Lauren Peresada

You've likely done it in your email outreach, but are you maximizing your SMS strategy with sequences? Save time after set up ✅ Create efficiency at scale ✅ Boost engagement and response ✅ TextUs can help! Looking to drive customer engagement and boost responses? 🤔 We've got you covered with FREE SMS drip campaign examples!!! 🙌 Learn how to create a text message autoresponder in your marketing, sales, and recruiting efforts. Save time while being responsive. 📱 #textus #businesstexting #sequences #smstemplate #salestips #marketingstrategy #marcomm #recruitingtips #SMS #dripcampaign #marketingtactics #marketingcampaign #salesfunnel

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Katie Viehbeck digs into the metrics that matter from the Drips 2024 AEP Performance Report - Check out her blog https://ow.ly/mkiN30sEjC1 Katie's Top Insights from the 2024 AEP Performance Report:​ 1. DQs Down: Disqualification (DQ) rates dropped by a remarkable 14.4% compared to 2023. 2. Opt-Outs Managed Smartly: Outbound dialing often leads to opt-outs. Luckily, Drips can redirect potential global opt-outs into partial opt-outs through our Disqualified by Drips rules. 3. 48-Hour SOA Rule: CMS reinstated the 48-hour Scope of Appointment (SOA) rule. Drips leverages SMS to keep consumers engaged during this crucial window. 4. Engagement Surge: In 2024, engagement rates rose by 22.8%! Consumers are embracing conversational outbound approaches. Get ready to dive deeper. How much can conversational outbound boost conversion rates? #Healthcare #CustomerExperience #MarketingInsights #Medicare #conversationalAI #ItsAllAboutHowYouSayIt

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2024 Capterra Shortlist for Sales Enablement. Capterra Shortlist identifies the top products in software categories based on a proprietary blend of user ratings and popularity. #consensus #demandgen #demoautomation #digitalmarketing #marketing

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CSMs: Revenue Growth Powerhouses Today's CSMs are strategic partners in #RevenueGrowth. Beyond ensuring customer success (retention), they can identify #Expansion opportunities. This article explores how CSMs leverage their unique position to drive revenue through "Customer Success Qualified Leads" (#CSQLs). Why CSMs Excel at Identifying Expansion As Trusted Advisors - CSMs build strong relationships and understand customer needs. This allows them to uncover upsell/cross-sell potential and identify gaps that can be addressed by additional products or services. The CSQL Process: Unearthing Expansion Leads Data-Driven Insights: Customer data and analytics (usage, feedback, engagement) reveal expansion readiness. Regular Engagement: Proactive check-ins and business reviews foster open communication. These sessions uncover: Evolving Customer Objectives: New goals or strategic shifts. Emerging Pain Points: Early detection allows offering solutions to strengthen relationships and prevent churn. Opportunities for Additional Value: Identifying areas where your offerings can provide further value. Key Metrics for Success Conversion Rate (CSQL to Sales Accepted Lead): Measures % of CSQLs accepted by sales as viable opportunities. A higher rate indicates effective lead qualification by CSMs. Win Rate (Leads to Closed Booked): Measures % of CSQLs that convert to closed sales. Reflects the success of CSMs in generating high-quality leads. Strategies for CSM-Driven Expansion Deep Customer Understanding: CSMs must have a thorough grasp of the customer's business goals, challenges, and future plans. Cross-Departmental Collaboration: Collaboration with sales & marketing ensures CSMs have the support to nurture and convert leads. Proactive Engagement: Regular check-ins, health assessments, & strategic business reviews keep CSMs informed about evolving needs. Tailored Solutions: Offering customized solutions based on specific needs increases upsell/cross-sell success. Training & Development: Continuous training equips CSMs to identify & qualify leads effectively. The Business Impact of Effective CSM Expansion Strategies Increased Revenue: Upselling, cross-selling, & securing renewals contribute directly to revenue growth. Higher Customer Lifetime Value (CLTV): Effective expansion strategies increase the value derived from each customer over time. Improved Customer Relationships: Proactive problem-solving strengthens relationships and positions your company as a trusted partner. Competitive Advantage: Companies that leverage CSMs for expansion gain a competitive edge by maximizing their existing customer base. Conclusion CSMs are revenue growth drivers. By leveraging deep relationships, data-driven insights, and proactive engagement, they identify and convert high-quality leads. Tracking key metrics ensures the CSQL process is effective and contributes to overall business success. #CustomerSuccess #CSM #RevenueGrowth #Upsell #CrossSell #CustomerRetention #CSQL

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👋 It's that time again! We are ramping up our inbound and outbound #BDR teams at Klaviyo (Boston and Denver applicants only!). links in the comments 🙂 #sales #bdr #martech #boston #denver

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🤒 Assessing the Wellness of RevOps Data: A collaborative effort with our allies at MarketingOps.com and RevOps Co-op to measure its vitality. Access the findings below 👇 https://gag.gl/djHfZe #RevOps #DataQuality

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Glad to introduce Generation Enablement. 👋 They're not defined by age or titles, but by their outsized impact on go-to-market strategy, behaviors, and results. See how they drive strategic change across their orgs (and how you can too) in Seismic's latest study. 📖 https://bit.ly/4cSrnFI Learn more about #GenerationEnablement: https://bit.ly/3TPmdSp ​

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If you’re struggling to address churn and establish your cross-sell and upsell strategy, it’s worth assessing how your Customer Success team is aligned with sales. Getting those two functions on a shared cadence is a game changer for renewal revenue. This is a great read. https://hubs.li/Q02CSblv0

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Data and personalization are two topics that are always top of mind for me and my teams. But really, they’re important for all marketers, no matter what lane you work in.     After diving into the latest Salesforce State of Marketing Report and looking at trends reported by thousands of marketers around the globe...here’s my take on what’s next.    https://lnkd.in/gXnBYFmG     #FirstPartyData #PersonalizedMarketing #SalesforcePartner #MarketingChampion #SalesforceConnections #MarTechTrends 

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Buyers want value, not a product. They want ROI, not just a solution. This latest article from my team was a great reminder and guide on how to bring this intention to every buyer conversation with value selling. Check it out: https://lnkd.in/eUbg_AyK

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Salesforce released Einstein for Marketers and Merchants – but what is it, and how does it work? Dive into the details, from helping merchants create a storefront to designing their conversion experience, all the way through sales optimization:

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HubSpot's dominance in the CRM industry is well-deserved, offering versatile solutions for businesses of all sizes. But when it comes to pricing, what should you expect? Check out BrainSell's latest blog post for all the details! https://bit.ly/3y1BecF #HubSpot #CRM #BusinessGrowth

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Your go-to-market efforts shouldn't feel like... 🫨🚨🤕 When your team is busy tracking down content, manually personalizing it, and wondering if any of it is working – it's chaos. Enablement makes it easy to onboard faster, train better, find content quicker, and measure the impact. Ready to kick go-to-market chaos to the curb? Learn more, here: https://bit.ly/4cno6hv ​

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Biggest churn reason im hearing from talking to every single CS Leader within the Enterprise SaaS space right now… “Our customers are losing their budgets” Reality check.. Budgets may get smaller, but they aren't "lost"…they just decided that you weren’t important enough to be kept within their smaller budget. The real question.. Why aren’t you renewed within their decreased budget? #customersuccess #churn #saas

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Sales opportunity for tech sellers! If you're a tech seller in between jobs right now, don't miss out on this chance to boost your sales skills and earn money! 💰 A company I've been working with for years, Somersault Innovation, has created an online program called “Sell by Design Discovery online” and needs help getting it out to individual sellers. This program has been used by sellers at SFDC, Salesloft, Microsoft, Akamai, C1 and many others to help sellers grow revenue leveraging a unique, and incredibly simple, approach. It's now available online to give access to the same content to a much wider population. If you're interested in learning more about this opportunity, please message me directly. Watch 2 short vides here to learn more: 1. https://lnkd.in/e3jA4iFQ 2. Sell by Design Discovery Course: https://lnkd.in/e8zuqDAH Somersault Innovation Ashley Welch

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I have spent the last few weeks having client discussions about all the new features being rolled out across email platforms and meeting with several vendors on their platform updates and new features. Also, I'm just fresh from attending Salesforce's Connection 2024, where lots of new capabilities were presented. All these discussions and learnings have highlighted a transformative shift in email marketing platforms - a far cry from the "Email is dead," which has become a tired and misleading cliche. The truth is that these platforms are evolving into comprehensive multichannel marketing hubs powered by AI and advanced technologies to enhance engagement, drive strategic outcomes, and provide actionable insights about customers. As Megan Smith noted in her insightful article, "Leverage Email Marketing: Boost Your ROI with These Stats," email marketing boasts an impressive ROI of $36 for every dollar spent in 2024. This robust return is now augmented by new data integration capabilities and personalization strategies, which are set to expand even further with the integration of AI. This shift presents a tremendous opportunity for marketers and audience developers to influence their companies' growth directly. By leveraging the enhanced capabilities of these evolving platforms, we can drive more fine-tuned and effective campaigns across multiple channels, ensuring each communication is both strategic and aligned with business objectives. The future of email marketing is bright, and these advancements magnify its potential. With these marketing platforms, the role of email marketers and audience developers becomes increasingly central to a company’s success, transforming ‘nice-to-have’ functions into strategic parts of the marketing ecosystem. #EmailMarketing #DigitalMarketing #MultiChannelMarketing #MarketingTechnology #MarketingAutomation #DataDrivenMarketing #CustomerEngagement #AudienceDevelopment #AI

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Here's #2: How many weeks in a row can I get one 🤘 And later this week, I'll share my story of how I onboarded a popular RevOps tool and how it led to my greatest failure and best learning 🥁

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The Gong + MadKudu partnership is a 💙 love letter 💜 to sellers... ...and 𝑦𝑜𝑢𝑟 secret weapon for streamlining your sales process and boosting your win rates! Now you can access account intelligence, run signal-based prospecting playbooks, and prioritize accounts...all within Gong Engage. Here's how: ⏳ 𝐒𝐭𝐨𝐩 𝐰𝐚𝐬𝐭𝐢𝐧𝐠 𝐭𝐢𝐦𝐞 𝐬𝐞𝐚𝐫𝐜𝐡𝐢𝐧𝐠 𝐟𝐨𝐫 𝐝𝐚𝐭𝐚 scattered across different tools. MadKudu seamlessly integrates with Gong, putting everything you need at your fingertips. 👫 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬, 𝐧𝐨𝐭 𝐫𝐞𝐩𝐨𝐫𝐭𝐬, quickly identifying decision makers, champions, and power users, and personalizing outreach with ease. 🤓 𝐆𝐨𝐧𝐠'𝐬 𝐫𝐞𝐚𝐥-𝐭𝐢𝐦𝐞 𝐜𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐬𝐮𝐩𝐞𝐫𝐩𝐨𝐰𝐞𝐫𝐬 combine with 𝐌𝐚𝐝𝐊𝐮𝐝𝐮'𝐬 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲-𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐞𝐱𝐩𝐥𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐀𝐈 provide effortless insights into your calls and activities. Get ready to close more deals, exceed quota, and finally fall back in love with the sales process. Learn more below 👇 . . . #gong #madkudu #salesforce #sales #quota #pipeline

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Sharing RevOps co-op community best practices on something we all know is critical - designing territories to ensure the success of your sales force and, by extension, your company. The number of different strategies available make selecting the right one both challenging and critical. The team at RevOps Co-op delve deep into this topic 👇 https://gag.gl/Nm2xoO #RevOps #Data #DataQuality

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