John Kenny, PhD

For Marketers: This article could also have been titled "How Brands Got So Boring." Agencies have always dealt in cultural arbitrage, but to create true and lasting differentiation we need to start paying more attention to the divergent ideas and get off the short-cycle hype machine. https://lnkd.in/eXh8Juqw

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My original headline was "Why you can't market to Gen X." That my pessimism was reframed to the much more optimistic "challenge to be overcome," suggests to me that AdAge's editors are either boomers or millennials. :-) Also, that this is behind a paywall seems exactly appropriate. But on the off-chance you have an AdAge subscription: https://lnkd.in/eJrd27F3

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Watch Mirena Zannou, Consumer Insights & Brand Strategy Leader Discuss: - How a two-question strategy (monetary and personal impact) can help justify customer journey research to stakeholders - What post-pandemic consumer habit changes mean for customer journey research - How early engagement with project activators provides crucial context and boosts their involvement in customer journey mapping initiatives Watch the full episode here: https://lnkd.in/gnypDfia #consumerjourney #innovation #personas #P2P #pathtopurchase #CPG #consumerinsights #consumerresearch #categorymanagement #B2C #customerjourneymapping #b2b #cxstrategy #customerexperience #customerjourney #CX #insights #customerinsights #consumerinsights #consumerresearch #consumergoods #retail #marketingresearch #marketresearch #customercentricity #customerloyalty #customerinsight #consumerbehavior #momentsthatmatter #marketing #advertising #crm #airports #aviationindustry

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Watch Mirena Zannou, Consumer Insights & Brand Strategy Leader Discuss: - How a two-question strategy (monetary and personal impact) can help justify customer journey research to stakeholders - What post-pandemic consumer habit changes mean for customer journey research - How early engagement with project activators provides crucial context and boosts their involvement in customer journey mapping initiatives Watch the full episode here: https://lnkd.in/gnypDfia #consumerjourney #innovation #personas #P2P #pathtopurchase #CPG #consumerinsights #consumerresearch #categorymanagement #B2C #customerjourneymapping #b2b #cxstrategy #customerexperience #customerjourney #CX #insights #customerinsights #consumerinsights #consumerresearch #consumergoods #retail #marketingresearch #marketresearch #customercentricity #customerloyalty #customerinsight #consumerbehavior #momentsthatmatter #marketing #advertising #crm #airports #aviationindustry

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In this series of insightful infographics we explore consumer attitudes, emotions and behaviors as they face unprecedented challenges. This month we illustrate how retail therapy elevates non-essential spending but appeals most to those strapped for cash https://lnkd.in/gz3FhezY

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How Do I Choose When I Sort of Like Both? Using Cursor Tracking to Understand How Consumers Analyze Brand Versus Product Attributes http://dlvr.it/T887gm #AMA #Marketing #Advertising

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Discover the unstoppable demand for variety in alcohol beverages! 🍹🍸 Gen Z demand is driving changes in flavor, format, and packaging innovation. Learn about the growth opportunities in this robust market in the latest Circana report.

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Quick read, and a good one, on Creative Effectiveness...

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The latest from Brenna Connor and the team here at Circana:

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One of the areas clients are trying to understand is generational spend and importance of different cohorts. NielsenIQ has released our global GenZ SpendZ report providing insights into this cohort's attitudes and behaviours including implications for spend. # #NIQandGfK #TheFullView #MovingMeasurementForward #NIQ #GFK #nielseniq #retailanalytics #retailinsights #cpg #cpgindustry #retail #groceryretail #convenience #beverageindustry #quickcommerce #collaboration #future #business #manufacturing #collaboration #connectedcollaboration #media #investments #onlineadvertising #sales #retail #growth #grocery #retailing #technology #sustainability #techanddurables #generalmerch #computing #electronics #devices #IoT #PrivateLabel #ownedBrands #telco #AI #GenAI #AskArthur

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In recent years, we've witnessed a troubling trend of inauthentic engagement from brands during Pride, with misguided product executions like LGBT Sandwiches and Tops/Bottoms burgers being some memorable, and slightly humorous examples. These attempts at allyship often miss the mark, reducing meaningful support to mere marketing gimmicks. This year, however, a new challenge has emerged: a noticeable decline in brands participating in Pride celebrations. Fear of backlash—from both the LGBTQ+ community, wary of inauthenticity, and critics who label allyship as “woke”—seems to be driving this retreat. I've always believed that true allyship should be an all-the-time commitment, extending beyond mere marketing campaigns to genuine support and advocacy. Brands that have previously championed Pride but are now "going back into the closet" risk losing their status as allies, in my opinion. As the political landscape shifts across many Western societies (e.g. here in the UK but also in America and France), it will be fascinating to observe how brands navigate their roles in Pride and LGBTQ+ conversations in the coming years. The need for authentic, unwavering support is more critical than ever. #pride #allyship #brandstrategy #brand https://lnkd.in/eKG3iKFQ

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Nostalgia is just one way shoppers are growing the joy economy. As consumer behaviors shift, it’s critical to provide products and services that reflect the emotional needs of today’s shoppers. Learn more in Circana's report, The Great Escape: Exploring the Rise of the Joy Economy.

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It’s time to move past the arbitrary line in the sand between “consumer” and “shopper” and instead focus on human being behind your insights. Join Luke Orphanides and I at Quirk's Media New York next week where we’ll share some examples of how Nestlé gets the best of both consumer and shopper understanding by focusing on humans and the moments that matter most! #consumerinsights #shopperinsights #humaninsights #marketresearch #quirksny #consumerbehavior #shopperbehavior #mrx

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🌟 Ready to harness the power of Shopper Segmentation for your brand? 📢 Join us Next Thursday for our Emerge Smarter Webinar - I'll join Kathleen Blum (VP, Shopper Insights), as we showcase C+R Research's proprietary Shopper Segmentation tool. It's your opportunity to gain a competitive edge by understanding shoppers’ thoughts, needs, and behaviors in the food, beverage, and household categories. You'll learn: 🎯 How shopper segmentation differs from consumer segmentation 🧐 Profiles of shopper segments: dive into their mindset, preferences, and driving factors 🔧 Utilization of our advanced typing tool for precise targeting and enhanced customer insights. 🗓️ Don't miss out - Next Thursday, April 25, at 12 PM CT!     ➡️ Register now & emerge smarter! https://lnkd.in/gmx28Jvg   #MRX #CRResearch #ShopperJourney #ShopperSegmentation #MarketResearch #ConsumerInsights #Retail #Webinar #PathToPurchase #ElevateYourBrand

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With all the recent news surrounding the fallout brands have faced from their support of social and environmental causes, it may be tempting for brands to pull back, or press pause, on any corporate advocacy efforts. However, in this article Jeremy and Eric show why authentically supporting causes and issues is essential for brand leadership. Check it out!

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As consumers continue to tighten their spending belts, the CPG industry is witnessing a shift towards seeking more deals. Leading CPGs had aimed to boost brand building in Q1, but the focus will now likely shift to trade spending with retailers for new promotions. Understanding competitors' MAP policies, pricing tactics, and margins is crucial in the current consumer-centric market landscape. Stay informed and competitive. #CPG #CompetitiveIntelligence https://lnkd.in/geJfhSCq

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