fullthrottle.ai

Something strange happens when you go cookieless. Those old signals you looked out for don't work anymore — you need new information. We explain what those signals are in our latest RapidFire: #fullthrottleAI #cookieless #firstpartydata

3,420% return on investment across 15 HVAC companies might sound unreachable. But reaching the unreachables is how we generated $22M of revenue for them and their holding company. When you use a platform that only advertises to your highest intenders, the ROI will make you do a double take. See all of the details in our case study: https://lnkd.in/eE4JGpKj #adtech #firstpartydata #casestudy

The AdTech word of the day is ... Deal ID! Deal Identifier is a unique identifier used in programmatic advertising to facilitate private marketplace transactions between publishers and advertisers. It sets criteria like pricing, inventory type, audience segment, and ad placement. Learn more: https://lnkd.in/e5-VzK8C #adtech #programmatic

We just won SEVEN dotCOMM awards! 🥳 The dotCOMM awards recognize excellence in web creativity and digital communication. Platinum 🏆 1. Data Gathering & Implementation: Generating net-new first-party data from existing website traffic. 2. Integrated Marketing: Using omnichannel campaigns to influence potential buyers early in their journey and nurture them to a sale. 3. Content Strategy: Leading the AdTech industry through these recent changes with intelligent guidance. 4. Blog: Insider News Updates is the place to find relevant, timely commentary on the state of first-party data and AdTech as a whole. 5. Individual Body of Work Achievement: Amol Waishampayan: Our Chief Product Officer has contributed immensely to our platform's success and is helping us change AdTech for the better. Gold 🏆 1. Website (B2B): A newly overhauled website focused on information availability and organization 2. Website Creativity (Navigation Design): a reimagining of how users navigate our site. It's an honor to accept so many awards this season, and we have the brilliant minds here at fullthrottle.ai™️ to thank. Here's to better AdTech! 🥂 See the announcement: https://lnkd.in/gFFxGrq7

We're coming to Digital Summit in D.C. this month! You can find Will McGinnis, Director of Sales, on the floor on July 31st. Link up with him to learn how household-based marketing can help you leave third-party data in the past. Learn more: https://lnkd.in/dqG-JyZe #firstpartydata #adtech

Is fullthrottle.ai™️ Just Retargeting ... With Extra Steps? We get this question from people who want to cut through the noise. "This is just retargeting, right?" Understandable question, and even more understandable motivation. After all, there's plenty of noise out there in AdTech, all for results that are ... well, let's just say "quiet." Our answer? "Wrong." That's because the fullthrottle.ai™️ platform is a whole lot more than just cookieless retargeting. We just wrote an article pulling apart this question in detail. Learn what makes us different by tapping the link: https://lnkd.in/eaqkS2Kw #cookieless #retargeting

Progress Partners is thrilled to welcome our newest Executive-in-Residence (EIR) cohort: Abeed Janmohamed and Amol Waishampayan! We're excited to work with them to continue building value for the digital future. 💡

The AdTech word of the day is ... Contextual Targeting! It refers to a method of displaying advertisements that includes signals about what the user is viewing. Contextual targeting can help make ads more relevant without collecting additional information from the viewer. Learn more: https://lnkd.in/eQfGndMd #dataprivacy #adtech #fullthrottleai

If you're running ads with iHeartMedia, read this! ⚠️ There's a good chance you've heard of iHeart ShopperSuite by now. But if not, let us get you up to speed. It does something pretty magical. No matter which channels you're using with iHeart — broadcast or streaming audio, OTT ads — the ShopperSuite platform (powered by fullthrottle.ai™️) can provide a universal upgrade. Once you run those iHeart ads, ShopperSuite layers in crucial information about your audience, allowing you to retarget households that have the highest potential to convert. Instead of dealing in clicks and devices, you get to see real households with real interest, with full control over when and how you market to them. The best part? No extra work. Once you turn the key, iHeart ShopperSuite, along with our data experts, keeps generating audiences and bringing those valuable households back. Still, how do you know if it's the right fit for your business? Instead of pulling you into a bunch of pushy sales calls, we prefer to shoot straight and give you the information you need up front. Our team went over the big questions about what you get from ShopperSuite and how to tell if it's a good fit. Check it out here: https://lnkd.in/eM98wPu9 #iheartmedia #iheart #shoppersuite

Join us in welcoming @Preston Gramberg to the team as a Full Stack PHP Developer! Preston brings five years of development experience to the team and will be a great asset as we continuously improve the fullthrottle.ai™️ platform. So happy you've joined the team, Preston! 🥳 #fullthrottleai #herewegrow