Lindy Matthews

Strategic Project, Marketing & Operations Manager | Driving Success Through Innovative Solutions

San Francisco Bay Area Contact Info
816 followers 500+ connections

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About

I'm a highly experienced and adaptable program manager with over a decade of expertise in project management, strategic operations, marketing, client success, and stakeholder engagement. My passion lies in driving results through collaborative problem-solving and strategic planning.

Throughout my career, I've excelled in fostering strong relationships to ensure clarity in project scope, goals, budgets, and timelines. I have a proven track record of managing multiple projects while maintaining strategic alignment and operational efficiency. One of my strengths is my rapid adaptation to new technologies, which has enabled me to provide comprehensive training and execute successful implementations.

I'm known for my ability to ask insightful questions to explore all potential avenues in decision-making processes and adeptly balance diverse perspectives to achieve project goals. With a solid foundation in program/project management, Scrum, and Agile methodologies, I excel in optimizing project workflows and driving data-driven solutions.

My expertise spans various areas: marketing, branding, strategic communications, content & SaaS remarketing, account & campaign management, and cross-functional team leadership. I thrive on tackling complex problems and delivering impactful solutions that drive business success.

Let's connect and explore how my skills and experience can contribute to your organization's success!

Activity

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Experience

  • Human Intelligence Movement Graphic

    Founding Member

    Human Intelligence Movement

    - Present 1 month

  • Niche Graphic

    Senior Digital Marketing Coordinator

    Niche

    - 1 year

    New York City Metropolitan Area

    In this position, I crafted and put into action tailored digital remarketing campaigns to reach specific audiences, always keeping our business goals and brand identity in mind. Working closely with different teams and partners, I offered direction and assistance in launching and managing campaigns, analyzing results, and fine-tuning strategies for the best outcomes and returns on investment.

    Key Accomplishments:
    • Optimized SaaS remarketing strategy, automation, data analytics, and…

    In this position, I crafted and put into action tailored digital remarketing campaigns to reach specific audiences, always keeping our business goals and brand identity in mind. Working closely with different teams and partners, I offered direction and assistance in launching and managing campaigns, analyzing results, and fine-tuning strategies for the best outcomes and returns on investment.

    Key Accomplishments:
    • Optimized SaaS remarketing strategy, automation, data analytics, and KPI dashboard execution, driving support for over 200 high-spend K12 partners.
    • Directed management of marketing campaign budgets totaling $1.5M, optimizing spend through comprehensive analysis, reporting, and account management via Salesforce.
    • Generated 400,000 new impressions per partner marketing campaign annually by targeting competitors and remarketing audiences through Google Ads, Google Ad Manager, Meta, and Microsoft.

  • Hiveclass Graphic

    Program Manager

    Hiveclass

    - 5 months

    New York, New York

    As Program Manager/Consultant, I offer consultancy services to internal teams. I provide strategic advice, pinpoint areas for program enhancement, and lead training sessions to boost organizational efficiency and achieve favorable results. I also manage project schedules, scope, goals, and communication with internal stakeholders to guarantee smooth implementation and success.

    Key Accomplishments:
    • Pioneered the creation and implementation of a project management system for six…

    As Program Manager/Consultant, I offer consultancy services to internal teams. I provide strategic advice, pinpoint areas for program enhancement, and lead training sessions to boost organizational efficiency and achieve favorable results. I also manage project schedules, scope, goals, and communication with internal stakeholders to guarantee smooth implementation and success.

    Key Accomplishments:
    • Pioneered the creation and implementation of a project management system for six internal teams, which resulted in enhanced collaboration, optimized tracking and performance, improved efficiency, and streamlined operations.
    • Collaborated with the Chief Product Officer (CPO) to establish quarterly Objectives and Key Results (OKRs), driving a 2-year growth plan that expanded nine teams, leading to increased product innovation, revenue, and key performance indicator (KPI) achievement.

  • Rhodes Branding Graphic

    Client Success Manager

    Rhodes Branding

    - 9 months

    Columbia, South Carolina, United States

    At Rhodes Branding, I spearheaded project management and client services, steering success through strategic planning and proactive troubleshooting. I ensured flawless implementation of marketing projects, surpassing client expectations and aligning with their goals. I achieved measurable results by optimizing resources and providing impactful solutions, boosting client satisfaction and retention.

    My Key Accomplishments:
    • Led implementation of the project management system to bolster…

    At Rhodes Branding, I spearheaded project management and client services, steering success through strategic planning and proactive troubleshooting. I ensured flawless implementation of marketing projects, surpassing client expectations and aligning with their goals. I achieved measurable results by optimizing resources and providing impactful solutions, boosting client satisfaction and retention.

    My Key Accomplishments:
    • Led implementation of the project management system to bolster business development for a 12-member team within a 3-month timeline.
    • Achieved a remarkable 62% increase in student enrollment for a leading charter school in the inaugural partnership year, orchestrating a robust enrollment marketing campaign with a budget of $15K.
    • Managed a $100K annual budget to support partners with campaign management, digital marketing, branding, content creation, and stakeholder engagement, ensuring optimal resource allocation for impactful results.
    • Delivered high-impact professional development session at a national education conference, engaging 200+ attendees with insights on marketing/branding strategies and stakeholder engagement.

  • Hamilton County Department of Education Graphic

    School Choice Facilitator

    Hamilton County Department of Education

    - 2 years 5 months

    Chattanooga, Tennessee Area

    During my tenure at Hamilton County Schools, I led the establishment of the Choice Schools department, refining policies, applications, and enrollment procedures for greater efficiency. I managed a team overseeing School Choice campaigns and enrollment, liaising yearly with 75 principals and school leaders. I streamlined operations through strategic direction and proactive management and bolstered stakeholder participation and satisfaction, yielding improved outcomes.

    My Key…

    During my tenure at Hamilton County Schools, I led the establishment of the Choice Schools department, refining policies, applications, and enrollment procedures for greater efficiency. I managed a team overseeing School Choice campaigns and enrollment, liaising yearly with 75 principals and school leaders. I streamlined operations through strategic direction and proactive management and bolstered stakeholder participation and satisfaction, yielding improved outcomes.

    My Key Accomplishments:
    • Directed establishment and launch of a new organizational team, driving scalable growth for 80+ schools and 3000+ students through collaborative planning and execution of content projects, resulting in increased enrollment.
    • By developing and implementing strategic communication plans, enrollment marketing campaigns, policies and procedures, and stakeholder engagement strategies, we achieved a 24% increase in applications over two years.
    • Oversaw enrollment and recruitment efforts for more than 40 programs that offered K-12 students access to nontraditional educational pathways such as career-based learning, community-based programs, early college initiatives, and thematic Magnet and Charter options.

  • Metro Nashville Public Schools

    Metro Nashville Public Schools

    5 years 2 months

    • Metro Nashville Public Schools Graphic

      Coordinator of Marketing and Recruitment, Magnet Schools

      Metro Nashville Public Schools

      - 1 year 9 months

      Nashville, Tennessee

      During my time at Metro Nashville Public Schools as the Coordinator of Marketing and Recruitment, I led a team of five site coordinators to implement theme-based programs and marketing efforts, engaging over 2,500 families and successfully collaborating with 20+ community partners. I executed marketing and recruitment strategies, driving enrollment and fostering community engagement through tailored campaigns and partnerships.

      My Key Accomplishments:
      • Led Request for Proposal RFP…

      During my time at Metro Nashville Public Schools as the Coordinator of Marketing and Recruitment, I led a team of five site coordinators to implement theme-based programs and marketing efforts, engaging over 2,500 families and successfully collaborating with 20+ community partners. I executed marketing and recruitment strategies, driving enrollment and fostering community engagement through tailored campaigns and partnerships.

      My Key Accomplishments:
      • Led Request for Proposal RFP processes while managing vendors and external stakeholders effectively.
      • Developed and executed brand identities, strategic plans, and digital marketing campaigns for five themed programs, managing a $125K annual budget. Enhanced program visibility and engagement through vendor selection and management.
      • Co-led Summit conference and event management attended by 220+ school leaders and teachers, delivering invaluable support for program growth, refining marketing strategies, and steering organizational development.

    • Metro Nashville Public Schools Graphic

      Family and Community Engagement Specialist

      Metro Nashville Public Schools

      - 2 years 4 months

      Nashville, TN

      As a Family and Community Engagement Specialist, I fostered valuable connections among teachers, families, communities, and educational institutions. I aimed to encourage engagement and collaboration, ultimately supporting student success, holistic development, and program sustainability.

      My Key Accomplishments:
      • Conducted over 130 focus groups and training sessions annually across 13 school communities, leading to heightened education advocacy, strengthened school/community…

      As a Family and Community Engagement Specialist, I fostered valuable connections among teachers, families, communities, and educational institutions. I aimed to encourage engagement and collaboration, ultimately supporting student success, holistic development, and program sustainability.

      My Key Accomplishments:
      • Conducted over 130 focus groups and training sessions annually across 13 school communities, leading to heightened education advocacy, strengthened school/community partnerships, and improved student success metrics.
      • Created and facilitated six thematic, capacity-building workshops for schools and families, utilizing $33M early education federal grant to spearhead wrap-around student support initiatives.

    • Metro Nashville Public Schools Graphic

      Website Content Manager/Communications

      Metro Nashville Public Schools

      - 1 year 3 months

      Nashville, TN

      In my previous position, I oversaw website content and communications to ensure consistency, accuracy, and relevance. This was vital in engaging audiences and effectively conveying the organization's message and brand identity. As a result, there was increased brand awareness and improved online visibility.

      My Key Accomplishments:
      • Led migration of district-wide Content Management System "CMS" within the 3-month timeline, ensuring a smooth transition of over 175 websites to new…

      In my previous position, I oversaw website content and communications to ensure consistency, accuracy, and relevance. This was vital in engaging audiences and effectively conveying the organization's message and brand identity. As a result, there was increased brand awareness and improved online visibility.

      My Key Accomplishments:
      • Led migration of district-wide Content Management System "CMS" within the 3-month timeline, ensuring a smooth transition of over 175 websites to new platforms while condensing content and streamlining messaging for enhanced user experience.
      • Trained and supervised a team of 75 web managers, providing guidance on web management tasks and overseeing digital marketing, website management, and content creation strategies.
      • Established cohesive and user-friendly online presence across the district's websites, leading to significantly enhanced user experience and increased engagement with stakeholders.

  • Gannett Graphic

    Nashville Design Studio

    Gannett

    - 1 year 1 month

    Nashville, TN

    Strategically planned with the Tennessean newsroom to create engaging illustrations and layouts for the Business & News sections that creatively enhanced the article while visually portraying key elements. Section page designer for 13 of Gannett’s Southeast newspapers through collaboration with editors in Alabama, Mississippi & Virginia.

Education

  • Middle Tennessee State University (MTSU) Graphic

    Middle Tennessee State University

    Bachelor of Science (B.S.) in Journalism/Visual Communications Journalism/Visual Communications, Minors: Global Studies, Art

    -

    Activities and Societies: Kappa Tau Alpha, Web Editor for Sidelines - MTSU's newspaper, Visual Communications Design Lab assistant

Licenses & Certifications

Languages

  • English

    -

Organizations

  • AI in Education

    Event Committee

    - Present

    Marketing and Communications Project Manager: Directed consulting efforts for AI for Education, overseeing marketing, communications, and sponsorships for inaugural virtual AI for Education Summit, which attracted over 3000 attendees.

  • Project Management Institute

    -

    - Present

  • Women in Tech - NYC Chapter

    Event Committee; Member

    -

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