“Kelly is one of the most hardworking, dedicated marketing professionals I’ve had the pleasure to work with! We worked together at JazzHR for a year. Kelly was my go-to coworker for all things content-related, proofreading, and creative ideas. Kelly is incredibly organized and able to handle many different tasks at once. She’s a fantastic content creator and is highly skilled at developing effective marketing content and campaigns. She’s always willing to help out her teammates and is just a genuinely great person to be around. If you need a content strategy star, look no further than Kelly Peters!”
About
Currently Tomorrow.io's Director of Marketing, Kelly Peters is a growth-focused marketing…
Contributions
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What do you do if your client in content marketing is unhappy with the results?
If a client isn't thrilled with the results, take a proactive stance: - Schedule a meeting (ideally in person) to really understand their concerns and review goals - Take a look at the current strategy together and have them pinpoint areas for improvement (e.g. the content itself, the targeting, how/where it's being shared) - During that same meeting (ideally), create a revised plan with clear goals, timelines, and KPIs - Follow up with that plan in writing and a scheduled follow-up touchpoint By showing an eagerness to hear them combined with diligence, you can rebuild trust and get the partnership back on track.
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What do you do if you want to level up your content development skills through virtual learning?
The most important thing in leveraging virtual learning right now is to explore a range of channels. Platforms like Coursera, Udemy, and MasterClass are great for foundational courses on content strategy and writing, but don't sleep on the power of marketing communities. There are tons of active Slack groups, webinars led by top marketers, and niche communities like the Marketing AI Institute that offer top-notch best practices and networking. Soak it all up and don't forget to actively engage. Ask for help and find a mentor to solidify your learnings!
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What do you do if your infographics are failing to engage with your audience?
If your infographics are failing to engage your audience, it's time to take a step back and reassess your approach. The first thing I'd recommend is to dive into your analytics to understand where the disconnect is happening. Are people not even clicking through to view the infographic? Are they bouncing quickly once they do? This data will give you clues as to where the issue lies. From there, it's about making strategic adjustments. Perhaps your headlines aren't compelling enough, or the design is too cluttered to be easily digestible. Maybe the topic itself isn't resonating with your target audience. Don't be afraid to experiment with different formats, visuals, and messaging until you find the right formula that clicks!
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How can you tailor your content marketing to appeal to a niche audience?
When tailoring content marketing for a niche audience, specificity and relevance are key. The easiest way to ensure this is to involve your niche audience directly in content creation. Conduct surveys, interviews, or even co-create content with them. This collaborative approach not only guarantees your content resonates deeply, but also provides valuable insights you might have otherwise missed. By making your niche audience feel heard and understood, you'll foster a sense of community and loyalty that will keep them coming back for more.
Activity
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I created 216 content briefs for clients in May. Here’s 3 things in-house marketers need to know about the briefs they get from their agencies…
I created 216 content briefs for clients in May. Here’s 3 things in-house marketers need to know about the briefs they get from their agencies…
Liked by Kelly Peters
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One of our clients produced over 120 video assets in the last 3 quarters: Social media videos Sales enablement Linkedin…
One of our clients produced over 120 video assets in the last 3 quarters: Social media videos Sales enablement Linkedin…
Liked by Kelly Peters
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I survived schedule Armageddon today!!! 🥾 MiO Marketplace content review kick off 🚀 Casey Hurbis w/ Rocket Mortgage #marketingbites plus a 🔥MiO…
I survived schedule Armageddon today!!! 🥾 MiO Marketplace content review kick off 🚀 Casey Hurbis w/ Rocket Mortgage #marketingbites plus a 🔥MiO…
Liked by Kelly Peters
Experience & Education
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Tomorrow.io
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READY FOR YOUR FIX? This weeks The Digital Fix podcast presented by Moy & Halter and MiO Marketplace is packed with power as Steven M. and myself…
READY FOR YOUR FIX? This weeks The Digital Fix podcast presented by Moy & Halter and MiO Marketplace is packed with power as Steven M. and myself…
Liked by Kelly Peters
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