Chris Swadling

No surprise to read late last night that Google has once again decided to delay the roll out of Sandbox. The feedback from IAB Tech Lab was that it wasn't ready and would have taken a huge amount of effort and resource to launch it within their timelines; timelines that included a potentially troublesome Q4 for all. 30% of all browsers in the UK are already cookieless. When you look at mobile that figure rises to almost 50%. At Adform, we continue to focus on a neutral multi-identity based approach to addressability that is simplified and scaled by ID Fusion. We've been leading on identity for years and are ready and able to help you start testing high-performance alternatives. It's not for the industry to wait for Google to tell us when to find a solution. The time for testing is now. #adform #cookieless https://lnkd.in/epfXwN7N

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Take a look at this Mobsta Ltd - Certified B Corp® webinar featuring Samira Brophy of Ipsos on a wide-ranging panel discussion on sustainability in the media industry. How do you keep sustainability on the agenda while distractions like AI come and go? View the full webinar or further snapshots on Vimeo here: https://vimeo.com/mobsta #Media #ESG #Sustainability #Creatives #AI #Webinars

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Proud contributors to the latest ANA report sharing all that #Marketers need to know about #PrincipalMedia or #InventoryMedia Download the full report here ⬇: www.ana.net/principalmedia #adfraud #MediaBuying #MediaProcurement #mustread

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Want to win gold🥇at the olympics… Based on Circana's latest research by Ananda Roy and the team, you may well want to rethink your plans. Here are some facts and ways in which you can step on that podium 🏆 with your Marketing efforts this summer 😎… --> Tap in to Evolving Consumer Behavior  - 24% of consumers across UK, USA, and South Africa are likely to make changes in how they participate, purchase, and consume during major sporting events like the Paris games - There is a surprising shift towards at-home consumption, with 56% of high-income households preferring to watch the games at home rather than crowding bars and cafes. --> Leverage Opportunities in New Channels - With hybrid work patterns, offices are evolving into hubs for unique culinary and themed experiences around sporting events. Over 20% of active workers surveyed said they would actively follow events and results at work. - High costs and travel issues are deterring 70% of consumers in major European markets from traveling to Paris. Brands should target semi-rural and holiday areas where engaged audiences are still interested but away from busy cities. --> Less obvious audiences with Demographic Shifts - 35% of singles across income levels are "passive" due to high costs and limited leisure, requiring brands to work harder to drive engagement with this youth segment. - Over 45’s are expected to spend more on the Paris games due to its unique history and equity, presenting opportunities for healthier food and beverage options, sports equipment, and athleisure apparel. --> Emerging Opportunities in the virtual world - The metaverse, esports, and gaming present opportunities for specially targeted brand promotions, especially in snacking, non-alcoholic beverages, and enhanced nutrition and hydration products. - Categories like healthier meal replacements, functional foods and beverages (e.g., high-protein dairy, isotonic drinks) are forecast to get a boost during the sporting events. --> Making the most of the opportunity - Leverage both location advertising and OOH to target consumers with relevant products along the path-to-purchase. You could work with some of our amazing clients too like Blis, Mobsta Ltd - Certified B Corp® & Nano Interactive to use Circana ProScores to target based on sales and measure the impact - Positioning range, availability and specific promotions around offices and holiday destinations could yield fantastic results as well as supporting well known streaming platforms and News sites with ads  - Get your audience segments well defined and align your creative there are opportunities in diverse audience ages with different needs - Go after those gamers, their high adjacency to sporting events means they are prime targets and in-game and in-stream advertising has never been so accessible through platforms like Twitch Read the full report below, what do you think? Have you considered the above, will it make you think differently? Comment and share

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Live on stage at the Future of Brand in London Matt Bryan leads a discussion with ISBA Bobi Carley and LongTerm Digital Jonathan Longhurst on the TV Advertising landscape! Today they discuss the importance of breaking down silos so that brands can capitalise on the new data rich data landscape and optimise their total TV Strategy. #FOB #samsungAds Samsung Ads Europe

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🚀 Big news in the streaming world! 🚀 Netflix’s ad-supported plan has skyrocketed to 40 million monthly active users, with over 40% of new signups in ad markets opting for this plan... This summer, Netflix is teaming up with The Trade Desk, Google’s Display & Video 360, and Magnite, joining forces with Microsoft to bolster its #programmaticadvertising offerings. Plus, the streamer is launching its very own in-house #adtech platform, setting the stage for a new era in advertising. On top of these exciting partnerships, Netflix has an impressive lineup of new content coming our way, including two NFL Christmas games. They’ve also announced a new slate of measurement partners to provide advertisers with even more robust insights. All of this was prestented at Netflix’s second upfront event, making it clear that they’re not just a content powerhouse, but also a leading player in the advertising space. More in the first link in the comments below 👇 #Advertising #Marketing #DigitalMarketing #ProgrammaticAdvertising

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In an industry saturated with content creators, who and what rises above the noise? Following Amplify's launch of Co.Labs, The Drum spoke to Amplify's Senior Talent Partnerships Manager, Lara MacAlpine, alongside other top marketing experts as they revealed the must-follow creators who will inspire us all in 2024. With over a decade of industry experience, Lara has a background in brokering talent, event programming, and amplifying PR campaigns for brand collaborations. Drawing on her knowledge of talented creators, Lara selected Ellie Delphin, sharing that, “Parisian Ellie Delphine is an influencer and stylist whose grid content focuses mostly on fashion and beauty. However, in her stories, she will often provide commentary on and have open discourse with her audience about recent fashion marketing campaigns, pop-culture conversations, and other cultural occurrences...” Read Lara’s full comment here: https://lnkd.in/eizXC-49 with contributions from No Brainer - Search-driven Content Agency | B Corp’s Ella Howatson, DEPT®’s Claire Shalbrack, Don't be Shy’s Louise Buckley, Kairos Group’s Mark Bellamy, Designwerk.’s Saha Saif, 2Heads’ Andrew (Bertie) Ager and THE FIFTH's Jessica Myers. Creators, influencers, talent and communities are an extension of a brand’s audience and have the power to influence everything from cultural relevance to buying decisions. That’s why we launched Co.Labs, an audience-first and culture-led approach to communities and partnerships, led by Lara Macalpine and Rachel M.. More here: https://lnkd.in/eh5WbD4y #BrandExperience | #ExperientialAgency | #TheDrum | #Creators | #InfluencerMarketing

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In the words of Dan Black, Teads’ CTV Pulse is the culmination of a deep dive into the 'shift factors' affecting consumer content consumption, marketers willingness to commit shifting ad dollars and the driving factors for agencies looking to help advertisers move into CTV. Please click on the link below and have a read. #CTV #bestinglass

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Interpublic Group (IPG) integrates Adobe’s AI-driven GenStudio content creation platform to automate and scale content creation for brands and marketers. On the heels of announcements by WPP and Publicis Groupe that both would be investing heavily in #AI transformation, IPG is tying itself closely to Adobe’s suite of products to feed the content supply chain of its own #marketing platform. Adobe GenStudio leverages #artificialintelligence (AI) and data to automate and scale creative content. IPG will combine Adobe’s tools with its own proprietary Acxiom data to create more accurate consumer profiles and brand connections. The combined tool will be deployed across the IPG portfolio, offering #content creation, curation, assembly, personalization and measurement to all of the holding company’s marketing disciplines and client teams. how do you currently leverage #genAI in your markeing processes? keen to hear more about use cases and best practices.

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Thanks for having me Justin Pearse on the NDA Meet Podcast. We talked about the value that Reddit can bring to brands of all shapes and sizes. Listen below:

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Entering Q2 2024 with some interesting current and emerging consumer trends. If you're interested to deep dive into the insights on SEA & MY, check out this research piece: https://lnkd.in/gTMSK_dc

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What are your thoughts on Vouchercode changes? Want more information or a view of the landscape at your fingertips? Speak to us today for a demo of our platform!

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Building Long-Term Relationships with Gaming Influencers 🤝🎮 It's time to think more long-term! At @MavrosDigital, we know that building lasting relationships with gaming influencers leads to sustained growth and brand loyalty. When influencers genuinely love your game, their ongoing support keeps your game relevant and engaging. Our best results from our ad integrations have always come when the brand we're collaborating with and tailor picked creators audiences are in sync, Let’s explore the benefits of nurturing these partnerships together. #LongTermSuccess #GamingInfluencers #MobileGames #InfluencerMarketing #BrandLoyalty

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Well worth a look if you're involved or interested in the evolution of CTV in the UK. Macro consumer trends, global business moves and technological changes are colliding to create huge opportunities in the CTV space. This report looks at both consumers and marketers to help brands and agencies navigate opportunities in this exciting new landscape.

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How many times can I use this DJ Khaled line(hint:it's going to be a lot more) ...... "Another One" ... Our very own Tony Gemma takes a look at how advertisers can harness AI and transform creative development. From enhanced decision making to easy personalization and even streamlining production, AI can be a huge asset to marketers if used wisely. Read more on his best practices and how to make the most of AI in advertising in AdExchanger. #AI #Creative #Adtech #YahooAdvertising

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New IAB AdSpend just dropped. Here's the headline: ⬆️ Total adspend is up 11% ⬆️ Digital audio is up 12% ⬆️ Podcast is up 23% ⬆️ Streaming is up 4% Whilst audio continues to outpace the wider industry, the growth has been driven by podcast ads, which have closed the gap with streaming. IAB UK #AdSpend2023 #DigitalAudio #AudioAdvertising

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Can #AffiliateMarketing be effective during uncertain economic times? In our free report, in partnership with Awin Global, we look at the shifts in #ConsumerBehaviour and how Affiliate MArketing can help drive competitive advantage #ad #performancemarketing #marketing https://lnkd.in/eXDf7R9v

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