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Explore more posts
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Iram Blajchman
“I thought it was absolutely essential to carve out our hard discount in a separate division” Bank told investors Thursday (Feb. 22). “I want to really operate the hard discounters as hard discounters.” Assortment strategy is one of the most important topics for CPG brands. Aldi, carries about 1400 SKUs. No Frills carries many many many more. If you don't know A) What are the two SKUs you need No Frills to carry, B) How to optimize that assortment for efficiency in labour and shoppability, 2026 might be painful. It's a long way away. But not that far away. (I have no actual knowledge on timing - but guessing that a transformation in a multitude of categories to a much more ltd assortment will take time. Some categories will likely face the pain much earlier). I'm looking forward (?) to hearing if Loblaws shares more on Hard Discount strategy at the supplier summit next week.
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Akash Agarwal
AI will significantly impact the CPG (Consumer Packaged Goods) industry. Here are some immediate ways in which AI will have an impact. 1. Predicting Consumer Demand: AI can analyze consumer preferences to predict demand for various food trends, such as microbiome-friendly foods, alternative proteins, low trans fats, and personalized nutrition. 2. Food Formulation AI can leverage big data for "What-if Analysis," enabling the formulation of products with new and alternative ingredients while maintaining flavor, texture, nutritional claims, and cost efficiency. 3. Optimizing the Food Supply Chain: AI-powered data analytics can enhance the efficiency of manufacturing, co-packing, and delivering food to customers' doorsteps, ensuring cost-effective on-demand access. H/T Thomas Hayes #foodismedicine #CPG Agilitas #food #formulation #AI
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Andrew Dickow
Coke vs. Pepsi? Not so fast. For the first time, Keurig Dr Pepper Inc. has now claimed the #2 soda spot in America, surpassing PepsiCo, who had held the position for over two decades. Their innovative marketing initiatives and unique blend of flavors have truly set them apart from the competition. I had the chance to discuss Dr. Pepper's remarkable rise with The Food Institute, emphasizing their strategy and how they have particularly resonated with the younger demographic, who crave diverse flavors beyond traditional cola. In the article, I mentioned: "Dr. Pepper has distinguished itself through effective marketing campaigns that emphasize its unique flavor and individuality. This strategy resonates particularly well with younger demographics seeking alternatives to traditional cola drinks." With Dr. Pepper's leap to the #2 position, do you think they have a shot at dethroning The Coca-Cola Company from the #1 spot? In which other categories do you think a shift like this is possible? Read the full article here: https://lnkd.in/g572y5jv #MarketingStrategy #BeverageIndustry #Innovation #DrPepper
20
2 Comments -
Michael Russo
I'm beyond HYPED to announce that Wild Bill's has rocketed into the top 5 fastest-growing products on RangeMe, sharing the spotlight with stellar brands like poppi (Mother Beverage), OLIPOP PBC, Perfy, and The Coca-Cola Company. It's thrilling to be recognized among such iconic names! Rocket Pop’s spot on this list transcends mere seasonal trendiness—it’s a testament to its year-round appeal and our commitment to authentically enhancing experiences wherever people gather. I might be a bit biased, but honestly, no one nails experiential, occasion-based selling quite like Wild Bill's. We're not just showing up; we're a major hit across an insane variety of events. I kid you not, we do over 400 events a year—everything from comic and anime conventions to e-sports competitions, county and state fairs, motorcycle rallies, air shows, military reunions, renaissance faires, civil war reenactments, regattas, car shows, steampunk festivals, Scottish and Highland games, Celtic festivals, Italian feasts, food truck festivals and more. At Wild Bill's, we don't just attend these events; we transform them, enhancing every experience with our unique flavors, one sip at a time! To discover more about the Wild Bill's event experience, please check out this video: https://lnkd.in/ewwDA96U NielsenIQ Byzzer powered by NielsenIQ ECRM Allison Ellsworth Vasa Martinez #CPG #Beverage #Retail #Grocery #Foodservice #Events #VeteranOwned
25
3 Comments -
Bartek (Bart) Burkacki
Still strong results for NARTD (Soft Drinks) players with top & bottom line beat for both PepsiCo and Keurig Dr Pepper Inc. Yet, that's not to say all is rosy, with all the growth being exclusively price driven with negative volumes across all the main categories. Trend that is driven by a weaker demand from lower-income consumers and that we do not expect to revert in the upcoming quarters To be monitored carefully at a time consumption patterns are increasingly diverging in most of the developed economies (US, Europe and beyond...) between lower-income consumers & the rest Specifically: Pepsico Q1 FY24 results summary: • NR: $18.3bn • OSG: 2.7%; Volume: -2%; Price/ mix: 5% • GM%: 54.8%; -43 bps vs Q1 FY23 • OP%: 16.1%; +40 bps vs Q1 FY23 • Beat analysts’ consensus for revenue as well as EPS Keurig Dr Pepper Q1 FY24 results summary: • NR: $ 3.47bn • OSG: 2.8%; Volume: -0.3%; Price/ mix: 3.1% • GM%: 56%; +393 bps vs Q1 FY23 • Adj. OP%: 23.8%; +300 bps vs Q1 FY23 Results by Division: • U.S. Refreshment Beverages o NR: $ 2,093m o OSG: 4.3% (Volume: -1.3%, Price/mix: 5.6%) o Adj.OP%: 29.7 %; +440bps vs Q1 2023 • U.S. Coffee o NR: $ 911m o OSG: -2.1% (Volume: -0.3%, Price/mix: -1.8%) o Adj.OP%: 31.7%; +110bps vs Q1 2023 • International o NR: $ 464m o OSG: 7.0% (Volume: 4.8%, Price/mix:2.2.6%) o Adj.OP%: 23.5%; +330bps vs Q1 2023 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀/ 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: 𝗵𝘁𝘁𝗽𝘀://𝗹𝗻𝗸𝗱.𝗶𝗻/𝗲𝗥𝟴𝘃𝗗𝗽𝘃𝗘 #strategy #cpg #fmcg Frederic Fernandez & Associates
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Shelly Towns
Huge thanks to Kristine Kobe, VP of Marketing at Keurig Dr Pepper Inc., for sharing her leadership story with our team last week. The simple prompt of "Who/what people, places and experiences shaped you into the leader you are today?" reveals a lot of great takeaways, and I learn so much every time we do this. Here's my 6 favorite tips from Kristine: 🍻 Culture isn't free bagels and beer on Fridays. It's how you show up when a leader isn't in the room. Repetition is key. Be crystal clear about what you need. Be team first. Challenge your mindset and expect that of others. 🎨 Infuse creativity in a strategic way. "Creativity is more than just pictures or design. It's about how you problem solve. How you collaborate. Doesn't have to be dramatic or cost a lot of money. Think differently. Check out the Heinz fraud case study as a great example." 🔥 Do what gives you energy. If you aren't excited about your work or the people you're working with, you're probably in the wrong role. ❤️ Frame the what and the how. What you're trying to achieve is critical. But how you achieve it with others is equally important. Things happen because of people. Respect each other, and don't forget about the people behind the work. 🏃♀️ How you show up at work is influenced a lot by what's going on at home. Unplug, Take the PTO (really take it). Exercise. Connect deeply with friends and family. Take time for you. 📣 Advocate for yourself. If you want the bigger job, the different job or more money, make it a fact-based conversation and bring proof points. Don't just rely on the relationship itself; make it easier for them to say "yes." Got a good leadership story to share (or know someone with a great story) and want to be a guest speaker for us? Drop me a note or DM me!
57
5 Comments -
Jeremy (JL) Lieberman
Reflecting on this monumental moment, I wanted to wait until the news was "official" before sharing my thoughts and feelings... Almost 7 years ago, a good friend now who started as a good client invited me to his new office in NJ to explore a plant-based protein company he was considering acquiring. That's when I first encountered OWYN. Honestly, I wasn't sure what to make of it initially. Plant-based, vegan protein drinks weren't in my usual "repertoire" of ideation and marketing. But after trying the product that day, I knew I wanted to be part of the journey. And what an incredible journey it has been! Throughout the last 7 years, in my capacity as a "strategic advisor," I've embraced a multitude of roles and responsibilities, working closely with a diverse array of talented leaders. From individuals who made significant contributions from the outset and have since moved on, to those who have ascended to leadership positions, such as CEO Mark O. and Chief Sales Officer Matt OConnell, as well as "more recent" additions like CMO Julia Perez, who came in and made an immediate and substantial impact, our collaboration has been characterized by passion, mutual respect, and an unwavering commitment to innovation. Now, fast forward to today. After countless hours of strategic discussions, meetings, and partnerships, we've achieved something remarkable. We've taken a niche brand, crafted with the finest ingredients, and found the perfect successor in our recent acquisition. If you notice, even as a "consultant" I always will refer to it as we. When I work with brands, especially from day 1, I consider myself a true part of the team. Being part of a brand from inception to this pivotal moment is incredibly special. As a matter of fact, it's been a huge goal of mine since that fateful day 7 years ago. I'm eager to see what lies ahead for OWYN and hopeful that I can continue contributing to a product and brand that means so much to me and countless others, especially our consumers. #OWYN #PlantBased #Acquisition #Journey #Gratitude #Business #CPG #SimplyGood https://lnkd.in/emY6UT2g
42
6 Comments -
Elizabeth Cohen
CPG Marketing Leaders— my last post focused on the value of objective external perspective in making tough decisions. Here's a Part Deux benefit of seasoned thought partnership: 𝗔𝗱𝗱𝗲𝗱 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 & 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗕𝗮𝗻𝗱𝘄𝗶𝗱𝘁𝗵. You know there are weeks where you’re keeping lots of balls in the air 🤹♀️, but SOMETHING ends up falling off or down the list🗒. I bet more often than you'd like, it’s the time you give to your team ,ensuring they feel supported and equipped to do what you need them to do. 🏋♀️ As someone who has coached and developed MANY leaders-in-training—some of which have gone on to accomplish truly extraordinary things, I’m here to say, if you’ve found an 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙙 𝙚𝙭𝙥𝙚𝙧𝙩 𝙬𝙞𝙩𝙝 𝙩𝙚𝙖𝙢 𝙘𝙤𝙖𝙘𝙝𝙞𝙣𝙜 𝙖𝙣𝙙 𝙡𝙚𝙖𝙙𝙚𝙧𝙨𝙝𝙞𝙥 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 𝙖𝙣𝙙 𝙧𝙚𝙡𝙖𝙩𝙚𝙙 𝙛𝙪𝙣𝙘𝙩𝙞𝙤𝙣𝙖𝙡 𝙚𝙭𝙥𝙚𝙧𝙩𝙞𝙨𝙚, seize and squeeze the juice 🍋 from that partnership! Think of that person as your pop-up stunt double 👬or stand-in to help your team work or talk through a challenge when you simply don't have the time or mental space to do it. 🧠 Not only do your team members benefit from a different perspective, YOU do too, because they’ve been further empowered to step up and take things off your plate. And **Bonus** --there’s also benefit to the external partner, who may not get the chance to work with a rock 🌟 team like yours every day. How have you looked to others to help coach and empower your team? #teamleadership #consulting #collaboration
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8 Comments -
Jennifer Kaminski
🚛 A large part of managing CPG brands is the distributor relationship. This is an insightful read from The Dieline on International beverage products breaking into the U.S. market and being challenged by distributors on branding that doesn't fit 'old school' stereotypes. There thinking tho is FAR from the truth and consumers are proving it! 🔑 Here's 3 key takeaways: 1. Create genuine buzz around your product. 2. Build your community. 3. Target smaller markets first. Prove your products worth and then scale up! 🚀 #CPGMarketing #DigitalMarketing #Branding #SocialMediaMarketing
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Michael Paul
Life as an Agile CMO in the Beer Industry with ARMED FORCES BREWING COMPANY Navigating the dynamic and fast-paced world of the beer industry, I’ve learned that being an agile Chief Marketing Officer is not just a preference—it's a necessity. In this fast evolving landscape, principled leadership, unwavering focus on our mission, and a steadfast commitment to our strategic goals are essential. Staying true to our mission and not being swayed by fleeting trends is key. While it’s tempting to jump on every new marketing fad, I’ve found it crucial to remember that not all trends align with our brand's core values and long-term vision. Here’s what guides my approach: 1. Principled Leadership: Making decisions based on core values ensures consistency and builds trust with our audience. 2. Mission Focused: Ensuring every campaign, message, and product aligns with our overarching mission. This focus not only drives growth but also fortifies our brand’s purpose. 3. Strategic Integrity: Recognizing that marketing tactics are tools, not the strategy itself. It’s easy to get distracted by shiny new tactics, but they should always serve the strategy, not stray from it. This disciplined approach helps maintain brand integrity and delivers sustained success. 4. Adaptability with Purpose: Being agile means being adaptable, but with a clear purpose. It’s about responding to changes in the market while staying anchored to our strategic goals. In a world of constant change, my dedication to these principles is what sets us apart. It's not about chasing trends; it's about creating lasting impact through thoughtful, mission-driven marketing. #CMO #MarketingLeadership #BrandIntegrity #StrategicSuccess #AgileMarketing #VeteranOwned #Veterans
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1 Comment -
Elizabeth Cohen
CPG Marketing Leaders – Reality check ✔ time: If you’re fighting for share in the mass market trenches, you're probably well aware that we’re no longer in an era of reliable, consistent industry momentum… gone are the high single/double digit growth 📈 of the 2000s & 2010’s. You may be feeling the channels where you operate and the strength of your brand getting squeezed by niche premium players on the high end and PL / value players on the lower end. A fascinating recent McKinsey & Company Insight piece, “𝘙𝘦𝘴𝘤𝘶𝘪𝘯𝘨 𝘵𝘩𝘦 𝘋𝘦𝘤𝘢𝘥𝘦- 𝘈 𝘋𝘶𝘢𝘭 𝘈𝘨𝘦𝘯𝘥𝘢 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘊𝘰𝘯𝘴𝘶𝘮𝘦𝘳 𝘎𝘰𝘰𝘥𝘴 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺” packs a wallop of advice and offers a blueprint to leaders navigating these dynamics and challenging climate. (Link to article in first comment.) I’ll start with the tough news 😒: Sustainable, profitable growth is not a given, and won’t be achievable for even some best-in-class companies. Now for the good news 🙂 : leaders can cultivate a competitive advantage by understanding these dynamics, the resulting roadblocks, and with a commitment to evolve to overcome them. 🧗♀️ The Dual Agenda has two primary pillars: 1️⃣ 𝙋𝙤𝙧𝙩𝙛𝙤𝙡𝙞𝙤 𝙍𝙚𝙨𝙝𝙖𝙥𝙞𝙣𝙜 𝙖𝙣𝙙 2️⃣ 𝙋𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚 𝙀𝙭𝙘𝙚𝙡𝙡𝙚𝙣𝙘𝙚. Sounds simple, right? Not so much, as the experts at McK are happy to tell you. Taking these on requires: 🎯Capability evolution 🎯 Investment in brand fundamentals (my favorite ) 🎯 Innovation and technology-- AI driven and beyond 🎯 An agile operating models geared to test, learn and adapt, locally and at scale. Way too much to unpack in one post, so I’ll be breaking these two pillars down over the next week. Stay tuned! In the meantime, ask yourself: 𝙃𝙤𝙬 𝙝𝙖𝙫𝙚 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙨𝙝𝙞𝙛𝙩𝙨 𝙖𝙣𝙙 𝙢𝙚𝙜𝙖𝙩𝙧𝙚𝙣𝙙𝙨 𝙞𝙢𝙥𝙖𝙘𝙩𝙚𝙙 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙖𝙡𝙧𝙚𝙖𝙙𝙮, 𝙖𝙣𝙙 𝙜𝙤𝙞𝙣𝙜 𝙛𝙤𝙧𝙬𝙖𝙧𝙙: 𝙙𝙤𝙚𝙨 𝙩𝙝𝙚 𝙜𝙖𝙥 𝙩𝙤 𝙮𝙤𝙪𝙧 𝙜𝙧𝙤𝙬𝙩𝙝 𝙖𝙨𝙥𝙞𝙧𝙖𝙩𝙞𝙤𝙣 𝙜𝙧𝙤𝙬 𝙤𝙧 𝙨𝙝𝙧𝙞𝙣𝙠? #growthstrategy #macrotrends #brandstrategy
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10 Comments -
Amy Shoemaker
🦔 Hedgehog alert! 🦔 Tillamook County Creamery Association has had an unrelenting focus to reset America's dairy standards for years. With a hedgehog-like focus (where my Jim Collins fans at??), the brand has been chipping away at this 5-year brand ambition through smart and thoughtful product and sub-category expansion (cream cheese launch, butter product improvement, differentiated shredded cheese, ice cream pints), intentional geographic expansion, consumer-led positioning, rebranding and packaging updates, and last but not least, ownable marketing messaging. I should know, having had the pleasure of leading the ice cream category for several years in service of this broader goal. What are some other hedgehog brands (and companies) you love?
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1 Comment -
Andy A.
There is real money to be made by going non-alcoholic. With more and more people making the choice to go alcohol free - at least some of the time - brands like Athletic Brewing Co. are cashing in. With sales exceeding $90MM last year, Athletic is now valued around $800MM and is one of the largest brewers in the country. This is a great lesson for all brands (established and emerging ones) to identify what are fads and what are actual trends. The latter are harder to identify, but are the ones you build real business around. In the weight loss arena, it will be interesting to see if Nestlé's Vital Pursuit will have success as it tries to appeal to the Ozempic user or will it just attract the same buyer as Lean Cuisine? Will Walmart find incremental growth for their upscale Better Goods brand as people look to save money with private label or will their same private label buyer just trade up from Great Value brands? What lessons have you learned trying to identify and capitalize on the next trend? #nonalcoholic #alcoholconsumption #consumertrends #ozempic #weightloss #frozenfoods #vitalpursuit #Athleticbrewing #nonalcoholicbeer #bettergoods #walmart #ozempic #wegovy #nestle
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Valerie Jacobs
There was a moment in last week's Roundtable when Emily Flannery declared, "that's right: beverages are officially a snack, too." The way we see category lines blurring, overlapping and/or completely falling away is fascinating, and a huge opportunity for food & bev brands with the nerve to keep up. Did you see it yet? Give the convo a watch right here: https://okt.to/XpGrUZ And if this glimpse into the future inspires you, let's chat! #futurefluent #futureofsnacking #cpgtrends
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3 Comments -
Jamie Borteck
I think consumer feedback is often under used by emerging CPG brands… Coming from a Kraft Foods general management upbringing and then experiencing start-ups for many years, I’m often thinking about which “big company” practices could bring value to young emerging companies while not screwing up their great entrepreneurial culture and founder brilliance. The one area I continue to see a gap in is “entrepreneurial” consumer feedback/market research—the lack of fast/low cost consumer research options (or even confirmation research) discussed to prevent a low velocity SKU to get delisted, to maximize brand communication, and avoid wasted spend or lost opportunity on the back end. There are some great research companies out there, but their costs (while valid and worth it) are just not in the ballpark for what many founders want to spend for or go through the time on. Sometimes it’s a lot more natural for founders to go with their gut and not get bogged down by research. And I totally get this, and it does work in many instances. I just wish there were more options out there to efficiently confirm purchase interest between two packages or between new innovation ideas to complement founder gut. In the end, it could save the emerging brand money…. Thought I’d reach out to the linkedin community, PLEASE not from research companies selling their research, but from founders/emerging brand marketers who have been through this dilemma and have found some consumer feedback very helpful and fitting for emerging brand bootstrap budget and speed (even if their own tools or alternative ways they’ve brought in consumers more)? This sharing might help more companies maximize their moves in the future…so hope it helps… thanks! #ConsumerFeedback #jcbgrowth
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17 Comments -
Henry Gonzalez
I'm excited and honored to have joined Perceptual Advisors as Managing Director, CPG/Food & Beverage Practice. I'm leading our global efforts to support brands in these growth categories that are projected to surpass $11 trillion globally by 2030. Since the announcement was published, here are the top questions people have asked me: Who is Perceptual Advisors? We're a unique communications, marketing, and public affairs firm with a team of more than 50 professionals around the globe all of whom have served in senior roles with iconic companies, in government, and with leading marketing & comms agencies. Why did I drink the PA Kool-Aid? In short, it's because of the people and the value proposition we offer our clients. Those of us (like me) that have ample experience both on the in-house/brand and agency side can appreciate how compelling it is. People: Our team includes former senior executives across the globe from eBay, Visa, Tesla, AT&T, Aston Martin, Crispin Porter Bogusky, Burson Marsteller, Rolex, Proctor & Gamble, the U.S. Congress, and many more. They've successfully managed campaigns for companies like Facebook, AT&T, IBM, Ferrari, FedEx, HP, Unilever, Metlife, Mondelez, Symantec, Burger King, Allergan, SoftBank, Ford, and the list goes on. Value proposition that sets Perceptual Advisors apart: - Unparalleled Access to talent & capabilities: C-suite level professionals across industries, geographies and marketing/comms disciplines - All-senior team: No hand-offs to inexperienced staffers handling your business. - Hands-on approach: From strategy to execution, our entire senior-level team actually does the work. - Deep experience: Our team has successfully dealt with nearly every type of issue, challenge and opportunity CPG, F&B and most industries are moving at breakneck speed and facing unprecedented changes. We have a lean, agile and smart team of experts that deliver a strong ROI and successful outcomes quickly, efficiently and cost-effectively. Sound good? Reach out to me to catch-up and chat about how Perceptual Advisors can help you tackle some of your pain points and/or opportunities. Talk soon. #problemsolvers #allseniorteamallthetime #perceptualadvisors #opentowork #Food&Beverage #CPG
102
29 Comments -
Ryan Pintado-Vertner
Consumer behavior has never been more fragmented, and ROAS just doesn't work as a way to measure it. How should brands navigate that, especially mid-sized brands with limited budgets? I was lucky to get to share my thoughts at the Encore Leadership Conference by Encore Consumer Capital. A big thank you to Robert Brown for inviting me to lead this conversation. Digital marketing attribution, always a flawed methodology, has suffered a major blow since iOS 14. Up to 85% of U.S. iPhone users disabled ad tracking, according to one source, and Apple controls a majority of the U.S. mobile phone market. That means ROAS is much less accurate than it used to be. The solution is marketing mix modeling (MMM), which used to be too expensive and complex for private equity-backed brands. But Smoketown has partnered with an affordable, accurate and nimble firm called NoiseGrasp to bring those services to growth-stage companies. Here's an example of what we've learned: ➡️ For brands with a significant ecom and brick-and-mortar presence, there is a consistent halo effect, where marketing tactics focused on one channel (e.g., Amazon) also drive revenue on the other (e.g., Walmart). But that impact is hidden from ROAS measures and digital attribution. ➡️ All tactics have a point of diminishing returns and a minimum spending threshold, which ROAS misses. Overspending on the “best” tactics is common. Fragmentation amplifies the challenge. ➡️ Many brands have a tendency to overspend during their peak season when the spending is less necessary, and / or underspend during the “off-season” when the impact would be greater. ➡️ Growth brands often have no understanding of their base business (i.e., the portion of sales driven by the brand’s equity and loyalty), because it is impossible to measure without marketing mix modeling. Base weaknesses are often “covered up” by advertising or trade spend. Intrigued? DM me to learn more about whether MMM could be the right solution for your brand. #consumerbehavior #contentfragmentation #roas #digitalmarketing
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3 Comments -
Jorge Olson
Business Combination Intended to Revolutionize the Beverage Industry, Introducing a Vertically Integrated Beverage and Snack Brand Incubator - Targeting $35 Million in Revenues in First Year. Exciting news in the world of beverages and snacks! A potential combination is set to revolutionize the industry with the introduction of a vertically integrated brand incubator. The new company, called Illumination Brands, plans to continue innovating functional beverages while also expanding into the snack sector. With projected revenues of $35 million in the first year following the combination, Illumination Brands is poised to make a significant impact. Stay tuned for more updates on this exciting development! #hempacco #hpco #stock #stockmarket #stocks #beverage #bev #beverageindustry #beverageworld #beverages #fmcg #CPG #incubator #D9 #hempbeverages #Cannabis #cannabisbeverage #distribution #wholesale #wholesalers
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