Katie Madding

From VP of Customer Experience to CEO, at Finch, Lee Roquet shares his journey of steering through the e-commerce marketing landscape with innovative strategies and technology on our latest 'Disruption / Interruption' episode.

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The next wave of disruption is coming for software vendors! With nearly 30 years in the SaaS space, Wunderkind’s Richard Jones is already seeing a shift in the future of marketing software. Wanna hear about it? Listen to the episode: https://lnkd.in/g6HFQD-h #digitalmarketingtips #marketing101 #entrepreneur #digitalmarketing #marketingstrategy

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Big news for Sprout Social, Inc. customers—Sprout just announced a series of AI innovations and highly requested capabilities! ⤵ At our first-ever quarterly launch event, Breaking Ground, Sprout shared the latest product updates to AI and other innovations that social media marketers will love, like: ✅ Generate by AI Assist ✅ Instagram Threads Engagement and Reporting ✅ Snapchat partnership with Tagger, and more Getting more out of Sprout means creating more of an impact with your social strategy. Check out the link below to stay ahead with AI and beyond in Sprout: 

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Product marketers build critical go-to-market infrastructure—but the role is often misunderstood. 🧩 What does good product marketing look like, and how should you hire for it? On Atlas, we spoke with three seasoned PMM leaders, Teleport's Diana Jovin, Watershed's Meghan Keaney Anderson, and Calyx Consulting's Cecilia Stallsmith, about: ▪️ Positioning, messaging, and GTM strategy ▪️ Common PMM archetypes ▪️ Green flags of great PMM leaders ▪️ Building an early-stage marketing engine Read our Product Marketing 101 guide today: https://lnkd.in/gBD8MX5i

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Headed to my first SubSummit to talk about ➡️ Routines and subscription experiences ➡️ Millennial (ahem elder millennial) and Gen Z consumer behavior ➡️ Why smart brands should be thinking about tomorrow See you next month, double mic’d up 😅

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In this episode, we sit down with Bob Moore, the CEO of Crossbeam, who turned a $2.6 billion mistake into a masterclass on Ecosystem-Led Growth (ELG). Fresh off publishing his new book, Bob shares why ELG is the future of business growth, challenging traditional strategies with data-driven insights and partnerships. Bob reveals how Crossbeam can help companies of any size leverage ELG to achieve remarkable growth. He dives into the role of data in ELG, the impact of AI on marketing, and practical steps for implementing ELG in your own company. From discussing the "slow heat death" of traditional growth strategies to unveiling the potential of data-driven partnerships, this episode is packed with eye-opening revelations. Bob also tackles the practical steps companies can take to implement ELG, making this a must-watch for CEOs, leaders, and entrepreneurs aiming to catapult their businesses into a new era of growth. LISTEN ON: Spotify: https://lnkd.in/gki7gsdP Apple: https://lnkd.in/g5QTXTqk

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WOMEN TAKE CHARGE. No. Literally. We’re excited to see a jam-packed Clari Charge: The Revenue Summit schedule highlighting fierce women in revenue. Join us to learn from these trailblazers on how to stop revenue leak, design and run proper revenue cadences, and develop a robust AI strategy to capture more revenue. You’ll hear from powerhouses like: - Rachel Roberts (CRO, AppDynamics) - Jaclyn Spillane (Director of Innovation PMO, Genesys) - Sonal Puri (VP of Global Business Operations, Checkpoint) - Michelle Ji-Yeun Kim (Director Sales Strategy & Ops, Zendesk) - Molly Greenberg (Head of GTM Transformation, Asana)  - and more! RSVP to answer the most critical question in revenue: Will you meet, beat, or miss on revenue? Grab your seat here: https://lnkd.in/gjjTvN9Q 

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🚀 Calling all CEOs and leaders hungry for growth! 🚀 We’re thrilled to announce that our very own Shubh S., will be leading a must-attend webinar at ScaleUp Week! Get ready for "Customer Growth Engines: Creating Scalable Acquisition Systems," a session packed with actionable insights and strategies for supercharging your customer acquisition and scaling your business like never before.  🚨Register for FREE today https://lnkd.in/gNq6Ksh8 🚨 💥 Don’t miss out on this opportunity to learn from the best and take your company to new heights. Let's grow together! 💪 #ScaleUpWeek #BusinessGrowth #Leadership #Innovation #CustomerAcquisition #Webinar #GrowthHacking #ZayZoon #JoinTheFuture

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Champion alert! COO / Co-Founder Gianna Scorsone will share her multi decade experience as a RevOps leader and how she made the transition into a revenue executive, to now founder! Here's a hint: It's all got to do with the foundational groundwork of RevOps! Revenue Operations (RevOps) has become a crucial component of go-to-market strategies and organizational structures. A strong RevOps function can increase alignment, improve data-driven decision making and boost operational efficiency, enhance the customer experience, and lay the foundation for revenue growth and scalability. Join her and Tom Andrews at Noon ET! Link in comments.

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Session spotlight for Customer Marketing Summit San Francisco, September 4 & 5 🔦 Struggling to make a splash with a small CM team? This panel is your lifeline! Hear from Jessica Noland, Senior Manager, Customer Advocacy at Upwork, Caleb Wang, Senior CM Lead at Snowflake, Emma Telfer, Senior Group Manager, Customer Marketing at Twilio, and Kate M., Director, Global Customer Advocacy at Splunk at 'Small team, big impact. Prioritization strategies for customer marketers'... ✅ Dive deep into prioritization strategies specifically designed for lean teams. 🔍 Discover how to identify the high-impact initiatives that move the needle 📈 Navigate limited resources with laser focus, and achieve impressive results, even with a shoestring crew. Walk away with a clear roadmap for maximizing your impact, and turning your small team into a CM powerhouse. Grab your brochure: https://lnkd.in/ey6zNPZJ

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🚨 New podcast alert! In the latest episode of Embracing Erosion, Devon O'Rourke talks to Amanda Groves 🏃🏼‍♀️, VP of Product Marketing at Enable and one of Sharebird's top 100 product marketing leaders in 2022 and 2023. 💡 Together they break down the recent McKinsey & Company report on product marketing, the latest data from the Product Marketing Alliance, and more. Listen to the full interview here 👉 https://lnkd.in/gW8gB9ac and comment with your thoughts below 👇

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Tune in to this podcast with Chris Brown and Frankie Carrero exploring real world applications and how A.I. impacts revenue, costs, customer satisfaction, and much more. 📈ROI amplified with AI. VASS and Intelygenz #AI #DeepTech

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Max Q: "What If" Video Question with Jenny Moshea - Roadmap for Tech Teams🚀 Ever wondered how to create a clear vision and roadmap for your tech team? 🤔 What if you had expert guidance to align your team’s efforts and drive success? Jenny Moshea, a seasoned CIO, shares her insights on: 1. Establishing a Clear Vision: Defining your tech team’s goals and aligning them with the company’s overall strategy. 2. Creating a Roadmap: Breaking down the vision into themes, focal points, and milestones. 3. Enhancing Communication: Ensuring transparency and clarity within the team and with stakeholders. 4. Leveraging a CIO’s Expertise: Understanding the pivotal role a CIO can play in steering your tech team toward success. 5. Iterating for Improvement: Continuously refining your roadmap based on feedback and changing business needs. 🔗 https://lnkd.in/gkBH5zKj Want to join the conversation and community? Check it out here: https://lnkd.in/d9unvx8m #TechLeadership #VisionAndClarity #CIOInsights #TechTeamSuccess #RoadmapPlanning CC: Anne Bly

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fullthrottle.ai's VP of Strategic Partnerships, Frank Patierno, joins the Level 10 Contractor Daily Podcast to talk about the future of cookies and how brands can market to their website visitors without any reliance on cookies using their own first-party data. Listen to the podcast here: https://lnkd.in/eEmW4SBw Learn more about what fullthrottle.ai does and how we can help Home Improvement and Home Renovation companies: https://lnkd.in/egMT65Ed #fullthrottleai #cookieless #firstpartydata

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Chad Fowler is a 🚀 tech luminary 🚀 known for his insightful quote that encapsulates his fearless approach to innovation and success. 🌟 As the former CTO of Wunderlist and co-founder of 6Wunderkinder, Chad played a pivotal role in shaping the productivity app landscape. His leadership drove Wunderlist's growth, leading to its acquisition by Microsoft, and cementing its place as a global favorite. 💼 ✨ After Wunderlist's acquisition, Chad joined Microsoft, where he continued to make significant strides in the tech world. At Microsoft, he focused on integrating Wunderlist's features into Microsoft's suite of productivity tools, particularly the To-Do app. His work ensured a seamless transition and enhanced user experience for millions of users. 📲 🔥 During his tenure at Microsoft, Chad contributed to developing and refining several key products. His software engineering and product management expertise helped drive innovation within the company's productivity software division. His strategic vision and technical acumen were instrumental in advancing Microsoft's goal of creating intuitive and powerful tools for users. 💻 🎉 Beyond his professional achievements, Chad is a dedicated mentor and advocate for diversity in tech. He actively supports initiatives that empower underrepresented groups, fostering a more inclusive and vibrant industry. His commitment to making a difference sets him apart as a true leader and role model. 👏 Thank you, Chad Fowler, for motivating and inspiring us with your powerful quote, "You don’t win a race by trying not to lose." 🌟🚀 #TechLeader #InnovationGuru #ProductivityApps #StartupSuccess #TechAuthor #EntrepreneurLife #InspiringSpeaker #PassionateProgrammer #DiversityInTech #InclusiveLeadership #FearlessInnovation #TechAdvocate #Trailblazer #SuccessMindset #TechVisionary #LeadershipGoals #MotivationalQuotes #EmpoweringOthers #AchievementUnlocked #TechHero #Inspiration #Motivation #TechLeader #Centocodefamily

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AudiencePlus’ success was not an overnight sensation; it took years of dedication and community building. ✨ In our latest episode, Anthony Kennada emphasizes the importance of problem-market fit before product-market fit, engagement with the audience's pain points through thought leadership and advocacy, and establishing a strong foundation for product introduction and launch. We also touch on their recent Goldenhour conference, the new hub for the marketing community. We explore the playbook for building audiences, generating pipeline, and creating value across the entire revenue lifecycle. This episode is essential for marketers looking to distinguish themselves in a saturated space. 🙌 So grab the link from the comments & enjoy!

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“The most successful businesses know it’s about the consumer experience and the value being provided. Choosing a strategic and mature billing and payments partner is imperative to nurturing subscriber relationships and fortifying subscription growth.” #Recurly #ForresterConsulting #KeepaGoodThingGrowing

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Partner enablement is a two way street. If you're a hub in an ecosystem a self serve model with tiers and content and certification and an outward focus makes sense for making sure your partners are delivering a service or solution that aligns with your brand, value, and mission. But how does your team stay up to date with everything your partners are doing? Is it your responsibility to enable your team on your partner's offerings? Or do you rely on your partners to do this, but gate access to your people? Do your reps even care? Is there an incentive culture around partnerships? They typically don't care about a better together story until they understand what's in it for them.

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