Madison Bigham

Reddit: the untapped goldmine for healthcare marketing. With its vibrant health and wellness subreddits, Reddit provides a space for authentic peer-to-peer conversations. These interactions can reveal important trends and preferences among patients and professionals alike. Incorporating Reddit, Inc. into your strategy can lead to more informed and impactful marketing efforts.

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If you don’t organize your marketing data, it’s hard to scale your review management strategy and gather meaningful insights. Here’s our checklist to organize your reviews and streamline your review response, all within the Yext platform.

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🗞️ Axios dominates the newsletter industry—with 18 national newsletters and counting across verticals like policy, healthcare, tech, energy, science and more. Why it matters: Newsletters are an integral piece of our successful brand <> user relationship. Each newsletter, whether delivered daily or weekly, comes from expert reporters who build 1:1 relationships with readers via distinct voice and unbiased, clinical expertise. Axios national flagship newsletters, by the numbers:  📩 1.5M+ unique subscribers  📬 4.3M+ subscriptions 💡 70% of readers subscribe to Axios because it's quick and easy to read 📰 63% of readers subscribe for unbiased, fact-based reporting  👨‍👩‍👧‍👦 1 in 2 readers forward newsletters to friends and family ✍ 1 in 10 readers reply to the author directly and submit a photo, idea or recommendation Go deeper: https://lnkd.in/dFJuuKP

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To elevate your #healthcare brand's messaging and make a real emotional connection with your audience, focus on personal connection, rather than emphasizing promotional content. That's the strategy #pharmaceutical company Pfizer used in one of its recent campaigns, a celebrity partnership with Ashley Tisdale. By sharing authentic real-life stories, healthcare marketers can build brand credibility. Read more about their collaboration in this Fierce Pharma article: https://lnkd.in/gmBq_quX And for marketers interested in learning more, check out our guides here: https://lnkd.in/gVncDhpS

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Minimize the time you spend on content creation while maximizing the impact of your content. Grab our cheatsheet for healthcare marketers: How to Repurpose Content for Social Media, including: - 13 ways to effectively repurpose healthcare content - Tactical social media marketing tips for your team - A one-to-many approach to distribution 📄 https://lnkd.in/gXxkntJx

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The digital-first marketing era has brought about great change in the ways behavioral treatment providers connect with patients. New technologies and strategies present new challenges for marketers responsible for answering the question: What is the best way to connect patients with care in this digital space? For the second year in a row Unlock Health has partnered with Behavioral Health Business  to survey behavioral health marketing leaders on the current state of healthcare marketing. Access these insights in the Behavioral Health Marketing 2024 Report. Download 2024 report here: https://lnkd.in/gzjj2T7Z  #HealthcareMarketing #BehavioralHealth #AddictionTreatment #substanceuse #mentalhealth

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Trying to go beyond the surface to uncover profound understandings of consumer behavior? First, you need to master the art of asking challenging questions: https://hubs.li/Q02rHXT10 #SimplyStrategy #HealthcareResearch #HealthcareInsights #QualitativeResearch

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A small nuance in consumer motivation can have big implications on a brand or product strategy. If you found out your target audience was using your brand or product for something different, something deeper than you realized, how might it change your strategy? 🤔 In a recent study on dating apps, we found that 8% of people joined them to combat loneliness. 💔 Now 8% isn't a big number. Unless you consider that we did not actually ask about loneliness OR why people join dating apps. The loneliness idea only emerged when we asked open-ended questions and used #AI prompts to follow up for more detail.❔ See link in comments to read more how we uncovered the hidden drivers.

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Get connected to the right patients, on the right screens, with media that moves. Learn more healthcare marketing tips in our AHA-sponsored report. Your patients are on every screen. Your healthcare ads should be, too. https://lnkd.in/eBmBcWH8

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Navigate the world of HealthPR for your Marketing requirements using these 5 essential mindsets. From seamlessly integrating Health PR into your strategy to adapting with agility, we keep your messaging impactful and audience-focused. By cultivating lasting relationships with stakeholders and customizing strategies to fit audience interests, we build trust and connection with your target audience. Our data-driven approach, equips you to assess Health PR outcomes effectively, fostering ongoing growth and achievement of your goals. Let's elevate your marketing strategy together paving the way for PR success and impactful results. #MediaMedic #PRMindset #MarketingStrategyLeaders #HealthPR #Healthcare #PharmaMarketing #HealthcareCommunication

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You thought human-centered design is only for agencies and cutting-edge startups? Well, we’re here to burst your bubble. In the first episode of The Learning+ Podcast, we will dive deep into the world of HCD with Ryan Tracey. Get ready for some mind-blowing insights: - Why HCD is your ticket out of the "order-taker" cycle - The surprising difference between learning experience design and learner experience design (yes, they are different) - 3 practical ways to start using HCD today Intrigued? You should be. Tune in on 12th August. Your L&D game will never be the same. #Learning #Podcast #eLearning #HumanCenteredDesign #Learnnovators

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To measure the success of your reputation management strategy, you need to organize your reviews. Setting up your reporting with the right folders allows you to review performance by different groupings. Learn more in our latest blog.

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They say it takes 10 years to master a craft. But using this framework, I mastered Marketing Your Employer Brand in 1/10th the time. 1. Define your brand. 2. Utilize AI-driven insights. 3. Engage with talent. 4. Monitor and adapt. Here’s how it works (so you can too): book a demo at manymangoes.com/demo. #EmployerBranding #Recruitment #EmployerBranding #Marketing #AIinMarketing #TalentEngagement #BrandStrategy #CareerGrowth #ProfessionalDevelopment #BusinessInsights #WorkplaceCulture #JobMarket

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We're fortune tellers. Let me guess, CMOs, are you getting word to integrate AI into your marketing initiatives, but you' can't seem to nail messaging without sounding like every other AI product? You're in the right place. Last month, we hosted a powerful webinar titled "A CMO's Guide to Harnessing AI for Digital Transformation in B2B Marketing". Our expert panel of speakers from OneMagnify shared how to meaningfully integrate AI into messaging without oversaturating your product! All these insights and more at https://lnkd.in/dunUJrxm!

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The right physician experts can mean marketing gold for healthcare social media teams. But changing content needs, evolving formats and platforms, and limited schedules can get in the way. These five tips will help your marketing team successfully partner with doctors on social media. #healthcaremarketing #hcmktg #socialmedia #socialmediamarketing #physicianmarketing #hospitalmarketing #contentcreation #contentmarketing https://lnkd.in/e-ZFkeCK

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