Liat Ben-Zur

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    Management Consulting, Business Consulting, Growth Marketing, Marketing Strategy, Career Development Coaching, Change Management, Diversity & Inclusion, and Executive Coaching

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Liat is a force multiplier in the tech industry with large-cap P&L ownership, uniquely…

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Experience & Education

  • Compass Group

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Licenses & Certifications

Volunteer Experience

Publications

  • How Low-Code Can You Go? IT Tests ‘Disruptive’ App Development

    Wall Street Journal

    A new way to build software lets developers deploy customer-facing applications faster and with minimal coding. The process is called low-code, and it’s made possible by IT’s ongoing shift toward automation and reusable chunks of code.

    See publication

  • The language of the internet of things

    The Economist

    More and more devices are becoming connected, but will they speak the same language?

    See publication

  • Three reasons everything (the toilet) needn't be connected to the internet

    Mobile-Ent.biz

    The Internet of Things security threat is real - but help is on the way. Liat Ben-Zur is chairman of the AllSeen Alliance and senior director of product management and business development at Qualcomm Connected Experiences - follow her @LiatBenzur... How many light sockets do you have in your home?

    See publication

  • Connecting Things to the Internet Does Not an Internet of Things Make

    Wall Street Journal's All Things D

    Just because something is connected to the Internet or "the Cloud", doesn’t mean it’s truly part of an Internet of Things. Each specific device seems to connect to its particular cloud service. There isn’t really one cloud. The Internet of Things should be the realization of devices becoming smarter from sharing context and information from one another. It should bring continuous computing to fruition, whereby information that matter to you can follow you, regardless of the physical devices…

    Just because something is connected to the Internet or "the Cloud", doesn’t mean it’s truly part of an Internet of Things. Each specific device seems to connect to its particular cloud service. There isn’t really one cloud. The Internet of Things should be the realization of devices becoming smarter from sharing context and information from one another. It should bring continuous computing to fruition, whereby information that matter to you can follow you, regardless of the physical devices available.

    See publication

  • https://www.mt.nl/business/liat-ben-zur-wil-van-philips-een-databedrijf-maken/554314

    Management Team (Dutch Newspaper)

    Liat Ben-Zur wants to transform Philips into a data company
    Philips plucked Liat Ben-Zur from Silicon Valley to help with the transformation into a data company. She is working hard now. "We believe that we can bring about a revolution in health care."

    Other authors
    • Thijs Peters
    See publication

Patents

Projects

  • Faculty member POLI.design - Design with Emerging Technologies

    -

    In association with MIP Politecnico di Milano

  • 15 year market share turnaround of Microsoft Edge Browser

    -

    The story of Edge and Bing’s remarkable turnaround has all the elements of a classic Harvard case study. Microsoft, once the leader in browser and search markets with Internet Explorer, had been losing market share to Google’s Chrome for nearly 15 years. In 2018, I joined Microsoft as the leader of marketing efforts for Edge and Bing, tasked with turning the tide in a market long dominated by Google’s Chrome and Search. Against all odds, we brought about a remarkable turnaround, solidifying…

    The story of Edge and Bing’s remarkable turnaround has all the elements of a classic Harvard case study. Microsoft, once the leader in browser and search markets with Internet Explorer, had been losing market share to Google’s Chrome for nearly 15 years. In 2018, I joined Microsoft as the leader of marketing efforts for Edge and Bing, tasked with turning the tide in a market long dominated by Google’s Chrome and Search. Against all odds, we brought about a remarkable turnaround, solidifying Microsoft’s position once again as a major player in these markets. This blog post will provide an in-depth analysis of the strategies and execution that led to this historic turnaround, offering valuable lessons for marketers and turnaround leaders alike.

  • Turnaround of Microsoft 365 Consumer Subscription Business

    -

    When I took over the reins of Microsoft 365’s consumer subscription business in 2018, the situation was perplexing. Despite each department achieving its own micro-goals, the consumer business was plateauing. The individual brilliance within the teams was palpable. Yet, the overall subscription business was in a precarious standstill.

    This reflection captures the key actions and learnings in turning around the Microsoft 365 consumer subscription business, made up of all the Microsoft…

    When I took over the reins of Microsoft 365’s consumer subscription business in 2018, the situation was perplexing. Despite each department achieving its own micro-goals, the consumer business was plateauing. The individual brilliance within the teams was palpable. Yet, the overall subscription business was in a precarious standstill.

    This reflection captures the key actions and learnings in turning around the Microsoft 365 consumer subscription business, made up of all the Microsoft productivity apps. The lessons herein can be applied to any complex, global SAAS subscription business.

  • Advisor, HealthCoin

    -

    A global, blockchain-enabled rewards platform designed to change people’s behaviors and prevent diabetes.

    See project

  • AllJoyn Partners, Showcase Apps & Success Stories

    -

    http://www.youtube.com/watch?v=k-rh8oHrS3M
    http://www.youtube.com/watch?v=2nWezEj1Sco
    https://developer.qualcomm.com/showcase/phrizbe-proximity-based-mobile-sharing-platform
    https://developer.qualcomm.com/showcase/bizzabo
    http://www.youtube.com/watch?v=pTAR2u4zcfA

    See project

Honors & Awards

  • 2018 Women of M2M Winner

    Connected World

    http://www.nbcrightnow.com/story/38220841/2018-women-of-m2m-winners-usher-in-new-era-of-innovation
    The 2018 Connected World Women of M2M (WoM2M) or as we now refer IoT (Internet of Things) award winners epitomize women’s strength, smarts, charisma, dedication, and staying power.

  • Named 1 of 50 Most Inspiring Women in Tech in The Netherlands 2017

    http://www.inspiringfifty.com/inspiring-fifty-netherlands-2017/

    http://www.inspiringfifty.com/inspiring-fifty-netherlands-2017/
    Here are the 50 most inspiring women in tech in the Netherlands who are challenging the status quo in 2017.

  • Named by Mashable as one of the Female Mentors Making a Difference in Silicon Valley

    Mashable

    Read anything ever about Silicon Valley and it's easy to think, "Damn it’s all horrible men doing horrible things." For sure, that’s a thing, but there are smart and incredible women who are powerful leaders that are dedicated to their jobs in the tech industry.

    In honor of Women’s History Month, we reached out to several female leaders at tech giants and asked them: Who is (or are) the women who have inspired you throughout your career, and why? What lessons have you learned from them…

    Read anything ever about Silicon Valley and it's easy to think, "Damn it’s all horrible men doing horrible things." For sure, that’s a thing, but there are smart and incredible women who are powerful leaders that are dedicated to their jobs in the tech industry.

    In honor of Women’s History Month, we reached out to several female leaders at tech giants and asked them: Who is (or are) the women who have inspired you throughout your career, and why? What lessons have you learned from them and how do you incorporate those lessons into your personal and professional life?

    http://mashable.com/2017/03/31/mentors-silicon-valley-women/#fPN9YSDUksqF

  • 4 Women Making Waves in IoT

    Silicon Republic 2016

    As the IoT industry continues to flourish, it is time now more than ever to counteract the gender imbalance and encourage women into the fields of STEM. Jeremy Coward looks to some women pioneers for inspiration.
    https://www.siliconrepublic.com/machines/women-iot-world-stem

  • Named Rising Star of Wireless 2014

    Fierce Wireless

    The executives who often get the most attention are C-level officials who are the face of companies (or at least their voice on quarterly earnings conference calls). The search for Microsoft's (NASDAQ:MSFT) new CEO, which ended recently with the selection of company veteran Satya Nadella, thrust a handful of CEOs at other companies into the spotlight as prospective candidates. The focus at Microsoft is now on Nadella's vision, but his selection highlights another truism about the technology…

    The executives who often get the most attention are C-level officials who are the face of companies (or at least their voice on quarterly earnings conference calls). The search for Microsoft's (NASDAQ:MSFT) new CEO, which ended recently with the selection of company veteran Satya Nadella, thrust a handful of CEOs at other companies into the spotlight as prospective candidates. The focus at Microsoft is now on Nadella's vision, but his selection highlights another truism about the technology world: little-known executives are often powerful players behind the scenes. They are asked to grow or create business units, take risks, and overcome challenges and corporate bureaucracy to deliver results. And they are often unheralded.

    At FierceWireless we want to change that and recognize these rising stars of the wireless industry. Some are industry veterans who have been asked to take on new roles and responsibilities, others are refurbishing business units and driving new strategies and still others are working to push networks at carriers to the next level.

    There are obviously scores of executives who are diligent, resourceful, hard-charging and innovative. However, we think that the executives we have chosen this year as rising stars in the wireless industry are working on projects or leading business units that are likely to have large-scale impacts on their companies in the years ahead.

    These are the rising stars in wireless of 2014

    http://www.fiercewireless.com/special-reports/meet-rising-stars-wireless-2014?utm_source=rss&utm_medium=rss

    http://www.fiercewireless.com/special-reports/liat-ben-zur-senior-director-product-management-and-leader-alljoyn-business

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