Lisa Vinarcik, CDMP, PCM®

Manager of Marketing & PR Events, Outreach & Communications

Cleveland, Ohio, United States Contact Info
2K followers 500+ connections

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About

• Provides public relations counsel, taking a proactive stance in anticipating problems and providing solutions.
• Handles all aspects of the school district's publications such as its external newspaper and internal newsletter, among others.
• Writes news releases for all local newspapers/TV/radio; works to get media coverage of school district news. Serves as the media's liaison with the schools.
• Writes/develops a communication plan for the district, detailing how to reach its internal and external publics; assists in the writing/development of a crisis communications plan, gathering the facts and dealing with media in a crisis.
• Promotes the district's strengths/achievements, and its solutions to problems. Develops, builds and maintains parent, student and employee positive relationships, morale and loyalty by communicating and highlighting the positive activities of the schools.
• Vigorously publicizes student and staff achievement; assists with the development of staff recognition programs (P3).
• Answers public and new resident requests for information; maintains extensive background files; and plans for school district anniversary celebrations.
• Provides public relations training to staff in areas such as talking to the media, communicating in a crisis and recognizing that non-teaching staff are part of the school PR team.
• Serves as the district's liaison with community groups such as legislatures, civic associations, and service clubs.
• Plans/publicizes schools’ community service programs and develops ways to bring the community into the schools.
• Prepares the annual reports that is submitted to the state officials and Constellation School’s sponsors
• Keeps content of online press room up to date and consults on overall content of each site in corporation.

Specialties: *Proficient in Microsoft Office, Adobe CS2–6, Google Apps for Education, QuickBooks, Canva, WebEditor.
*Motivated team player who delivers profitable results and creative problem solver that can think “outside the box”.
*Detail oriented and strong work ethic
*Create short and long term business goals and objectives and the ability to obtain them.
*Ability to work well under pressure.
*Excellent presentation and communication skills with the ability to proofread and draft internal and external communications.

Activity

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Experience

  • Manager of Marketing & PR

    Constellation Schools

    - Present 20 years 5 months

    Ohio, United States

    * Manages the activities of marketing department, which include - setting goals, establishing priorities, assigning tasks, monitoring and evaluating results of the marketing department in line with the company’s overall revenue and profit objectives.
    * Collaborates effectively with cross functional department coordinators and school principals to align business goals and objectives, to influence, gain support, understand requirements and implement programs that address specific needs and…

    * Manages the activities of marketing department, which include - setting goals, establishing priorities, assigning tasks, monitoring and evaluating results of the marketing department in line with the company’s overall revenue and profit objectives.
    * Collaborates effectively with cross functional department coordinators and school principals to align business goals and objectives, to influence, gain support, understand requirements and implement programs that address specific needs and that will make a real and measurable difference to core marketing, promotions and employee/parent/student satisfaction objectives.
    * Oversees all management and execution of Constellation Schools’ internal and external PR initiatives, with emphasis on community and media relations, and corporate communications.
    * Stays closely attuned to the entire budget-making process and ensures that all deadlines are completed and are within the financial plan.
    * Conducts formal and informal research through the use of surveys, focus groups, and one-on-one interviews to determine public opinion and attitude as a basis for planning and action.
    * Serves as the district's liaison with community groups such as legislatures, civic associations, and service clubs.
    * Reports to the Executive Director

  • Guest Experience

    V/O Med Spa- Strongsville

    - Present 3 years 11 months

    Strongsville, Ohio, United States

  • Victoria's Secret Graphic

    Co-Manager

    Victoria's Secret

    - 1 year 3 months

     Consistently demonstrating highest Client Selling Leader sales percentages.
     Responsible for driving Profitable top-line sales by multi-tasking through:
     Team building (identifying and hiring the best people to improve the store’s sales potential)
     Coaching and developing (accurately assesses the strengths and developmental opportunities of associates while providing timely and specific feedback which improves performance results through maximizes the CSL role.
     Communicating…

     Consistently demonstrating highest Client Selling Leader sales percentages.
     Responsible for driving Profitable top-line sales by multi-tasking through:
     Team building (identifying and hiring the best people to improve the store’s sales potential)
     Coaching and developing (accurately assesses the strengths and developmental opportunities of associates while providing timely and specific feedback which improves performance results through maximizes the CSL role.
     Communicating clear priorities to foster effective cross-brand partnership with VSB/VSS
     Maintaining high sales percentages, monitoring merchandise category ratios, and guest conversion ratios
     Director of Brand:
     Creates client intimacy by highly focusing on ensuring exceptional in-store client experience by using company-selling tools to create a strong selling culture.
     Facilitates learning and adaptation of all new programs and business operatives by demonstrating personal flexibility, adaptability, and resilience in all aspects of the role.
     Director of Capabilities:
     Analyzes business trends using company statistics reports to create action plans to achieve daily sales plan and transactions (executed results through daily focus center, CSL handoff and mid-segment update).
     Establishes clearly specific goals/action plans and takes full accountability for the results of the individual and the team by promoting teamwork, creating a positive and rewarding atmosphere while setting high standards and empowering associates to achieve.

  • Store Manager

    Contempo Casuals

    - 5 years 4 months

    Store Manager credited with and responsible for :
     Maintaining high levels of customer service through suggestive selling and creative merchandising.
     Setting store to floor plan that was visually stimulating with a creative impact.
     Consistently recruiting top sales associates while managing and leading employees.
     Handling employee payroll, scheduling and staff conflict resolution.
     Recruited for enforcing loss prevention tactics in an effort to reduce company loss.

Education

  • Baldwin Wallace University Graphic

    Baldwin Wallace University

    Minor Pre-Law Studies

    -

    I worked full-time as a Store Manager of Contempo Casuals while attending school full-time.

  • Baldwin Wallace University Graphic

    Baldwin-Wallace College

    Bachelor of Arts Business Administration; Marketing and Management. Human Resource

    -

  • John Carroll University Graphic

    John Carroll University

    ASSOCIATES Pre-Medicine

    -

    I worked full-time as a Store Manager at Contempo Casuals while attending college full-time.

  • John Carroll University, University

    Associate's degree Medicine

    -

  • Digital Marketing Institute Graphic

    Digital Marketing Institute

    Certified Digital Marketing Professional Digital Communication and Media/Multimedia Certified

    - Present

Licenses & Certifications

Courses

  • Adobe Illustrator

    -

  • Adobe Indesign

    -

  • Adobe photoshop

    -

Languages

  • Spanish

    -

Organizations

  • NSPRA, OPRSA, COSE, NAPCS, OCQE, OAPCS, AMA, DMI

    -

    - Present

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