About
Articles by Max
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What will be the impact on hotel marketing of Google abandoning its vision for a future without third-party cookies?
What will be the impact on hotel marketing of Google abandoning its vision for a future without third-party cookies?
By Max Starkov
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Is Branditization of the Hospitality Industry inevitable?
Is Branditization of the Hospitality Industry inevitable?
By Max Starkov
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What level of digitization is optimum for the hospitality industry?
What level of digitization is optimum for the hospitality industry?
By Max Starkov
Contributions
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How can you choose the right guest feedback and review platform to enhance your hotel's online reputation?
Your Online Reputation Management (ORM) platform should interface with your property’s PMS, CRM and RMS platforms. Sentiment data from the ORM feeds your RMS and revenue management decisions , and enriches your CRM data and personalization capabilities. By enhancing your CRM with ORM data, you can turn guests into repeat guests and brand ambassadors.
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How can you choose the right guest feedback and review platform to enhance your hotel's online reputation?
I am a firm believer that the hotel reputation directly affects the price the hotel can charge for its rooms. A study of ReviewPro and Cornell University proved that there is a direct link between the hotel sentiment index (how travelers perceive a property via their customer reviews) and revenue management (how the hotel prices its rooms). The study even came up with a concrete formula: if your sentiment index is trending up by X points, you should increase your rates by Y.
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How can you choose the right guest feedback and review platform to enhance your hotel's online reputation?
I am a firm believer that the hotel reputation directly affects the price the hotel can charge for its rooms. A study of ReviewPro and Cornell University proved that there is a direct link between the hotel sentiment index (how travelers perceive a property via their customer reviews) and revenue management (how the hotel prices its rooms). The study even came up with a concrete formula: if your sentiment index is trending up by X points, you should increase your rates by Y.
Activity
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The Paris #Olympics broke with more than a century of Summer Games tradition with an unprecedented Opening Ceremony that paraded athletes on boats…
The Paris #Olympics broke with more than a century of Summer Games tradition with an unprecedented Opening Ceremony that paraded athletes on boats…
Liked by Max Starkov
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𝐖𝐢𝐭𝐧𝐞𝐬𝐬 𝐭𝐡𝐞 𝐚𝐥𝐥𝐞𝐠𝐞𝐝 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐈𝐃𝐅 😉 This is what the port city of Al Hudaydah, one of the Houthi strongholds in…
𝐖𝐢𝐭𝐧𝐞𝐬𝐬 𝐭𝐡𝐞 𝐚𝐥𝐥𝐞𝐠𝐞𝐝 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐈𝐃𝐅 😉 This is what the port city of Al Hudaydah, one of the Houthi strongholds in…
Liked by Max Starkov
Experience & Education
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Hospitality & Online Travel Industry
View Max’s full experience
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Licenses & Certifications
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Honoree, Top 100 Global Social Media Influencers in Hospitality
International Hospitality Institute
Issued -
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Honoree, Top 50 Global Social Media Influencers in Hospitality
International Hospitality Institute
Issued -
Certified Hospitality Technology Professional (CHTP) Certification
Hospitality Financial and Technology Professionals (HFTP®)
Issued -
Recipient “25 Most Extraordinary Minds in Hospitality Marketing, Sales, RM & Distribution” Award
HSMAI
Issued
Patents
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Web-based application for Dynamic Bargaining Process to Facilitate Consumer-Driven Purchase Demand in the travel industry (Serial # 09/557,325)
US
Max Starkov, with his first Internet start-up TravelBreak.com, co-authored and won patent approval for an innovative Web-based application for Dynamic Bargaining Process to Facilitate Consumer-Driven Purchase Demand in the travel industry (Serial # 09/557,325), an industry first.
Honors & Awards
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Honored as One of 100 Top Social Media Influencers in Hospitality in 2024
International Hospitality Institute
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Honored as One of 50 Top Social Media Influencers in Hospitality in 2023
International Hospitality Institute
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Award for Outstanding Service
New York University (NYU) School of Professional Studies
Contributions and commitment to academic excellence and industry preparedness.
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Certified Hospitality Technology Professional (CHTP) Certification
Hospitality Financial and Technology Professionals (HFTP)
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smartCMS Website Technology Platform Wins Gold Stevie® Award for Third Consecutive Year
The American Business Awards
The American Business Awards have once again recognized NextGuest’s smartCMS Website Technology Platform with a Gold Stevie® Award in the Best Software Programming/Design Category. This is the third consecutive year that NextGuest, the leading hotel digital technology has won the Gold Stevie for its proprietary smartCMS. The American Business Awards represent the nation's most prestigious software-for-business awards program.
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Platinum Adrian Award
Hospitality Sales & Marketing Association International (HSMAI)
Extraordinary Achievements in Digital Marketing In Hospitality
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Recipient “25 Most Extraordinary Minds in Hospitality Marketing” Award
Hospitality Sales & Marketing Association International(HSMAI)
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500 Major Industry Awards
Prestigious Technology, Digital Marketing and Industry Organizations
Under Max Starkov’s leadership, NextGuest’s technology, website design and digital marketing services have won more than 500 prestigious industry awards, including World Travel Awards, HSMAI Adrian Awards, Stevie Awards (American Business Awards), W3 Awards, WebAwards, Travel Weekly’s Magellan Awards, Summit International Awards, Interactive Media Awards and IAC Awards.
Organizations
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Hospitality Financial and Technology Professionals (HFTP)
Member
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Hospitality Sales and Marketing Association International (HSMAI)
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HSMAI Digital Marketing Advisory Council
Digital Marketing Advisor
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Certainly persons should start believing their own eyes and ears and stop serving as conduits for political interests animated by violent…
Certainly persons should start believing their own eyes and ears and stop serving as conduits for political interests animated by violent…
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