“Lee is a wonderful leader who consistently looks out for those around him. He's able to build diverse teams with complimentary skills which strengthens the group as a whole. I was lucky enough that he took a chance on me in a new position by allowing space for growth while gently pushing and encouraging me to do my best. He is dedicated to ensuring those that work for him feel heard and always know where they currently are and what they're working towards. He's one of the best people I know.”
About
Lee is an experienced marketer, entrepreneur, and agency leader. He is driven by solving…
Activity
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If I had a nickel for every time I had on The CMO Whisperer Podcast who is a serial entrepreneur with the passion and drive to push past the status…
If I had a nickel for every time I had on The CMO Whisperer Podcast who is a serial entrepreneur with the passion and drive to push past the status…
Liked by Lee R. Roth
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McDonald's is all about our fans. That means listening to what they love, what they want, and what they need. And right now what many fans need is…
McDonald's is all about our fans. That means listening to what they love, what they want, and what they need. And right now what many fans need is…
Liked by Lee R. Roth
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What is so engaging about fireworks?! It’s the element of surprise. Add some of that to all your presentations and you will capture undivided…
What is so engaging about fireworks?! It’s the element of surprise. Add some of that to all your presentations and you will capture undivided…
Liked by Lee R. Roth
Experience & Education
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The Actionists
View Lee R.’s full experience
See their title, tenure and more.
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Publications
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Is Your Marketing Solving The Right Problems?
Forbes
See publicationSo much time and effort are spent on validating our communications. But perhaps we'd be better off spending that time and efforts on defining the right problem and gaining as much insight into that problem as possible.
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Is Your Brand Essential Enough To Weather A Recession?
Forbes
In the face of a global pandemic, economic and social crisis, 2020 has prompted fundamental behavioral shifts that will have a profound effect on how brands cope with a recession that economists say is already underway. This article dives into how brands stay essential during this time.
Other authors -
Projects
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Disney - What Will You Celebrate
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See projectFacing the biggest recession in recent memory, Disney faced a major challenge. How do you sustain and grow visitors at a time of an economic hardship? The answer was simple, by celebrating our customers special moments and making them magical. The results - record attendance while the competition saw double digit decreases.
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Disney makes celebrity dreams come true
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See projectEveryone wants to go to Disney and have their dreams come true. With the beautiful work of Annie Liebovitz, we were able to have the biggest celebrities on the planet play the character of their childhood dreams.
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Disney Theme Parks & Resorts - A Year of a Million Dreams
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See projectWhen Disney does a promotion for its park, it can only do it with a lot of magic. So we decided to use that magic to make a million dreams, come true.
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Droid launches
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See projectIt was 2009. Google's Android OS had less then 1% of the marketshare. Apple owned the hearts and minds of just about everyone. And although there was a lot of love for the iPhone, there were frustrations brewing. But despite these frustrations, there was not another formidable device in the market. Until Droid. Finally, Google, Motorola and Verizon had a device to compete with the loved iPhone. This campaign launched its arrival.
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Droid X Launch
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See projectTo continue our momentum with launch of Droid, we needed an epic next chapter to introduce Droid X. Fortunately, we were successful - the device sold out within 48 hours.
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smartwater Jennifer Aniston video
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See projectsmartwater helped their biggest fan Jennifer Aniston have a little fun with all of Hollywood's famous rumors.
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The launch of the iPhone on Verizon
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See projectWith the anticipation of Apple's iPhone coming to Verizon building up, it was time to announce its arrival.
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Toy Story Mania Launches at Disneyland
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See projectOur friends from Toy Story decide to invade Disneyland.
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vitaminwater - #makeboringbrilliant case study
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See projectDespite more and more ways to entertain yourself - people were bored. Seriously bored with over 5 million people a week tweeting they were bored. We at vitaminwater, decided to do something about it. We were going to make boring - brilliant. We used over 400 pieces of original content to hunt down boredom, and make it brilliant.
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vitaminwater - the launch of make boring brilliant
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See projectTo launch vitaminwater's #makeboringbrilliant campaign, we thought we'd turn the town of Boring, Oregon - brilliant. But we couldn't do it alone - with a little help of B.O.B., Fuse and a dinosaur - Boring, Oregon would never be boring again.
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vitaminwater & college humor - make boring brilliant
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See projectAs part of our #makeboringbrilliant campaign, we sought out boredom everywhere - including Taxi's. With the help of college humor, we made boring taxi's brilliant.
Honors & Awards
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One Show Award - Bronze Pencil for Narcos
The One Club
http://www.oneclub.org/awards/theoneshow/-award/23296/narcos-cokenomics
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Shorty awards winner - television and data visualization
Shorty Awards
NETFLIX NARCOS ORIGINAL SERIES SOCIAL MEDIA CAMPAIGN
http://shortyawards.com/8th/netflix-narcos
#COKENOMICS
http://shortyawards.com/8th/cokenomics -
40 under 40
Brand innovators
Brand Innovators today announced its Brand Innovators '40 Under 40 West' Class of 2014, recognizing the 40 most innovative brand marketers under 40 years old working East of the Mississippi. This year's winners will be acknowledged this evening, October 23, at a special '40 Under 40′ celebration at San Francisco's Walt Disney Family Museum, where Brand Innovators Mega-Trends Summit takes place today.
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Power trumps Pretty - Silver Effie Winner
Effie Awards
Verizon Wireless was losing millions of customers to AT&T because AT&T was the exclusive carrier of the iPhone. No longer were they able to win based on the strength of their network. Additionally, Android was barely in the mobile OS market with .1% of the market share and Motorola hadn't had a hit since the Razr.
We challenged AT&T and the iPhone straight on with the simple idea of should a phone be pretty or should it be powerful. Droid was a far better device - better technology…Verizon Wireless was losing millions of customers to AT&T because AT&T was the exclusive carrier of the iPhone. No longer were they able to win based on the strength of their network. Additionally, Android was barely in the mobile OS market with .1% of the market share and Motorola hadn't had a hit since the Razr.
We challenged AT&T and the iPhone straight on with the simple idea of should a phone be pretty or should it be powerful. Droid was a far better device - better technology, faster, more powerful. And as a result, it mades its users more formidable. Droid was our answer to AT&T and the iPhone. And in 48 hours, we sold out the device and built a billion dollar franchise.
Languages
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English
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Organizations
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ANA
Brand Purpose - Growth for Good Committee Meeting
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Salisbury University
Alumni Board of Directors
- Present
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