Juhie Vijayvargiya

Are you confused about all the streaming bundles and offerings? You are not alone. Worth a read to learn more about how the streaming market is consolidating and merging services to entice you to watch more. #disneystreaming #streaming https://lnkd.in/gE8ZFRwF

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Music Business Association Music Biz 2024 coming up in May. Find out more about Reactional Music and what we are delivering across interactive music, music personalisation, in-game economies, generative composable music and the possibilities for creators, composers, artists and developers

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On the heels of the Walmart acquisition of VIZIO, Roku has partnered with The Trade Desk, allowing TTD’s customers with access to Roku's data to enhance campaign optimization for streaming viewers via ACR data. This is in line with Roku’s partnerships strategy and creating more demand and collaboration within their walled garden to drive yield with enhanced audience precision, but this behind the velvet rope of PMP deals. What makes this interesting is that this play an important role with #CTV activation, but we cannot lose sight of the Roku data accounts for 38% of the US streaming hours and the wide array of companies participating in the Roku Measurement Partner Program, where Roku’s first-party data provides measurement partners a privacy safe, identity backbone – allowing for better coverage and accuracy when it comes to campaign reporting, verification, brand safety assessment and other measurement use cases. #CTV #Streaming #Inscape #Measurement #DataTargeting https://lnkd.in/eDRGGnDr

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The countdown to Rakuten Optimism is on! Thrilled to connect, learn, and glean insights from industry mavens. If you're joining, let's carve out some time to meet up and chat in person. #RakutenOptimism #affiliate #affiliatemanagement #affiliatemarketing #performancemarketing

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“Warner Music Group (WMG) CEO Robert Kyncl has come out in favor of a US Senate bill that would crack down on unauthorized deepfakes, arguing that the technology could ruin lives, reputations and businesses if left unchecked. Although many in the music business are embracing AI, it’s also the case that “generative AI is appropriating artists’ identities and producing deepfakes that depict people doing, saying, or singing things that never happened,” Kyncl will tell a subcommittee of the Senate Judiciary Commitee on Tuesday (April 30). “Through AI, it is very easy for someone to impersonate me and cause all manner of havoc,” Kyncl said, according to his pre-prepared remarks shared with MBW. “They could speak to an artist in a way that could destroy our relationship. They could say untrue things about our publicly traded company to the media that would damage our business.” #AI #ArtificialIntelligence #Legal #GenerativeAi #GeAi #Music #MusicBusiness #Musicians #Musica #MusicIndustry #Musique #Musik #MusicLicensing #WMG #MusicVideos #Artists #MusicBiz #Streaming #StreamingServices #StreamingMedia #WarnerMusicGroup #USCongress #USA

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Roku is the first stop for auto discovery. Roku can make auto brands unmissable across the streamer's journey — while driving them down the funnel. Learn more: https://lnkd.in/ebeVtFCc #Streaming #Advertising

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These are precisely the types of challenges that Arcadian helps resolve for streaming media companies. Without casting shade on other industry players (and I can't vouch for the accuracy of this article), we understand that ensuring every component is in place for a flawless streaming experience is no simple task. There are numerous intricate details that require careful attention, and that's where Arcadian excels. 

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Like most FAST services, such as Paramount’s Pluto TV, The Roku Channel, Xumo and smart TV OEM platforms Samsung TV Plus, Vizio WatchFree+ and others, Tubi offers a mix of live linear-style streaming channels as well as on-demand content. Murdoch on Wednesday’s earnings call said that across content available on the platform, 90% of viewing happens in the on-demand environment. “This is very important because when the viewing comes on-demand and it’s proactively on-demand, as opposed to passively sort of sitting back and watching a FAST channel, that’s much more valuable to advertisers,” Other FASTs are leaning into on-demand as well. Samsung TV Plus, for example, initially focused more on linear FAST channels but during this year’s NewFronts presentation said it plans to double the amount of VOD content available, after having already done so last year. “money will continue to flow from linear entertain television, particularly cable entertainment networks, into streaming” including AVOD, SVOD, and ad-supported SVODs, Murdoch said. “That trend… will not slow" #FAST #AVOD #streaming #on-demand #content #TV

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The Future of Streaming: Netflix, Apple TV, and Peacock Join Forces with Comcast Discover the latest power move in the streaming world as Netflix, Apple TV, and Peacock team up to offer a combined service through Comcast. Is this the new era of cable? Find out everything you need to know about this upcoming streaming sensation. #NetflixAppleTVPeacock #StreamingService #CableAlternative #ComcastXfinity #FutureOfStreaming #EntertainmentNews #DigitalStreaming #CordCutting #StreamingSensation #TechUpdates

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Comcast's recent announcement of the StreamSaver #bundle with Peacock, Netflix and Apple TV + , marks a significant step forward toward "Cable 2.0" in the streaming industry - where streaming wars are moving from platform vs. platform, to bundle vs. bundle. The new offering, set to launch next week, packages Peacock's ad-supported premium tier with Netflix's basic ad tier and Apple TV+ for $15 a month, yielding savings of around 35% compared to subscribing to these services separately. Bundling provides consumers with a comprehensive entertainment package at a more manageable price, addressing the financial constraints many face when choosing between multiple streaming services. This approach mirrors the traditional cable bundles, making it easier for consumers to access a wide range of content. Media companies are under pressure from investors to scale their streaming services and achieve profitability, while also facing stiff competition from tech giants like Amazon and YouTube. These proposed ‘mini bundles’ not only offer a more reliable revenue stream for companies but also helps mitigate the issue of subscriber churn, which has been a persistent challenge in the industry. The entertainment industry is in a transition, with rising content costs and market saturation driving prices higher. Bundling services not only provides a more reliable revenue stream for companies but also helps stabilize the market by offering consumers more value. Unfortunately, this also means the end of the ad-free, a la carte offerings that many consumers have come to enjoy, as the focus shifts towards comprehensive bundles that limit flexibility but enhance overall value. #LITrendingTopics #StreamingWars #Bundling #SubscriberChurn https://lnkd.in/esZpwnEJ 

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“…music copyright valuation continues to grow at an accelerated pace. The global valuation ascribed to music copyright reached $41.5bn, according to industry economist Will Page. This is 14.5% more than 2022. More folks are streaming music than ever before. Vinyl sales are up. Concert ticket sales surpassed 2019’s figures, according to Live Nation. And beneath all of this are the songs, or copyrighted works. Without them, there would be no tours, no vinyl records and no streaming services. Funds that invest in this intellectual property are expected to continue to see a return. But across the industry, this is not the case.” “There are reasons for this - based both on data and perception. Qualitatively, the way the music industry - as a monolith - is perceived continues to be challenged. For example, in BBC’s daily news podcast, Global Story, a report on Taylor Swift referred to the music industry as ‘in crisis’ despite the macroeconomic data arguing otherwise. This is supported by the evidence of burgeoning inequality. While arenas and stadiums celebrate a bumper year, small music venues in the UK suffered their “worst year in a decade” according to the Music Venue Trust. Music education hubs - often the places where music is first created - are being cut by two-thirds in 2024-2025. However, quantitatively, the data reveals a different story. Music listenership is up, according to the IFPI. Revenue collections from CISAC, the international trade body representing collective management organizations was up 28% in 2022. Simply, more music would mean more return, especially for firms that own much of the music that is consumed, such as funds like Hipgnosis, Round Hill or Primary Wave or the three multinationals, Universal Music Group, Warner Music and Sony Music. However, debt is now more expensive, and liabilities are outstripping return. Listening to more music is not enough.” #CMOs #CISAC #IFPI #Artists #UK #RecordingRights #Performers #Royalties #MusicRoyalties #Music #Musica #MusicIndustry #Musique #Musik #Copyright #Copyrights #Songs #Songwriters #Recordings #MusicPublishing #Streams #Streaming #MusicStreaming #LiveMusic #Global #RecordedMusic #RecordLabels #IndieMusic

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Deepna Devkar, Ph.D. what a treat having you on the podcast! If you’ve ever wondered what goes into building your personalised experience on Max, this is the episode for you. Tune in to hear from one of the minds leading the build of the platform experience!

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The pay TV landscape is evolving rapidly. Andrew Bunten's article on TechFinitive offers practical strategies to boost subscribers and ARPU in this sector. Key insights include leveraging super aggregation and enhancing user experiences through personalized content. It’s a great read for anyone looking to stay competitive and innovate in the pay TV market. #Cybersecurity #Security #Video #OTT #Streaming #Irdeto

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📢 Exciting News! 📢 Check out the latest insights from Andrew Bunten, our COO of Video Entertainment, on how to boost subscribers and ARPU in the video streaming industry. In his article, he discusses innovative strategies such as super aggregation, enhancing user experience and leveraging data analytics to stay ahead in the competitive streaming market. Learn more from Andrew Bunten. 👇🏼 #Cybersecurity #Security #Video #OTT #Streaming #Irdeto

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This is such a wonderful news to learn that Connected TV is gaining traction in this marketing world. Honestly, everytime I see a brand buying the tiny bottom footer of the top header banners with illegible fonts and images on mobile, I cringe and almost want to scream. Cheap CPM and CPC is not about sacrificing your brand image to chase the reach figure. A reach is nothing to your potential customer is you can’t even communicate your message clearly and standout from the crowd. Time to rethink everyone? What metrics matter most? Ultimate is always the revenue and margins, not your reach and frequency figures. When will we shake off this mindset?

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The stage was set at the NAB Show 2024. Hundreds of products battled for supremacy in the ever-evolving streaming video arena. Tensions were high as the industry's elite judging panel meticulously evaluated each offering. Then, a true champion emerged from the fray. Vimond's VIA App Builder captivated the experts with a perfect fusion of power and elegance. Features that dazzled: - Lightning-fast development capabilities that make deploying streaming services across devices a mere formality. - An interface so intuitive even a novice could wield its might. - Unparalleled content management that monetises like never before. In an epic clash of innovation, the VIA App Builder reigned supreme – conquering the "Next TV" category to seize the coveted Best of Show honour. A thousand competitors stood in awe. This was more than just an award. It was a statement of Vimond's unwavering commitment to streamlining video streaming for the modern era. An undisputed mark of quality that will shatter industry conventions. The victory horn has sounded. All others have been put on notice. Brace yourselves for the VIA App Builder's continued dominance, as it leads content creators to a new era of broadcast supremacy. https://lnkd.in/gssvefKG

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The media space is undergoing a paradigm shift. Understanding how the revenue pie has changed and who controls what parts of it can help shed light on what got us here and where the industry could be going.

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