Kian Ahmadian

Thinking about refreshing your current platform or building a new one? Consider these tips on how research and testing can maximize your results. Read Nimbl UX Researcher Victoria Stauffer’s latest article on Usability Testing Best Practices: https://lnkd.in/e2QiJw96 #UsabilityTesting #UXDesign #TechInnovation #HumanCenteredDesign #TechHumanized

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Design operations (aka DesignOps) is the engine that keeps the design process humming along so that designers can focus on what they do best (you know, designing). 👩‍💻 It ensures your team’s sanity, allowing them to focus on the work itself rather than reinventing the wheel or “how” to get the work done every time. This stuff is especially crucial as your design firepower grows—whether with new designers, devs, or product peeps. Wondering how to get started? Our blog post on Standardizing design through DesignOps has you covered: https://lnkd.in/gfwR2u-6 #DesignOps #UXdesign #designprocess

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In my 20+ year design career, I've never heard a design client say... I'm looking for someone more: • Creative • Strategic • Data-driven • Collaborative • User-centred And yet, if you open 100 design agency websites, you'll see some variation of these 5 descriptors. I noticed this discrepancy a few years ago. So, I started taking notes every time a design client complained about design and design services. The truth is, none of the above ever showed up in my notes. Instead, here are the top 5 concerns: 1. Communication Issues 2. Slow Design Cycles 3. Scope Creep 4. Disagreement on Design Decisions 5. Difficulty Measuring ROI Here's my full summary note: Communication Issues: Founders may feel that designers don't understand the technical limitations of the product or the business needs of the company. This can lead to frustration on both sides, as founders may feel like designers are designing products that can't be built, and designers may feel like founders aren't giving them the freedom they need to be creative. Slow Design Cycles: The design process can be slow, especially for founders who are used to moving quickly. This can be frustrating for founders who need to get products to market quickly. Scope Creep: SaaS products are constantly evolving, and founders may feel like designers are constantly adding new features to the product, rather than focusing on the core features that will drive user adoption. This can lead to products that are bloated and difficult to use. Disagreement on Design Decisions: Founders and designers may not always agree on the best way to design the product. This can lead to disagreements that can slow down the development process. Difficulty Measuring ROI: It can be difficult to measure the return on investment (ROI) of design decisions. This can make it hard for founders to justify the cost of hiring designers. I hope this helps you the next time you pitch your service. #design #ux #productdesign #designservice #copywriting

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We asked industry leaders their book recommendations for new and experienced UX professionals. Check out our article for 10 books every UX leader should add to their summer reading list! ☀ 📚 ➡ https://lnkd.in/gkb7t8FS #summerreading #readinglist #UXleaders #UXprofessionals #BlinkUX #UX #leaders

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Ressource Medium: "The Nuances of Enterprise UX Design An 11-part series exploring the various aspects and intricacies of UX design for enterprise software." #ux #uxdesign

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“The UX audit should cover some accessibility issues with color contrast, images and site structure, but this doesn’t replace an Accessibility Audit to help organizations meet Web Content Accessibility Guidelines (WCAG).” - Lisa Dance via CMSWire https://zurl.co/wjjS #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing

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In UX Magazine, Nate Schloesser explores 7 ways to use AI to improve accessibility in UX design. Image and voice recognition, personalization, autocomplete and speech-to-text are just a few of the techniques the author explores. Worth a read for anyone who wants to stay up-to-date on the latest advances in AI and accessibility. https://bit.ly/3PLc3B1 #UXUI #UserExperience #UXDesign #UserExperienceDesign

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Our Strategic Approaches to UX Research Intensive led by Jared Spool is this June 3 – 7, 2024! No more guessing. No more betting. Eliminate risk with the magic of Strategic UX Research. Read all about the intensive: https://cstu.io/7cdfbe

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Survey Tip 💡 Most survey questions do not have all six possible components, but there will always be a request and response options. #ux #survey #uxresearch #uxr

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What if your UX research insights tell you we’re building the wrong thing? Influencing product strategy is often challenging because it involves a broad group of stakeholders, competing priorities, and the breadth of the strategic landscape. Get your insights noticed and have more influence over product strategy with these practical steps by Jack Holmes inspired by the Kano model: https://lnkd.in/esNp_pqG   #UXresearch #UX #UserResearch #ProductStrategy

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In his latest blog, Service Designer Liam Beattie, talks about the importance of developing in-depth user personas when conducting user-centred research. He also discusses his approach to crafting user personas, exploring how they inform every aspect of the design process and support with visual storytelling. To find out more about identifying user needs and refining user journeys, follow this link: https://lnkd.in/eJ9ej-Rw

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Worth revisiting this article on the importance of Labels in Forms, from an accessibility perspective and overall product experience. https://lnkd.in/eSyAwf48 #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui

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Learn how we focus on helping clients attribute specific returns on the investment in the work we do together, whether that’s recommending quick fixes to an online shopping experience or implementing unobtrusive, privacy-focused analytics. https://buff.ly/3ppELtR #userexperience #UX #website #websiteanalytics #customerexperience

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You will never become a great designer accidentally. What does it take to achieve excellence in the field of design? In this UX Magazine article, Nate Schloesser shares his perspective on answering this question — https://buff.ly/43kf3sb #cx #ux #design #selfimprovement

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🎥 New Replay Available! Watch Jason Cranford Teague's compelling session from UX Camp Spring 2024 on **Age & Tech: Experience Need Not Apply**. At the heart of the tech design industry lies an uncomfortable truth: ageism is prevalent. Jason explores how ageism impacts hiring and advancement, providing research and statistics on the current state of the industry. In this session, you'll learn: - Common reasons given for not hiring experienced designers - Benefits that experience offers in a constantly evolving profession - How ageism, combined with other forms of discrimination, hinders diversity Join the discussion to share your experiences and explore paths forward. 👉 Watch now: Jason Cranford Teague - Age & Tech: Experience Need Not Apply - https://lnkd.in/gAn7r96f #UX #Design #UXDesign #UserExperience #HumanCentered #ChicagoCamps #Ageism #Diversity #Inclusion #TechIndustry #ExperienceMatters

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How to track UX research impact?   Mapping the impact of UXR on product development provides insights into the strengths and weaknesses of the UXR team. What is the state of the UXR practice in the organization? Jake Burghardt shares in his article a viewpoint in which he maps the impact on product development by identifying three levels of impact*:  𝗖𝗼𝗻𝗰𝗲𝗽𝘁𝘂𝗮𝗹 – providing new understanding that could shape multiple product decisions  𝗦𝘆𝗺𝗯𝗼𝗹𝗶𝗰 𝗷𝘂𝘀𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 – providing data to support a decision in flight  𝗜𝗻𝘀𝘁𝗿𝘂𝗺𝗲𝗻𝘁𝗮𝗹 – providing data that leads to an improvement of a concrete product/service     All three levels have their value. Examples Jake provides to clarify:  𝗖𝗼𝗻𝗰𝗲𝗽𝘁𝘂𝗮𝗹 - “After watching the overview on that customer type, I brought a different perspective to every meeting.” Or “That model and the insights behind it give us a lot to think about as we’re going into our next planning session.”    𝗦𝘆𝗺𝗯𝗼𝗹𝗶𝗰 - “This research illustrates why our current plan addresses a real customer unmet need.” Or “We were planning on updating how we track beta feedback. Post-launch research also confirmed the need to revisit our process.”    𝗜𝗻𝘀𝘁𝗿𝘂𝗺𝗲𝗻𝘁𝗮𝗹 - “Based on research insight X, we are designing and creating a plan for feature Y.” Or “We heard from customers that X was a real challenge. With feature Y, we’ve got you covered.”  How does this help?   By examining the product development cycle from foundation to validation, the UXR team can map the type of impact they have on each of the stages. Is there mainly symbolic justification at the start of a product? Or does the team impact conceptual knowledge that leads to strategic decisions?  Does validation lead to instrumental changes? Or mere symbolic justification? And what happens with the conceptual insights? Etc.   The different levels of impact can be matrixed to the basic stages of the product development process. This gives you an overview of where UX research impacts the process and where you should make adjustments to steer towards the desired situation.    Check out the full article for more details on how to map, the stages of product development, and the opportunities this can bring: https://lnkd.in/eS67gNGA   Thanks to Carol Rossi for sharing the article  #UserResearch #UXResearch #Impact #MeasuringImpact #UXR   *These categories are defined by a group of authors whose focus was on the impact of research on health policy. However, we can also apply these categories to product development. The full article contains more about the authors and links to their study. 

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