Elspeth Rollert’s Post

The Pinnacle team is here at the NAB show in Vegas this week, where cutting edge tech converges with sports, news, entertainment, marketing and about a dozen other disciplines to form a mosaic of how our culture produces, consumes and activates all kinds of media and content.   It’s hard to sum up all the ideas at play in a short and punchy way, but here are three takeaways from an experiential marketer’s perspective:   Storylines Sports teams and leagues, networks, entertainment brands, universities and corporate marketers are on the hunt for the talent and tools to develop story-driven content from athlete documentaries to episodic podcast shows that reach new online-first audiences with an appetite to go deep. In-house teams are coming up with ever more engaging storylines, slicing those up and spreading them across multiple channels in ways that track with audiences’ media consumption habits and sponsors’ need to authentically embed. Those channels include offline, IRL experiences that strive to meet audiences’ need to experience those stories immersively, which is taking many new forms.   Monetization Extending and monetizing these storylines in new ways is a big part of the conversation: new engaging sponsorable strategies with broadcast sets and programming, drive-to-ecommerce, themed ticketed fan experiences, immersive retail and other experiential tactics are being deployed within and around the content engine to drive new revenue streams and meet audiences where they live, work and play. Endemic sponsors are hyper-aware of authentically weaving themselves into this mix.   Designing Experiences There’s a general recognition that audiences desire an increasing degree of dynamic interaction, so designers and builders of broadcast studios and sets, themed retail, in-stadium fan activations and similar spaces are leveling up with an “activation mindset”. An on-the-fly ability to changeover the look/feel of these spaces to suit different content formats is a hot topic, as is the ability to constantly adapt and extend the life of these investments for long term use.   Just scratching the surface here at NAB 2024, this event remains an annual must-see to stay on top of the media and content landscape. #nab2024 #pinnacleexp #experientialmarketing #experiential #marketing #NAB #eventmarketing #brandevents #brandactivations #broadcast

Across the board, more personalized experiences are needed to engage younger audiences. For sports fans, this means sports companies need to integrate the right technologies to offer a more seamless, immersive journey.🏟️ Learn more:

Technology has become an invisible player, profoundly impacting how sports are played, watched, and experienced. Our new article together with Infront Lab journeys through the intersections of technology and sports, uncovering the intricacies of #playertracking, live storytelling, #OTT channels, AI-led content creation, #fandata and the shifting terrain of sports marketing and sponsorships in the digital era: https://hubs.li/Q01_B9Yr0 From the sidelines to the spotlight, technology is shaping the future of sports in ways we could only dream of a few decades ago 🔥🔮 #AllAboutTech AllAboutSports #AllAboutInnovation #sportstech #sportsbusiness #futureofsport

According to Media and Entertainment Tech Outlook, advancement in sports technology, such as the use of pylon cameras, is transforming and elevating the sports broadcasting experience for spectators, providing officials with previously unattainable perspectives that help them review close calls accurately. With leading innovation in both camera systems and in immersive video workflows, Cosm's C360 provides the most popular pylon systems in the sports media industry. Our improved goal line pylons boast high resolution and field of view, spanning an impressive 210 degrees across a powerful 4K sensor to ensure the details of the event are unlocked with greater visual acuity. Read the article below to learn more about how technology is changing the way fans, players, and officials experience. sports.

Exctiting Times to Come: The future of Sports Marketing🚀 Let's dive into the trends shaping the future of our dynamic industry. 🌐🏀⚽ 🌐 Digital Transformation Takes The Main Focus: The digital revolution continues to redefine fan experiences. Expect more immersive technologies like Augmented Reality and Virtual Reality to create unforgettable realistic experiences, bringing fans closer to the action than ever before. 📱 Social Media Evolution: Social media still remains as a powerhouse. From live streaming to engaging content, the game plan involves keeping fans hooked on Instagram, TikTok, X (Twitter) , and beyond. Social media will always be an outlet fans turn to be kept engaged. 🌿 Sustainability & Social Responsibility: Beyond the field, fans are looking for purpose-driven brands. As talked about last week, how are you integrating sustainability and social responsibility into your sports marketing playbook? How eco-friendly are these brands and what is their image? The landscape of sports marketing is on the brink of an exhilarating transformation, and each one of us is a vital player on this dynamic field. We as fans and consumers are in control of how the future stands in sports marketing. As we stand at the intersection of tradition and innovation, the future promises a thrilling game filled with unprecedented opportunities. The game is evolving—share your thoughts! ⚽🚀 #SportsMarketing #FutureTrends #InnovationInTheGame #Marketing #Sports

As sports enthusiasts, we've witnessed an incredible transformation in how we engage with our favorite teams and athletes. Gone are the days where our only connection was through stadium cheers and television broadcasts. Today, sports branding has seamlessly transitioned into the digital realm, captivating audiences worldwide through innovative strategies and immersive experiences. From interactive social media campaigns to personalized fan experiences, the digital age has opened up endless possibilities for sports brands to connect with their audience on a deeper level. Whether it's leveraging AR/VR technology to bring the game to life or creating engaging content that sparks conversations across online communities, the evolution of sports branding has truly redefined the fan experience. As professionals in this dynamic landscape, let's continue to embrace these digital advancements and push the boundaries of sports branding further than ever before. Together, we can shape the future of sports marketing and leave a lasting impact on fans around the globe. #Sports #DigitalEvolution #FanExperience #Innovation #amarket

There is a huge shift underway with real time fan engagement behaviour at live sports and entertainment events. Fans are moving away from posting on social media in favour of more personalised interactions leveraging cutting edge visual, mobile and interactive technology that makes their live participation more meaningful, creating more affinity with the club/team/event that they love. We are on a mission at Hypothesis Media to help empower sports clubs, teams (and entertainment events) at all levels with the best cutting edge fan experience and productivity tools, leveraging AI, MR, AR and live streaming to activate ALL fans. Whether they are in venue, on broadcast or even watching in a fanzone on the other side of the globe - bringing them closer to the live event like never before. Helping you navigate through the next iteration of live fandom behaviour and how to scale it effectively. Through our strategic partnerships we have access to the most cutting edge immersive fan experiences that not only activate your fans at a deeper level, but also monetise them as a consequence. Drop me a DM if you'd like to know more. ('Vixi Suite' is proprietary fan engagement technology that we offer as part of our strategic consultancy offering though our innovation partnership with The Famous Group). #FanEngagement #SportsFandom #LiveSport #BroadcastEngagement

Ready For A New Reality? 🚨WATCH THIS SPACE🚨 Let’s Build The Future! 🎢Our screen-based existence hasn’t completely removed in-person fan experiences. 🎟In Fact the appetite for in-person events has skyrocketed. 📣As digital entertainment continues to grow, there is an opportunity for entertainment media and sports companies to provide unique fan-first experiences. 🤖Explore new channels and opportunities to connect with technology. 🙌🏻Craft content and events with engagement in mind. 🦸♂️Understand where fan trends emerge even within niche communities and be able to capitalize on them having greater influence over fans’ buying decisions. 🦾Embracing new tech innovation represents a transformative opportunity for industries promising enhanced efficiencies and new growth avenues. Future Colossal #futureentertainment #immersive #interactive #fandom #technology #futuretrends #techadoption #engagement

#spatialcomputing is fundamentally changing our perception of digital possibilities. The decade-long dogma that digital interactions with human, objects, and data need to take place via the medium of screens, is finally breaking down. The launch of Mirage Insights supported by Trifork Labs is a milestone. Get ready for unparalleled experienced fuelled by Apple #visionpro! Follow the journey here on LinkedIn on Mirage Insights.

Pixellot has always believed in the power of combining the low costs of AI-automated production with the opportunities in emerging sports. Our innovative approach is designed to address the specific needs for scalable #monetization in sports markets that were previously uncovered. Our technology now offers SEVEN ways to monetize in these growing sectors, making high-quality production both accessible and affordable. Dive into the future of sports monetization in our latest #blog post 🆕 ✨