Boston, Massachusetts, United States
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Articles by Marshall
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Put Friction on Liars Not Just Their Lies
Put Friction on Liars Not Just Their Lies
By Marshall Van Alstyne
Activity
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Is there undue influence on social media?
Is there undue influence on social media?
Shared by Marshall Van Alstyne
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#Platform Scholars, come join us for an amazing set of new research discussions and networking on platforms in Boston July 15-16! We'll be discussing…
#Platform Scholars, come join us for an amazing set of new research discussions and networking on platforms in Boston July 15-16! We'll be discussing…
Liked by Marshall Van Alstyne
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The agenda for the premier Platform Strategy summit is posted. Pls join us July 16 to see top tier research. https://platforms.bu.edu/ TheNTWK |…
The agenda for the premier Platform Strategy summit is posted. Pls join us July 16 to see top tier research. https://platforms.bu.edu/ TheNTWK |…
Shared by Marshall Van Alstyne
Experience & Education
Publications
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Platform Revolution
Norton
Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. Why?
These cutting-edge businesses are built on platforms: two-sided markets that revolutionize the way we do business. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Platform Revolution reveals the what, how, and why of this disruption and provides the first “owner’s manual” for creating…Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. Why?
These cutting-edge businesses are built on platforms: two-sided markets that revolutionize the way we do business. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Platform Revolution reveals the what, how, and why of this disruption and provides the first “owner’s manual” for creating a successful platform business.
This book explains ways to identify prime markets and monetize networks. It tells how to launch startups as well as transition existing businesses. It reveal strategies for opening a product pipeline to outside innovation. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that are ripe for a platform revolution, including healthcare, education, Internet of Things, and energy.
Other authorsSee publication -
Information Reuse Networks: Detection & Credit Attribution
Workshop On Information In Networks (WIN)
User generated content has grown enormously in forums, blogs, and social media since the rise of theWeb. This research develop a novel, efficient and scalable approach to detect and promote content reuse by rewarding the providers of original ideas. The tools are useful both to motivate information sharing (supply) and provide a visual trace of idea networks when information seeking (demand).
Other authorsSee publication -
Information, Technology & Information Worker Productivity
Information Systems Research
Using a corpus of 10 months of email, social network, and project accounting data, we test how information technology and multitasking affect the productivity of knowledge workers. Results are both statistically and economically significant.
Other authorsSee publication -
A Digital Postal Platform: Definitions and a Roadmap
International Post Corporation | MIT Center for Digital Business
This white paper develops a framework for building platform business models. Using this as a baseline, it then seeks to answer two questions: Is there a Postal digital business model equivalent to Posts' physical business model? If so, how would it work?
Other authorsSee publication -
An Empirical Analysis of Strategies and Efficiencies in Social Networks
KHOJ J. of Indian Management Research and Practices (MIT School of Management)
This research examines hypotheses about the efficient and strategic uses of social networks by a specific group of white collar workers. We examine existing theory relating network structure to performance and introduce two new hypotheses. First, integrating explore/exploit theory with social networks, we propose that optimal network characteristics evolve over the course of a career from those favoring exploration to those favoring exploitation of knowledge and relationships. Second…
This research examines hypotheses about the efficient and strategic uses of social networks by a specific group of white collar workers. We examine existing theory relating network structure to performance and introduce two new hypotheses. First, integrating explore/exploit theory with social networks, we propose that optimal network characteristics evolve over the course of a career from those favoring exploration to those favoring exploitation of knowledge and relationships. Second, concerning efficient movement of information through a network, we propose frequent short communication outperforms infrequent lengthy communication. Using a unique data set containing email patterns and accounting records for several dozen executive recruiters, we find statistically significant differences related to network (1) structure, (2) flow and (3) age. Consistent with existing theory, more central position is associated with greater output. Consistent with the two proposed theories, exploration strategies among early career recruiters and exploitation strategies among senior recruiters are both positively associated with performance, while more frequent shorter messages are associated with higher output. Results of this research have the potential to create a more complete understanding of different types of efficiency associated with social networks.
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Platform Envelopment
Strategic Management Journal
Describes the properties of using one business platform to take over another.
Other authorsSee publication -
The Diversity Bandwidth Tradeoff
American Journal of Sociology
We propose that a trade-off between network diversity and communications bandwidth regulates access to novel information. This novel social network theory reinterprets classic weak tie and structural hole arguments and tests them empirically, finding evidence to support the new theory.
Other authorsSee publication -
Strategies for Two Sided Markets
Harvard Business Review
Tells how to make strategic choices and set prices in the context of network effects.
Other authorsSee publication -
Two Sided Networks: A Theory of Information Product Design
Management Science
This article develops one of the original theories of two sided markets. It explains how the popular strategy of giving away free goods and services can be profit maximizing. The earlier draft, called "Information complements, substitutes, and strategic product design" on ssrn.com also explains how this creates barriers to entry.
Other authorsSee publication
Patents
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An Economic Solution to the Spam Problem
Issued US 7,890,338 B2
Whitelist management technology in Challenge/Response
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Method for Managing a Whitelist
Issued US 7,890,338
An improved method is provided for managing a whitelist. Upon receipt of an electronic message from an approved sender, the message is reviewed for references to other potential sender that may be added to the whitelist. For example, the potential sender may be copied on the electronic message. Based on this reference, the potential sender is deemed trustworthy and placed on the recipient's whitelist.
Other inventorsSee patent -
Methods and systems for enabling analysis of communication content while preserving privacy
Issued US 7,503,070
Disclosed are methods and systems for enabling analysis of communication content while preserving confidentiality. In one embodiment, communication content is processed to increase the similarity of superficially dissimilar instances of communication content and/or to increase the distinctiveness of superficially similar instances of communications content. In this embodiment at least part of the processed communication content is hashed to obscure the actual communication content. In one…
Disclosed are methods and systems for enabling analysis of communication content while preserving confidentiality. In one embodiment, communication content is processed to increase the similarity of superficially dissimilar instances of communication content and/or to increase the distinctiveness of superficially similar instances of communications content. In this embodiment at least part of the processed communication content is hashed to obscure the actual communication content. In one embodiment, social network analysis is performed on the communication content after hashing, and visualization of the social network analysis includes thread graphs and/or circular graphs.
Other inventorsSee patent -
Method For Tracking And Tracing Idea Reuse
Filed US 61/706558
This invention estimates not only the quantity but also the value of reused information in order that credit can be allocated across the various contributors. It also provides visual aids to trace the genealogy of ideas as they emerge in a larger corpus (e.g. cache of documents). It is intended to boost not only the supply of information (by giving credit) but also the demand for information (by facilitating navigation).
Other inventors
Honors & Awards
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Thinkers 50 - Digital Thinking Award
Thinkers 50
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Best Paper
Management Science
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Paper of the Year
MIS Quarterly
Received for the article "Platform Ecosystems: How Developers Invert the Firm" coauthored with Geoffrey Parker and Xiaoyue Jiang (published in 2017)
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Distinguished Scholar Award
Academy of Management - OCIS Division
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Golden Book Award
Taiwanese Business Association
Best business book published in Mandarin
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MBA Teaching Award
MBA Class of 2015 at Boston University
Voted by the graduating class of 2015 for "Platforms & Information Markets," one of the top classes in the MBA program
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PhD Mentoring Award
Boston University Ph.D. Students
Voted by Ph.D. students from the School of Management for most "outstanding mentorship, guidance and support" of students in the doctoral program.
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NSF Innovation Corps (iCorps)
National Science Foundation
Award to move NSF research from MIT Media Lab concept into business startup.
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Best Paper Award
International Conference on Information Systems
For the paper "Information, Technology, and InformationWorker
Productivity: Task Level Evidence" coauthored with Sinan Aral and Erik Brynjolfsson -
NSF Career Award
National Science Foundation
Grant number IIS 9876233
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Best Paper Award
International Conference on Information Systems
For the paper "Electronic Communities: Global Village or Cyberbalkans?" coauthored with Erik Brynjolfsson
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Hugh Hampton Young Award
MIT
Awarded for innovative PhD student research
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William L. Stewart Award
MIT
Received as an MBA student for having helped to co-found the MIT $100K entrepreneurial startup competition. At the time it was only the $10k competition.
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Join now to viewMore activity by Marshall
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Questrom School of Business, Boston University alum Noah Greif, landed a media internship with the Boston Celtics in 2023, and then a job as���
Questrom School of Business, Boston University alum Noah Greif, landed a media internship with the Boston Celtics in 2023, and then a job as…
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MIS Quarterly publishes many excellent #platform and #ecosystem papers. This InfoGraphic shows the evolution of more than 6 dozen papers since 2000.…
MIS Quarterly publishes many excellent #platform and #ecosystem papers. This InfoGraphic shows the evolution of more than 6 dozen papers since 2000.…
Shared by Marshall Van Alstyne
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📣To all #Platforms and #Ecosystems #researchers and aficionados: a new #resource for #research! 🎆 We are proud to have just published the brand…
📣To all #Platforms and #Ecosystems #researchers and aficionados: a new #resource for #research! 🎆 We are proud to have just published the brand…
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It was such a great journey w Marshall Van Alstyne and his top students at Boston U, studying platforms and their many different aspects such as…
It was such a great journey w Marshall Van Alstyne and his top students at Boston U, studying platforms and their many different aspects such as…
Liked by Marshall Van Alstyne
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Amazon announcing discount store - beautiful example of two sided platforms/markets and a great study object for winner takes it all in the real…
Amazon announcing discount store - beautiful example of two sided platforms/markets and a great study object for winner takes it all in the real…
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Fairness, markets and innovation...
Fairness, markets and innovation...
Shared by Marshall Van Alstyne
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