Josh Rucci

To get a first hand account of how the role of the CMO continues to shape-shift, I sat down with Chief Growth and Disruption Officer at Xerox, Deena LaMarque Piquion and Global President of EssenceMediacom, Kristin Gower to hear their thoughts on the subject. Our conversation ranged from changing titles to AI and everything in between. Three insights that might ring true for you: 1. CMO as Growth Orchestrator –  We saw this last year with EssenceMediacom's research too: With an expanded remit, CMOs are now responsible for multifaceted, data-driven strategies and the ability to scale initiatives quickly and globally. 2. Tracking Brand Health and Customer Insights to Drive Growth – Using brand studies and NPS surveys to understand strengths and focus areas, particularly targeting emerging decision-makers, to identify growth opportunities and refine engagement tactics. 3. Redefining the B2B Marketing Playbook with Emotion – Adopting a more human and playful approach, using platforms like TikTok to engage younger buyers, and aligning with digital transformation trends for more relatable and impactful messaging. Full scoop here: https://lnkd.in/eZjhffm9

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Smashing the Anti-Semitism Money and Power Network. This article https://bit.ly/3Xr5acT by Danielle Pletka focuses on weakening the Anti-Semitism Money and Power Network through: 1) Legal measures - enforcing existing anti-discrimination laws and hate crime legislation 2) Increased transparency - universities disclosing all foreign donations as required by law 3) Investigations - the role of foreign money in promoting anti-Semitism on campuses. It emphasizes the need to adopt clear definitions of anti-Semitism and expects social media platforms to be more accountable. #Antisemitism #Discrimination #Transparency #Accountability #bringthemhome

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A recent Wall Street Journal article by Isabella Simonetti (gifted link below) reveals that TV networks are embracing their aging viewership and challenging the notion that younger demographics are the most valuable targets for advertisers. With the median age of viewers now in their 50s and 60s (MTV viewers average 51 years old!) for many networks, executives argue that reaching consumers based on their purchasing habits, rather than age, is the key to effective advertising. Older viewers often have more disposable income, are less sensitive to price increases, and are still making brand decisions. By focusing on the mass-market reach of TV and targeting people likely to buy a product, regardless of age, media buyers are adapting to the changing landscape of television viewership. As media and entertainment professionals, it's crucial to recognize the importance of this demographic shift and adapt our approaches accordingly. What do you think about this? #advertising #consumerhabits #mediastrategies #mediaproduction

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I’ll be there! Come join us! #webinar #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #advertising #consumerinsights #consumerintelligence

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About 18% of TV/Digital Video is traded on media currencies defined by MRC, the other 82% is defined by Numeris. However, as media properties move from linear to streaming (story below) the MRC currency universe grows while the Numeris universe erodes. It's not about the size of the overall audience or time "tuned". It's about moving from GRP currency to Impression currency which severs the content metric from the ad metric.

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95% of US decision makers expect further signal loss in 2024 and beyond. IAB revealed the *actual* state of data In a report last month, surveying of 500 brands, agencies, and publishers. It found:   🫥 72% expect “consumer data, including browsing history, PII, and location to be continually reduced.” 🚨 More than 80% of respondents say the makeup and structure of their organisations are being directly impacted by signal loss and legislation. 🎯 However, it's not all doom and gloom: 66% plan to increase contextual spend in response to market changes, coming out highest in terms of increase in ad spend by tactic. What path are you and your team taking in response to the year of signal loss? https://lnkd.in/erv5GTNx

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INSIGHT of the day: leading FAST platform shares critical data We all year, mostly from vendors, or Analysts a lot on FAST. What a better source than the FAST platform to have access to those data? https://lnkd.in/gynaqa4J. I have collected here some highlights on recent Tubi communication. Note this is one data point, but as Tubi is in the top 3 FAST platforms in US and US is the #1 FAST market in the world, you should consider this as a bell weather, at least for US. “Tubi initially focused on the on-demand aspect but has grown its linear FAST channel count to around 270, along with a collection of 250,000 movies and TV series. Notably, Murdoch on Wednesday's earnings call said that across content available on the platform, 90% of viewing happens in the on-demand environment.” So 90% of views on VOD, and about 45 live channels of low interest based on Tubi website: https://lnkd.in/gzHNED8W The FAST consumption is AVOD, rest is noise.

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ADWEEK writes this morning on The Trade Desk’s new Sellers and Publishers report. The report looks at where advertising value is shifting on the internet. Today, consumers spend more of their time on the premium, open internet than they do within big tech walled gardens —a stark reversal from just a decade ago. This has been driven, in large part, by the doubling of consumer time spent with streaming TV and digital audio since the pandemic. Advertising dollars haven’t fully followed these consumer shifts. But that’s changing. Find out how by checking out the report here: https://lnkd.in/e3GFt-uc

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Interesting snapshot of content licencing deals secured by Open AI This piece basically infers that publishers monetising in this way will see relatively short-term gain (commercially) and a ton of long-term pain (strategically) Burning the furniture to keep warm etc. Why don't any of these publishers pursue equity stakes in these AI companies as a hedging strategy? https://lnkd.in/e8dJJwH7

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On the heels of the Walmart acquisition of VIZIO, Roku has partnered with The Trade Desk, allowing TTD’s customers with access to Roku's data to enhance campaign optimization for streaming viewers via ACR data. This is in line with Roku’s partnerships strategy and creating more demand and collaboration within their walled garden to drive yield with enhanced audience precision, but this behind the velvet rope of PMP deals. What makes this interesting is that this play an important role with #CTV activation, but we cannot lose sight of the Roku data accounts for 38% of the US streaming hours and the wide array of companies participating in the Roku Measurement Partner Program, where Roku’s first-party data provides measurement partners a privacy safe, identity backbone – allowing for better coverage and accuracy when it comes to campaign reporting, verification, brand safety assessment and other measurement use cases. #CTV #Streaming #Inscape #Measurement #DataTargeting https://lnkd.in/eDRGGnDr

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As a marketing executive, I always look for inspiration in unexpected places. Recently, I was watching a video of Paul Davids, my favorite guitar YouTuber, interviewing Jacob Collier, a versatile musician dubbed the “The Colorful Mozart of Gen Z” by The New York Times. Their conversation, particularly Collier's insights, left a profound impression on me, prompting reflections that I believe resonate with marketers and leaders alike. At 00:29:21, Jacob Collier remarked, "It makes sense that people want to recreate the things that they love. It’s actually a natural part of learning. But I normally get more interesting results when I’m not trying to control things too much." This notion of relinquishing control for the sake of innovation struck a chord with me. In our fast-paced, highly competitive business environment, the pressure to deliver consistent results often stifles experimentation. Yet, embracing the unknown can lead to unforeseen breakthroughs and fresh perspectives. It’s important to allow ourselves, and our teams, the freedom to explore uncharted territories and embrace the unexpected–even in small ways. Collier's insight at 00:30:28 further challenged conventional wisdom: "In some ways, the more certain I become of things, the less confident I am in myself because being certain is way less interesting than being uncertain." This idea gave me pause. Certainty, while comforting, can inhibit curiosity and limit our potential for growth. Looking back, I’ve discovered that my most fulfilling achievements came during periods of ambiguity, where I was forced to think creatively and adapt to unforeseen challenges. Ambiguity gave me the chance to act without fear, because I had no expectation of a certain outcome. Embracing uncertainty builds resilience and strengthens self-confidence, leading to better results. Finally, Collier's reflection on wisdom and knowledge, captured at 00:38:53, resonated deeply with me: "I’m just a person, what do I know about music?" Paul responded, "Well. A lot." To which Collier humbly replied, "Well, I don’t know. Sometimes I think I know a lot, but when I’m at my wisest, I feel like I know the least." This dialogue reminded me of the timeless quote from Socrates: "True wisdom comes to each of us when we realize how little we understand about life, ourselves, and the world around us." While knowledge may be acquired through study and experience, true wisdom is born from humility and a recognition of how much we still don’t know. It's a reminder to approach every endeavor with curiosity and a willingness to learn. To summarize my takeaways, we do our best work when we: experiment more, embrace uncertainty as a catalyst for innovation, and approach our journey with humility, recognizing that true wisdom lies in acknowledging the vastness of what we have yet to learn. https://lnkd.in/e5A-rxUS

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We are celebrating 10 years of IAB Tech Lab at the #IABTechLab Summit today & tomorrow! Past & current IAB Tech Lab leaders — Scott Cunningham, Alanna Laforet, Dennis Buchheim, and Anthony Katsur — reminisce with Shailley Singh about developing the foundational #adtech #standards and #specs for our #digital #advertising & #media industry and building a #global #community! From taking over the original #technical #standards from IAB to developing new initiatives such as #OpenRTB, #OpenMeasurement, ads.txt, #VAST, #AdvancedTV and #CTV initiatives, #Privacy Enhancing Technologies #PETs, and many other Tech Lab accomplishments. #Kudos to the whole #IABTechLab Team - past and current - over this past decade! #AdStandards #AdTech #CookieDeprecation #Grits #Service #Teamwork

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👏 👏 👏 Well done Nielsen for getting closer to a meaningful, holistic consumption snapshot. Next step: Parse this by age/demo to allow trend prediction modeling to become clearer. #TV #television #CTV #streaming #FAST #AVOD #SVOD #measurement #broadcast

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Trint and The Associated Press Team Up Trint, the AI-powered transcription platform, has partnered with The Associated Press (AP) to enhance news production processes. In a groundbreaking collaboration, Trint's cutting-edge technology has been integrated into the ENPS ecosystem, streamlining the workflow of journalists and newsrooms. By eliminating the time-consuming process of manual transcription, news teams can now produce content faster and more efficiently than ever before. This collaboration aims to empower newsrooms with the tools they need to focus on what they do best: telling stories that matter. Watch Trint's CEO & Founder, Jeff Kofman, and Brian Hopman, VP and Head of AP Workflow Solutions, discuss the innovative partnership in more detail: https://lnkd.in/egQRmr5W

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Thanks ARTnews and Bank of America for this report. There is a generational shift happening around art acquisition and deacquisition. As a proud member of GenX, I am fascinated by generational profiling and how each generation is responding to the times. Of course diversified investments are smart but living with, building and sometimes deacessioning a true art collection are the ultimate signs of a rich life. https://lnkd.in/gan_nzKm

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It’s upfronts week, with many of the big TV networks, from NBCUniversal, to Fox to Disney, and Warner Bros. Discovery hosting their annual presentations. Streaming giants Netflix and Amazon are also joining the festivities.   Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale — they want to tie measurement and attribution data back to business results — meaning there is a bigger focus on the full loop from reach to conversion. Add in all the jockeying to be the dominant measurement currency and there’s a lot to talk about - with perhaps nothing more foundational than #identityresolution (especially for the connected household). It was a pleasure to join Chris Brooklier from The Trade Desk to talk about all of these things--and how Blockgraph is playing the important role of "data draino" unclogging the pipes of addressable television (credit Jonathan Heller). #householdidentity #measurement #attribution #signalloss #connectedTV #privacy

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News is out that Beachfront is now part of Seedtag - but what does it mean? Seedtag is enhancing its contextual solutions to provide highly relevant and engaging content across all screens with: 🤝 Contextual Targeting + Premium CTV to reach highly relevant audiences with laser precision. 🍿 Expanded CTV inventory providing a broader range of premium CTV placements. 🔒 Privacy-first advertising that delivers putting user privacy regulations first. 💡 Deeper audience insights with more effective campaign planning and optimization. Ready to push the boundaries of #CTV advertising? Discover more: https://lnkd.in/eXsKpwBf #BeachfrontxSeedtag #ConnectedTV #ContextualAdvertising

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