Lauren Baker

Last week, TikTok launched a new creator program to keep Gen Z and creators engaged while driving brand growth during uncertain times. Our Director of Content Performance, Nickey Rautenberg, spoke with Digiday's Antoinette S., highlighting how Gen Z’s connection to impactful advocacy resonates across demographics on TikTok. She emphasized that this new program allows brands to authentically align with creators and causes, driving impressions and views beyond simple paid promotions. Read more here: https://bit.ly/3V3CHae #TikTok #CreatorEconomy #GenZ #InfluencerMarketing

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Save your spot to unlock never-before-shared data and insights about how we create authentic connections with Black Millennials and Gen Z. ⬇️ In this exclusive webinar, the Blavity team is showing you how to leverage social media, influencers, cultural relevance, and more to craft campaigns that truly resonate with the new majority. Register and share this with another purpose-driven marketer you think should attend: https://lnkd.in/gJnxVpi4 #DigitalMarketing #InfluencerMarketing #MulticulturalMarketing #GenZMarketing

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Our CEO Karan Dang talks to Creativepool in this insightful interview and shares his creative journey, inspirations, and his vision for helping brands forge unbreakable bonds with Gen Z and Gen Alpha through DANG. Some key highlights: • How his background as a Creative Director and cultural immersion fuel creative insights. • The importance of creatives mastering business acumen to unlock autonomy • Advice for aspiring creatives to believe in their unique voices • Industry trends like the rise of independent agencies and contractors Check out the full interview to learn more about Karan's perspectives on creativity, leadership, and driving impactful work. We're excited to be at the forefront of shaping how brands connect with the next generation under his leadership. #CEOInterview #BrandInnovation #CreativeLeadership #GenZ #GenAlpha #CreativeCulture #CareerAdvice #CreativeMindset #EntrepreneurMindset #FutureOfCreativity #CreativeAutonomy #BrandStrategy #InspiringCreatives #CreativeConsultancy #DisruptiveThinking #IndustryTrends #CreativeTrends #IndependentAgencies #ContractorWorkforce #CareerTransformation #CreativeEntrepreneur #BreakingBarriers #LeadershipAdvice #TeamDiversity #InnovativeIdeas #CreativeProcess #CreativeBlockBusters #NextGenBranding #CultureImmersion #GoingViral #LinkedInMarketing

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💫 How does Sephora use Influencers? 💫 🤍When it comes to influencer marketing, Sephora is definitely leading the pack in the beauty industry. 🤍Sephora’s approach includes leveraging nano and mega influencers, bringing product experiences directly to influencers, amplifying through other channels like radio, and supporting influencer-founded brands that resonate with their audiences during major launches like new summer product ranges. We have gathered some cool examples for our Blog! Read more and get inspired about summer campaigns💫

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BRAND & BUSINESS: Nestlé's growth story underscores the immense opportunities TikTok Shop presents for brands to innovate and connect deeply with consumers. https://lnkd.in/ghTzWfh6

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Discover how brands can harness the power of influencer collaborations to drive engagement and growth. Insights from Cristy Garcia, CMO at impact.com, reveal key strategies for building successful and authentic brand-creator partnerships in the evolving creator economy. : https://lnkd.in/gjaybQid #marketing #martech #technology #Anzu #Dentsu #Advertising #Partnership

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LTK partners with leading Retail Media Networks to offer powerful Creator marketing solutions that help brands reach goals for key moments such as Back-to-School and beyond. ✨ Check out this success story! Learn more about LTK RMN: https://lnkd.in/e8Vtqp65 #LTK #retailmedia #RMN #backtoschool #BTS #CPG #creatormarketing #influencermarketing

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In a world of TikTok trends and online influencers, the path to trust in science seems elusive. But with insights from CFI's trust model and the latest Edelman Trust Barometer, we're charting a course forward. Hear from CEO Charlie Arnot as he dives into the importance of trust in today's environment. >> https://hubs.li/Q02sg80q0

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🚀 Dive into our eBook of success stories as we uncover how industry giants like Crocs, Four Seasons, Cetaphil, and more have revolutionized their marketing game with UGC and influencer strategies on platforms like TikTok and Instagram. Stop wondering how and start dominating the social media landscape. Grab your free copy now and level up your marketing game! 👉 https://bit.ly/45B83tL #UGC #ugcmarketing #creatormarketing #creatorcontent #influencermarketing #tiktok #tiktokmarketing #wearesocialnative

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More relevant and inclusive marketing content could help Black beauty products fly off the shelves. But to get more Black women to purchase, beauty retailers and brands must Mind The Gap that exists in their marketing. Learn more about how in our new report 🔗 #VML #WeAreVML #MindTheGap

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Ad Age is putting a spotlight on LGBTQ+ leaders in advertising, and this feature focuses on our amazing colleague Amy M. Litt, VP, Communications Planning. Read 3 ways to be a LGBTQ+ advocate at work, what this looks like here at CMI, and why the pharma industry is perfectly poised to lead in inclusive media in the article here: https://lnkd.in/eHpnuqY4

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Say hello to our new Diverse 360 Report series! 👋🏼 We’ve put a fresh new spin on our research to empower marketers to transform brand experiences into lifelong relationships — kicking off with a focus on Hispanic audiences. Our latest research offers insights into aligning ✅ media, ✅ messaging, and ✅ moments with the values of the vibrant Hispanic community. Here’s a glimpse at our findings: ➡️ 89% of Hispanic Gen Z (18-24s) watch online videos daily  👀 (up +5 pts. YoY) 📈  ➡️ 85% of Hispanic adults are daily social media users 📲, over indexing in interest in memes 😆 and personalized recommendations 🙌🏽 ➡️ Over half (54%) of the Hispanic community is more interested in participating in Hispanic Heritage Month celebrations related to their family's country of origin 🇦🇷🇧🇴🇨🇱🇨🇴🇨🇷🇨🇺🇩🇴🇪🇨🇸🇻🇬🇶🇬🇹🇭🇳🇲🇽🇳🇮🇵🇦🇵🇾🇵🇪🇵🇷🇪🇸🇺🇾🇻🇪 Check out the full report below to start elevating your brand strategy! ⬇️ https://bit.ly/3VoiRYA

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Despite the TikTok ban in the US, TikTok Shop is making headlines with its brand-new "Preowned Luxury" category. TikTok Shop has partnered with five major preowned luxury fashion brands to introduce the new category: Luxe Collective, Sellier Knightsbridge, Sign of the Times, Hardley Ever Worn It, and Break Archive. The launch is expected to enhance the TikTok experience by offering users a sustainable and accessible way to embrace luxury fashion. Read the full story here: https://lnkd.in/eSzE-tfN 📰🔍To stay ahead of the game, sign up to our 'Marketplace News in 60 Seconds' and keep up to date with the latest e-commerce news and updates, plus a fun article of the week! Follow the link to sign up today and get our weekly newsletter delivered straight to your inbox: https://lnkd.in/edFDPn4S #marketplace #omnichannel #ecommerce #insights #news #ecommercetrends #globalmarketplace #businessgrowth #businessexpansion #tiktok

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How can marketers target Gen Alpha as the lines blur between tween and adult? Helenor Gilmour shares her expertise on the brands that target Gen Alpha before any other demographic, and how that strategy benefits brand loyalty as they grow. https://lnkd.in/efKaKETx

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In recent years, LGBTQ+ influencers like Alysse Dalessandro have relied on Pride Month for brand sponsorships. However, there's been a noticeable decline in sponsorships this year, attributed to brands' reluctance stemming from anti-LGBTQ+ pressure. Target's scaled-back Pride offerings reflect this trend. While some companies are still celebrating Pride, they are doing so more quietly and cautiously. Despite this, marketing budgets remain strong, prompting concerns that brands may miss out on a sizable LGBTQ+ consumer base if they don't engage with the community. Queer-identifying Americans represent $1.4 trillion in U.S. spending power, according to investment advisor LGBT Capital. Despite concerns about missing out on LGBTQ+ consumer spending, there's a shift towards year-round support over relying solely on Pride Month merchandising. Some brands, such as Target, highlight ongoing LGBTQ+ support, but this is seen as a minority effort. Overall, consultants note no widespread retreat from LGBTQ+ support among brands, with some even increasing their efforts, recognizing the importance of engaging with this community. Source: Modern Retail #PrideMonth #InfluencerMarketing #MarketingStrategy #ConsumerSpending

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