Kate Kelley

Rosalind Hill's recent Collingwood article https://lnkd.in/eCXnyzkJ reviewed several value drivers for events and media businesses. One of the most straightforward resonated with me around quality of earnings, specifically retention rates. A metric that's very easy to measure but sometimes not so easy to move north. When I think of my experience at major event and media organizations such as UBM and Comexposium, both as operators and acquirers of businesses, this was as good as anything for a value benchmark. How does this factor into your focus in creating and assessing value? Collingwood Piers Bearne Daniel Pitchford Fergus Gregory Steve Smith Andy Baker

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https://lnkd.in/eeDvMpNk The Walt Disney Company shares their second quarter figures for this fiscal year this morning, and those positive figures feature a seven percent increase for their theme parks business and the attached shares those magical results for Disney Parks and Experiences.

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https://lnkd.in/gNU_MyVX The Summer travel season has begun and the attached media report shares the positive forecast for millions of visitors expected in Central Florida- while pondering if some are choosing to wait for next year when Universal Epic Universe opens. While the article asserts experts are "split" over this, the world's busiest theme park destination market is likely to host record numbers of Guests this year- and the first quarter of 2024 already set a new record for Florida tourism.

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Theme parks and attractions everywhere have been recovering from their respective pandemic-related closures and the attached media feature attempts to chart the North American theme parks with the largest attendance gains in 2022, using the estimates from the TEA/AECOM theme park index for that year. Of course, using unofficial estimates to chart attendance is hardly the most accurate method to measure popularity...

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Delighted to share the story of my entrepreneurial adventure, from founding my agency to becoming a global influencer in brand activations and luxury lifestyle spaces with Black Enterprise Magazine. Key takeaways include how events and bespoke experiences are instrumental in boosting company's brand visibility, recognition, and increasing their financial success. Let me know if your company/brand uses the art of storytelling to engage new and current clients during events and bespoke experiences? You can read the article here: https://lnkd.in/emZKUzYr #marketing #brand #events #experience #business #technology #engineering #hnw #hnwi #wealth #luxury #branding #luxury #luxurylifestyle #wealth

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🌟 Huge thanks to Dan Gallagher, WSJ Heard on the Street, for joining our latest 'Meet the Media' session with Brands2Life! 🌟 It was great to have Dan share his thoughts on the evolving #AI industry and the future of #streaming, exploring topics such as AI's gradual real-world impact and media consumption trends. Thanks again Dan for a fantastic session! #AI #Media #Technology #WSJ #Investment #Streaming #MeetTheMedia

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The Milltown Partners team put together their latest analysis of investor communications trends, diving deep into this year's Midas List data and exploring how investors are communicating - channels, content, media strategy and more. Get the summary here - https://lnkd.in/eh9KeXe5

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If you have a few spare moments tomorrow and are curious on some of the key drivers and success stories around events such as SXSW, join the chat and let’s discuss the importance of location and other factors.

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https://lnkd.in/gSNGxFQp The Spencer Stuart annual CMO Tenure Study offers compelling insights into the evolving role and stability of CMOs, particularly noting the tenure stabilization at 4.2 years for Fortune 500 CMOs. It's intriguing that B2B CMOs tend to have longer tenures compared to their B2C counterparts, with 4.5 years versus 4.0 years respectively. This difference likely reflects the distinct challenges and market dynamics each sector faces. The study also highlights the increasing trend of CMOs taking on broader responsibilities and the significant number of first-time CMOs being promoted internally, suggesting a strong emphasis on leadership development and succession planning within organizations. It is great to see that women now represent half of Fortune 500 CMOs. I believe it's important now for companies to turn their attention to improving development and support systems for diverse high-potential leaders. #CMOtenure #B2BMarketing #Leadership #WomeninMarketing

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What's going to drive the future of events? This was one of the overarching questions posed to this year’s attendees of the third annual BizBash Leadership Summit, held in Las Vegas April 2-4. More than 35 high-caliber event professionals—from top experiential agencies, event tech companies, and brands like Disney, TikTok, and TED—gathered in person to discuss where the event industry is going, and (more importantly) where the industry needs to go. Download your Complimentary Copy 👇 #eventsindustry #experientialmarketing #brands

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🎙️🎙️🎙️New Episode Alert 🎙️🎙️🎙️ Going live in ~30 mins, a great listen on your way to #ETL I got the opportunity to sit down with Janice Cardinale VEMM founder of Event Minds Matter on the latest episode of Return on Wellness! What did we discuss? I'm glad you asked; With a rich background in the events industry, including a significant tenure at The Idea Hunter, Janice has been a vocal advocate for mental health and wellness within the professional sphere. The episode delves into her personal journey with depression, the catalyst for her advocacy, and the critical role of mental health awareness in the events industry, especially in the wake of the COVID-19 pandemic. Starting off with the state of Mental Health in the Events Industry: We highlight the importance of discussing and addressing mental health within the events industry. Janice's personal experience with depression and her observation of the industry's struggles during the COVID-19 pandemic underscore the need for a culture that supports mental wellness. Next we speak about Building Supportive Communities: Janice discusses the foundation of Event Minds Matter as a response to the industry's silence on mental health issues. The initiative aims to create a community that promotes open discussions about emotional health and well-being, providing a platform for education, resources, and advocacy for mental fitness within the industry. Lastly, we speak about the Need for Change and Education: A significant focus is placed on the necessity of shifting industry norms towards better mental health support. Janice dives into how incorporating mental health education and practices into the fabric of corporate culture can help address the core issues. In this episode we advocate for training in psychological safety, empathy, and emotional intelligence as essential steps toward creating a healthier, more supportive industry environment. Hope you enjoy! #eventprofs #podcast

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Building a business takes fearlessness, a foundation of core values, and the strength of community. Together, these elements drive success and inspire greatness.

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Yesterday at the WXO - World Experience Organization summit, a comment truly caught me off guard and has had me thinking ever since. It revolved around our perception of Super Bowl ads and how, often, our brains are deceiving us about their effectiveness.  Immersion Neuroscience’s work ( Paul Zak ) is based on the idea that the neural signature of emotional resonance is the brain’s production of oxytocin. Using complex signal processing techniques, it can measure the oxytocin effect through changes in nerve activity that control an individual’s heartbeat. Consider this according to the their data the best-performing Super Bowl ad from 2018 : https://lnkd.in/dgcj752P. However, when it came to public opinion, the outcome was dramatically different - it landed dead last. What has your favourite Super Bowl advert been in the past? Could leveraging neuroscience be the key to making moments that matter that not only capture attention but also foster deep, lasting brand loyalty. #SuperBowlAds #ConsumerPsychology #BrandExperience #Neuroscience #MarketingStrategy #WXO #WorldExperienceOrganisation #MakeMomentsThatMoment #WildThoughts #WildGlobal #SuperBowl #PaulZak #Oxytocin

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Join Zack Kass Kass and me as we delve into the evolving role of AI, and how it can become a collaborative partner to give us back the time to do what we truly love. 🚀🤖 💡 Unlock the full potential of AI as a creative ally – listen to our full conversation: https://lnkd.in/eCV6wE4v Zack Kass Ike Singh Kehal Chris Barton #technology #AI #techtrends #events #keynotespeaker

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As we wrap up this year's festival season down in Indio, CA it brought us an unexpected twist. While Coachella has long been the crown jewel of music festivals Stagecoach is emerging as a formidable contender and may have just overthrown Coachella this year. Here are just 2 of my thoughts as to why: 1. Genre Appeal: Country music has seen a resurgence in popularity, expanding beyond its traditional audience. Stagecoach capitalizes on this trend, offering a lineup that appeals to both country loyalists and crossover fans. With acts like Wiz Khalifa, Post Malone, Marshmello and so many others showing up there are more eyes on country music than arguably ever before. 2. Audience Experience: With a reputation for a more relaxed atmosphere, Stagecoach offers a different kind of festival experience that might be attracting those looking for something more laid-back than the high-energy hustle of Coachella. As a digital marketing agency with a keen eye on entertainment trends, we at NOX Media are closely watching these developments. Understanding these shifts not only helps us tailor our strategies but also predicts where the market is heading. What do you think contributed to Stagecoach’s potential edge this year? Let's discuss below!

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As Seb Joseph points out in this latest piece in Digiday, the same publishers purchased through TRUSTX are 50% more environmentally friendly than they would be if purchased through other supply-side platforms, as audited by Scope3. But it's not because we have less carbon-heavy MFA inventory than other SSPs. It's because we don't have any. Never have. Never will. Zero MFA, ever. It's not easy being green. But it is worth it.

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🎙️ Exciting News Alert! 🎙️ I recently had an enlightening conversation on my podcast, "No More Bad Events," with Rob B., founder of Zaven Global - Meetings and Incentives, where we delved into some game-changing ideas in the event planning industry. https://lnkd.in/ggrFe6cj Here are some key takeaways from our discussion: Key Takeaways: - Be a Generalist: Rob emphasized the value of being a generalist in your field to gain a wider perspective, see connections others might not, and adapt to industry changes more effectively.    - Brandcations: We explored the innovative concept of brandcations, an idea where brands host events or travel experiences to create lasting connections with their consumers. This could revolutionize brand loyalty and marketing strategies! - Familiarization Trips: Familiarizing yourself with different aspects of your industry, like on the hospitality side, can lead to prosperous connections and new business opportunities—just like how I met Rob! It was an inspiring and thought-provoking conversation, and I'm thrilled to share these insights with all of you. Stay tuned for more engaging and informative episodes by subscribing to "No More Bad Events "! #Podcast #EventPlanning #Innovation #BrandEngagement #Networking #BusinessInsights #brandcations #fancations Rob Lawless #eventpros #Eventprofs #meetingprofs Teneo Hospitality Group Marcia Gerard Mike S.

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Always a joy chatting to Rod Yates from Audience Republic on all things festival marketing for 2024 🕺 If you fancy a read, we dive into: 🎟 How to help with ticket sales urgency 🎟 Why relying on data is more important now than ever 🎟 The importance of tailoring your festivals offer to each audience segment 🎟 The three phases to financial planning success when it comes to your campaigns I genuinely beleive that the more we share information on how to help navigate this turbulent time for the events industry, the better everyone's longterm success will be. It's about how we can repopulate our beautiful, chaotic, rollercoaster of an industry - together. In it for a long time, not just a fun time. #eventprofs

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