Justin McLaughlin

Los Angeles Metropolitan Area Contact Info
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Justin McLaughlin is the Vice President of Marketing & Communications at Talespin, where…

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  • Talespin ✈️

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Publications

  • Marketing in the Metaverse: A Guide to the Metaverse and Web 3.0 for Marketers and Brands

    Self Published

    "As with any destination, there is an opportunity for commerce in the Metaverse."

    "Regardless of the technologies at play—virtual worlds accessed by computers, immersive VR experiences, mobile AR content, etc.—people are consuming a new category of digital experiences. These experiences present tremendous opportunities, challenges, and implications for marketing.”

    Web 3.0, and the group of technologies being used to build the Metaverse, are impacting everything from art to finance…

    "As with any destination, there is an opportunity for commerce in the Metaverse."

    "Regardless of the technologies at play—virtual worlds accessed by computers, immersive VR experiences, mobile AR content, etc.—people are consuming a new category of digital experiences. These experiences present tremendous opportunities, challenges, and implications for marketing.”

    Web 3.0, and the group of technologies being used to build the Metaverse, are impacting everything from art to finance to the field of marketing. This last aspect is what this book focuses on: exploring the opportunity the Metaverse presents for commercial endeavors.

    In this book Justin McLaughlin, a marketing executive who has spent the past 8 years focused on marketing for immersive technologies like virtual and augmented reality, offers a perspective on Web 3.0 technology that cuts through the noise and identifies where brands and marketers are deriving real value.

    Starting with establishing a layman's terms understanding of the Web 3.0 technologies impacting commerce—like Blockchain, NFTs, and the Metaverse—McLaughlin takes readers through examples of brands leveraging Web 3.0 as a new commercial channel, and explains the opportunities these technologies present for marketers in expanding their career paths and professional skillsets.

    "Marketing in the Metaverse" Highlights:
    - Layman’s terms explanations for Web 3.0 technologies
    - Anecdotes, commentary and predictions informed by nearly a decade working in the niche Web 3.0 marketing space
    - Summaries and from over 160 referenced articles, white papers, and books about Web 3.0's marketing applications
    - 12 case studies unpacking how brands are leveraging Web 3.0 technology in their marketing campaigns today
    - Dozens of additional examples of Web 3.0 brand activations and product launches
    - A Web 3.0 marketing strategy framework
    - Examples of new skills and career opportunities that Web 3.0 is bringing about for marketing professionals

    See publication

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