About
Articles by Marci
Contributions
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You want to improve your lead generation skills. What’s the best way to get started?
By focusing on local neighborhoods, you can attract highly targeted leads who are actively searching for properties in those areas. Here's how you can get started: Choose Your Target Neighborhoods: Select four neighborhoods. Consider factors like popularity, amenities, schools, and market demand. Create Compelling Content: Develop engaging content for each neighborhood. Include relevant keywords in the title, headings, meta descriptions, alt tags, and throughout the content to improve SEO. Promote Your Content: Share your hyperlocal content on your website, blog, and social media channels to increase visibility and attract potential leads.
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How can resilience help you generate leads?
In the context of lead generation, resilience empowers marketers to navigate through the ebbs and flows of customer preferences and market demands with grace and strategic agility. When faced with economic downturns or shifts in consumer behavior, a resilient marketer sees these as opportunities to innovate rather than insurmountable obstacles. This adaptability is crucial for tweaking lead generation strategies to align with current realities. For instance, during an economic slump, traditional high-cost lead generation methods might be less feasible, prompting a shift towards more content-driven, value-oriented approaches that cater to the more cautious spending habits of consumers.
Activity
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I am honored that for the second time, RentSpree has been nominated as one of Inman's finalists for 2024 Company of the Year. We're excited to be in…
I am honored that for the second time, RentSpree has been nominated as one of Inman's finalists for 2024 Company of the Year. We're excited to be in…
Liked by Marci James
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SEO Made Simple: Part Two is LIVE! 🎉 About six weeks ago, I shared the first part of my SEO series, and today, I'm thrilled to announce that part…
SEO Made Simple: Part Two is LIVE! 🎉 About six weeks ago, I shared the first part of my SEO series, and today, I'm thrilled to announce that part…
Shared by Marci James
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Today, we announced that Collabra is now part of the CoreLogic Real Estate Alliance Network. With this relationship, our AdBuilder digital ads…
Today, we announced that Collabra is now part of the CoreLogic Real Estate Alliance Network. With this relationship, our AdBuilder digital ads…
Liked by Marci James
Experience & Education
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Be Inspired Digital
View Marci’s full experience
See their title, tenure and more.
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Licenses & Certifications
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Integrated Marketing Planning and Execution Certification
Association of National Advertisers
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Publications
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Inman selects Ambassadors for Connect New York
Inman News
See publicationInman announced its team of Ambassadors for Inman Connect New York, led by Ambassador Directors Laurie Weston Davis and Joe Schutt.
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These are the top real estate Twitter accounts
Inman News
See publicationTwitter might have been a bit of an investor disappointment on the IPO front, but the company still shows ever-increasing numbers of active users — 307 million by the end of the third quarter of 2015.
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Mobile is taking over, so get ready
Inman News
See publicationInman is interviewing real estate professionals in every area of the field to talk about technology use. Here’s Marci James, the vice president of marketing at Obeo and an Inman contributor.
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The Real Estate Influencers of 2017
Inman News
See publicationThe Inman Influencers List salutes industry professionals who shape, change and influence the industry. They bring a mix of credentials, viewpoints and backgrounds from all walks of the real estate business. Some are creative, intuitive and gifted. Some have power, reach and charisma. And some are controversial, rabble-rousers and disrupters.
Projects
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Inman Contributor
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See projectInman news is the leading media company in the real estate industry. I’ve been contributing marketing articles and content for many years.
Honors & Awards
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Swanepoel Power 200 Top 20 Social Influencer
SP200
Swanepoel Power 200 Recognizes the Most Powerful and Influential Leaders in Residential Real Estate:
https://www.t360.com/power200/social-influencers -
Named 2017 Industry Influencer
Inman News
The Inman Influencers List salutes industry professionals who shape, change and influence the industry. They bring a mix of credentials, viewpoints and backgrounds from all walks of the real estate business. Some are creative, intuitive and gifted. Some have power, reach and charisma. And some are controversial, rabble-rousers and disrupters.
All of our influencers contribute to change in one way or another.
The list is both young and hardened, made up of connectors, power…The Inman Influencers List salutes industry professionals who shape, change and influence the industry. They bring a mix of credentials, viewpoints and backgrounds from all walks of the real estate business. Some are creative, intuitive and gifted. Some have power, reach and charisma. And some are controversial, rabble-rousers and disrupters.
All of our influencers contribute to change in one way or another.
The list is both young and hardened, made up of connectors, power brokers, high earners, CEOs, hackers, troublemakers and startup founders. It’s a list of entrepreneurs, big and small; the old-school and the new; controversial and quiet plodders.
“They are not cut from the same cloth, they do not speak the same language and they do not always necessarily share the same values. But they influence the industry by their work, through their followers and by expressing their opinions,” said Inman publisher Brad Inman.
In selecting this year’s Inman influencers, we considered recommendations from Inman readers, editorial staff and outside suggestions. Yes, thousands of real estate professionals make a difference in the real estate industry every day, but these are some we believe stood out this year. -
Inman News Top 101
Inman News
Inman recognizes 101 real estate industry professionals whose ingenuity, strength, conviction, power and persistence are driving industry change.
http://www.inman.com/inman101/
Organizations
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Alpha Delta Pi Sorority
Historian
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