellers who come in second place?”

    To find out, we studied more than 700 business-to-business purchases made across industries by buyers who represent a total of $3.1 billion in annual purchasing power.

    We found that the sellers who ultimately win the sale don’t just sell differently—they sell radically differently than the closest second-place finishers.

    Other creators
    See project
  • Top Performance in Sales Prospecting

    -

    No area in selling is more rife with conflict, advice, and data than prospecting.

    Do automated form emails work? Is cold calling dead? Do buyers accept cold meetings? How many touches does it take to connect? How can you get through to the C-suite?

    Indeed, what do sellers who get the best prospecting results do differently?

    With our Top Performance in Sales Prospecting research, the team at the RAIN Group Center for Sales Research has uncovered what works and what doesn’t…

    No area in selling is more rife with conflict, advice, and data than prospecting.

    Do automated form emails work? Is cold calling dead? Do buyers accept cold meetings? How many touches does it take to connect? How can you get through to the C-suite?

    Indeed, what do sellers who get the best prospecting results do differently?

    With our Top Performance in Sales Prospecting research, the team at the RAIN Group Center for Sales Research has uncovered what works and what doesn’t in sales prospecting—according to both buyers and sellers. We sought to find out how sellers break through and connect with buyers, what works to generate meetings, what influences overall purchase decisions, and where buyer and seller views on prospecting overlap.

    The study included 488 buyers representing $4.2 billion in purchases across 25 industries, and 489 sellers who outbound prospect. We analyzed results across Top Performers—those with the best prospecting results—industry, company value-focus, buyer title, company size, prospecting maturity and success, brand cachet, and geography.

    Never before has prospecting research been done to this scale. The findings have been integrated into our RAIN Sales Prospecting training and published for our clients and Center for Sales Research Panelists.

    Other creators
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  • Top Performance in Strategic Account Management

    -

    Most executives believe they are not generating maximum revenue and profit, nor are they maintaining the highest levels of loyalty possible with their existing accounts.

    In our Top Performance in Strategic Account Management research, we set out to learn what sets Top Performers apart from The Rest and what you need to do to excel at growing and protecting your most important accounts.

    We collected and analyzed data from 397 participants at companies that engage in formal…

    Most executives believe they are not generating maximum revenue and profit, nor are they maintaining the highest levels of loyalty possible with their existing accounts.

    In our Top Performance in Strategic Account Management research, we set out to learn what sets Top Performers apart from The Rest and what you need to do to excel at growing and protecting your most important accounts.

    We collected and analyzed data from 397 participants at companies that engage in formal strategic account management. From the data, along with our advisory and training work with companies in the area of strategic account management, we have gleaned thought-provoking—and often counter-intuitive—insights into what separates the Top-Performing companies in strategic account management apart from The Rest.

    Other creators
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Honors & Awards

  • 2024 Stevie Awards for Sales & Customer Service

    Stavie Awards

    Gold - Sales Training Practice of the Year
    Silver - Best Use of Thought Leadership in Sales

  • Top 20 Sales Training Company - Training Industry (2019-2024)

    Training Industry

  • Top "Virtual" Sales Training Company - Selling Power (2020-2023)

    Selling Power

  • Top Sales Training Company - Selling Power (2016-2023)

    Selling Power

  • 2023 Stevie Awards for Sales & Customer Service

    The Stevie Awards

    Gold - Sales Training Program of the Year with Google Cloud (Technology Industry)
    Silver - Sales Training Practice of the Year
    Bronze - Best Use of Thought Leadership in Complex Sales (Top-Performing Sales Manager & Top-Performing Seller Resaerch)

  • Achievement in Sales-Revenue Generation w/ Covetrus (Bronze)

    Stevie International Business Awards

  • Best Sales Onboarding Program w/ Google Cloud (Bronze)

    Brandon Hall Group Excellence Awards

  • Inc. 5000 (2021-2022)

    Inc. Magazine

  • 2022 Stevie Awards for Sales & Customer Service

    Stevie Awards

    Gold - Best Use of Thought Leadership in Complex Sales (Virtual Selling Campaign)
    Silver - Sales Training Practice of the Year
    Bronze - Global Sales Team of the Year (Covetrus)
    Bronze - Business Development Achievement of the Year - Financial Services (BDO)

  • 2021 Stevie Awards for Sales & Customer Service

    Stevie Awards

    Gold - White Paper or Research Report of the Year (Virtual Selling Skills & Challenges)
    Gold - Sales Training Program of the Year (Toyota)
    Bronze - Sales Training Practice of the Year
    Bronze - Business Development Achievement of the Year - Financial Services (HORNE)

  • Top Sales Awards

    Top Sales World

    Gold - Top Company Blog
    Silver - Top Sales Book "Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely"

  • 2020 Stevie Awards for Sales & Customer Service

    Stevie Awards

    Gold - Sales Training Practice of the Year
    Gold - Sales Training or Coaching Program of the Year (SAGE Publishing)
    Gold - Sales Training or Education Professional of the Year (Bob Croston)
    Gold - Business Development Achievement of the Year - Financial Services (Chatham Financial)
    Bronze - Business Development Achievement of the Year - Financial Services (Spry Roughley)

  • Top 50 Keynote Speaker - 2020, 2019

    Top Sales World

  • Best Unique or Innovative Sales Training Program w/ SAGE Publishing (Bronze)

    Brandon Hall Group

  • 2019 Stevie Awards for Sales & Customer Service

    Stevie Awards

    Gold - Sales Training or Coaching Program of the Year (Business Services Industries)
    Gold - Sales Training or Education Professional of the Year (John Doerr)
    Bronze - Sales Training Practice of the Year

  • 15 Influential Sales Professionals to Watch in 2019

    LinkedIn

  • Top Sales & Marketing Awards

    Top Sales World

    Bronze - Top Company Sales Blog
    Bronze - Top Sales eBook/White Paper: 5 Sales Prospecting Myths Debunked
    Bronze - Top Sales Webinar: How to Break Through and Secure Meetings with Busy Buyers

  • 2018 Stevie Awards for Sales & Customer Service

    Stevie Awards

    Silver - Sales Training Practice of the Year
    Bronze - Sales Training or Coaching Program of the Year

  • Top 50 Sales Books for 2018 - Insight Selling

    Top Sales World

  • Top Sales & Marketing Awards

    Top Sales World

    Gold - Top Sales White Paper: The Future of Consultative Selling

  • Top Sales & Marketing Awards

    Top Sales World

    Gold - Top White Paper: 5 Common Sales Negotiation Mistakes

  • Top 50 Sales & Marketing Influencer

    Top Sales World

  • Top Sales & Marketing Awards

    Top Sales World

    Gold - Top Sales Thought Leader Globally
    Gold - Top Sales Book: Rainmaking Conversations
    Gold - Top Sales eBook: Why Sales Training Fails
    Gold - Top Sales Resource Site

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