About
Articles by Mike
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Why Baltimore is Necessary for the Transformation of AdTech
Why Baltimore is Necessary for the Transformation of AdTech
By Mike Petrella
Contributions
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How do you become a business development associate?
1) Communication skills - You must be able to cater a message to a variance of audiences. 2) Analysis / Math - BD is about modeling. You'll need to model deals to ensure there is mutual benefit. 3) Research / Self Education - Being able to identify and leverage resources and information that aren't front and center is key. No one tells you everything you need to know, it's up to you to find it. 4) Reading Comprehension - Do you like contracts? Do you understand Legalese? You must have the ability read and understand what you're reading.
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How do you become a business development associate?
Business Development is not an entry level position, as it requires an understanding of your overall business, partners strategies, market knowledge, contracts, amongst other areas. The two entry paths I recommend are either Sales or Operations. Sales provides the opportunity to engage with and understand partnership strategy, along with learning deal economics. Operations (analyst, etc..) provides the backing and justification of deals, coupled with a macro level understand of company economics, scenarios, etc..
Activity
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To become the leading snacking powerhouse, we needed to unleash the power of media. We wanted a world-class agency partner to drive our growth…
To become the leading snacking powerhouse, we needed to unleash the power of media. We wanted a world-class agency partner to drive our growth…
Liked by Mike Petrella
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The next chapter for InfoSum It dawned on me sometime in 2018 that companies were sharing far too much customer data with each other and their…
The next chapter for InfoSum It dawned on me sometime in 2018 that companies were sharing far too much customer data with each other and their…
Liked by Mike Petrella
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Congrats Lauren Wetzel as new CEO of InfoSum as Brian Lesser steps back. Read Brian's post about it all here: https://lnkd.in/eMZQXVk9 So happy that…
Congrats Lauren Wetzel as new CEO of InfoSum as Brian Lesser steps back. Read Brian's post about it all here: https://lnkd.in/eMZQXVk9 So happy that…
Liked by Mike Petrella
Experience & Education
Licenses & Certifications
Publications
Organizations
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College of Business and Economics Advisory Board of Directors - Towson University
Board Member
-- Co-authored Master's curriculum for Interactive Marketing - Re-wrote Marketing 401 course to update content based on the programmatic ad space - Co-created mentor's program, where Board Members and alumni provided mentorship to CBE students - Submitted updated KPIs for CBE faculty
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Looking forward to a great event later this month! Thanks Andy.
Looking forward to a great event later this month! Thanks Andy.
Liked by Mike Petrella
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We're so excited to be soaring above the clouds with Kinective Media℠ by United Airlines as we deliver ads on their inflight personal device…
We're so excited to be soaring above the clouds with Kinective Media℠ by United Airlines as we deliver ads on their inflight personal device…
Liked by Mike Petrella
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I’m thrilled to share that I have accepted the role of Treasurer at Verizon. I’m grateful for this opportunity and proud to work for an organization…
I’m thrilled to share that I have accepted the role of Treasurer at Verizon. I’m grateful for this opportunity and proud to work for an organization…
Liked by Mike Petrella
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It was an exciting week, indeed. Grateful to be included in the discussion with Good-Loop and Horizon Media; Proud to watch Nexxen share the stage…
It was an exciting week, indeed. Grateful to be included in the discussion with Good-Loop and Horizon Media; Proud to watch Nexxen share the stage…
Liked by Mike Petrella
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Thanks Beet.TV Andy Plesser be great to see you all. Kinective Media℠ by United Airlines
Thanks Beet.TV Andy Plesser be great to see you all. Kinective Media℠ by United Airlines
Liked by Mike Petrella
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Got a lesson this weekend from my son Luca playing with his club lacrosse team. Backstory is...I was a baseball guy. Up until 2 years ago, I knew…
Got a lesson this weekend from my son Luca playing with his club lacrosse team. Backstory is...I was a baseball guy. Up until 2 years ago, I knew…
Liked by Mike Petrella
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For immediate release. I am signing with OpenX
For immediate release. I am signing with OpenX
Liked by Mike Petrella
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Is it too late for a Cannes post? I am a little behind. It was an incredible week filled with productive client meetings, inspiring…
Is it too late for a Cannes post? I am a little behind. It was an incredible week filled with productive client meetings, inspiring…
Liked by Mike Petrella
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