Jermaine Thomas II

- Oversaw the production and deployment of video advertisements on Meta and Google ad platforms that helped to efficiently diversify leads
- Produce and manage social content, scheduling several posts per week across Instagram, Facebook, and Twitter for six podcast and newsletter territories
- Introduced a new organic content strategy that increased click-through rates (58% avg.), saves (495% avg.), and shares (556% avg.)
- Lead weekly marketing meetings to brainstorm content, obtain… Show more

- Oversaw the production and deployment of video advertisements on Meta and Google ad platforms that helped to efficiently diversify leads
- Produce and manage social content, scheduling several posts per week across Instagram, Facebook, and Twitter for six podcast and newsletter territories
- Introduced a new organic content strategy that increased click-through rates (58% avg.), saves (495% avg.), and shares (556% avg.)
- Lead weekly marketing meetings to brainstorm content, obtain feedback, and review analytics with each territory Show less

- Arranged and lead a fashion product photoshoot to showcase 10 different garments with multiple colorways for website and social brand content
- Collected and sorted creative input from the team to develop set design, shot list, and scout locations, ensuring synergy between fixed brand strategy, missions, & purpose
- Drafted financial aid and admissions blog posts used in the Sleeping Giant Toolkit to support College Calculator users

- Utilized Slate query-building methods to craft targeted email and SMS campaigns for students in support of their journey through application and enrollment.
-Increased territory enrollment rate by 4% by maintaining outstanding customer service to prospective students & parents, and keeping records of activity
- Maintained relationships with local 2-year college advisors by attending college fairs, and events to ensure students have continuous support through the transfer
- Advised… Show more

- Utilized Slate query-building methods to craft targeted email and SMS campaigns for students in support of their journey through application and enrollment.
-Increased territory enrollment rate by 4% by maintaining outstanding customer service to prospective students & parents, and keeping records of activity
- Maintained relationships with local 2-year college advisors by attending college fairs, and events to ensure students have continuous support through the transfer
- Advised prospective transfer students on credit transfer, academic programs, financial aid, and extracurricular activities. Show less

- Created Emotional intelligence workshop with a slide deck, facilitators guide, and facilitators guide for Cal Facilitation Team
- Improved modes of collecting and analyzing contact information and Recruitment/Intake information
- Participated in weekly critical thinking discussions based on higher education and social justice issues
- Recommended ways to improve CalGreeks website to highlight critical information

- Facilitated a group of 12 high school students through nightly topic discussions, college prep workshops, and diversity dialogue
- Worked with 15 other program counselors to schedule nightly activities for 190 high school students that were accessible and engaging for most of our students
- Facilitated conflict mediation sessions between high school students
- Participated in on-call and duty rotation
- Obtained training on LGBTQ+ Safe Zone, active listening, facilitation, and… Show more

- Facilitated a group of 12 high school students through nightly topic discussions, college prep workshops, and diversity dialogue
- Worked with 15 other program counselors to schedule nightly activities for 190 high school students that were accessible and engaging for most of our students
- Facilitated conflict mediation sessions between high school students
- Participated in on-call and duty rotation
- Obtained training on LGBTQ+ Safe Zone, active listening, facilitation, and diversity Show less

Marketing and Air-Service Development Department
- Researched and presented findings on the cargo industry in terms of garments and textiles
- Worked with a team of interns to evaluate low sales and improve customer service for a new onsite restaurant

Business Development and Management Department
-Created and analyzed a service satisfaction survey taken by over 150 guests for the Rock N’ Dock Marina to assess service satisfaction levels and document customer concerns
-Shadowed the Properties Manager of Leased Concessions stands to understand the processing of payments and lease obligations as it relates to maintenance and upkeep of 35-40 rented and available spaces