Karin Yehoudian

Predictability. That's what a lot of Stacker's publishing partners are looking for. They want to know the same refreshed content will come down the wires at the same time each week. They can anticipate it. They can build a reader engagement strategy around it. And they can confidently redeploy reporters to other projects long-term. I learned how important these franchises are first-hand when I was at The Associated Press and tasked with changing how we structure our lottery results. I still have battle scars from that project. 😅 But beyond horoscopes, lottery results, and sports scores, what other franchises can we develop? Last year, Stacker produced a monthly series on the items in grocery stores that were shifting in price the most. Our gas prices series continues to be picked up regularly. And we're excited to now be partnering with Backstage, a powerhouse in the entertainment industry since 1960. Every week, we'll syndicate casting calls in each of the 50 states courtesy of Backstage. And it’s not just for professional actors…anyone looking to make a side hustle as an extra should keep an eye out too. ❓ What other weekly fixtures or franchises would engage YOUR readers the most? https://lnkd.in/eGbPDait

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As a content creator, I was intrigued by an article I recently stumbled upon in the June issue of Philadelphia Magazine titled "How Philly Learned to Love AI" written by Malcolm Burnley. The article discusses the various ways AI is being used and provides insightful examples, such as The Philadelphia Orchestra's implementation, which for me was a lovely surprise. While I'm no expert on the subject, I found this article to be a great read for anyone interested in AI technology. #AI #technology #PhiladelphiaMagazine

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Blatant plug: Ok network (this is good for plans, systems, and potential partners too), want to learn about Eleanor and how she can amplify the results of patient outreach, care management, gaps in care, behavioral health assessments — and of course getting more patients to complete colonoscopies? Join the webinar. Or share with a colleague who might be interested. Want to just know what I'm up to now? You can join too...

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Off to Philly for the Apartmentalize 2024 conference! ✈️ Thrilled to join an amazing panel as we dive into insights + lessons learned from our adventures in Retail Marketing. #retailmarketing #apartmentalize2024 #marketingstrategies #retailstrategies

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🚨 My most recent podcast guest spot is here!! I had the pleasure of sitting down to tape The Influence Factor podcast with Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory - Influencer Marketing Agency to discuss Fueling Brand Connections. This podcast is a quick and easy listen, just over 20 minutes but we were able to pack in the topics and takeaways. From the evolution of influencer marketing to mistakes brands are making to the value of social listening and much more! Give it a listen and lets discuss. Check out the full podcast here: https://lnkd.in/gdhSQjt8! #influencermarketing #creatoreconomy #marketing

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Explore the world of clean rooms with The Hershey Company! Join this a live webinar with Kyle Shank, Director of Media Tech, Analytics and Ops at Hershey's, and LiveRamp's Tousanna Durgan on May 22 to: ➡ Discover what’s motivating Hershey’s to adopt clean rooms and how they’re making an impact on the company’s success ➡ Explore how clean room technology is transforming everything they do ➡ Gain inside access to Hershey’s early learnings and expert advice, especially for CPG companies and brands looking to navigate the ad tech landscape Ready to uncover the secret to sweet success? 🍫 Save your spot:

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I appreciate how Alice Maggiore emphasized that PR, advertising, and marketing* are all different fields although there is overlap (and that’s usually because of a lack of resources). As the region grows, our communicators need the resources, either in-house or through agency support to manage internal growth effectively! * Not to mention design, video production, social media management, web development, event planning, etc that all falls into the “communications” bucket!

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First Digital Marketing Conference in the books for iPipeline! A great event to sharpen skills, learn about emerging trends, and collaborate on ideas as iPipeline transforms its digital identity. #DigitalMarketing #Marketing #Media #Advertising #DigiMarCon #DigiMarConMidAtlantic #Philadelphia

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Here are 6 tips to find your best #PRagency without the dreaded #RequestForProposal process https://lnkd.in/exUE5PT #PRFirmSearch #PR

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This one is for all the OTC health and wellness marketers. In 2022 the FTC updated its Endorsement Guides to acknowledge the proliferation of video content on social media platforms, including platforms like TikTok and Instagram. The FTC's updated guidelines now explicitly include provisions for video content, recognizing its growing importance in influencer marketing and endorsements. Here’s an example from a recent collab with our partners at Walmart that highlights OTC health and wellness products for Spring Allergy season.

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#Personalization is considered table stakes for marketing today--but is it really as easy as it seems? New research from Epsilon shows that consumers view brands negatively when they include inaccurate information about them in their advertising messages, and what's more, 91% of consumers see at least one irrelevant ad every day. One might say the stakes are much higher than the table. Check out the infographic for more insight, and be sure to download both pieces of research for the full scoop:

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The latest edition of Philly Ad News just dropped, and it features my article on political season and how it impacts digital advertising. Where do I even begin? It's an honor just to be nominated... 😉 #phillyadnews #digitaladvertising

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Looking to level up your social media game? Dive into Cella's latest case study and explore how innovative strategies helped develop our client's exceptional social media team. Cella designed a customized managed solution, focusing on recruiting, developing, and onboarding top-tier talent to meet the client's diverse needs. The result? Check out Cella's recent case study to learn more! 👈

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But what does this year’s celebration, colored by an uptick in Italian anti-LGBTQ+ legislation, reveal about the state of Pride marketing? June is a tricky month for marketers. Rainbow-colored campaigns to recognize LGBTQ+ Pride month drop in hordes, seemingly categorized by the masses as complete failures or merely tolerable in an instant. LGBTQ+ advertisers discuss on Ad Age the challenges of June campaigns today and how to do Pride right going forward. Learn more: https://lnkd.in/edGiYy5B #lgbtq #advertising #diversityandinclusion

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Here's one morsel of advice from Kyle Shank, Director of Media Tech, Analytics and Ops at The Hershey Company🍫: "No resource is valueless and everything has a cost. Make sure you understand how much you need to gain from an investment to make it worthwhile." Get more tips on clean room success in this on-demand webinar from LiveRamp:

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The future is coming into focus…through the perspectives of those who will lead us there.

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When crisis management becomes a strategic imperative.  Here's a recap from our latest G-CMO Panel Discussion at Startup Nation Central, alongside PR maven Leron Kornreich and my talented colleagues Aliza Tamir and Ari C. Applbaum about redefining PR success in today's dynamic landscape. 🔟 key takeaways from my talk about proactive crisis communication for Israeli companies on the global stage:  💡There's no one-size-fits-all answer. 💡Transparency is Key: A well-defined communication strategy is crucial. Silence can be misconstrued as indifference. Proactive communication can help manage the narrative and mitigate reputational risks. 💡Opportunity to Shape the Narrative: By engaging with the media, companies have a chance to clarify their position, values, and actions during the conflict. 💡Level of Impact: Where's a company’s main market? What stage is the company at financially? Business continuity is a consideration -- can you afford to potentially lose customers by speaking out? 💡Company Values: Companies known for strong values may be more inclined to take a stand, even if it risks angering some. 💡Story's Narrative: How does the story align with the company's values? Does it present an opportunity to showcase resilience and business practices? 💡Target Market Impact: How will media coverage affect your brand reputation in different markets? 💡Crisis Communication Opportunity: Can the situation be used to promote a positive image through effective communication? The CEO's persona matters too! ⭐ Leadership Style: Outspoken CEOs might be more inclined to take a public stance during conflicts. Media savvy leaders even more so. But cautious CEOs might prefer a measured approach. ⭐ Authenticity Matters: Don't try to exploit a crisis or fake its impact. ---- PR guru Leron Kornreich of Si14 Global Communications gave a superb talk about Tailored Strategies: encouraged Marketing leads to forget cookie-cutter solutions and emphasized the need for customized plans that align with specific business goals. #MeasureWhatMatters Aliza Tamir, CMO of SNC shared insights about "Israeli Tech Delivers No Matter What" campaign, which gained significant traction following the October 7th war and was the epitome of a 'by the industry for the industry' initiative. Ari C. Applbaum gave first-hand advice about the broader challenges faced by Israeli companies on the global stage. Thanks Shiri Grosbard, Sophie Melnik Amitay, Orit Cohen, for the invite to talk. 📷 Sabine Sharon #crisismanagment, #PRSucccess, #MarketingStrategies, #NoMatterWhat

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