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A little book called "Bill Bernbach said..." was made in September 1989 to mark the 40th anniversary of DDB and the memory of the legend that was BB.…
A little book called "Bill Bernbach said..." was made in September 1989 to mark the 40th anniversary of DDB and the memory of the legend that was BB.…
Liked by Marinda Yelverton
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Earlier this week, Deloitte team members gathered for the Black Consulting Community Summer Social and Intersectional Event with Lynae Vanee! It was…
Earlier this week, Deloitte team members gathered for the Black Consulting Community Summer Social and Intersectional Event with Lynae Vanee! It was…
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Sonya Massey should be alive today. Like so many others, I am heartbroken and angry. Our country’s pervasive violence against Black women is…
Sonya Massey should be alive today. Like so many others, I am heartbroken and angry. Our country’s pervasive violence against Black women is…
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I’m honored to be recognized as an ADCOLOR Legend alongside so many impressive leaders. I’ve had a lot of great mentors in my life who have helped me…
I’m honored to be recognized as an ADCOLOR Legend alongside so many impressive leaders. I’ve had a lot of great mentors in my life who have helped me…
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Kimberly Brizzolara
It's not just the product.💄The beauty industry is making a move toward uplifting content and community connection. A recent article from Beauty Matter takes a closer look at work from Chanel, Dove, and E.L.F. among others to see how their unique approaches are marking a shift toward campaigns that go beyond product promotion, with a heavy emphasis on creativity and innovation. Read the full story here: https://bit.ly/4bA1Vnh #beautymatter #beautyindustry #beautyadvertising
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Joanna Williams
The internet destroyed every other culture related industry... Music is in a 2+ decade decline they never recovered from In 2003 NBC was bringing in $800M in profit Last year they lost $978M Hollywood is in the middle of it now How is fashion to compete in the personal content-driven commerce era if we’re still stuck in last decade’s influencer marketing #paidad era? There is no one on the planet who believes a 1 percenter lives for Walmart Now that everyone’s becoming their own individual retail shop LTK is salty… They're out there suing competitors for competing lool Quick question – why would a brand pay 8% commission to LTK? And not have any access to their own consumer data? The real threat obviously is TikTok Shop TikTok Shop had more than 15M global sellers as of January 1st Commerce is of course TikTok’s next conquest Who wants to scroll through through a single brand's ecomm grid when all products can be served through content and creators the algorithm has hand selected for you? TikTok put a production studio in everyone’s pocket But mass fashion is finally on the path to obliteration with TikTok shop everyone can be a multi-fleet retailer + earn life changing commission People already shop from people and now they can get paid for what they do naturally? Game over TikTok is forging on to create hundreds of millions shopping reviewers The 2 largest generations ever born see moments in their lives as content so it makes sense THey grew up w/radically different influences + technology Shopping for them is equal parts discovery, inspiration, & community You can only win if you create resonant content B/c Gen Z spends over 10 hours a day online, discovery is foundational to their experience You have to cut through the noise with unique & entertaining content Like Khian Brown did a couple of days ago – achieving 71M views 11.2M likes 29.67 comments 700.7k shares 43.5k downloads for a single TikTok When has a mass fashion brand ever achieved this through their one-off influencers on Instagram? Oh and btw, on Instagram fashion is the lowest engaged category of all sectors on the platform at 0.28% How can you sell your things if no one is participating? Khian is an #airbnbpartner…. and a comedian that doesn't care about his kneeds #iykyk It's safe to say Airbnb is pleased with the performance avg video views for the hashtg is just 103.3k This TikTok performed 68,603% better Bottom line – the majority of customers are on social You must know exactly what's happening in real time You must know how to measure it to create the right content for the right communities in the right format at the right time And if we don't, we will suffer the same fate as the music industry And that would be detrimental to our economy considering our consumers far outspend any other country by more than half! #thegreatfashionreset #creatoreconomy #communitycommerce #contentistheproduct #tiktokisthestore
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Lori Sutorius Jones
Interesting article in Ad Age about how Jingles are out. TikTok songs are in. Want to appeal to Gen Z–just show up and you will get noticed–because they “don’t search for brands.” For more anecdotes and tips on understanding Gen Z, listen to this Ad Age round table presented by four fluent Gen Z marketers. Read more here. #GenZ #BoldMarketing #AvocetCommuications
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Aliza Freud
President Biden just signed a potential TikTok ban into law. TikTok has 9 months to sell with/ a possible three-month extension if a sale is in progress. On this week's episode of our SheSpeaks Inc. podcast the Influence Effect, Mimi Banks shares how TikTok has: 1) Impacted the beauty industry and 2) How is it now shaping the beauty industry We also talk about the pros and cons of influencer trips (e.g., Bora Bora) and the new brand imperative of building community on social media. A clip is here and link to the full episode is in comments ⬇ This is part 2 of my conversation with the wonderful Mimi Banks of MB Social ❤️ #TikTokBan #InfluenceEffect #BeautyIndustry #InfluencerMarketing
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Net Influencer
Issa Rae’s Ensemble Aims To Close The 35% Pay Gap For Black Influencers – Here’s How: Actress and producer Issa Rae has launched Ensemble, a new company focused on helping Black influencers and creators of color earn equal pay compared to their white counterparts. Research shows Black influencers make 35% less on average despite the influencer marketing industry's rapid growth. Ensemble connects a network of over 50 up-and-coming diverse creators with major brands like Pepsi, Chili's and Popeyes. It works closely to better package and position these talents for high-profile brand partnerships typically out of reach. Led by advertising veterans including Ian Schafer, the company aims to secure budgets from brands' mainstream media spend rather than smaller diversity allocations. Rae's media company is fully funding the venture. For businesses tapping into the booming creator economy, Ensemble offers a pathway to access an undervalued pool of diverse influencers at scale. By elevating representation and equitable pay, it enables brands to reach multicultural audiences more authentically through emerging, culturally resonant voices. 👉🏼 Read the full story by clicking here: https://lnkd.in/g3czY7AQ #InfluencerMarketing #Influencer #Ensemble
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Amy Worcester Lanzi
Hello Unicorn Community on LinkedIn! Before we stride into the holiday weekend, I wanted to share my top-picks for stories that have graced my feed and captured my clicks. Drop me a comment if these stories impacted your week, too. *NEWS THIS WEEK IN: AI & INNOVATION Axios reports that Time Inc. has struck a licensing deal with OpenAI. This multi-year content licensing and strategic partnership with OpenAI is part of Time's broader effort to engage younger and more diverse global audiences. OpenAI now has access to Time's archives spanning 101 years. These will be used to train its large language models and respond to user queries in consumer products like ChatGPT. This is indeed a breakthrough AI at large. Read more here: bit.ly/3W9JuAX *NEWS THIS WEEK IN: COMMERCE The first wave of international customers have had the opportunity to purchase the much anticipated Vision Pro. Apple has proudly shared a collection of photos taken from their stores located in three different countries. This signifies the global expansion of the Vision Pro's market reach and is a great example of innovation pushing our world forward. Read more here: bit.ly/4cxIn3S NEWS THIS WEEK IN: SOCIAL MARKETING In the The New York Times the Surgeon General calls for a warning label on social media platforms due to their significant contribution to the mental health crisis among young people. He suggests that legislation should protect young people from online harms and require companies to share data on health effects. It will be interesting to see the trickle down effect from platforms, advertisers, marketers, and consumers if the industry makes new warning labels for teens. Read more here: bit.ly/4f03v4m NEWS THIS WEEK IN: STREAMING & ENTERTAINMENT Variety featured how Netflix continues to break the streaming barrier by curating their best entertainment assets, like "Bridgerton" and "Squid Game," into large-scale, in-person experiences they are calling “Netflix House.” Netflix will fuse entertainment, dining, and shopping in expansive, 100,000-square-foot spaces designed to entertain and connect streaming experiences with integrated physical and digital experiences. Read more here: bit.ly/4eRNmh6 #Networkedexperiences #AI #Innovation #Commerce #Business #TechTrends #ConsumerBehavior #MarketInsights #Adaptability #InnovationInTech #SustainabilityInBusiness #streaming #netflix
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The Influencer Marketing Factory - Influencer Marketing Agency
Catch the latest episode of THE INFLUENCE FACTOR featuring Greg Fass, VP of Marketing at Liquid Death. He shares how they've successfully woven their humor and brand personality into collaborations with other brands, creators, and celebrities. 🎧🔥 #BrandStrategy #LiquidDeath #TheInfluenceFactor #CreativeCollabs #HumorInMarketing #CelebrityCollabs #BrandPersonality
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Michaella Lee Bloom
5 reasons L’Oréal owned, La Roche-Posay has been winning influencer marketing. 1. Authentically inclusive creator partnerships. From comedians, to rug makers, dermatologists, athletes, and lifestyle creators; La Roche-Posay champions BIPOC, LGBTQIA+, and disabled creators with a wide range of passions across all activations and campaigns. 2. They let creators be THEMSELVES in the content. 3.Being the official sunscreen of Wimbledon is iconic and they brought out an incredible mix of creators last year that took over TikTok. 4. IRL activations - their creator partnerships consistently coincide with an IRL event which creates an experience for the creator and the viewer. It minimizes ad fatigue because it doesn’t feel like an ad, it feels like something the creator would organically want to attend. 5. The sunscreen is fairly priced for the high quality and actually works. Check out Amanda MCCants content that just went live from their recent event that is examplery of organic brand integration:
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Saleem Abbas
27 Things From Amazon With Such Great Reviews, You May Want To Own Them Yourself BuzzFeed Shopping contributor Rachel Dunkel looooves this stuff: "Not my tegument above, but I 100% vouch for this liquid exfoliant's amazingness. It's helped to adjacent retired my tegument code and power the hormonal acne astir my mouth. It's the lone happening I consciousness similar has actually helped commencement to dilatory down those breakouts, and for that, I'm everlastingly thankful. I use a bladed furniture successful the greeting and astatine nighttime aft cleansing and earlier moisturizing." Promising review: "MIRACLE IN A BOTTLE. I person each tegument contented you tin deliberation of. I’ve spent astir apt thousands connected a multitude of antithetic products, trying to find 1 that would astatine slightest marque a dent. I’ve had galore procedures and galore trips to the dermatologist. Nothing I’ve ever used, thing I’ve ever done, has made specified a profound quality successful the quality of my skin. Having rosacea, my look often felt hot, bumpy, and burned. While my complexion is people just and pink, this has earnestly covered each my bases successful a gentle and effectual way. I’ve been trying to crook my tegument astir for YEARS! This was the merchandise that did it. If I could springiness it 100 stars, I would. It has earnestly changed my life!" —hc Price: $13+ (available successful 2 sizes)
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Dan Albert
🚀 Dive into the Data: TikTok Shop Case Study! As we dive deeper into TikTok Shop modeling, understanding the value of a viral organic video or a spark-ad video, and analyzing which products and price points drive top dollar affiliate revenue for brands, I want to provide as much transparent data as possible. This will help everyone understand the value of this new marketplace. Below is a creator case study from one of our managed creators in the month of May! Creator X* 💄 Brand Promoted: Sungboon Editor from @Cocomint Beauty 🌸 Category Korean Skincare 🧴 Product: Deep Collagen Anti-Wrinkle Lifting Mask 💰 AOV: $27.99-$61.99 🏷️ Product Price Point:$12-$40 This was a 1st time partnership. May (to-date) Sales Numbers for this partnership only 💵 Affiliate generated GMV: $169,849+ 💸 Affiliate Commission Earned:$70K+ 📦 Items Sold:7,941 🔗 CTR:2.25% 🛒 CTOR(The percentage of times viewers clicked product links in shoppable videos and placed a direct order): 3.38% 💲RPM:$17.58 May (to-date) Content Numbers for this partnership only 📈 Video Views: 9,310,440 (Spark-Ad Boosted Video!) ⏳ Completion Rate (those who watched the video until the end): .02% (WOW! Impulse buys!) ❤️ Video Likes: 296K 💬 Comments: 1000+ 🔄 Shares: 9,210 Audience Breakdown of Viewers: For this partnership only 🧑🎤 Age Breakdown: - 36% (25-34) - 30% (35-44) - 15% (45-54) Who says TikTok is for Gen Z? This is insane, people! 😲 👩 Gender Breakdown: 90% Female viewers! 🌍 Location: 99% US Audience Audience Growth Numbers(Just from this 1 video): 📈 New Follower Growth on TikTok:3,040+ (Discovery is fueling built-in omni-channel audience growth!) 📸 New Follower Growth on Instagram: 1,000 followers in the month of May 📘 New Follower Growth on Facebook:1,000 followers in the month of May #TikTokShop #InfluencerMarketing #PerformanceMarketing #Data https://lnkd.in/ez-SpXcu
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Lauren Schnipper
TikTok has 270 ( or is it 269 days ) to sell or it's out in the US... Today is Creator Upload Podcast's SuperBowl. Joshua Cohen and I have been doing this podcast for four years and the last few episodes have been killer. Last week's with Jordan Matter on why he's all in on longform and this week where we discussed the potential ban and its ramifications have all gone to the next level and it's not just because of us! Kaya Yurieff, Matt Bilinsky and Liz Perle all took the time to come on and give us their thoughts. In addition to Jessie Whittington owner of Country Lather Soap Works, Paul Tran co-founder of Love & Pebble, Tiffany Krumins owner (and Shark Tank contestant ) of Opu Probiotics, Jackson Gosnell a politics- and news-focused creator, Brandon the Plant Guy, who uses TikTok to market his horticulture business plus Brian Nelson at The Network Effect. As long as Tiktok is owned by our number one foreign adversary I believe that it cannot exist in this country. As much as I empathize with Creators and small businesses who rely on it for their livelihoods that cannot trump our national security interests. I know many disagree with me, but I'd argue those people need to spend more time thinking about global geopolitcs (super fun, right??). This legislation passed with what has become incredibly unusual bipartisan support. I don't think it's going anywhere. What do you think? Link to the episode in the comments. P.S. This ep was a bear to put together so I want to take a minute to thank all of the folks above plus our producer Adam Conner, our editor Jason Kang and James Hale at Tubefilter.
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Sam T.
🚨🚨IT’S ABOUT TIME 🚨🚨 It is frustrating how slowly (most) brands and (almost all) agencies make moves in media. - It’s been crystal clear for a decade that this was the trajectory and low-and-behold, brands are (finally) adjusting spend despite agencies urging them to waste ever more billions on the geriatric TV audience; - What’s also clear… interruptive spot advertising is a TV thing and doesn’t port well to digital native. We are all thankful to the inventor of the SkipAd button. For brand marketers: when the ad isn’t skipped, it’s not that they’re into your product… they’re probably on a second screen or got distracted; - What’s painfully clear is authentic connection between creator and brand can drive so much value. I recently worked with a creator who loves a popular kids breakfast product. This creator has over 10M followers…in the kids space! No brainer? NOPE! It was impossible to get the brand’s ad agency to see what the genuine love this creator had for the brand could do to sales (they even told me once “I’d talk about _____ for free, I love it so much!!”). - Instead brands source creators like they were products on a grocery shelf, selecting them for various reasons but never asking themselves or the creator about the emotional connections between creator<>brand<>audience. Instead, they give these creators an overworked brief and tons and tons of notes along the way. We have a LONG way to go… - Brands need to evolve their thinking; - To do this they need to ask critical questions of their agencies; -Agency incentives need to fundamentally change from simply putting dollars to work (on which they scrape a %). They need drive actual relevance in a changed (and changing) media landscape.
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Norman Chu
The recent $1M US live shopping record is just the beginning of many to come… A few days ago, news broke out that Stormi Steele, the Canvas Beauty CEO, achieved over $1M GMV in a single live shopping session. Let there be no mistake… It’s an incredible achievement and there’s a lot to unpack here. I can already tell that a ton of DTC folks are thinking… “Who in my company can do this? Perhaps we can hire a social media person?” Can that work? I don’t know, try it out. However, I’ve seen this fail time and time again… ➡️ Creative Strategy ➡️ Social Media ➡️ TikTok Shop ➡️ Paid Social ➡️ Etc. “Let’s just hire an intern or someone who does social media.” For some, it works… But rarely. It’s time to at the very least talk about the intersection between the Creator Economy and the DTC world. That’s why creator-led brands grow quite rapidly even without paid ads. Now I’m not saying that all founders should be creators(maybe?)... But at the very least, having someone who does content creation for a living in your team is extremely beneficial. Here are some ways to do it: 1. Keep multiple creators on a retainer basis - Reach out to creators that fit within what you’re looking for and have multiple creators make a few videos a month. That will give the brand variety and enough consistency. If one doesn’t work out, you can easily replace it with another creator that is more in-line with what you’re looking for. 2. Good ol’ fashion collaborations - Instead of doing a pay-per-post type of deal(we usually find this ineffective), combine it with paid ads. You can either do whitelisting, or run it as a regular ad and do a flat + ad spend compensation structure. 3. Weekly shoots - IF your team is good at creative ideation and production, this is perfect. You can have your team come up with creative ideas, write the scripts, and cast people who fit within your ideal customer avatar. This saves on cost and time. It’s what we do and it WORKS. 4. Brand activations - Activations are incredibly effective if done right. The idea isn’t to just be in front of people… It’s to also shoot a ton of content that can be used for organic posts of paid ads. Video examples: Product reviews, interview style, showcasing products to your audience. These are just a few ways brands can capitalize on what’s going on. What are some of the other ways I’ve missed? ==================== I’m planning a series of events to help bring more brands and creators together… Our mission is to bridge the gap between the Creator Economy and the DTC space–fostering an environment for long term partnerships and collaborations. 06/27 - Private Dinner Event 06/28 - Creators x Brands Speed Dating Party Anaheim, California If you’re a BRAND or CREATOR and are interested in coming, shoot me a DM for more info. :) NOTE: I don’t run a talent agency–I’m NOT here to sell you anything.
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Jon Russo
𝐓𝐨𝐩 𝟗 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐨𝐟 #𝐆𝐨𝐥𝐝𝐞𝐧𝐡𝐨𝐮𝐫 event that I heard yesterday in NYC on the role of Influencer Marketing in B2B, the role of audiences, and trust: 𝟏. 𝐑𝐞𝐢𝐧𝐯𝐞𝐧𝐭. TikTok brain kicking in, 6 minute or less attention span of buyers - so subscriber experience matters. Several benefits to owning your audience vs. renting audience on other platforms (like YouTube). Marketing is transitioning from conversions at all costs to building owned audience, from robotic nurtures to subscriber experience, and from web analytics to 1st party data attribution. Anthony Kennada 𝟐. 𝐒𝐚𝐥𝐞𝐟𝐨𝐫𝐜𝐞+ 𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤 𝐢𝐬 𝐭𝐡𝐞 𝐦𝐨𝐝𝐞𝐥 𝐭𝐨 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫 - - where Netflix meets Peloton. Created $600mm of pipeline last year. Key learnings include the power of events, natural built-in audience of Salesforce, using events as a forcing function, and consumer content. Via Colin Fleming 𝟑. 𝐁𝐫𝐚𝐧𝐝 𝐢𝐦𝐩𝐚𝐜𝐭𝐬 𝐝𝐞𝐦𝐚𝐧𝐝. Brand impacts demand. Your people, your partners, your SDR outreach all impact your demand. Jill Rowley 𝟒. 𝐁𝐮𝐢𝐥𝐝 𝐭𝐫𝐮𝐬𝐭 𝐭𝐡𝐚𝐭 𝐬𝐜𝐚𝐥𝐞𝐬. Trust building in the way content is created - the level of professionalism in assembling content contributes towards building trust. (see panelists on 5) 𝟓. 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐨𝐟 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬. The distribution of content can be super challenging - lots of ppl creating content but volume is overwhelming, they can’t find it. Mark Kilens, Sarah McConnell, Jo Birtle, Katie Berg 𝟔. 𝐂𝐌𝐎 𝐩𝐨𝐯: 𝐫𝐨𝐥𝐞 𝐡𝐚𝐬 𝐬𝐡𝐢𝐟𝐭𝐞𝐝. From advocacy to expansion on the customer side. As much focus on retention and expansion as net new. Some promising greenshoots in Q1. Kathleen Booth. Alex Poulos, Jack Foster, Andy Davies 𝟕. 𝐂𝐄𝐎 𝐩𝐨𝐯. 𝐅𝐚𝐢𝐥 𝐟𝐚𝐬𝐭er. With quotas increasing and budgets decreasing, got to test and iterate faster. If it didn’t work, find something else that does - quickly. Ferdinand Roberts 𝟖. 𝐁𝟐𝐂 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫 𝐏𝐎𝐕. 𝐀𝐜𝐭𝐢𝐯𝐚𝐭𝐞 𝐜𝐡𝐞𝐞𝐫𝐥𝐞𝐚𝐝𝐞𝐫𝐬. 𝐀𝐜𝐭𝐢𝐯𝐚𝐭𝐞 𝐭𝐡𝐞𝐦 𝐢𝐧𝐭𝐨 𝐀𝐦𝐛𝐚𝐬𝐬𝐚𝐝𝐨𝐫𝐬 Amanda Goetz 𝟗. 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 𝐦𝐚𝐭𝐭𝐞𝐫: Follower count ranks 4th in a survey, it’s more about being trustworthy and having access to the right audience. Morgan J Ingram (note loved Morgan’s concept of hiring external consultants that are studying human psychology and voice acting to help him sell more in his business, thought provoking). His slide is pictured on this post. Keep an eye on AudiencePlus model, it is game changing where content meets demand meets community. I had a chance to briefly talk with Anthony over the dinner, his model is well thought through in this evolving world of content creators and data privacy. What else did I miss as there was a ton of great content yesterday? Comment below. ------ Follow @B2BCMO on X and search #goldenhour for play by play Like and subscribe to B2B Fusion for the latest GTM best practices
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EDWARD BOURELLY
Big news for TikTok!!! This has major implications for marketers, influencers, and content creators. More importantly, this will change the landscape for social channels and the most important thing is how it impacts the over 100m users/people here. Let’s see how this plays out and who emerges as a potential buyer if it is up for sell at all.
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Keith Bendes
TikTok is testing 60 minite videos The purpose of the increased time limit is to give creators the opportunity to experiment with new or expanded types of content with more flexibility Of course, this puts TikTok in even more direct competition with YouTube. By giving creators the ability to upload 60-minute videos on TikTok, the company is likely hoping that creators who normally post their content on YouTube will also post their videos on its platform. Here’s my take on this… WHAT I LIKE ▶️These platforms need to support all forms of expression and time is definitely a factor in storytelling strategy. ▶️So I like that TikTok provides creators the ability to tell a 15 second story, a 1 minute story, a 10 minute story, and an hour story WHAT I WANT TO SEE ▶️User controls. Sometimes I’m in the mood for deeper stories and education, sometimes I’m not. And I don’t want skipping things I like but am not in the mood for to signal that I don’t actually like that content. ▶️So I suggest controls that let me set which styles of content I want to see in that scrolling session. Similar to other toggles for who I’m following and live. Check out the full TechCrunch article by Aisha Malik below. #influencermarketing #socialmedia #creatoreconomy https://lnkd.in/gUi3wcNb
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Evan Horowitz
#TikTokShop is exploding, with no signs of slowing down anytime soon. 💥 Many of our clients are driving 💰💰💰 on TikTok Shop every week. Winning comes from TikTok-native storytelling around great products. I spoke to Ad Age for this helpful look into some of the best brands there. Which of course includes E.L.F. BEAUTY, among the very first brands on TikTok Shop. Here a few reasons why e.l.f. is winning TikTok Shop: 1️⃣ Content is key: e.l.f. is creating engaging content that resonates with their audience, showcasing their products in unique ways to give them the best chance at virality. 2️⃣ Trends help to catapult the shoppable posts onto users' FYPs. Songs, sounds, filters, etc. that are having a moment on TikTok help in reaching more people organically. 3️⃣ e.l.f. uses TikTok Shop for product launches, which increases sales quickly. 4️⃣ e.l.f.'s early adoption of TikTok Shop underscores the importance of staying ahead in the digital marketing landscape. And their success paved the way for other beauty brands to get inspiration for how they can elevate their online presence. Read more from the amazing Gillian Follett in her #AdAge piece 👉 https://lnkd.in/gUwed6Pn Want to learn more? Join our upcoming #TikTok #Shop webinar 🌟 https://lnkd.in/gC3UZzjs P.S. Is your brand looking to boost your TikTok Shop? Give us a shout! Movers+Shakers #TikTok #TikTokShop #eCommerce #BeautyEcommerce #Innovation #CreativeAgency
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Sam G. Winsbury
Dianna Cohen is a masterclass in modern marketing. She’s the CEO of the $10M+ haircare brand, Crown Affair. She also happens to be the company's biggest "influencer". Back in 2020, their whole marketing strategy was focused on IRL events and brand activations. Obviously 2020 happened. So they pivoted. They decided to build Dianna's brand by sharing tips and advice on TikTok and Instagram. 4 years later, she has over 60K+ followers. With 10M+ views and 1.5M likes on TikTok alone. She's built a community of loyal fans around her story and as a result, she has "free" access to a huge audience of potential customers. Not only that, but her online presence puts her in a position to: - Land PR features - Collab with industry creators - Launch other businesses - Recruit talent + 100 other things. Personal branding is no longer just for B2B founders and agency owners. It doesn't matter what space you're in. Or whether it's "the done thing". It's one of the most powerful tools you can have at your disposal. And Dianna is a shining example of what can be achieved.
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Dave Polykoff
I have a lot of hot takes on this 🔥 According to a new report (link in comments) from Sprout Social, Inc., Gen Z doesn't care if the influencers they follow are authentic. They care more about the influencer's follower count, posting frequency, and entertainment value. 🔥 MY HOT TAKES 🔥 🔥 Influencers ARE NOT Personal Brands UNLESS they are being authentic. (That's the "personal" part). Otherwise, they are just TV characters you tune into. 🔥 The influencer model is the TV model. Entertain. Attract viewership. Monetize with commercials. But nobody is buying that person's $500 course or $3,000 service. That's where Personal Branding comes in. (peeps the Alex Hormozi video in the comments that talks about exactly this). 🔥 GenZ is young and likes shiny, fun things. Like the report said, older generations look for authenticity. As we get older we look past the makeup and jokes for more genuine, authentic connection. But I want to hear from you. What do you think about this? Do you care if the people you follow are being authentic? When would you still follow someone even if you knew they weren't being authentic? ___ #authenticity #influencer #socialmedia #Genz
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