Markeisha Everett

If your interested in the business of Sport Joe Pompliano is a must follow. Here he does a great job of breaking down the complex scenario which is the NBA's new media rights deal. We think the money is big in American sports - wait until we see the new world this media rights deal will unleash! #sports #business #professionals #media #TV #nosuchthingasTVanymore #sportsbusiness #NBA

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This partnership between #MajorLeagueBaseball and #Mastercard highlights the connection food has with baseball and sports overall, from traditional items like hot dogs, popcorn, ice cream, and peanuts to unique choices such as fried chicken donuts at #CitiField and the Mac Bat at #TropicanaField, a cone filled with Mac n Cheese. Utilizing the connection with culinary in your market can also bring the rewards of engaging both inside and outside your venue. Minor League Baseball and "Home Run Foods" Minor League Baseball (MiLB) partnered with local eateries to offer "Home Run Foods," delivering stadium favorites to fans' doorsteps. This initiative boosted fan engagement during the pandemic, achieving a 20% increase in merchandise sales tied to food orders. ECHL Inc. and "Fan Feast" The ECHL's "Fan Feast" program, launched in collaboration with regional food vendors, provided fans with team-branded meal kits. This initiative saw a 15% increase in online fan engagement and helped sustain local businesses. Local Quick Service Restaurant (#QSR) partnerships are crucial for community connections. They provide unique, regional flavors that resonate with local fans, enhancing the authenticity of the at-home experience. These collaborations also support local businesses, fostering community goodwill and creating a mutually beneficial relationship. ❇ Tips for Finding Local QSR Partners 1. Identify Popular Local Eateries: Look for restaurants with a strong local following or reflect the community. 2. Evaluate Brand Alignment: Ensure the QSR’s brand connects with your team’s values and fanbase preferences. 3. Leverage Existing Relationships: Utilize existing sponsorships or vendor relationships for potential partnerships. 4. Consider Logistics: Choose partners capable of handling high volumes and maintaining food quality during delivery. Building Community and Revenue Implementing these food delivery programs creates a strong community connection, and loyalty and generates new revenue streams. A simple, easy-to-activate idea is to collaborate with a popular local food provider to offer team-branded meals for delivery during home and away matches. This enhances the fan experience and supports local businesses, driving engagement and sales. Consider what your local culinary providers might offer your fans. #Sportsbiz #FanEngagment #Partnerships #Community #Baseball #Food #Concessions

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Next level event promotion. Create your organization. Schedule events. All of your followers get your events on their calendar. #camps #clinics #games #practice #speakers #influencers #podcasters #eventplanners

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When you bring together collective genius to advance an industry, magic happens. I had the honor of co-chairing the Pro Sports Assembly Retreat for the second year, alongside the incomparable Oracio Galindo and Jamil Northcutt, Ph.D. Over 100 leaders from teams, leagues, venues, and affiliates gathered in Austin, TX, to delve into topics crucial for a sustainable career in sports.  Coming from outside the sports industry, having this brain trust and network of support has been invaluable. Thank you to Pro for creating this space, Laura Dixon for your vision, Jamil and OG for being incredible co-chairs, and to the many sub-committee chairs, speakers, MCs, Pro staff, and members who came to Austin. Together, we leveraged our collective genius to push our industry forward. The retreat reinforced the saying, "If you want to go fast, go alone; if you want to go far, go together." 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: 𝐒𝐭𝐚𝐭𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐔𝐧𝐢𝐨𝐧 𝐢𝐧 𝐏𝐫𝐨 𝐒𝐩𝐨𝐫𝐭𝐬 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: A keynote with C-suite leaders from five major leagues, evaluating the current state, challenges, and future of leadership in professional sports. 𝐑𝐞(𝐃𝐞𝐬𝐢𝐠𝐧)𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐫𝐨 𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐨𝐝𝐞𝐥: Exploring deal structures and innovations shaping the next era of pro sports fan accessibility and consumption. 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩𝐬: Sessions on fan engagement strategies, talent development, public policy, and the decision-making process for public statements. 𝐅𝐢𝐫𝐞𝐬𝐢𝐝𝐞 𝐂𝐡𝐚𝐭 𝐨𝐧 𝐖𝐨𝐦𝐞𝐧’𝐬 𝐒𝐩𝐨𝐫𝐭𝐬: Engaging discussions on growth, challenges, and ownership in women's sports. 𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐧𝐠, 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐑𝐞𝐭𝐚𝐢𝐧𝐢𝐧𝐠 𝐓𝐨𝐩 𝐓𝐚𝐥𝐞𝐧𝐭: Senior HR leaders discussed improving cross-sport connectivity, collaboration, and leadership development in pro sports. They shared effective strategies for attracting and retaining top talent. 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐚𝐬𝐞 𝐟𝐨𝐫 𝐈𝐧𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫’𝐬 𝐏𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞: Debates on equity versus equality approaches, responses to common rebuttals, and a live debate of solution-based arguments, fostering a safe space for new ideas. Thank you to everyone who made this retreat a success. Together, we are moving the industry forward! #ProSportsAssembly #Leadership #Innovation #Inclusion

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What it's like to work in sports, media & entertainment as an Asian-American ⤵ In the spirit of #AANHPIHeritageMonth, I wanted to shed some light on what it's actually been like to be an Asian-American woman in the sports, media & entertainment world. Seeing as only 4% of sports employees and 1% of entertainment employees are Asian, I never had a lot of role models who looked like me. Now take that a step further and factor in that I am South Asian, coming from Indian heritage. 👉 There are way less. Over the past 10 years, here are some of the challenges I personally have faced: ✅ People assuming that I work in IT or Legal. ✅ People assuming that I am quiet and reserved. ✅ People not even trying to be friends with me because they assumed I grew up in a strict Asian household and therefore didn't have anything in common with them. ✅ No one being able to pronounce my name and some people even abbreviating it without my permission so that it's easier for them. ✅ People asking me if I know the other Indian person in the company. ✅ People asking if I am related to said person. ✅ Hiding my cultural holidays from my coworkers over fears of being different and therefore "weird". ✅ People assuming Indian food is my favorite cuisine. ✅ People asking me specific questions about India even though I've never been there. ✅ People assuming I speak Hindi and judging me when they find out I don't. ✅ Not being included in the DEI conversation because of the model minority myth, even though Asians are more underrepresented than Black and Hispanic & Latino people in this industry (while acknowledging that this is certainly not the case in all industries). It is so exhausting to spend your whole career fighting other people's assumptions of you before they even meet you. That's the lived experience of Asian Americans in this industry. Fellow #AANHPI friends, tap in 👇 #TopVoice #AANHPIMonth #AsianAmerican #SouthAsian

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5 Learnings from Morgan Stanley's partnership with Serena Williams for modern CMOs Morgan Stanley has teamed up with Serena Williams on an eight part docu series. They’ll serve as presenting sponsor through collaboration with Disney Advertising. In the Arena: Serena Williams will land tonight on ESPN.+ And I love sports documentaries. What I love more, is when there's a story I can take to work afterwards. Morgan Stanley CMO explained how the move to sponsor the series was a natural fit for their marketing strategy. A strategy that has made amplifying women’s sports a priority. Here’s 5 learnings from the sponsorship and key reasons why Morgan Stanley leaned in 1️⃣ Leverage Authentic Storytelling By showcasing Serena's genuine journey, Morgan Stanley can connect with audiences on a personal level, reinforcing the brand's commitment to real, impactful narratives. 2️⃣ Engage with Inspirational Figures Partnering with a globally recognized figure like Serena Williams helps Morgan Stanley reach and resonate with a broader, more diverse audience. It demonstrates how aligning with influential personalities can enhance brand perception and engagement. 3️⃣ Highlight Personal and Professional Growth The series covers Serena's career and personal milestones, illustrating the power of both professional achievements and personal growth. This approach can humanize a brand and create deeper connections with the audience by showcasing relatable and aspirational stories​. 4️⃣ Utilize Multi-Platform Distribution By premiering the docuseries on ESPN+, Morgan Stanley taps into a multi-platform strategy that ensures wider reach and accessibility. This demonstrates the effectiveness of leveraging various media channels to maximize content visibility and engagement​. 5️⃣ Showcase Social and Cultural Impact The docuseries not only focuses on Serena's tennis career but also her cultural impact and personal challenges. Highlighting such themes can align a brand with broader social issues, fostering a positive brand image and demonstrating a commitment to societal values and progress​. Morgan Stanley’s move into women’s sports and other cultural avenues reflects a broader push to modernize the brand for a new generation of investors. A great case study for sports marketing 🔥 P.S. Follow me (Chris Swadling) for more sports business content! #sports #sportsbiz

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📊 New Data Tool for Evaluating Sports Franchises The University of Michigan - Stephen M. Ross School of Business has teamed up with Arctos Sports Partners to launch the pioneering Sports Franchise Index (SFI). This innovative initiative promises to transform how we understand the performance and valuation of sports franchises. 🔍 What is the SFI? The Sports Franchise Index offers a comprehensive and transparent measure of the financial and operational health of sports franchises. Utilizing robust data analytics, the SFI aims to provide deep insights into the sports industry. 💡 Notable Findings: - Long-Term Growth: The value of North American sports assets included in the index has compounded at 13.0% per annum over the last 60+ years, outperforming the equity market by 2.5%. - Superior Risk/Return: According to several measures of risk, North American sports assets included in the index possess risk/return characteristics superior to other traditional and alternative asset classes. 📊 Latest Performance Updates (as of Q1 2024): - Quarter-to-Date Return: 4.8% - Year-to-Date Return: 28.1% - Three-Years-to-Date Return: 16.7% 🔝 Year-Over-Year Performance: - Outperforming Assets: North American sports assets have outperformed global equities (23.8%), U.S. small cap stocks (19.7%), private credit (8.8%), private equity (6.0%), commodities (1.5%), and fixed income (1.3%). - Top Performers: The U.S. media and entertainment sector (53.6%) and U.S. equities (29.9%) have outperformed North American sports assets included in the index. This collaboration highlights a significant step forward in using data-driven strategies to revolutionize the sports industry. I've dropped a link to the announcement in the comments 👇 #linkedinsports #sportsfranchise

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Great to see Congress turning attention to the tremendous opportunities and extensive challenges that exist around the coming landscape of global sporting events in the United States. #Sports plays an increasingly powerful and influential role in our society and in the perception of our country around the world. We must take a more active approach to engaging in #sportsdiplomacy and #sportspolicy. A "special visa process" for the World Cup is desirable, but will take a substantial amount of coordination across agencies and Congress. Looking forward to future conversations and to have Jetr Global Sports + Entertainment continue to help lead this conversation about the importance of #immigration to the global expansion of sports. ====== U.S. government working to ensure foreign fans can easily attend 2026 World Cup - 6.17.2024 While the FIFA World Cup 2026™ - Canada, Mexico and the United States hosted in North America is still two years away, there is now a “furious effort” underway by the U.S. government and FIFA “to make sure the event is pulled off without a hitch,” according to CNN’s Manu Raju. With 48 teams now competing in the event, the U.S.’s “already strained” immigration system will be “put to a major test” as not only will the teams' players and staff need visas, but so will the estimated five million international fans that are expected to travel to the 16 host cities in the U.S., Mexico and Canada. Lawmakers said that with nearly 80 of the 104 matches taking place in the U.S., it has required a “massive amount of coordination between Washington, local governments and FIFA.” In addition to planning for the security measures, members of the Congressional Soccer Caucus said that the U.S. will “likely need a special visa process so fans can move between countries more easily,” including people from countries “where it's not normally easy to enter into the United States.” Rep. Darin LaHood (R-Ill.) -- a member of the soccer caucus -- said the biggest issue will be “working with Canada and Mexico and the United States on a visa system that is unique and different than anything we've done before.” Raju noted FIFA President Gianni Infantino recently visited Capitol Hill where he met with Speaker of the House Mike Johnson (R-La.), House Minority Leader Hakeem Jeffries (D-N.Y.), Senate Majority Leader Chuck Schumer (D-N.Y.) and several cabinet secretaries (“Inside Politics,” CNN, 6/16).

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Great to see Congress turning attention to the tremendous opportunities and extensive challenges that exist around the coming landscape of global sporting events in the United States. #Sports plays an increasingly powerful and influential role in our society and in the perception of our country around the world. We must take a more active approach to engaging in #sportsdiplomacy and #sportspolicy. A "special visa process" for the World Cup is desirable, but will take a substantial amount of coordination across agencies and Congress. Looking forward to future conversations and to have Jetr Global Sports + Entertainment continue to help lead this conversation about the importance of #immigration to the global expansion of sports. ====== U.S. government working to ensure foreign fans can easily attend 2026 World Cup - 6.17.2024 While the FIFA World Cup 2026™ - Canada, Mexico and the United States hosted in North America is still two years away, there is now a “furious effort” underway by the U.S. government and FIFA “to make sure the event is pulled off without a hitch,” according to CNN’s Manu Raju. With 48 teams now competing in the event, the U.S.’s “already strained” immigration system will be “put to a major test” as not only will the teams' players and staff need visas, but so will the estimated five million international fans that are expected to travel to the 16 host cities in the U.S., Mexico and Canada. Lawmakers said that with nearly 80 of the 104 matches taking place in the U.S., it has required a “massive amount of coordination between Washington, local governments and FIFA.” In addition to planning for the security measures, members of the Congressional Soccer Caucus said that the U.S. will “likely need a special visa process so fans can move between countries more easily,” including people from countries “where it's not normally easy to enter into the United States.” Rep. Darin LaHood (R-Ill.) -- a member of the soccer caucus -- said the biggest issue will be “working with Canada and Mexico and the United States on a visa system that is unique and different than anything we've done before.” Raju noted FIFA President Gianni Infantino recently visited Capitol Hill where he met with Speaker of the House Mike Johnson (R-La.), House Minority Leader Hakeem Jeffries (D-N.Y.), Senate Majority Leader Chuck Schumer (D-N.Y.) and several cabinet secretaries (“Inside Politics,” CNN, 6/16). https://lnkd.in/eM2jYy6j

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Readers Are Leaders. What book or books have helped you in your professional career? Today, I am dropping a podcast sharing the books that have helped me in my player development career. Share your book recommendations below. #PlayerDevelopment #LinkedInSports

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The NFL Schedule is being released this week. A few years ago, I worked with an Agile team to match the new NFL schedule to the ticketing system to provide clubs with secondary market insights as they looked to sell direct to customers. Why is this such a big moment to track secondary? 💴 Clubs that manage the secondary market tend to better generate primary revenue 🏈 Clubs can develop a direct promotion strategy to their fans, like allowing their most seasoned fans access first to their site for direct revenue 🆘 Clubs can spot unusual broker activity to identify any breaches of ticketing agreements One interesting takeaway - high ticket interest popped up during the NFL Draft. Some of it was related to Draft tickets, but the majority included searches for tickets. Should NFL clubs have the right to start selling tickets then? #tickets #sportsmarketing

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As we celebrate the achievements of the recent WNBA (Women's National Basketball Association) season, it's clear that women are not just making waves on the court but also revolutionizing the sports licensing sphere. Our recent event showcased the dynamic landscape of sports licensing, with a special focus on the phenomenal success of the WNBA season and the boundless potential of women's sports in the future licensing arena. Check out the video below! #licensing #license #deals #brands

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In the game of sports narratives, former athletes can spark wildfires. How can fans and media see beyond the smoke? Sportspersons should hold themselves accountable for the stories they tell. Diving into the complexities of sports narratives and player dynamics – check out this insightful read! https://lnkd.in/gFm3X3G7

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🔵⚾️ The Los Angeles Dodgers: A Masterclass in Sports Branding ⚾️🔵 I had the privilege to go to a game last weekend and was beyond impressed with what the Dodgers have done with their branding since signing Shohei Ohtani and Yoshinobu Yamamoto. Here's the branding strategy that sets them apart: 1. Legacy & Tradition: Honoring history creates a deep, timeless fan connection. 2. Community Engagement: Outreach programs and local partnerships build loyalty. 3. Digital Presence: Engaging social media content keeps fans globally connected. 4. Merchandising: The iconic logo and colors turned into a lifestyle brand. 5. Global Outreach: Strategic moves to connect with international fans. 6. Consistent Excellence: Commitment to greatness reinforces the brand’s reputation. The Dodgers show how a sports team can become a powerful brand. Which of their strategies do you find most impressive? ⚾️💬

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What if athletes were given the rights to live, near-live, or highlights to broadcast through their key channels? Imagine the reach and revenue opportunities for all parties via using platforms like YouTube if they could just agree a rev share framework between platform, rights holder and athletes through #advertising. This idea would be best suited to the major events like the Olympics, but are unfortunately nothing more than a pipedream with their extensive rights frameworks for both broadcasters and sponsors. Is anyone bold enough out there to pilot it and see what happens? More on this on the #StreamTimeSports podcast. Listen here or find on all good platforms: https://lnkd.in/eTvBqJr6 #sportsbiz #streaming

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