Sign in to view Kaitlin’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
New York City Metropolitan Area
Contact Info
Sign in to view Kaitlin’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
2K followers
500+ connections
Sign in to view Kaitlin’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
View mutual connections with Kaitlin
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
View mutual connections with Kaitlin
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Sign in to view Kaitlin’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Experience & Education
-
Adelaide
**** ** *********
-
******
********* ************** & ******* *******
-
******* *****
******* ********** **********
-
********* **** **** *** **** **** ******
***** ********* *************
-
-
********** ** ******** ******* ****
******** ** **** (**)
View Kaitlin’s full experience
See their title, tenure and more.
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Volunteer Experience
Honors & Awards
-
2021 AU Award
Adelaide Metrics
View Kaitlin’s full profile
Sign in
Stay updated on your professional world
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Other similar profiles
-
Zach Kubin
New York, NYConnect -
Caroline Bohra
Financial Operations Analyst
New York City Metropolitan AreaConnect -
Sam Gonzalez-Freedson
Director, Publishers at Adelaide Metrics
New York, NYConnect -
Jack DeSalvo
Account Executive @ Adelaide | Attention Metrics for Media Quality
Cresskill, NJConnect -
Karl Sjulsen
Brooklyn, NYConnect -
John Wadsworth
Greater Seattle AreaConnect -
Tyler DeTour
New York, NYConnect -
Diane deCordova
New York City Metropolitan AreaConnect -
Lianne Donohue
New York, NYConnect -
Lauren Yun
New York, NYConnect -
Claudia Pott
Customer Success Manager at Adelaide
Chicago, ILConnect -
Kinsey Ratzman
St Louis, MOConnect -
Alyssa Greene
New York, NYConnect -
Tony Talal
Atlanta Metropolitan AreaConnect -
Edward Bristow
Commercial Director, EMEA @ Adelaide
LondonConnect -
Erin Falline
Brooklyn, NYConnect -
Dan Federman
Creative Director, Marketing at Adelaide
New York City Metropolitan AreaConnect -
Kathleen Rohde
CEO Communications at Amazon
Seattle, WAConnect -
Monika Salita
Seattle, WAConnect -
Pamela Seaton
Greater Seattle AreaConnect
Explore more posts
-
ClearEdge
Tired of generic brand messaging? Your clients are too. In today's noisy world, a powerful brand story is key to standing out in the sea of sameness. In our latest blog, Jennifer Bernhart, Senior Director of Brand & Communications for ClearEdge Marketing, shares how to craft a brand messaging strategy that resonates with your audience and STICKS! ✨ Use methodologies like Appreciative Inquiry to uncover your brand’s true strengths. ✨ Move beyond clichés and define your unique point of view ✨ Ensure it sticks by staying consistent, getting buy in across the company, and incorporating it into your culture. ➡️ Read the full blog here: https://lnkd.in/dhPSMX6A What are some of the biggest challenges you've faced in crafting your brand message? Let us know in the comments!
9
-
RELAW, APC
Join Jennifer Felten as she explores the art of crafting effective marketing funnels tailored for niche audiences with significant opportunities. Discover strategies to identify your ideal audience and prioritize the best leads for enhanced return on investment. Whether you're new to marketing or looking to refine your tactics, Jennifer’s insights will guide you towards more effective strategies for business expansion. 🚀 Don't miss out on elevating your marketing game! https://lnkd.in/gPEsvCi3 #MarketingFunnels #TargetedAudience #ROIBoost #BusinessGrowth #JenniferFelten #MarketingStrategies #BusinessDevelopment
2
-
CTAM
New video ad options will lower CTV pricing, say experts. New ad-based plans on platforms like Amazon Prime and Netflix will cut prices for connected TV ad inventory, Bernstein Research predicts. Bernstein's Laurent Yoon adds that the landscape will improve over time and that Amazon Prime's ad tier will have lower engagement than that of Netflix. MediaPost Communications (free registration) (4/25) http://ow.ly/5UuX105qVtO
-
CoHost
Modern marketers are dealing with audiences that: 1) Crave personalized connections with brands 2) Have a short attention span 3) Love rich media To reach them, marketers are turning to more impactful mediums, like branded podcasts. And to help you find out if branded podcasts are right for you, the Quill Inc team surveyed 6 of their clients on the impact, lessons, goals, and next steps of their podcasts. The report aims to help marketers: 1) Understand the industry-specific benefits of podcast 2) Feel comfortable with the podcast production process 3) Determine if podcasts align with their goals Interested in diving into audio? Download Quill’s Branded Podcast Study: https://lnkd.in/gNfhvhmT #brandedpodcasts #corportatepodcasts #podcastreport
4
-
PEER39
Peer39's Social Predict categories are designed to turn discussions as they evolve into actionable targeting for advertisers. For those of you currently going through the process of migrating from Grapeshot Predicts, Peer39 has recreated all of those categories, in addition to our previously existing Social Predict categories. You'll find them in your preferred DSP; move without any disruptions. 💡 Check out our blog post for more information on how you can harness the power of shifting topics:
2
-
Ad Age
This report from Tubi and The Harris Poll delivers exclusive insights that help marketers better understand the streamer mindset, and explores new ways to connect your brand with audiences in the most effective way. Download this white paper today, made possible by Tubi. #ad https://ow.ly/pmQ050R4FSK
1
-
Pathlabs
We talk a lot about independent agencies because we spend a lot of time talking WITH independent agencies. Recent conversations inspired us to team up with AdExchanger and gather insights to support "The State of Media Execution for Independent Agencies" research report. This exclusive, free report is grounded in industry research data gathered from over 100 of the most successful independent agency leaders and experts. Download our free report to learn about: 📈 Media Execution Models: Insights into current strategies. 🔍 Cookie-less Future: Adapting to the loss of third-party cookies. 🤖 AI Impact: How AI is reshaping advertising. 📺 Navigating Fragmentation: How agencies are driving continued success. Check out the full report below to stay informed on the latest industry trends, strategize effectively with actionable insights, and adapt by preparing for future challenges. https://lnkd.in/gp_nKN3n #DigitalMedia #IndependentAgencies #AI #Advertising #AgencyGrowth
15
2 Comments -
Ad Age
This report from Tubi and The Harris Poll delivers exclusive insights that help marketers better understand the streamer mindset, and explores new ways to connect your brand with audiences in the most effective way. Download this white paper today, made possible by Tubi. #ad https://ow.ly/SHL950R4FnJ
-
AudioVelocity
Exciting insights from the 2024 Infinite Dial Study by Edison Research showcasing trends in the US market. Marketers should consider reallocating TV budgets, as podcast reach among 18-34s is on par with television. Moreover, the female podcast audience has grown by 15% in just a year, indicating significant opportunities for brands targeting women. Notably, weekly podcast listening has surged by 127% since 2017, highlighting the rapid growth and relevance of this medium. It's time for marketers to embrace podcasts as a crucial component of their strategies! #Podcast #DigitalAudio #MarketingInsights
21
1 Comment -
Advertising Association
How do we attract and retain the brightest talent to work in advertising? Credos - Advertising's think tank's Director Dan Wilks identifies trust as a key but often overlooked ingredient in attracting and retaining the best talent to our industry. Advertising Association members can find out other reasons why trust in advertising is so important, in our new Value of Trust report: https://lnkd.in/emkG9Pw2 New Credos research shows that 70% of 18-34 year olds that trust the advertising industry would be willing to work in it, compared to 38% of those that distrust it. Trust is now a core offer of prospective employers and industries looking for the best talent in an increasingly competitive labour market. To ignore the importance of trust in this respect is to limit the available talent pool, and potentially curtail the future success of your business and the wider advertising and marketing industry. Do get in touch to request a Value of Trust roadshow presentation for your team now: Communications@adassoc.org.uk
6
-
Ad Age
This report from Tubi and The Harris Poll delivers exclusive insights that help marketers better understand the streamer mindset, and explores new ways to connect your brand with audiences in the most effective way. Download this white paper today, made possible by Tubi. #ad https://ow.ly/cNPG50R4FqN
1
-
Strike Social
Strike Social's Associate Digital Media Director, Giesele, breaks down the recent Meta updates designed to help businesses advertise more effectively. ⬇️ 👉 (Message us for a personalized Meta Ads strategy!) In the video, Giesele discusses the latest updates from Meta, including expanded capabilities of Catalog Product Ads. 💡 Tired of static product ads that don't capture attention? A new video ad option has been launched. These updates can save media buyers time and boost performance by automating video placements and targeting. 👉 Curious to see how these features can help you streamline your campaign process? Watch the video and share it with your team! Meta for Business #metaads #facebookads #instagramads #digitalmarketing #advertising
13
1 Comment -
Resolver, a Kroll Business
Effective social media moderation requires brands adopt a proactive approach balancing enforcement with engagement and transparency with adaptability. Learn five key steps to master social media moderation in our latest blog. https://lnkd.in/eUCq9Dtz #Moderation #BrandReputation #SocialMedia
1
-
Socium Media
🚨New Case Study Alert 🚨 To boost brand recognition and revenue while fine-tuning ROAS, Vince partnered with Socium Media to launch multi-channel paid media campaigns. Here is what happened within one quarter: 📱Paid Social orders grew by 127%, revenue by 183%, AOV by 24%, and CPA went down 32%. 🎯Paid Search saw a 58% increase in ROAS, with 23% more brand revenue, an 18% lift in AOV, all while decreasing spend by 22%. 🛍️ Our newly launched Google Shopping/Pmax campaigns saw a 43% improvement in ROAS, 94% more orders QoQ, and revenue increased by 152%. We also saw a 30% rise in AOV and cut CPA by 9%. How did we do it? At a high level, our team used Amperity to target high-value customer segments, drove first-time purchases through prospecting campaigns on Meta, set up uniquely segmented Performance Max campaigns on Google, and underwent an account-wide creative refresh. Learn more about our approach and the takeaways in this case study: https://buff.ly/3PWVVN3 #DigitalMarketing #OnlineAdvertising #PerformanceMarketing #FacebookAds #GoogleShopping #GoogleAds #eCommerce
26
-
Northbeam
There's nothing quite like having the most brilliant minds working together under one roof. Northbeam Senior Media Strategist Brayden Cruz took to the typewriter to equip everyone with the knowledge and power of attribution models: How to leverage them, how to manage them, and perhaps most importantly, how to think like them. Read more below and see why Brayden is an industry leader in his own right:
3
1 Comment -
4A's
Check out Megan Graham's latest piece in The Wall Street Journal on the debate surrounding "made for advertising" (MFA) websites. The 4A's makes a distinction in referring to them as "Made for Arbitrage" websites that offer no value to consumers and are created for the sole purpose of arbitraging media. Despite warnings and attempts to block them, these sites still draw significant ad spending, raising concerns about current strategies' effectiveness. 4A's EVP Media, Tech and Data Ashwini Karandikar criticizes them as "garbage," but some argue they offer value to specific advertisers. Read more: https://on.wsj.com/4cUY0Tj Get the 4A's Guidance for Evaluating MFA Websites: https://bit.ly/4cUY1GR #madeforarbitrage #madeforadvertising #4Asguidance
1
-
Tinuiti
Join us later today where Tinuiti's Kendall Giglio will join this Justuno-hosted panel to share valuable insights on how to craft buyer personas that resonate with your audience. Register now so you can dive deep into: ▶ Building comprehensive buyer personas that reflect real-world visitors ▶ Leveraging paid channels to gain actionable insights ▶ Strategies for creating compelling visitor profiles that tell a story https://lnkd.in/ggys7btg
6
2 Comments -
Smith & Bridge Media Analytics
Are your ads world champions at hiding? Stop playing an endless game of hide and seek with your audience. Viewability ensures your ads are actually seen by real people, transforming wasted ad dollars into real business impact. #DigitalMarketing #Marketing #DigitalAdvertising https://lnkd.in/gm-zExby
2
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More