Johann Wrede’s Post

We’re stoked to have Mallory Hawkins, Marketing/Label Director at indie label Double Double Whammy share her thoughts for today’s edition of Thought Enthusiast. 💡 Head to our Substack to check out Mallory’s thoughts on living through the AI-without-regulation era, Serj Tankian’s memoir “Down with the System”, letting the universe work its magic, and more. https://lnkd.in/gs69iRxE

Have you met Jamie Aplin? His musical background gives him the edge to help grow your audio brand with his company. Check out his content on the Ten-Minute Trainer Network! #meetthetrainers #creativeready

Maximize your Marketing efforts using T.LY URL Shortener.

In everything we create, embedding "little moments of awesomeness" is crucial. These moments go beyond mere features; they are unique experiences that resonate deeply, spark laughter, and invite sharing. Particularly in the consumer space, such moments are invaluable because word of mouth is an incredibly powerful marketing force. Consider the experience many parents share: the endless repetition of children's songs, a scenario all too familiar. Now, picture the joy that comes from discovering a new or hidden song that is buried somewhere in the buttons. The "Fisher Price Kick n Play Piano Play Mat Song" exemplifies this perfectly because of one song that just hits you in the feels when you listen to the lyrics. I've recommended this toy and its song to numerous friends. In fact, one friend remarked, "You're the third person to send me this song and bought it after the second recommendation." This story prompts a critical reflection: How can you weave a little moment of awesomeness into your own creations? Here's the song for the curious.

Think of marketing as an orchestra… Beethoven wasn’t only using violins. He also wasn’t going to be conducting and trying to play all the instruments himself…. The reason he was great was because he understood how each instrument worked and laid out the strategy for which instrument comes in at which time so it all unfolds in harmony. Just like your marketing. One tactic might show promise initially but if you’re not diversifying and discovering who your audience is, you could be missing a lot of opportunities. There’s research to be done, strategies to develop and then you have to execute that plan. So, I’ll ask you… Are you conducting your orchestra? Playing a solo? Or still writing the music? Madroit is here to support you every step of the way. Let’s connect to show you how we can. https://lnkd.in/gpeX9knD #digitalmarketing #marketing #marketingstrategy #leadgen

Plan a memorable trip with these spending tips

Marketing is about sharing a story, marketing is about telling that story with a great amount of engagement and passion to uplift the experience of the reader, the viewer, or even the listener so they never forget about the one actually telling that story… Marketing has no boundaries and isn’t only business. On the contrary: it can also occur in many private settings and forms. This is one of these forms… Happy listening! #marketing #storytelling #userexperience #ilovemyjob https://lnkd.in/eDD-aKVQ

Did you know that the words you choose to use when communicating only comprise 10% of your actual message? This is why forms of communication such as texting, email, and social media can cause so much confusion and can often create more problems than they solve. Check out this weeks 2 minute tip: "The Power of Clarity: Understanding the 3 Components of Communication" and learn how using other methods of communication can help to better clarify your message! https://lnkd.in/gejhVijG

A handful of quotes from my conversation with Nils @ Uncommon In the latest edition of Uncensored CMO I caught up with the inspirational Nils Leonard one of the founders of Uncommon Creative Studio There were so many quotable sections. Here are a few On Creating Value "An endeavour based on creativity can be worth something. It isn't just about data and the pipes." On having investment "We are at our best when we have absolutely nothing or liberated by not having to worry" On Briefs "We want to be on the receiving end of the most influential briefs of our time" On His dream "That anyone who believes their creative endeavour might be worth something. That they are proven right." On Clients "The most important question to ask when you meet is - why are you here?" On questioning whether Advertising is dead "you could remove creativity from many agencies and they would still look exactly the same" On the standard of Car Ad's "The car industry must have had AI 10 years before the rest of us" On the British Airways campaign "we had to make 512 versions of the advert because everyone has a different reason for travelling" On focus "try not to say 52 different things" On the target for every brief "Holy S**t did you see that ITV work" On the threat of creativity "when you can't make money from the guff, all you have is creativity, you are in a race to be more new, more creative and more original" On defining creativity "Creativity can fix a problem, fuel a passion, move you to change, make a radical impact on your business" On being brave "Creative Bravery? Fireman get to talk about bravery. You sell cheese" On Advertising value "customers are paying hard earned money to avoid our work" On Business Value "the value of a company is the sum of the problems its solves" (quoting Daniel Eck from Spotify) On the future "there are not enough companies being radical enough with the power of creativity" On what fuels creativity "It's only when your business is in the s**t you see the need for creativity" On why creativity thrives on a challenge "tell me the worse thing about the brief and start with that" On Culture "creating culture is saying the same thing every single day" On questions asked of every brief "dancing on the fault line of culture, what friction does it resolve, why would someone talk about it, what will you feel at the end" On defining the culture "It's not about beanbags it's about making the best work of our lives" On making t-shirts from criticism of Uncommon Campaign coverage "you'd publish a story about someone having a s**t in the uncommon toilets" On getting permission for the idea "the definition of insanity is not them not letting you, its that you're still asking" On not making the work (the faff tax) "within 6 months if we haven't made it we will charge you 25% more" See links to the episode in the comments below

Learn How to Play the Guitar