Michael Opperman (“Mo”)

On April 16, I'm heading over to GOVOLOGY (Waypoint America) to update my Capture Planning webinar for 2024! If you or anyone you know would like to join live, please use this code below for a 25% discount. This session is packed with guidance and easy-to-use tools for small businesses to create customer-focused, strategic capture plans. Discount Code: capture25

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Ever thought AI could spin an entire business division out of thin air? Curt Maly's story is a testament to the transformative power of AI in content creation. From leveraging multiple tools to streamline video editing to sparking a business idea that was non-existent a year ago, AI isn't just about automation; it's about innovation. Want to hear more about Curt's journey and the strategy behind it? Catch the full episode here: https://vist.ly/zygc

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Did you know that only 50% of the nonprofit pros we surveyed are actually using generative AI in their day to day? Considering how many chats I have open in ChatGPT and Gemini – virtual lists and conversations about everything I'm doing or thinking, personally or professionally – I'm just shocked at that number. After talking to a lot of folks, I'm convinced that the problem is one of user error. Most have tried, and failed, to understand the value because they just don't know how to write successful prompts. Because of this, they don't know when or how it might be useful, ever. "The writing sucks." or "It's inaccurate." are common objections. Both are true if you don't know how to write the prompts you need to get better results. ✨ I'm speaking at AFP Florida's Planet Philanthropy conference on June 3 about how to use generative AI in your nonprofit marketing and fundraising, and I'd love to see you there. I promise you'll leave with a better understanding of generative AI and ... just maybe ... a permanently open tab in your browser like mine. https://lnkd.in/eEdr5Ypx

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A recent survey of communications professionals found that they’re “more likely to have a favorable view of agencies and colleagues who incorporate AI into their work.” The survey, conducted by Axios and Seven Letter, showed that only 23% of professionals had a worsened view of a firm upon learning their services or products were AI-enhanced. (It made no difference to 44%, while 32% said it improved their view of the firm.) Similarly, only 20% held a negative viewpoint of colleagues “supplementing their work with generative AI content,” with 25% having an improved viewpoint. “This signals that AI-supported work might not be as taboo as it was just one year ago,” writes Axios’ Eleanor Hawkins. #ai #generativeai #AImedia #AIpublishing #AItools #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager (Photo Source: Axios)

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What if your content was written by AI? What if your content was written by AI and posted unedited? What if your content was written by AI, posted unvetted and unedited? Who are you going to send to the police? ChatGPT and its AI writing cousins? Just this past week I've had A FEW conversations about how AI would or have already buried the writing profession. But even before I could voice my opinion, the same people also said it would be quite impossible because proper content must still be framed in the right context in order to be relevant for its purpose. AI they said can only be good for information gathering and structuring the shape and sections of the intended medium. Ultimately one needs a trained eye to redirect the message for its intended audience and especially if it touches on sensitive topics. I sat back, smiled and couldn't agree more 😊 But back to the question here, what do you think would happen if your post was written by AI without any further tweaks and revisions? In this context and more importantly, who would you send to the cops if they came knocking on your post?

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In the latest People v Algorithms podcast, while they were talking about AI, Troy Young said that you can't make a complicated system based on lies. That reminded me of Gall's Law, which says that you can't build a complicated system from scratch. You have to build it on a system that works in the real world. https://lnkd.in/eEPeHsK4

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Always fun chatting with the folks at CallRail! When I surveyed #landscapeindustry professionals regarding how they are using AI currently, most said to assist with content production and editing. However, the large majority of the industry isn't using it regularly yet at all. AI is already driving impactful time and cost savings across sales, marketing, customer service, operations, recruiting, and training in other industries. Exciting to live through both the widespread adoption of the internet, and now the biggest advancement since in #AI.

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A great example of how NielsenIQ data and expertise from BASES combines to help brands in this day and age connect data, art and creativity for consumers. Download the guide and follow our BASES page to find out more! #art #creativity #data #nielseniq

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By embracing advanced robotic machine-tending automation, SpiTrex unlocked new levels of precision, capacity, utilization, and profitability. The successful deployment of robot-driven manufacturing with autonomous process control using Flexxbotics marks a transformative milestone for SpiTrex Orthopedics’ smart factory operations. https://lnkd.in/d-zmTNCD

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Want to improve the content generated by AI? Wondering how top AI pros get what they need from AI? In this article, you’ll discover a four-step AI prompt engineering framework and what to do if it doesn’t work. What Is AI Prompt Engineering? Prompt engineering is the art and science of communicating with large language […] The post Prompt Engineering Fundamentals: How to Get Better Results With AI appeared first on Social Media Examiner.https://https://lnkd.in/e-75h7W8

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Join me as I moderate the upcoming #cnwebinar, "Silent Signals: How AI Hears What Customers Don’t Say" on Wednesday, May 22nd @ 2pm ET // 11am PT!🤩⚡ Register now to secure your spot: https://hubs.ly/Q02x8r9x0 As customer expectations rise, Behavioral AI enables real-time experiences based on user actions, not identities. This session will cover successful AI applications, emerging trends and specific use cases already in effect. Learn new strategies for authentic engagement with all website visitors and see how real-time AI is boosting both top-line and bottom-line performance SPEAKERS: • Julie Evans, VP & CMO, Omaha Steaks • Jane-E Yamamoto Johnson, Senior Director, Ecommerce, Forever 21 • Michael Challinger, CEO, Houzer • Jason Seeba, CMO, Session AI • Moderated by: Scott Silverman, Co-Founder, CommerceNext #cnwebinars #customerloyalty #ecommerce #retail #growth #AI #BehavioralAI

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Want to enhance your return on investment in marketing? Consider merging print and digital strategies for a wider reach and more significant impact. Want to learn more? Contact us at ONEpress, powered by the Nebraska Press Association to learn more. #MarketingTips #DigitalMarketing #PrintMedia

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Never a dull moment these days! Kate Hand's presentation at the #nicheconference alerted me to Google's planned rollout of their new SGE (search generative experience) in response to OpenAI. It wasn't on my radar, but now that it is, it almost certainly needs to be on yours if you work in Niche Media! The new SGE promises to push non-paid results well below the fold - and sometimes off the first page entirely - making it less likely to be found (much less clicked!). Add that to the fact that SGE uses a completely different algorithm than a regular google search and could make all the strides you've made on your site's SEO irrelevant, and it's a recipe for disaster. Okay, that might be an overstatement, but it will almost certainly impact your site's organic traffic numbers when the Beta goes live in the near future. Get yourself informed and be prepared to explain it to internal stakeholders and customers #NicheMedia2024

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How many boxes do you REALLY think consumers are going to check saying they agree to endless calls and texts? I'm talking about the FCC's recent amendment to the TCPA express consent rules, closing the "Lead Generator Loophole." It mandates that lead generation companies obtain explicit prior express written consent from consumers for each individual provider they intend to share or sell the consumer's data with. This creates a huge opportunity for companies to get serious about generating their own first-party leads. It also means that those who don't are going to be in for a rude awakening in the next few months. Get ahead of it. Talk to rebel iQ. DM me, or use the link in the comments below to schedule a time now 👇 #mortgage #insurance #realestate #leadgeneration #digitalmarketing #rebeliQ

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🌟 Exciting Announcement! 🌟 🎉 Introducing Vet Candy's new show"Real Talk" with Vetique Chicago's Dr. Jessica Trice and Dr. Jennifer Remnes, DVM - Elevate your happiness, build bonds, and thrive! 🎉 🔹 Join us for an empowering journey designed to elevate your happiness, foster healthy workplace relationships, and guide you towards thriving in your veterinary career. 🔹 Dive into our comprehensive program with three engaging modules: 1️⃣ Unleashing Happiness in Your Veterinary Life 2️⃣ The Ultimate Guide to Thriving in Veterinary Life 3️⃣ Unlocking the Secrets to Healthy Relationships 📚 Learn from visionary veterinary business owners, Dr. Jess Trice and Dr. Jen Remnes, as they share invaluable insights and strategies to help you succeed both personally and professionally. 💼 Whether you're a veterinarian, practice manager, or part of the veterinary team, this program offers actionable takeaways to enhance your well-being and excel in your career. 🏆 Earn 1 RACE approved CE credit / 1 Veterinary Hospital Managers Association CE credit for practice managers by watching all three videos and taking a short quiz. 🚀 Brought to you by Covetrus, with a special feature from Quisha Brown on how to save money by switching to Covetrus Brand Products. Visit Vet Candy to access the free program and start your journey towards a happier, more fulfilling veterinary career! Don't miss out 👉 LINK https://lnkd.in/dF74RM5Q #veterinarymedicine #veterinary #veterinarytechnician #vhma #practicemanager #healthcare #continuingeducation

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These tips will make you more effective at what you do, no matter what kind of work it is. https://hubs.ly/Q02s3Jr50

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Another clip from the from the recent webinar I did with Matthew Egol of Journey Spark Consulting, Innovate Better BtoB Experiences by Prioritizing Your Bold Bets. We covered much ground in 40 minutes, ranging from different ways of using Customer insights, to creating emotionally engaging experiences through the Experience Collage (TM) canvas, to a test & learn playbook for scaling experiences and driving desired cultural behaviors. The full webinar can be found here: https://lnkd.in/eBH_qhva To discuss the topics and recommendations further, please reach-out to Matt or myself #CustomerExperience #BtoBMarketing #VoiceoftheCustomer #Analytics #CustomerInsights #BtoBCX

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Today's the day! Join this dynamic panel at 1 p.m. ET for a quick 40-minute lunchtime chat on how local media businesses can use #datavisualization and storytelling to make better, faster decisions that optimize revenue opportunities. Register here: https://hubs.ly/Q02CC3Vs0 and see you soon! #MediaAdSalesSummit #CandidConversations

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