Linsey Loy

Deciding where to advertise can be daunting, even for large companies! The options are seemingly endless and the technology in the ad space continues to evolve and expand at a rapid rate. I've taken a special interest in Conservative Media advertising options and we have clients advertising on or considering advertising on all of the Conservative channels mentioned in my blog post here. If you're interested in reaching this audience, let's chat!

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Listen to my to my #b2b strategy advice as to why #b2bmarketing is all about trust...read more here too: https://lnkd.in/e_pCJxPs

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🔗 Link below: Thanks for writing Microsoft Start. The message is simple, no one is better suited to reinvent your image than FSC.

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Great webinar on a topic that agencies need to understand!

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Groundhog #Lays recognized as one the top 6 breakthrough campaigns in the first half of 2024 and in some great company with CeraVe, E.L.F. BEAUTY and others in this feature from Marketing Dive. For an idea that came together in 2 weeks from a text of "hey I got an idea..." to being on air 75 times in a single day, it was fun to watch the consumers that loved it (or thought they were goin crazy) and turning Groundhog Day into a marketing moment. https://lnkd.in/g_9UQPss This team has talent for days and days and days. "and I'll say it again!" Brett O'Brien Steven Williams Tina Mahal Michelle McAlister Amanda Paluzi Corral Cilla Sutfin Jordan Gilliam George Dewey Isabel Gaeta Katie Anctil Jeanette Zimmer Jenny Allenbaugh Gabrielle Miller Dan Donovan Molly Alesi Nicole Wyand Joey Isip John Campbell Dan Sanborn @Jeffrey Benevides Kathleen Swanson Molly Alves Dan Cohen Noah Goodwyn Young Edith Ortiz Marin Bergman Ilana Shenitzer @Elias Haymandos Jane Alexander Katelyn Muchowski Katherine Angst Monica Wiedemann @Elizabeth Militello OMD USA Ketchum POV Agency Ryan Reynolds Maximum Effort @Jimmy Kimmel's @kimmelot Disney Advertising James Clarke #Lays #magicmakers #joy #groundhogday #marketing #fritolay #marketing #marketingdrive #pepsico #breakthrough #ideas #concepting #advertising #breakthrough

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In the media world, we cannot ignore elections. The dollars that flood the market every two years do more than just annoy us, they have a direct business impact. Advertising becomes less effective as it competes for noise and attention in a screaming match with negative polarizing content. The cost impact varies wildly by state but can drive up CPM's and TRP's but as much as 3X. Do your research and set expectations now on the impact with your stakeholders. Here's a few helpful tips our team put together that are worth a read: https://lnkd.in/gp9mnR4Z

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Is there a financial case to develop great creative? Yes! Listen to this podcast and learn how developing strong, memorable creative can save a lot of money on media spend. https://lnkd.in/gkrVivUT

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In this episode, the folks at Together Equal and I chat and take a deep dive into LGBTQ+ representation in marketing and media. We explore under-represented groups, balancing profit with social good, and how we, as consumers, can drive change. Finally, we tackle pink-washing, celebrate diversity wins, and define what makes a true LGBTQIA+ ally. Andrew Milne, Sarah Aird-Mash Pink Media https://lnkd.in/eKynVPBc

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Can't believe it's been 6 years since this discussion aired, and it still resonates as certain brand traits remain timeless. Give this clear synopsis by Gayle Alden Robbins l MS Sustainability a read to see how great brands should still tick the same way today as back in 2018: https://lnkd.in/gkN2Wush "In an era where the average lifespan of brands is shrinking due to creative destruction, building customer lifetime loyalty is more important than ever. By forging emotional connections, practicing radical transparency, understanding and delighting customers, focusing on brand over advertising, and leading with passionate beliefs in a niche market, brands can create deep, enduring loyalty."

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Failure is a part of the game in advertising. Whether it stems from a partner's decisions or campaign outcomes, taking risks means sometimes falling short. I love this article's insight into how to approach and leverage failure. As a leader I have always tried to make room for failure—it's essential for our growth as creatives. #creativity #agencylife #leadership #creativedirector

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We live in a world where things are changing at a more rapid pace than ever before. Consumers are faced with more choices than ever, and it's a big challenge to stay ahead of the curve in gaining consumer attention, much less in getting consumers to act. The best resource you have in understanding consumer behavior is your consumers. There are tools and processes for getting to know your consumers on a deeper level and connecting with them in meaningful ways. Here are some insights from my team at The Ward Group that you might find valuable. #consumerbehavior #mediabuying #mediaplanning #advertising #consumerresearch #mediastewards #paidmedia

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The closure of Cavallin Ford in Pine City reflects broader trends in the automotive industry, where traditional car dealerships are facing increasing challenges. Factors like the rise of online car sales, direct-to-consumer models, and shifting consumer preferences towards digital experiences have contributed to the decline of brick-and-mortar dealerships. The pattern of closures is not unique to Pine City but is part of a larger trend seen nationwide. As a car guy, I'll miss the familiar sight of Cavallin Ford in Pine City. It's been a hub of automotive passion and community connection my whole life. Wishing brothers Dick, Tom, and Ron Cavallin the best in their future endeavors! In the midst of these changes, Pine City's transition to welcoming a Kwik Trip, Inc. will bring vibrant energy to the southern freeway interchange area. Typically, a Kwik Trip location can create anywhere from 20 to 50 or more jobs, including positions in retail, food service, management, and maintenance. Additionally, the construction phase of the store may also generate temporary employment opportunities. The revitalization of the county seat in Minnesota's fastest-growing county is exciting, presenting us with new prospects to embrace. Let us welcome these opportunities with open arms, ensuring a vibrant and prosperous future for generations to come. #PineCity #CarDealerships #AutoTrends #ChangingLandscape #Opportunities https://lnkd.in/gUK5jfFy

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I had a fab time at the AdTech Economic Forum as we brought together some of the best minds from advertising and finance to share valuable insights and best practices. Big shout out to Michael Farmer and Sabrina Traskos for chatting it up with me on stage about the economics of creative. As we discussed, the creative renaissance really is about creative intelligence and data that is driven by more robust, AI-empowered media planning. I also want to put the spotlight on some of the other leaders at yesterday’s event! Sir Martin Sorrell, Founder & Executive Chairman of S4 Capital Group, shared that personalization at scale is one of the biggest opportunities for generative AI when it comes to creative. Brian Wieser, CFA, Principal at Madison and Wall, expressed that the minority of brands that are proactive about investing in better creative will actually find greater success during economic uncertainty. Finally, Rishad Tobaccowala put it best: “It’s not about the pipes, it’s about the poetry!” How brilliant! All this is to say, we need to get the right, personalized creative in front of the right audience at the right time to drive the right outcome. And please let’s reduce the waste!! #AdTechEconomicForum #Advertising #XRExtremeReach #AI #MediaPlanning #GenAI XR Extreme Reach

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The amount of scam websites out there grows by the day—and what's particularly frustrating is that social media and search engines are taking the scammers' money without performing due diligence, enabling them to amplify their bad goods to consumers far and wide. I suggest you show your displeasure (On the open web, premium publishers and the adtech infrastructure are also getting played—but that's because of cloaking technology.)

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🚨 New Blog Alert! This week's Chromantics blog post is a quick dive into connecting with multigenerational Black families through innovative digital media strategies and the importance of crafting culturally relevant branding 🖤✊🏾 💡 Plus, we share key lessons from successful campaigns like Procter & Gamble's "The Talk." and show you how to authentically engage with this dynamic consumer segment. Check out the full post here 👉🏾https://lnkd.in/ekzN7dEM #ChromaCreators #MulticulturalMarketing #Branding #BlackMedia

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We've compiled a list of gifts to give based on Enneagram Types. There are nine enneagram/personality types. Read more: https://buff.ly/3xuNEKb #promotionalproducts #promoproducts #branding

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B2B Budget Bliss: Resources Are Being Poured Into Acquisition https://lnkd.in/eFPWnTEY MediaPost with Stirista & Ascend2 research.

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