About
Articles by Matthew
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Is Micro-Credentialing the Educational Future for Learners?
Is Micro-Credentialing the Educational Future for Learners?
By Matthew Frank
Contributions
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What are the most important technologies for Product Marketing professionals to master?
You can’t learn everything about every piece of technology you have access to as a product marketer, but one of the earliest lessons I’ve learned in this field is that an amazing presentation can salvage a mediocre message. Learn the principles of basic video and image editing. Learn how to integrate the design work into your MarTech. And learn the importance of messaging simplicity in visual design.
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What are the most important technologies for Product Marketing professionals to master?
As a product marketer, understanding the intersection between MarTech, generative AI, and predictive analytics will empower you to better understand reach, intent, and continuous engagement through storytelling. Knowing how an email studio or journey builder alone work isn’t enough anymore. It’s knowing how to utilize them alongside the other market leading technologies you have already to develop a seamless buying experience that transfers effortlessly into renewals with complementary communications.
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What are the most important technologies for Product Marketing professionals to master?
CRMs have become more than lead funnel and contact management tools, in many ways they are an actionable data warehouse for an organization. Not only are you working with the same data as the revenue, success, and marketing divisions but you’re all equally responsible for data hygiene. This type of buy-in allows for easier alignment between product marketing and revenue, with the teams contributing towards their own content development, roadmap, and growth collateral. The risk is that teams are populating the CRM with “bad” data making everyone’s roles more difficult to perform adequately and customer behavior more challenging to predict or understand.
Activity
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See you next week in NYC! Stop by Booth #102 to chat about all things #eventtech, #edutech, & #advancement on Salesforce!
See you next week in NYC! Stop by Booth #102 to chat about all things #eventtech, #edutech, & #advancement on Salesforce!
Shared by Matthew Frank
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#Blackthorn understands the importance of visionary leadership. 💡 That's why we are thrilled to be part of the upcoming CASE Summit for Leaders in…
#Blackthorn understands the importance of visionary leadership. 💡 That's why we are thrilled to be part of the upcoming CASE Summit for Leaders in…
Liked by Matthew Frank
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Last Friday, I successfully defended my dissertation, and my committee called me Dr. Miller for the first time! It has been four years of hard work,…
Last Friday, I successfully defended my dissertation, and my committee called me Dr. Miller for the first time! It has been four years of hard work,…
Liked by Matthew Frank
Experience & Education
Volunteer Experience
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Chapter Advisor
BBYO
- 6 years
Education
Until recently I served as a chapter adviser for Northern Region East BBYO and have worked with teens and young adults through the organization in Tidewater, VA, Houston, TX, and St. Louis, MO. My primary responsible is empowering and training the future leadership of the Jewish community by providing educational, social, and developmentally supportive settings and opportunities through which teens can grow as individuals.
More activity by Matthew
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Thank you everyone for the heartfelt birthday wishes, and my Denver buddies who celebrated with me yesterday! I’m feeling very thankful for a…
Thank you everyone for the heartfelt birthday wishes, and my Denver buddies who celebrated with me yesterday! I’m feeling very thankful for a…
Liked by Matthew Frank
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Do you have that rare cocktail of experience that includes work with Higher Education, Salesforce skills, and a desire for a career in Product…
Do you have that rare cocktail of experience that includes work with Higher Education, Salesforce skills, and a desire for a career in Product…
Liked by Matthew Frank
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For the last couple of weeks, I have got up at 5 a.m., sliding into my morning coffee and diving into Trailheads, the integration study guide, and…
For the last couple of weeks, I have got up at 5 a.m., sliding into my morning coffee and diving into Trailheads, the integration study guide, and…
Liked by Matthew Frank
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Learn, adapt, and grow in a constantly changing environment with #Blackthorn at CASE Summit for Leaders in Advancement! Visit with us at Booth #102…
Learn, adapt, and grow in a constantly changing environment with #Blackthorn at CASE Summit for Leaders in Advancement! Visit with us at Booth #102…
Liked by Matthew Frank
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So excited to celebrate this amazing milestone with our NAIT team! We are delighted you are here and I look forward to working with the team!…
So excited to celebrate this amazing milestone with our NAIT team! We are delighted you are here and I look forward to working with the team!…
Liked by Matthew Frank
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Check this out! So many smart, knowledgeable and impact-focused leaders in one webinar!
Check this out! So many smart, knowledgeable and impact-focused leaders in one webinar!
Liked by Matthew Frank
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Adrienne D'Ambrosio leading a fabulous action-packed hands-on session for Action Plans at Salesforce #SalesforceTour Boston today. Education Cloud is…
Adrienne D'Ambrosio leading a fabulous action-packed hands-on session for Action Plans at Salesforce #SalesforceTour Boston today. Education Cloud is…
Liked by Matthew Frank
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🌟 Exciting News for Nonprofits! 🌟 The Salesforce Nonprofit Cloud Summer ‘24 Release is now available, packed with enhancements to streamline…
🌟 Exciting News for Nonprofits! 🌟 The Salesforce Nonprofit Cloud Summer ‘24 Release is now available, packed with enhancements to streamline…
Liked by Matthew Frank
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I am filled with mixed emotions as I announce that I am leaving University of Puget Sound. It has been an incredible four years in Tacoma. Meghan and…
I am filled with mixed emotions as I announce that I am leaving University of Puget Sound. It has been an incredible four years in Tacoma. Meghan and…
Liked by Matthew Frank
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So excited that Jessica Schein is now at Attain Partners. Learn more about her extensive background with ERP and CRM solutions for Higher Education.…
So excited that Jessica Schein is now at Attain Partners. Learn more about her extensive background with ERP and CRM solutions for Higher Education.…
Liked by Matthew Frank
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