San Jose, California, United States
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About
Articles by Joel
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Can a Pure Virtual Racer Handle a Real World Sprint Car? Well, We Found Out.
Can a Pure Virtual Racer Handle a Real World Sprint Car? Well, We Found Out.
By Joel Hamilton
Contributions
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Here's how you can apply logical reasoning to create innovative strategies in eSports.
This is a great point, one must be the domain expert to help navigate brands entering the space. Some platforms have very finicky fanbases, and if a product or service isn't presented well within, it can have a very negative effect. Also knowing what makes your gaming platform unique and where it's strengths are. I'm on the racing side of eSports and we have several attributes that I believe many do not yet realize. eSports Racing is the only eSport where the skills and techniques you learn can apply to it's real world equivalent. Being good at Madden will not make you a great football player. However, I'm willing to bet that good sim racers can dominate at their local indoor karting facilities and do well at track days.
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How do you use storytelling and content marketing to enhance your sponsorship value?
For years we've been placing sim racers in real world race cars. Sim racing to the masses is still perceived as a video game, no matter the platform. Attaching brands to events that place virtual racers in real cars draws attention from three view points of people. 1. Those within the sim racing community who love the concept as it adds validation tot he hours they've spent mastering their race craft. 2. Those who tune in out of pure curiosity. Can a "Video Game" teach drivers what they need to learn in order to be competitive? Yes, we have proof. 3. Then there are those who are absolutely against what we do. Citing we're going to kill someone because they feel these sim platforms are not ideal paths to seat time in real cars.
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Here's how you can stay updated on the latest product marketing trends through continuing education.
Tradeshows and conferences have always been one of my favorite ways to meet those I've pinged for a marketing or sponsorship deal. Allowing them to meet me and chat for a bit has always been very beneficial. In some cases I've been able to completely network and provide racing simulators for their exhibits to draw in more foot traffic. As an extrovert, these are right in my wheelhouse.
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Here's how you can stay updated on the latest product marketing trends through continuing education.
Podcasts are a great resource for marketing potential products and services, however the strength relies on how many people actually tune in to listen. With many successful podcasters out there, we've seen a saturation of lower level podcasts that are done well, but have no audience. Most successful podcasts have some kind of athlete or celerity who is a category ally to pull in the listeners. That can cost a fair amount of money to get featured.
Activity
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How Ron Capps activates for NAPA Auto Parts to create value for his sponsors. https://lnkd.in/gHeJ6Ggp
How Ron Capps activates for NAPA Auto Parts to create value for his sponsors. https://lnkd.in/gHeJ6Ggp
Liked by Joel Hamilton
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To my connections in the #partnerships #sponsorships #brandmanagers and #marketing positions that have been receiving my pitch who I've been going…
To my connections in the #partnerships #sponsorships #brandmanagers and #marketing positions that have been receiving my pitch who I've been going…
Shared by Joel Hamilton
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Travis Clarke, EVP of WMG, explains why teams should host their own annual summits for existing sponsors and potential sponsors interested in…
Travis Clarke, EVP of WMG, explains why teams should host their own annual summits for existing sponsors and potential sponsors interested in…
Liked by Joel Hamilton
Experience & Education
Publications
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Momentum Chevrolet's Children's Dream Racer Event
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Join now to viewMore activity by Joel
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Yesterday I arrived at the Nurburgring for Round 4 of the 2024 Goodyear FIA European Truck Racing Championship - my first on-site visit of the…
Yesterday I arrived at the Nurburgring for Round 4 of the 2024 Goodyear FIA European Truck Racing Championship - my first on-site visit of the…
Liked by Joel Hamilton
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Take a moment and create memories that mean way more than anything marierial. I had the privilege to take my son and three of my grandsons to a…
Take a moment and create memories that mean way more than anything marierial. I had the privilege to take my son and three of my grandsons to a…
Liked by Joel Hamilton
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Met with Leigh Heppner, General Manager, Paul McDonald, Cadillac Sales Manager, and Loren Cocking, Powertrain & Performance Parts Specialist at…
Met with Leigh Heppner, General Manager, Paul McDonald, Cadillac Sales Manager, and Loren Cocking, Powertrain & Performance Parts Specialist at…
Liked by Joel Hamilton
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Grateful for my first 2 years at IMSA - International Motor Sports Association. It's been an honor to learn from the best! I came for the racing…
Grateful for my first 2 years at IMSA - International Motor Sports Association. It's been an honor to learn from the best! I came for the racing…
Liked by Joel Hamilton
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