Lori Kiel

As the Chair-Elect of the HSMAI Foundation, I am committed to advancing the standards and achievements of hospitality professionals globally, especially those contributing to the progress of our industry in sales, marketing, and revenue management. With great privilege, I anticipate leading the organization and collaborating with a dedicated board of industry experts. Together, we will implement strategies to attract, engage, and develop new and existing talent by partnering with all aspects of… Show more

As the Chair-Elect of the HSMAI Foundation, I am committed to advancing the standards and achievements of hospitality professionals globally, especially those contributing to the progress of our industry in sales, marketing, and revenue management. With great privilege, I anticipate leading the organization and collaborating with a dedicated board of industry experts. Together, we will implement strategies to attract, engage, and develop new and existing talent by partnering with all aspects of the industry. Show less

The Sales Advisory Board is demonstrating the value and relevance of the sales function by focusing on its four key priorities and advocates that all sales leaders make these priorities their own.

The Revenue Optimization Advisory Board is advancing the revenue optimization discipline by providing leading education, a best practices exchange, thought leadership and networking for revenue professionals, other sales and marketing professionals, and senior management in the hospitality industry.

Advisory board members contribute insights into market trends, pricing strategies, and demand forecasting, helping Marriott maximize revenue and profitability. They collaborate with senior leadership, leveraging their industry knowledge to ensure effective decision-making in the dynamic and competitive hospitality market. Additionally, board members may offer recommendations on technology adoption, talent development, and innovative approaches to enhance Marriott's overall revenue management… Show more

Advisory board members contribute insights into market trends, pricing strategies, and demand forecasting, helping Marriott maximize revenue and profitability. They collaborate with senior leadership, leveraging their industry knowledge to ensure effective decision-making in the dynamic and competitive hospitality market. Additionally, board members may offer recommendations on technology adoption, talent development, and innovative approaches to enhance Marriott's overall revenue management capabilities. Show less

The role of a Sales and Marketing Advisory Board member at Marriott involves delivering strategic guidance and expertise in sales and marketing practices to elevate the company's overall revenue generation. Advisory board members contribute valuable insights into market trends, customer behaviors, and effective sales and marketing strategies, which are crucial in maximizing sales and profitability across Marriott's diverse portfolio of properties. Working closely with senior leadership, board… Show more

The role of a Sales and Marketing Advisory Board member at Marriott involves delivering strategic guidance and expertise in sales and marketing practices to elevate the company's overall revenue generation. Advisory board members contribute valuable insights into market trends, customer behaviors, and effective sales and marketing strategies, which are crucial in maximizing sales and profitability across Marriott's diverse portfolio of properties. Working closely with senior leadership, board members leverage their industry knowledge to inform decision-making in the dynamic and competitive hospitality market. Additionally, they provide recommendations tailored to sales and marketing initiatives, technology adoption, talent development, and innovative approaches to enhance Marriott's effectiveness in reaching and engaging customers. Show less

As a Distribution Advisory Board member at Marriott, the role entails providing strategic insights and expertise in optimizing distribution strategies. The focus is on contributing valuable insights into market dynamics, targeted distribution channels, and efficient strategies to enhance revenue streams across Marriott's diverse properties. The responsibility involves collaborating closely with senior leadership to shape decision-making in the dynamic and competitive hospitality market… Show more

As a Distribution Advisory Board member at Marriott, the role entails providing strategic insights and expertise in optimizing distribution strategies. The focus is on contributing valuable insights into market dynamics, targeted distribution channels, and efficient strategies to enhance revenue streams across Marriott's diverse properties. The responsibility involves collaborating closely with senior leadership to shape decision-making in the dynamic and competitive hospitality market, specifically emphasizing distribution. Recommendations on technology, talent, and innovative approaches are pivotal in strengthening Marriott's distribution capabilities and market positioning. Show less

As the Co-Chair of the Commercial Excellence Workgroup at HSMAI, I am honored to lead a dynamic cross-advisory board workgroup committed to revolutionizing commercial strategy within the hospitality industry. In this influential role, we drive innovation, elevate industry standards, and foster a culture of continuous improvement. By harnessing the latest trends and research, our workgroup has achieved significant milestones:

- In 2022, we published a comprehensive KPI list for sales… Show more

As the Co-Chair of the Commercial Excellence Workgroup at HSMAI, I am honored to lead a dynamic cross-advisory board workgroup committed to revolutionizing commercial strategy within the hospitality industry. In this influential role, we drive innovation, elevate industry standards, and foster a culture of continuous improvement. By harnessing the latest trends and research, our workgroup has achieved significant milestones:

- In 2022, we published a comprehensive KPI list for sales, revenue, and marketing disciplines.
- In 2023, we are publishing a commercial strategy adoption scorecard to allow organizations to evaluate their current commercial strategy execution.
- In 2024, we are working to identify commercial strategy opportunities to upskill the talent in sales, revenue, and marketing for commercial strategies.

These initiatives redefine how the industry approaches commercial strategy and provide tangible tools and frameworks for HSMAI members to excel in their respective roles. Show less

The core of the mission at Women Leading Travel & Hospitality is to build community.

I am currently dedicated to volunteering with HSMAI, where I serve as a mentor to hospitality professionals. Through this role, I contribute to the growth and development of individuals within the industry, sharing my expertise and insights to help them navigate the dynamic landscape of hospitality. It is a fulfilling experience to be part of HSMAI's mission to advance the success of hotels and hospitality professionals, fostering a collaborative and supportive community that propels the… Show more

I am currently dedicated to volunteering with HSMAI, where I serve as a mentor to hospitality professionals. Through this role, I contribute to the growth and development of individuals within the industry, sharing my expertise and insights to help them navigate the dynamic landscape of hospitality. It is a fulfilling experience to be part of HSMAI's mission to advance the success of hotels and hospitality professionals, fostering a collaborative and supportive community that propels the industry forward. Show less